Chapter 285 The box office, sweeping the Spring Festival stalls!
On February 3rd, the first day of the Lunar New Year, this day of family reunion, the film market ushered in a new round of box office war.
Five new films, "Time Planning Bureau", "New Shaolin Temple", "I Know Women's Hearts", "Wonderful Heroes" and "Panda Story" were released at the same time. On this festive day, there was a movie-watching frenzy.
The annual Spring Festival is also a time when everyone is willing to spend money. Usually, they are reluctant to part with it. During the Chinese New Year, they spend more than 100 yuan and go to the cinema together with the whole family to have a lot of fun.
Especially in third-tier cities and county towns, young people working out of town have come back, and the Chinese New Year is much more lively than usual.
In the only movie theater in a certain county, on the afternoon of the first day of the new year, the movie theater was already very busy.
A group of young people were discussing what movie to watch. One of them pointed to the poster of Hu Ge and Liu Yufei kissing each other under the sunset, and suggested, "How about watching "Time Planning Bureau" or "Legend of Sword and Fairy"?
"After that, I haven't seen Hu Ge or Liu Yufei act in a movie."
There are sons with parents who have never been to a movie theater. "Mom and Dad, which movie do you want to watch?"
My father, who was nearly forty years old, came to a place like a movie theater for the first time. He carefully read the posters on the wall several times before pointing to one of them and saying, "Let's watch "Shaolin Temple". When I was young, I
I’ve also watched a lot of Cheng Long’s videos.”
But my mother said, "This "Smoking Smoking But Not Drinking" is very good. I know Zhu Shimao."
There was a whole family going out together, so my husband suggested, "Why don't you watch "Time Planning Bureau"? Hu Ge's previous TV series are quite good."
His wife glanced at him and said, "You want to see Liu Yufei, right?"
"Mom, I want to see pandas... pandas!" The child broke free from his mother's hand and pointed at the posters of two pandas and shouted.
My father looked at the words "New Year's Eve, Family Mobilization" on the poster, as well as two cute pandas, and couldn't help but think of "Kung Fu Panda" he watched in 2008.
He knelt down and smiled at his son, "I want to see pandas. Can daddy take you to see them?"
However, the son ignored him, obviously knowing who was in charge in the family, and grabbed his mother's pants and continued shouting, "Mom, look at the panda... panda panda!"
The mother was a little worried, "This is still 3D. It makes me dizzy. Will it be bad for the child's eyes?"
...
The same lively scenes take place in movie theaters across the country, adding a touch of joy to the New Year.
Various companies are also paying close attention to the situation of newly released movies. Soon one day passes and the first-day box office results are released.
As the biggest Spring Festival movie, with an investment of nearly 200 million, it co-stars two superstars, Cheng Long and Andy Lau, as well as three first-line stars, Wu Jing, Xie Tingfeng, and Fan Binbin. It is undoubtedly the most luxurious lineup.
Huang Zhongjun, who was celebrating the New Year at home, received the email early in the morning and checked the box office.
23 million.
23 million on the first day, Huang Zhongjun looked a little bad, and the New Year celebrations were all wiped out.
An investment of 200 million yuan, two superstars, and three first-line stars were all obtained in exchange for this data.
If the box office had reached 23 million on the first day when the movie was first being prepared, Huang Zhongjun would have been very satisfied.
However, just over a year has passed, and the first-day box office of 20 million is nothing when it is easily 30 to 40 million.
I'm just afraid of comparison shopping, which will make people angry.
With a hint of expectation, Huang Zhongjun continued to read the email.
Then, as soon as his eyes moved downward, his face darkened and he almost wanted to throw away the laptop.
"Time Planning Bureau" sold 33 million on its first day, a full 10 million more.
This first-day box office also ranked among the top five last year.
Although after consecutive failures, Huang Zhongjun does not expect "New Shaolin Temple" to surpass "Time Planning Bureau" this time, but the gap is too big.
Now not only were the films directed by Li Qian invincible, but even the few films he invested in outperformed all the films of the same period, which really made Huang Zhongjun feel deeply powerless.
That's it for 2011. They don't have any films this year, so they will focus on next year.
In particular, Ma Xiaogang has determined the theme of the new film, which is the same as "The Great Tangshan Earthquake" and is also an adaptation of Liu Zhenyun's "Reviewing the Past 1942".
"Tangshan Earthquake" was filmed in Tangshan, and "Reviewing the Past 1942" was indeed filmed about the century-old drought that affected many provinces in eastern Shandong, southern Henan, northern Anhui, and northern Hebei, and affected tens of millions of people.
The same sensational disaster film has a larger format, and it is also during the Anti-Japanese War, making the tragedy even more tragic. The sensational intensity and effect are definitely stronger than "Tangshan Earthquake".
Huang Zhongjun has enough confidence that "Review of 1942" will definitely sweep away the decline and sweep the domestic film industry next year. After all, Ma Xiaogang has already succeeded once in "The Great Tangshan Earthquake"!
However, the only thing that made him unhappy was that this time he was indeed investing together with Wanda, and also included Ma Xiaogang's shell company.
Ma Xiaogang sold 70% of his shares and was not satisfied with getting two hundred million from them. He wanted to invest in the company that held 30% of the shares and still earn a share.
Although Huayang was still the main company, Huang Zhongjun felt even more unhappy when so much profit was given out for no reason.
...
"Time Planning Bureau" earned 33 million on the first day, surpassing the 10 million figure of the heavyweight blockbuster "New Shaolin Temple", which directly made the Spring Festival stalls lose suspense on the first day.
Although the romantic movie "I Know Women's Hearts" invested by Bernard starred Andy Lau and Gong Li, it only received 6 million at the box office on the first day.
This is a remake of the Hollywood movie "Eavesdropping on Women's Hearts". Just by looking at the title, you can tell what it is about. The male protagonist has special powers and can hear what other people are thinking, and what happens next is a love story.
The plot is also very cliche. Liu Dehua, who works in an advertising company, was snatched away from his guaranteed creative director position by Gong Li, who came in from the air. He was angry and helpless at the same time because the other party was beating him because of his business ability.
But then Liu Dehua obtained special powers and could hear the voices of women. He began to rely on his special powers to capture the trust of different women, and he also used his special powers to deal with Gong Li.
But as I got to know Gong Li, not surprisingly, I eventually fell in love with her.
This kind of plot is really cliche and the acting is bad.
In the original version, he was an ordinary middle-aged uncle and the small boss of an advertising company. Andy Lau played the role of a cool and handsome uncle, which he has always been good at.
Gong Li also just played an ordinary middle-aged unmarried leftover woman. She did not have the ability and wisdom of a working woman, nor was she panic-stricken enough to accept temptation.
The casting was completely blindly based on the actor's reputation, and the character and the actor didn't match at all.
The comedy movie "The Amazing Heroes" starring Louis Koo, the first day's 5 million is not satisfactory. Looking at comedies starring Wu Junru, and looking at genres such as costumes, martial arts, and comedies, you don't have to think about it, it must be a vulgar spoof comedy.
It is billed as a comedy, but there is nothing funny in the film except for some naughty jokes that are not funny at all. Louis Koo and Sandra Ng talk about creating people and OOXX from the beginning to the end.
The animated blockbuster "Panda", a Sino-German co-production with a claimed cost of 300 million, took in nearly 6 million at the box office on the first day.
Thanks to the hit "Kung Fu Panda" in 2008, it has become a bit popular, and there are a lot of children during the Chinese New Year. When they see the chubby panda, they clamor to see it.
And, it’s still 3D!
It would take an hour to talk about the shortcomings of this bad movie. To paraphrase a netizen’s comment: I saw a mother buying a ticket for her child at the cinema and saying, “Hey, mommy, I’ll send you in later and I’ll pick you up after the movie is over.”
"
"Mom, please watch it with me too!"
"Silly boy……"
...
After the first day, the situation is very clear. "Time Planning Bureau" stands out and leads the Spring Festival season.
What matches the high box office of 33 million on the first day is the film's audience and professional reputation. Ordinary audiences are impressed by the film's imagination, while second-tier audiences analyze the film's various connotations.
"The lives of the majority are sacrificed for the immortality of the few. The exploitation of the capitalists is vividly shown in the movie. Isn't it our reality? Oil prices and housing prices continue to rise. The cost of living for the poor is constantly adjusted to prevent individual restless people.
The poor accumulate wealth and enter the rich class by working hard, because once more people enter the rich class from the poor, it will affect the interests of a small number of rich people. This is a big game!"
"The scene where the mother of the hero of the movie ran desperately to see her son at the last moment of her life made me feel pain for no reason. Life is so fragile and helpless in the face of the rules of the game. After watching the movie, I thought
For a long time, I couldn’t figure out how to break the system. Fortunately, most people can still have breakfast calmly now and don’t have to keep calculating when they will die.”
"After watching the movie, I even wanted to kneel down to the screenwriter. This is not a movie. This is a movie that combines science fiction, action, humanity, inspiration, picking up girls, track and field, Marxist political economy and other elements. It deeply reflects our
An epic realistic literary, artistic, scientific and educational documentary about the motherland, especially the motherland since the reform and opening up.”
"This is not a movie for Chinese people. I hope that "Time Planning Bureau" can be released in Western countries, because the movie depicts a social state in which capitalism has developed to its extreme. However, the citizens do not think there is anything wrong with the slums.
My life is also very inspiring. I don’t dare to snooze, I work hard, in short, I do everything to survive. There is no time for mother and son to have breakfast together, or even to shed tears for my dead husband.
In the end, it is communism that saves the world. The union of workers and peasants is the seed of communism, which will surely grow into a towering tree. This shows the political wisdom of the screenwriter and director. I even doubt that this is an official propaganda film.
!”
...
Regardless of which level you have watched, after adding a public awakening scene in the middle, the movie can already satisfy most viewers.
On the second day, "Time Planning Bureau" took in 37 million box office, continuing to lead the Spring Festival box office market.
During the entire Spring Festival holiday, during the seven days from the first to the seventh day of the Lunar New Year, the highest single-day record exceeded 40 million, and it exceeded 30 million for seven consecutive days. The total box office reached an astonishing 270 million.
270 million in 7 Days, which is more than 100 million higher than the 160 million in "New Shaolin Temple" in 7 Days.
Moreover, "I Know Women's Hearts" received 38 million in seven days, "The Amazing Heroes" received 33 million in seven days, and "Panda" received 37 million. The three films only received a total of 108 million in seven days.
Including the 160 million for "New Shaolin Temple", it is only 268 million.
The box office of the four movies together is not as good as "Time Planning Bureau".
This uneventful Spring Festival season can basically be concluded, and it is inevitable that the "Time Planning Bureau" will end with a sweep.