Chapter 328 Beyond 'Avatar', the box office record in film history!
KSG, one of the top ten pharmaceutical companies in the world, suddenly an insider exposed a 2 billion yuan currency exchange incident online. At a time when netizens are extremely sensitive to the pharmaceutical industry, it immediately ignited public opinion.
At first it was just a narrative post, and the authenticity could not be determined. Most people just thought it was someone trying to gain attention and hype.
However, more detailed data soon became available.
In order to increase sales, KSG recruited a large number of sales personnel, reorganized and expanded its business departments, and adopted a payment model to promote sales through fees, like medical institutions and doctor banks across the country.
The business staff of KSG invite doctors from all over the country to participate on the pretext of holding various conferences, pay the bank remittance to the medical staff in the form of travel expenses, lecture fees, travel arrangements, etc., and then reimburse the relevant expenses in the name of seminar fees.
In the whistleblower's article, almost the entire industrial chain of the industry is involved, involving 700 travel agencies across the country. One of the typical travel agencies has only been established for three years and has never done any tourism business. Last year, its turnover was as high as hundreds of millions. Sources of income
It provides conference services to multinational pharmaceutical companies such as KSG.
It is well-founded and has a list of executives involved in the case, a list of several typical travel agencies, and two specific large figures.
The key thing is that in less than a day, this revelation spread all over the Internet, but KSG did not come forward to clarify.
Now even fools know that this insider’s revelation is 80% true.
This time, it was really a sensation.
"Damn it, Cao Cao!!!! The bank transfer is 2 billion, such a huge amount, and the pharmaceutical company still says it has no money to make?"
"Brothers upstairs, don't get excited, Cao Cao didn't mess with you!"
"With less than 2 billion in bank transfers in four years, there are still pharmaceutical companies that don't make money. How can they get the money from bank transfers if they don't make money? Are they going to donate money for charity if they don't make money?"
"Xinghui is worth 2 billion. You have to make at least 20 billion to make it worthwhile. These black-hearted capitalists are absolutely terrible!"
"I'm in pharmaceutical sales. KSG changed its president two years ago and it's been like this. The more salespeople do, the higher their wages are. The sales below are all going crazy. Their domestic sales increased by almost 50% last year.
If a heifer flies on a plane, the cow will fly to the sky!"
"I am a hepatitis B patient. I have been taking a drug called Heputin from KSG for a long time. Although it is not as expensive as Gleevec, the domestic ex-factory price of this drug is 140. Please note that this is the ex-factory price of KSG and does not include various taxes.
, but the ex-factory price in Nanbang is only 16, Canada is 26, and England is 30. The domestic ex-factory price is five or six times higher than in other countries!”
"Damn it, Glenin can also talk about the reasons for various taxes. The ex-factory price of Hepuding is several times higher than that of other countries. Why is it so high in China?"
"This is not simple. You must give money, then set a high price, and earn back the bank transfer money several times."
"This is normal. If you check some foreign patented drugs, you will know that basically most of them are very expensive in China, and the ex-factory prices are different."
"They are all heartless things. Life-saving things only think about money!"
"I hope the evidence is conclusive and everyone is arrested, so that nothing goes unsolved in the end!"
...
Just two days after netizens denounced KSG, the relevant higher-level departments also announced that they had received real-name reports from relevant people and had launched an investigation.
The matter has been fermenting for two days, and a series of domestic pharmaceutical company currency exchange incidents in the past few years have also been brought up again by some people.
In 2010, he forcibly protested and led to the resignation of an official from the relevant department.
In the past two months, the Securities and Exchange Commission and the Ministry of Justice jointly accused the pharmaceutical giant Huirui of violating the Foreign Corrupt Practices Act by transferring US$65 million to eight countries including China. However, Huirui paid Miljian 6,000
The $10,000 fine put the matter to rest.
Various exchange rumors about various pharmaceutical companies such as Bristol-Myers Squibb, Alleca, Eli Lilly, and Abbott Laboratories in the past two years have all been publicly disclosed by relevant parties.
In the past, netizens didn't care much about this kind of thing and didn't even know what these companies did. But now in this sensitive time, every detail of a pharmaceutical company will be magnified by netizens.
The media is also willing to add fuel to the flames, and all kinds of news are commonplace.
Since ancient times, there are many talented netizens on the Internet, and they come from all industries. Every two days, they study and analyze the exchange methods commonly used by pharmaceutical companies.
And Lai Hua, who had been at the center of public opinion before, was not immune.
Milijian Securities and Exchange Commission issued an announcement on August 20, saying that from 2009 to 2011, the Huaguo Department spent money through various expenses such as transportation, entertainment, conferences, lectures, promotional activities, educational seminars and medical training.
Make bank transfers.
However, in the afternoon when Miljian's SEC incident occurred, Liao Hua said it had reached a settlement with the Miljian government and agreed to pay a fine of US$25 million to the Miljian government.
Coincidentally, just in the evening, a former pharmaceutical representative of Laihua disclosed on Weibo the inappropriate behavior of Laihua in promoting the drug "Shanlong".
In order to pursue the rapid growth of "Shanlong" sales in several large hospitals in the capital, Liao Hua formulated a detailed promotion plan and directly provided promotion fees to doctors in exchange for sales.
In the work email posted by this medical representative, his boss asked him to spend 50,000 yuan to buy 50 sales, starting with five. Doctors who prescribe five will have a certain promotion fee, preferably 30mg, in 2-3 months.
Completed within.
He posted several pictures on Weibo, as well as a resignation application and labor arbitration materials, saying that he had resigned, but Liao Hua never responded.
As for the reason for the exposure, he wrote: "To me, it's like killing someone!"
Mi Lijian's Securities and Exchange Commission announcement and the exposure of the medical representative once again brought Laihua to the forefront, and they began to face the anger of tens of millions of netizens!
"Let the storm come more violently, and expose all these black-hearted drug dealers who eat human blood steamed buns!"
"Thank you Mi Lijian for exposing Laihua Bank at this time."
"Also thank you? I feel ashamed. They were doing money transfer in our country, but it was Mi Lijian who discovered it first!"
"But why did Laihua pay a fine of 25 million to Mi Lijian when he was doing foreign exchange in our country???"
"Mi Lijian lost nothing and got 25 million US dollars in vain. He made exchanges with us, and the losses were our people, but there was no compensation at all. I was also drunk!"
"Miliguo is indeed a free country, just pay the fine."
"Lai Hua is indeed not a good person. Now I want to see the expressions of those who were washing the floor before!"
"Every penny earned is earned by the patient's life. Even if you make such shady money, you won't be afraid of thunder and lightning!"
"Relevant departments must strictly investigate pharmaceutical companies. KSG will remit 2 billion, and I guess there will be no less for Liaohua!"
"Block Laihua! Forbid them from selling drugs in the country. I wonder how they can still make money!"
...
In just one week, shady stories about pharmaceutical companies have been revealed one after another, and netizens have completely turned against them.
Various patients came forward to talk about their conditions and the medicines they took. Almost most patented medicines are much more expensive to buy in China than in other countries. In people's minds, drug dealers have become synonymous with eating steamed buns made of human blood.
Already.
In fact, it is not surprising. The hospital itself has a bad reputation. The cost and difficulty of medical treatment are already major problems. Now they are all venting their anger on pharmaceutical companies.
Especially Laihua, who was the first to be affected, is at the forefront of public opinion.
Things got bigger and bigger, and Li Qian also started to have trouble.
In the conference room of Future Pictures, Li Qian was having a meeting when he suddenly received a call from Han Sanping.
Han Sanping on the other side of the phone was straightforward and said in a serious tone, "Does what happened this week have anything to do with you?"
"What?" Li Qian was slightly startled.
"The shady stories of those pharmaceutical companies in the past few days." Han Sanping emphasized.
"Director Han, you think too highly of me." Li Qian smiled bitterly, "I am just a film maker. I started directing as soon as I graduated. I am not familiar with other industries at all. How can I know so many shady stories?
Well, let alone exposing them all."
"That's best."
Han Sanping breathed a sigh of relief. He didn't think it had anything to do with Li Qian. It was just that when he met Li Qian before, he said he wanted to influence government policies through public opinion, which made him suspicious.
"'I'm Not the God of Medicine' is about to exceed 1.3 billion. Don't let it get into trouble at this juncture. I heard that the people behind the major pharmaceutical companies are already a little unhappy!" Han Sanping dropped a word of warning and hurriedly
I hung up the phone in a hurry.
I go?
Does this concern me?
Li Qian shook his head, put down his mobile phone, and said to everyone, "You heard me, don't create extraneous matters, let alone try to hype up, add more fuel to the fire, or even beware of others adding to the fire, the propaganda department can almost stop, all the time
Just pay attention to what’s happening on the Internet.”
Just now, Publicity Director Huang Yan was very excited to propose a series of marketing plans, taking advantage of this turmoil to make "I'm Not the God of Medicine" and make Li Qian fly higher.
I'm not afraid of throwing him to death!
Huang Yan nodded and responded, "I understand Director Li, then I will focus on preparing a promotion that will surpass the record of "Avatar"."
"Well, you can make up your own mind about the details. I also have an exclusive interview."
...
After leaving the conference room, Li Qian came to the office, where a reporter and photographer from the Beijing Youth Daily was already waiting.
Li Qian smiled and shook hands with the reporter, "I'm sorry, something happened at the company, so I kept you waiting for a long time."
The reporter quickly stood up and waited for Li Qian to sit down before he sat down opposite him again and asked, "It's okay. Can we start now, Director Li?"
"Of course." Li Qian made a gesture of invitation.
The reporter took out his pen and notebook, the photographer also set up his opportunity, and the interview officially began.
"Director Li, the box office of "I'm Not the God of Medicine" has exceeded 1.2 billion, and is about to surpass the box office record of "Avatar". At the same time, it has caused a strong response in society. How did you originally plan to make a realistic movie?
How did it become so popular?”
Li Qian laughed and said, "Actually, it's nothing special. The original idea was to make the movie's audience reach a lower level and not be too elitist.
Why can't the protagonist be an ordinary person? I asked myself this at the beginning. This would not only make it easier to get closer to the real life of the audience, but also provide a purer motive for the subsequent transformation of "humanity redemption".
Combining social reality themes with commercial genres, and discussing realistic movies in a more popular way, rather than discussing this subject in a niche or elitist way, is the tone I set for the movie at the beginning of the creation. I want to make it more popular.
Many people see this real problem.”
"Director Li, I recently read that some viewers on the Internet said that "I'm Not the God of Medicine" is too beautiful and does not have a real bad guy. It is too idealistic. Are you trying to avoid censorship?"
"There are reasons for this." Li Qian nodded and did not shy away from it. Basically every director would talk about this topic, and then added, "All the characters in the movie are innocent, and the characters have sufficient standpoints.
To support his behavior, there is no way to balance such a paradox between human life and patent research and commercial behavior. It is reasonable for the public to speak to the public, and it is reasonable for the mother-in-law to speak of her mother-in-law, so I chose to narrate this story from a relatively middle-of-the-road and more human perspective."
"But Director Li, the shady stories of pharmaceutical companies have been revealed on the Internet recently. What do you think of this?" The reporter turned to a sensitive issue.
"In this matter, I can only say that Laihua's drug prices are in compliance with the law. As for how the price came about, only if it can be proven that the high price was obtained through illegal behavior can the drug price be deemed illegal. Otherwise, we will not stand
From a legal perspective I have nothing to say."
Li Qian shook his head, "However, the law is to protect the safety of people's lives and property. It is people-oriented and legislation is for people. I still hope that the relevant systems of our country can be more perfect."
There is one sentence that has not been said yet. Laws are made by people. When the rights and interests of the people cannot be protected, something is wrong!
Can't you protect yourself?
The interviews all used the same words. At this time, Li Qian temporarily stopped all subsequent interviews and quietly waited for the public opinion to ferment.
...
The fourth week has passed, and Laihua has been scolded as a scumbag by the majority of netizens, but there is still no movement from above. If there is any trouble, Han Sanping should call as soon as possible.
However, in the past week, "I'm Not the God of Medicine" once again took in a box office of 198 million, plus the 1.169 billion in the previous three weeks, and after 25 days of release, the total box office has reached 1.367 billion!
1.367 billion, surpassing the 1.328 billion of "Avatar" and setting a new box office record in mainland film history!