In a hotel in Beijing, Huayang Media is holding a press conference for the war movie "Assembly".
As one of the best commercial film directors in China, Ma Xiaogang is indispensable for ostentation. Even though the costume blockbuster "The Night Banquet" he shot last year was not satisfactory in terms of reputation and box office, it did not have much impact.
This was the first press conference after the filming of "Assembly" was completed, and all the well-known media were present.
However, the focus of attention at the scene was no longer Ma Xiaogang and "Assembly Number". Instead, it was Deng Chao who attracted the attention of most reporters.
Deng Chao and Sun Li started dating after filming "Happiness Like Flowers". Some time ago, the media took photos of the two living together. At this press conference, all the reporters' questions focused on his private life.
.
It was obviously a movie promotion, but they were all asking about their own personal matters. Not to mention how embarrassed Deng Chao was, and he paid attention to the reaction of Ma Xiaogang next to him from time to time.
After waiting for a while, Ma Xiaogang finally couldn't help it and suddenly grabbed the microphone and said, "No one is interested in movies, and we are wasting our time here."
Deng Chao was frightened by Ma Xiaogang's sudden action, and felt something was wrong, so he quickly smoothed things over, "I'd better tell you about our "Assembly Number"."
However, Ma Xiaogang didn't buy it and took the microphone and continued, "Because no one is interested in the movie, there is no need to waste this time.
The person hosting the press conference was well aware of Ma Xiaogang's fiery temper, and said quickly, "Actually, everyone is still very interested in the movie. I see that all the media friends below can't wait."
As he said that, he glanced at the audience and clicked on a reporter who was paying a salary.
"Hello, Director Ma, I am a reporter from Xinlang Entertainment."
It was Zhang Yang who was chosen. He suppressed his excitement and said, "Director Ma, what do you think of the popular online movie "Sniper Phone Booth"?"
"What?"
Ma Xiaogang didn't react for a moment.
"The popular online movie "Sniper Phone Booth" currently being screened by Galaxy Video, and Director Ma's "Mobile Phone" both involve the distrust between people in modern social media and the weaknesses of human nature."
Before Zhang Yang could finish speaking, Ma Xiaogang interrupted him with an ugly expression.
"You're talking about online movies?"
"Yes, this movie"
Was interrupted again.
"What kind of movies are online movies? I think this reporter needs to improve his aesthetic vision!"
With a cold snort, Ma Xiaogang greeted Zhang Hanyu and left the venue directly.
Ma Xiaogang was almost furious. First, he was ignored by the media, which focused on Deng Chao's private life and emotional problems. Then someone compared his movie with an online movie.
If Ma Xiaogang hadn't restrained himself a little after the failure of "The Night Banquet", he would have just smashed the microphone down!
Deng Chao saw Ma Xiaogang and other actors exiting the show midway, and he almost hated these reporters who made trouble. Ma Xiaogang was not happy about getting this role before, and now it happened again.
However, Deng Chao was also angry because Ma Xiaogang didn't give him any face.
It's not up to you to decide what reporters ask. Moreover, this is a very common thing. When "The City of Gold" was promoted last year, there were many media paying attention to Jay Chou's scandal, and Zhang Yimou was not unhappy at all.
Ma Xiaogang's exit midway also made the media at the scene extremely excited. It had been a long time since I had seen Ma Dapao get angry.
Zhang Yang is more suitable for surprises. Originally, he only wanted to let Ma Xiaogang scold "Sniper Phone Booth" and Internet movies, and then find a few film critics to make an appointment with Ma Xiaogang to criticize him.
It can be considered a small selling point. After all, it is Ma Xiaogang, one of the directors most familiar to the audience. No matter what he scolds, he will not worry about traffic.
However, I didn't expect that Ma Xiaogang was so stimulated that he left the show midway. Coupled with his disagreement with Deng Chao, this was two pieces of news.
This trip made a lot of money!
The media's response is always the fastest, and it didn't take long for Ma Xiaogang to flood the Internet.
"Ma Xiaogang shamed Deng Chao on the spot and left the "Assembly Number" press conference midway!"
"Ma Xiaogang and Deng Chao are at odds with each other. It is revealed that the two have a long-standing feud!"
"Ma Xiaogang and Deng Chao fell out at the press conference. It is understood that Ma Xiaogang was already dissatisfied with Deng Chao when the movie was filmed!"
"Ma Xiaogang angrily said that online movies are not worthy of being called movies at all, and online movies are garbage!"
There is a big director and a popular young actor, but the news about the quarrel between the two and Ma Xiaogang's exit midway immediately became the headlines of the entertainment media.
As for "Sniper Phone Booth", it is occasionally mentioned in passing.
Even if it was just by the way, the exposure on the Internet immediately increased. After all, Ma Xiaogang is one of the most popular directors in China.
The most watched movie in May, "Spider-Man", has been released for more than half a month, and the popularity has slowly subsided. Suddenly, I saw the name of a movie appearing in some news online, and it was news related to Ma Xiaogang.
attracted the attention of many viewers.
"What kind of movie is this "Sniper Phone Booth"? When will it be released?"
"This is a big Internet bar. I saw someone recommending it on the forum two days ago."
"Forget it if you go to the Internet University, it looks boring."
""Phone Booth" is super good-looking and highly recommended. It is much better than most domestic suspense movies."
"+1, I watched it yesterday. It was so exciting when the show finally appeared!"
"Which scholar? Lu Entai? Why is he so famous in the Internet?"
"As long as it looks good, it doesn't matter if he is an Internet celebrity or not."
"If you brag so much, the Internet University is the Internet University."
"You just follow the trend and squirt here without even looking. Where is BB Nima?"
"Why bother looking at online universities? It's a waste of labor time!"
"Who are you looking down on? Do you dare to stop me? You will never guess who the murderer is until the murderer is revealed!"
"Count me in, he guesses it, and I recognize him as his father!"
"In half an hour at most, I can guess who the murderer is. That's not what suspense movies are about. Just wait and call me daddy!"
After riding the coattails of Ma Dapao, and with many viewers who had previously watched the movie leaving positive reviews online, "Phone Booth" immediately attracted a group of viewers who had never watched the movie online.
Even if there are members among these people, or there are very few people who are willing to open memberships, compared to the huge base, the small number of viewers who have opened memberships is not a small number.
On the 16th, the effective clicks of "Sniper Phone Booth" soared to 252,000, and the single-day box office once again exceeded one million, with 1.26 million.
After 11 days of being online, the total box office reached 7.74 million!
The box office has reversed its decline, which is something that no one expected. All colleagues in the industry are jealous. Why is this Internet movie related to Ma Xiaogang? They are jealous when they see it. At the same time, they are also calculating in their hearts.
Is it possible to find a big director or a big star to try it out?
As for Galaxy Video, the addition of new members one by one is naturally a surprise. We continue to maintain the current promotion efforts. This is already the best promotion resource, and there is no need to add more.
(Please vote for recommendation!)
(Ma Xiaogang really quit the show back then. Ma Dapao’s temper was really bad back then.)