2011 has passed and Li Qian has started a new year of work.
In the conference room, we summarized the achievements of the past year, that is, a full year since the company was founded.
Last year, Future Pictures released a total of four movies.
"Time Planning Bureau", "I'm Not the God of Medicine", "Thirty-three Days of Love", and "The Adventures of Li Xianji", the total box office of the four movies reached 3.15 billion, of which "The Adventures of Li Xianji" total box office in the two weeks after its release
It’s 330 million.
The annual box office exceeded 3 billion, ranking first among private enterprises!
The production income, distribution income, as well as pre-roll advertising, online audio and video copyrights, etc. of the two movies "Time Planning Bureau" and "I'm Not the God of Medicine", excluding costs, add up to more than 700 million yuan, excluding Li
Qian’s personal share of the profits.
Then subtract the 20 million production cost and 10 million publicity cost of "Thirty-day Love", and the 66 million production cost of "The Adventures of Li Xianji" out of 110 million, and the 30 million publicity cost.
The publicity and distribution was done together with China Film Joint Distribution. In fact, the publicity and distribution of the two films were 20 million and 50 million respectively. "Li Xianji" also gave 40% of the investment to the four photoelectric companies behind China Film United and Guo Fan.
share.
Of course, there are also salary costs and the cost of offline publicity and network promotion.
There is also an investment of 20 million US dollars in "Chilling", 25 million US dollars in "Pacific Rim", 2 million US dollars in investment in "The Conjuring", and 35 million US dollars in revenue from "Jaws 3".
By the way, there is also investment in the two TV series "The Legend of Lu Zhen" and "Celebrating More Than Years". The former has a single episode of one million, with a total cost of 60 million, which is half and half with Shonan TV.
The latter's first script has 45 episodes. With Chen Daoming and Hu Ge joining the cast, the pay is not unusually high. Moreover, the first part of the series is very important. The cost of a single episode reaches 2 million, and the total cost is as high as 90 million.
As for the director, Li Qian found fellow countryman Gao Xixi to direct the film.
This drama is cooperating with Jiangning TV, and Future Pictures has invested 55 million.
Last year, the net profit was almost 530 million. The 50 million Wanda spent to buy the characters was not included. Of course, this was not a direct cash transaction.
Jingtian's backstory is not as simple as Wanda's. It's difficult to get in touch with him so deeply. This kind of direct monetary transaction may cause some trouble in the future.
Wanda and Cheng Long have negotiated the next "Police Story 2013" project, which will cost 100 million. Li Qian used a resource swap method to exchange publicity resources worth 30 million for an investment of 30 million.
Resources cannot be quantified, so just to help promote it, let’s say it’s worth 30 million.
Just like today's small film and television production companies, they are cheated by publicity every day. People say that 10,000 posters have been put out across the country. You can't count them. You can't count how many advertising screens they have bought. As long as the publicity method
They can justify themselves and produce corresponding receipts or contracts.
Although the income from "Police Story 2013" and other movies has been due to two years of inflation, the box office value of "Police Story 2013" is at least 500 million, and the income by then will outperform inflation and not lose money.
The remaining 20 million will be cashed out by Wanda Cinemas next year through publicity and distribution of resources.
Giving money through cooperation is much better than giving cash directly, it is more formal.
With a net profit of 600 million, a complete underground network system has been established in second-tier and some third-tier cities, and has the ability to conduct large-scale issuance across the country.
There are also 10 Internet marketing groups in the publicity department, an Internet marketing team of hundreds of people, and several marketing companies that have been recruited one after another. In addition, Li Qian has a good relationship with the media, and it has basically achieved wide coverage of the Internet.
This is the success of the past year, and Li Qian is still very satisfied.
"Thanks to all of you for your hard work this year, the past year has been a fruitful one." Li Qian said with a smile.
"It's all thanks to Director Li." Everyone said in unison.
When the results of the past year were in front of their eyes, everyone realized how terrifying Li Qian really was.
The net profit is more than 500 million a year, and this does not include "Thirty-day Love" which has already been completed. Otherwise, the profit of their company alone would be much higher than that of Huayang and Bernard, the two major listed companies.
This is only the first year since its establishment. It is unimaginable in the film and television industry, and all of this was brought about by Li Qian.
Such data also makes everyone feel more and more that they made the right choice a year ago.
After summarizing last year’s business, it was very good and everyone was smiling.
In addition to the 200 million invested by the theaters, Future Pictures currently has 600 million on its books, and Li Qian's personal studio still has 200 million. Adding in the little investment he made before, his net worth far exceeds 1 billion.
Then he summarized the projects in 2012, mainly five movies including "The Truman Show", "The Pursuit of Happiness", "The Funeral", "Jaws 3" and "Pacific Rim", as well as investments.
20 million "Chill".
There are two TV series. One has been filmed, and the other is almost in preparation and will be launched soon.
Of the four films, the sequel to "The Lost Way" has been postponed for a year, and after the rights to "Ghost Blowing the Lamp" were purchased, production has not yet started.
The cost of this series is definitely not low, there are a lot of special effects, and the production cost is conservatively estimated to be at least 150 million, so there is no rush.
The TV series "Love Is Not Blind" is still in preparation for the script.
Du Yang contacted Xue Xiaolu and Zhao Jun, as well as Lu Yang, the 2011 Golden Rooster Best Newcomer Director. The former is writing a script, while the latter has not yet started filming, but they are both willing to accept investment from Future Pictures.
Counting this way, in addition to "Pacific Rim" which will be released the year after next, and "The Pursuit of Happiness" which I don't know if Fumino will be able to film in one year, including the investment in "Chilling", there are four movies released.
Plus two TV series and six projects.
Compared with other companies, especially Huayang Media, which has a lot of TV business, six projects are relatively few, but they are all high-quality products and can be compared in terms of quality.
As for the schedule, it has basically been decided. "Jaws 3" will be released during the summer vacation and will be released simultaneously overseas, and "The Truman Show" will be released during the Lunar New Year.
"By the way, do any major companies have any film schedules for this year?" Li Qian asked Du Yang.
Du Yang said, "I only know a rough idea. Bernard announced that it will invest one billion in film production this year, and announced the 3D blockbusters "The Snowy Forest", "The Legend of the White-haired Witch", and "The Overheard" in collaboration with Tsui Hark.
3", but it's just a plan at the moment.
The only ones that are really confirmed to be released next year are "Big Shanghai" starring Zhou Yunfa and Xu Wenqiang, "Hedong Lion Roar 2" starring Zhang Baizi and Xiao Shenyang, and "The Magician" to be released in a few days."
"They are all busy making sequels to "Hedong Lion Roar"." Li Qian is a little funny. Apart from making money, the only purpose of these sequels is to ruin their reputation.
However, how can I put it, there are too few successful directors, so making sequels is a last resort.
The Hong Kong film industry has also been glorious for more than 20 years, and the movies produced in those 20 years are enough to cause harm to a decade.
The remaining Huayang Media will be making big moves next year, including the "1942", "Painted Skin 2", "Zodiac", and "Tai Chi" series.
Guangxian is still a small film, with two films including "Four Famous Catchers" and "Tongquetai", Xiaoma has Ning Hao's "The Golden Heist", and Xingmei has "The King's Feast" and "Blood Drops"
, "Search" by Cheng Kaige.
These are probably the ones with box office potential. As for the schedule, we can only speculate based on the situation of each company.
Du Yang pushed up his glasses and analyzed, "'1942' and 'The King's Feast' will definitely be released in December during the Lunar New Year. The 'Twelve Zodiac', 'Painted Skin', and 'Tai Chi' series will probably be released during the summer vacation.
There should be two films for the National Day. "Zodiac" is an action comedy and may be moved to the Spring Festival.
In order to alleviate the financial pressure, Xiao Ma has already finished filming "The Golden Heist" and it is estimated that it should be released as early as possible before the summer vacation.
We are mainly competing for summer and Lunar New Year slots. I guess our main competitors are "1942", "Painted Skin", "Tai Chi" series, "The Four Famous Catchers", "Tongque Terrace", "Big Shanghai", "Blood"
"Dip" and "The King's Feast" are major productions."
Ten major productions with an investment of at least 60 million are concentrated in the summer and Lunar New Year periods, and the competition is unprecedentedly fierce.
This also puts a lot of pressure on everyone, and every movie has the potential to be a hit.
Li Qian smiled indifferently, "It seems that next year will be relatively easy. There will be no strong opponents. Keep an eye on the films with the highest investment from several major companies, Huayang's "1942" and "Twelve Zodiac Signs"
", Bernard's "Big Shanghai", Guang Xian's "Tongque Terrace", and Xing Mei's "The King's Feast", it is best to release them during the Lunar New Year period and catch them all!"
"Okay Director Li."
Everyone nodded. They clearly remembered the treatment they received from "I'm Not the God of Medicine" last summer. Unfortunately, there were no films released by major companies at that time. It's time to find a place again this year.
A year ago, they really didn't have the confidence to compete with major companies.
But Li Qian has grossed 1.6 billion at the box office. With this figure, he has enough confidence to sweep through major companies, and he will not be afraid no matter how many blockbusters come.
Li Qian is a little regretful. It is impossible for "Funeral Coffin" to be a big hit. I don't know if "The Pursuit of Happiness" will be released next year. "Chilling" Hong Kong film box office is limited, so I can only take revenge selectively.
If possible, Li Qian would really like to snipe every one of their blockbusters to make them completely put aside their thoughts against him and become completely honest.
As for anything that is too domineering, go to hell and let others say it. You don’t care what others say.
Good people will be bullied by others. It is the same everywhere. Dogs understand this truth.
When you see a fierce dog, the more timid you are, the more you give in and run away, the more it will chase you.
"Actually, I think it's better to focus on one company this year. We don't have to deal with all the major companies at the same time, and we don't have so many films. This will make them join forces again." Du Yang mentioned.
suggestion.
"With Director Li here, even if the major companies join forces again, what's the problem?" Zhao Jun said.
"But what about other films? Not every director is like Director Li. For example, for the Lunar New Year film, it might be a bit dangerous if major companies jointly target "The Adventures of Li Xianji,"" Zhang Hao retorted.
"I think Mr. Du is right. I heard that 700 million of Bernard's billion-dollar film plan was raised through financing. Originally, the listing in North America was not smooth. If this financing is messed up, Bernard will be in trouble.
, we can focus on Bernard." Huang Yan suggested.
However, Zhong Lifang said, "Bernard's main focus will be on 2013. Next year, there will only be "Big Shanghai" and "Hedong Lion's Roar". The failure of these two films will probably not be a big deal."
Everyone here wants to pick one out of the major companies and use it as the chicken to scare the monkeys. No one finds it strange at all, even though the major companies are larger than Future Pictures.
Li Qian thought it was a good idea, so he might as well just focus on one company. He thought for a while and said, "Let's just go to Huayang. Five blockbusters, including "1942", will always be released on the New Year's Eve. Save the money and keep an eye on it.
Following the major companies, we will defeat them one by one, and the structure of the film industry will also change."
It was decided that we would start with Huayang Media in 2012. For a new company to grow big, it must have an established giant weaken, otherwise there would be no market.
After finishing the year-end summary and discussing the projects for the coming year, Li Qian finally said something to Zhong Lifang.
"In this way, Sister Fang, your major is investment and financing. We will set up an investment department in the company and put you in charge. We will prepare to build an online ticket purchasing platform."
"Ticketing platform?"
Zhong Lifang said in surprise, "Now that Grava has accounted for 50% of the market of ticketing websites, we want to become a company again?"
"Liu Yong is not a business person at all." Li Qian shook his head.
Li Qian gets angry when mentioning Grava. The 30 million yuan of the last B round of financing has just been burned, and it has been almost a full year.
The 50% market seems to be a lot, but there are only a few group buying websites that do online ticket buying, including the major theater chains' own online ticket buying websites.
Throughout December, the peak movie season, the number of ticket buyers at Grava only accounted for 4% of the total. With such a low number, Li Qian was speechless.
As long as Liu Yong burns money and spends money quickly, even if mobile payment is not fully promoted, it will not be like this.
It’s just that the money is burned slowly, but the key is that the money is not burned in the right place.
Firstly, Liu Yong is not making any big publicity, and secondly, he is not focusing on expanding market share. He is spending all his energy and money on improving user experience.
How good is the service in Grava now?
After you book a ticket, Grava will send you a text message to plan the parking lot and transportation route. Where can you park at the cinema you want to go to, the weather conditions of the day, and the traffic conditions near the cinema, and will tell you in detail.
Allow users to print a sentence on the ticket, customize it, and print whatever you want.
We also set up an online community and invite celebrities and directors from time to time to do offline activities and meet with the audience.
Just busy with services, the expansion speed is extremely slow.
"Now there is no capital to focus on the ticketing website. Grava seems to be the best in the world. But once capital pays attention to this aspect, Grava will never be able to survive. I can't wait for Grava to go bankrupt before building a ticketing platform. Now
Just start preparing." Li Qian said.
In fact, this is the choice in the early stages of starting a business, whether to improve services first or expand the market first. Internet companies that want to become bigger can only choose the latter.
But there is no need to be so anxious. Mobile payment and mobile Internet are not mature yet and will not have decisive development in a short time.
...
Coincidentally, when Huayang Media was struggling with the schedule, they actually thought the same thing as Li Qian.
"Brother, during the Spring Festival, Zhou Xingchi's new film will be released. I think it is better to release "Zodiac" in November. The market in November is not small. "Love Is Not Blind" can reach 600 million.
"
Huang Zhonglei then analyzed, "Besides, Li Qian's new film will also be released in December. Although he may not be able to make any classic comedies, it is sure to be a hit. "1942" is probably a bit difficult, and "Zodiac"
"If you attack from both front and back, you will be more confident."
Speaking of "Thirty-three Days of Love", Huang Zhongjun felt very sad. Li Qian's 200 million income was so wasted.
However, Huang Zhonglei's thoughts are quite emotional.
Throughout 2011, Huayang's net profit was only 240 million, which was equivalent to Li Qian taking away the entire year's profits. Huang Zhongjun's hatred of Li Qian deepened.
Although it was a bit risky, Huang Zhongjun still had the upper hand emotionally, and said with a fierce face, "Just as you said, Zhonglei, "Twelve Zodiac Signs" will be released in November, and "1942" will be released in December, attacking from both sides!