To be honest, Li Qian didn't take the smear campaign from several major companies seriously from the beginning.
To strike iron, you have to be hard yourself. If you are hard enough, no one can make you soften.
Movies still require the audience to vote with their heads.
This was all foreplay, and Li Qian had to thank them for helping with the publicity.
Next, is the critical moment.
The summer war has begun. The heavyweight blockbuster "Transformers 3" grossed 100 million at the box office on its first day last Thursday, doubling the first-day box office record in the mainland film market.
It also took in a super high box office of 410 million in the four days of the weekend, with an average of 100 million a day.
However, the good news is that although the box office on the first day was scary, compared with the first day's over 100 million, the first weekend box office of 410 million seemed a bit low.
For conventional commercial movies, the box office is generally the lowest on Thursday during the first weekend, will continue to rise on Friday and Saturday, and will fall back to about the same level as Friday on Sunday.
The reputation of "Transformers 3" is also far inferior to that of the previous two films. The heroine was also changed and replaced by an actress who had previously collaborated with Michael Bay in underwear commercials.
Megan Fox is definitely qualified as a beauty. Most of the audience is not very satisfied with this heroine this time. Her acting skills and body are not much better. I don’t know how Michael Bay fell in love with her.
Could it be that underwear ads are shot well?
During the second part, some viewers joked that it was an advertisement for Milijian's military, but in the third part, it became an advertisement for Yili and Lenovo.
Li Qian also took the time to watch it. After all, it is a 3D blockbuster created by the "Avatar" team, and the effect in the cinema will definitely be different.
However, it is still boring. Although the plot of this kind of popcorn movie is not important, it cannot be without plot.
What can I say about the whole story? The opening is nonsense, nonsense, and then the protagonist is shown selling meat.
Keep talking nonsense, let the heroine come out to sell meat, and insert a wave of Lenovo advertisements.
Then the beating continued, and then the heroine was let out to change clothes.
Another advertisement for Yili was shown, and then the nonsense continued and another advertisement was inserted.
After that, the process is repeated: bullshit - beat - let the heroine come out and sell meat - beat - let the heroine come out and sell meat - beat - let the heroine come out and sell meat
Then there's a big climax and then there's a lot of beating, and then the heroine finally sells her sex, and that's it.
The only thing that hasn't changed is the character of Mirkin. When Bumblebee blew up the people and buildings of a military base that looked like a Middle Eastern country, Optimus Prime's voiceover said: "We help humans stop hurting each other."
It’s simply not too corny!
Then Monday's box office also confirmed the poor reputation of the audience, with only 40 million box office.
Although it is still terrifyingly high, compared to the first week's box office, the follow-up is obviously weak, so Li Qian is not too worried.
It's the end of July, and several movies have been released before.
Wang Qianyuan's "Gang Piano" won the Best Actor at two major international A-category film festivals, Dongjin International Film Festival and Magic City International Film Festival, and it only took 5 million box office after ten days of release.
It is not uncommon for it to be popular but not popular.
I guess this movie won't be very touching to those who haven't experienced state-owned enterprises and being laid off.
The plot is very simple. After Wang Qianyuan's wife couldn't bear the burden of life, she found another man and got divorced. The two were fighting for the custody of their daughter. They wanted to train her daughter to be a pianist in the early stage. In order to win over her daughter, Wang Qianyuan wanted to build a piano.
Recruit a large group of friends to help.
On the surface it was to build a piano for my daughter, but it was actually about the people of that era.
The group of people who helped Wang Qianyuan make pianos were workers who were envied by others in the state-owned enterprise era and had excellent professional skills. However, after the wave of layoffs, they are now hanging out at the bottom of society.
The process of making pianos allowed them to regain their past passionate years. Later, they all took the initiative to help Wang Qianyuan make pianos because they found themselves in the process.
The helpless joking and self-deprecation of life, the nostalgia and reminiscence of a bygone era and a group of old people, this is what the movie is about.
But it’s too far away from the main movie-goers and doesn’t feel like it, so naturally it won’t sell at the box office.
It's also the director who never thought about letting young audiences understand. He didn't think about the box office, it was just for a specific person to watch.
Because "The Founding of the Party" and "Transformers 3" have been scheduled early, there won't be many movies in July this summer, but there is a dark horse.
The horror film "Far Cry" starring Yang Mi has been released for more than half a month, and the box office has already exceeded 80 million.
The low-budget horror film starring a post-80s actress has a box office of up to RMB 80 million, which has also attracted the attention of the industry.
This is an achievement that not many big stars have achieved.
Zhao Wei, Zhou Xun, Fan Binbin, and Li Binbin have some big-selling movies, but they are low-budget, have no big directors, other big stars join them, and don't have a single movie worth 80 million yuan.
There is only Tong Liya. The investment in "Cohabitation in Time and Space" is low, the director and actors are not famous except for the guest star Xu Zheng, and it sold 180 million yuan.
However, this depends on the movie itself.
"Far Cry" relied entirely on Yang Mi. Even though the movie received negative reviews and didn't even get a four-star rating on Douyin, it sold 80 million yuan. It's incredible.
The movie is actually quite novel. A group of people go to an isolated island far away from the world to participate in a show with a prize of up to one million US dollars.
It’s similar to PlayerUnknown’s Battlegrounds.
The content is the same as the title of the film, and it is really shocking. The most shocking thing is when Yang Mi got seasick and vomited while heading to the isolated island, she pressed her chest...
Forget about the horror, it would be okay to change the name to "Island Ecstasy".
"Far Cry" is also one of the few movies that has made a lot of noise online, squeezing out a little space among "Transformers 3" and "I Am Not a Medicine God".
However, it is still "I'm Not the God of Medicine" that dominates the entire Internet. Even "Transformers 3" cannot compare. After all, it is a Hollywood movie and it mainly focuses on Autobots. There is nothing to say.
"I'm Not the God of Medicine" is a hot topic online, with a Douban score of 9.2, setting a new high for domestic films in recent years.
As a commercial movie, with this score on Douban, even if only a few people have watched the movie, it will not affect the buzz on the Internet.
However, even so, there are still some discordant sounds.
Li Qian saw on Weibo that Zhou Wen, a relatively famous film critic, had posted several Weibo posts criticizing movies since last Friday.
Yesterday, all the major companies stopped their operations and all the trolls were withdrawn. This person is still cursing "I am not the god of medicine". It is getting worse and worse and he has started to post long articles.
Li Qian looked at it with interest.
"Pharmaceutical companies are taking the blame, the court is evading responsibility, and the public is reveling. As for whether the patients continue to suffer, I don't know if anyone cares. Anyway, there were sobs in the theater, and everyone felt that they were particularly kind and compassionate - inscription."
Oh, it's quite formal. I even wrote a movie review title.
Li Qian was very surprised and continued to read.
"Breaking down the three sins of "I'm Not the God of Medicine", one is distorted values and moral kidnapping.
Movies are not an antidote. At least they should present the problem objectively, fairly show the difficulties faced by all parties, and leave space for the public to think and discuss and promote progress. However, the film uses the idea of the gangster proletariat to fight against the autumn wind, setting the pharmaceutical factory as the villain, and setting the pharmaceutical factory as the villain.
Incarnate as cold-blooded capital, kidnapping morals and accusing pharmaceutical companies of pursuing profits.
The pharmaceutical company representative was thrown feces at his first appearance, and another time he rushed to propose an arrest plan when attending a public security meeting. One was cold and the other was wretched. The main characters in the film were all flesh and blood, crying and laughing. In contrast, the pharmaceutical company's characters were more mechanical than robots.
The second is to play with the sympathy of the audience. There is a market for selling tragedy and sensationalism, and it is easy to make money by selling tragedy and sensationalism. The movie will definitely touch many people and make people cry. After being moved to tears by the sensationalism, they become kind. The public likes simple logic.
Unwilling to think about complex current situations.
Social conflicts cannot be solved by a movie. It is understandable to make a movie about a controversial topic and sell it for the sake of entertainment. But should we have more sense of responsibility besides counting money?
Selectively ignore objective facts, smear the productivity of advanced science and technology, and use people's empathy and sympathy for the weak to make money at the box office. The film company gets a lot of money from the awards, and the audience denounces the evil profit-seeking capital of medicine. The court also does it in the movie.
A good person, Optoelectronics is satisfied, the audit department is satisfied, everyone is happy, and then what?
third......"
"This guy is awesome."
Li Qian was quite impressed by the thousands of words he read.
Of course, it’s not that I admire the content of the movie, but that I dared to write such a positive review amidst all the positive reviews.
Part of it still makes sense, but it's just too one-sided and only sees the surface.
In fact, there are no bad guys in the movie except for the high-security security guard.
Even from a legal perspective, the security guard did nothing wrong, but the protagonist and his group were at fault.
However, there is also no "good person". Everyone "does evil" sometimes, including the most pitiful patients, including Cheng Yong, including Lu Yiyi, including Huang Mao.
Still arguing that the medicine worth 5,000 yuan is too expensive can be said to be a manifestation of human bad nature, and I wish it could be cheaper.
Lu Yiyi was ill himself, so he encouraged Cheng Yong to go to India to smuggle drugs, leaving the risk of jail to others.
Huang Mao grabbed the medicine and confidently criticized Cheng Yong, saying that he was doing it for money.
This film itself is not right or wrong.
It's okay for patients to think it's expensive, but if it were you, wouldn't you want it to be cheaper?
There is nothing wrong with Lu Yiyi instigating Cheng Yong to smuggle, he himself wants to live.
There is nothing wrong with Huang Mao grabbing medicine, it is also to survive, and Cheng Yong is indeed doing it for money.
Everyone is wrong, and everyone is right. It is this society that is wrong.
As for how to change it, it is not up to Li Qian to decide. It depends on the country and whether the public opinion of netizens can have enough influence.
However, Li Qian was wrong in one thing. The film critic Zhou Wen wrote such a long review criticizing "I'm Not the God of Medicine" not to be black, nor to dare to say something different, but because he had no choice.
At this time, in a certain community in the capital, Zhou Wen was cursing his mother.
"Huayang Media, I am the draftsman!"
Looking at the pile of abuses on his Weibo, Zhou Wen really wanted to cry without tears. He was in a worse position than Huayang.
When it was first screened on the 15th, he did not accept the invitation from Huayang's publicity department out of admiration for Li Qian's ability to make such a movie in the current environment, and because the movie also moved him to tears.
Even though the price increased by half, I still reluctantly refused.
A few days ago, the other party offered too much, the price tripled, and there were five manuscripts in one appointment. He couldn't help but accept it, so he could only put away his conscience temporarily.
But I didn't expect that after writing two articles, the other party stopped.
Two articles criticizing the movie have already made him notorious on Douban and Weibo. If he changes his focus now and makes big boasts, he will probably become a laughing stock. After all, he is a moderately famous film critic.
Film critics can criticize any film or praise any film. He even praised "Warring States" vigorously.
After being scolded by netizens for a few days, his number of fans increased to almost 100,000. A lot of people came to scold him every day, and his traffic kept rising.
However, if you scold someone today and then praise him tomorrow, you will completely ruin your own brand.
I have no choice but to go all out in order to save my job when no one gives me money.
However, I still racked my brains and found out that it was reasonable and well-founded, even if it was taken out of context.
...
Li Qian had no idea that the film critic who he thought dared to tell the truth was just forced by the situation. He also wanted to find someone to contact a group of people and write something similar. Only when the controversy gets bigger will netizens discover what the movie really wants.
What is the real crux of what is being expressed?
But think about it, it’s better not to be so quick. Wait a few days, after the first weekend and more people have watched the movie, and then make arrangements...
The day passed quickly and it came to Wednesday the 27th, the day before the release of "I'm Not the God of Medicine".
At around five o'clock in the afternoon, "I'm Not the God of Medicine" held a grand premiere ceremony at the CPPCC Auditorium!