In the company conference room, Li Qian looked at the data from the Distribution and Screening Association and nodded with satisfaction.
40% of the films scheduled, directors and actors are not very famous, but this box office is already good enough.
Thanks to the premiere and after-hours screenings, the audience's reviews were very good, and word-of-mouth also drove some box office.
"Painted Skin 2" sold 70 million on its first day. At that time, it could be said that it dominated the mainland market, without any rivals, with a higher film schedule and the advantage of 3D ticket prices.
"Jaws 3" achieved this box office with 40% of the film schedule, which can be said to be not much worse than "Painted Skin 2".
Moreover, the box office of "Painted Skin 2" yesterday was only 25 million, and the follow-up box office trend is average, so there is every chance of catching up from behind.
Du Yang said with a smile, "If the normal trend can be maintained during the three days of the weekend, and the decline remains within 50% next Monday, we may have a chance to overtake it!"
Normally, if you earn 54 million on the first day, you can expect to earn 250 million in the first four days of the weekend.
The box office in the four days of the first weekend was five times that of the first day, which is a normal ratio for a blockbuster of acceptable quality. Last year's Lunar New Year releases "Thirteen Hairpins" and "Flying Swords of Dragon Gate" both had similar ratios.
"Thirty-three Days of Love" is an exception because the first day is Double Eleven.
The ratio is also the same for "The God of Medicine", but this is because it was high enough on the first day, and the number of screens at that time was almost at its limit.
"Painted Skin 2" sold 70 million on the first day and 280 million in four days. This ratio is relatively low. This is mostly due to its mediocre reputation and saturated box office.
If the trend of "Jaws 3" can match its current reputation, there is still a lot to be done.
Everyone is also confident. The goal set at the beginning of the year is to defeat Huayang Media's film business and rise on the opponent's body, making a good start for the subsequent financing, expansion, and listing.
"How about we go to the beach with a group of people to build momentum?" Huang Yan, who is in charge of publicity and marketing, came up with an idea.
The meaning is obvious, find some people to go to the beach and pretend to be sharks to scare people.
"I think this is okay, as long as you don't go too far, it won't be a big problem." Zhang Jun nodded in agreement.
"But it can't be too much, otherwise the masses will easily see that we did it deliberately. If it's just one or two places, it won't mean much." Zhang Hao said.
The audience is not stupid, and this is not the first film. Such a blunt promotion method will make people disgusted if it is not done well.
Li Qian said, "There's no need to do so many difficult things. Maybe some bored viewers will do it for us."
"This is already the third part. Is there anyone else who is so bored?" Zhong Lifang said.
The first part was only broadcast online and attracted many people to play pranks. The second time had a history. Although there were still pranks, only one part made the news. After it was exposed, it was beaten up by angry tourists.
"Never underestimate the funny heart of the audience." Li Qian smiled, "Even something as bizarre as the end of the world in 2012, there are a lot of people on the Internet who follow the trend and say it is true. Although this is the third part, it is not true.
There are really boring people out there looking for trouble, not to mention it’s been four years since the second part.”
"What Director Li said makes sense. There will always be some funny viewers who like to make pranks." Zhang Jun immediately agreed.
"Let's go ahead with the promotion as usual. We have invested 40 million in promotion this time, and Wanda Cinemas will fully support it. "Painted Skin 2" has a mediocre reputation, and there are no other competitors. Basically, it's not a big problem."
Li Qian doesn't care about specific announcements. There are only so many ways, whether conventional or irregular.
After sitting in the company for eight or eight hours, Li Qian clocked in and got off work on time.
...
"Jaws 3" and "Painted Skin 2" are basically the most important Chinese-language films in this year's Lunar New Year holiday. The two films were released one after another, plus Cheng Kaige's "Search" and "Wu-Tang: Heaven and Earth" starring Yang Mi and Zhao Wenzhuo.
"Code" was also released one day later, and this summer season has immediately reached its most popular period.
The next day, "Jaws 3" still received 60 million at the box office with 40% of the film schedule!
On the third day, Saturday, the box office improved a lot, with 67 million, which basically reached the limit.
On the fourth day, although tomorrow is Monday, the box office dropped uncontrollably, but thanks to the good reputation of the movie and the Douban score of 7.4, it still received 62 million.
During the first four days of the weekend, the total box office reached 245 million!
This is a normal trend, and the box office has almost reached its limit. 40% of the film schedule is also the limit of major theater chains.
"Painted Skin 2", which received RMB 190 million in the second week, accounted for 30% of the scheduled films. Although the subject matter of Cheng Kaige's "Search" is not popular, it still received 15% of the scheduled films due to its reputation as a great director.
This time Cheng Kai is not playing a blockbuster movie. "Search" tells the story of a man who was forced into a desperate situation because he did not give up his seat on the bus, which triggered a butterfly effect of online violence.
Cyber violence and human flesh search are also two controversial topics with the development of the Internet.
Brother Cheng Kai told a good story this time. This genre is what he is good at. As long as he doesn't touch big productions, he can tell a good story, no matter how complicated it is.
Because this kind of movie is mainly about telling stories.
But big productions are different. Fifth-generation directors like them pay more attention to connotation, humanity, humanistic awareness, aesthetic pursuits, etc.
Big production means there are more places to play. Unlike "Search", which is essentially a story, it will be more difficult to control because other aspects, even the pursuit of the picture, ignore the story itself.
To put it bluntly, the purpose of fifth-generation directors in telling stories is not to tell a good story, but to tell the various connotations and human nature behind the story.
They even think that the latter is more important than the story itself. When there is a conflict, they would rather sacrifice the readability of the story to achieve their own artistic pursuits.
The movie "Search" talks about a lot, not only online violence, but the most outstanding thing is Gao Yuanyuan. Brother Cheng Kai made Gao Yuanyuan so beautiful, so good, so desperate, so gorgeous and so passionate.
The audience's evaluation and box office are also worthy of Cheng Kai's work this time, 43 million in three days, which is almost the same as the previous blockbuster "The Orphan of Zhao".
As for another movie "The Wu-Tang Code", its box office and reputation were mediocre, with only 20 million in three days.
It can basically compete for the top ten worst movies of the year, and it is another messy movie.
I'd say it's a modern martial arts film, but it's also a fantasy and fairy tale.
It's okay to talk about comedy. When Yang Mi died in the end, when Zhao Wenzhuo and his daughter cried, we couldn't tell how sad they were. Instead, they seemed to be crying with joy.
This is not bad. The most disgusting thing is that Fan Shaohuang, who is in his forties or fifties, actually has a love scene with Xu Jiao, who is fourteen or fifteen years old.
vomit!
In the new week, "Jaws 3" maintained a 50% decline. It received 31 million on Monday, breaking 200 million in five days.
"Search" received 7.5 million. According to this trend, it is safe to exceed 100 million.
However, "Painted Skin 2" continued its mediocre trend. On Monday of its third week, it only received 12 million box office, with a total box office of 481 million in 12 days of release.
The situation is very unfavorable for "Painted Skin 2". Judging from the current trend, it is almost a matter of time before it is overtaken.
The global first-week box office of "Jaws 3" has also been released. Thanks to the relatively high overseas DVD and online viewing volume of the first two films, Warner bought it out and spent a lot of resources on promotion and distribution.
North America earned $17 million over the three-day weekend.
Although it doesn't look like much, it still ranks among the top five at the North American box office, second only to "The Amazing Spider-Man", "Teddy Bear", and "Brave". Dozens of other countries and regions took in a combined total of 11 million US dollars.
.
With an overseas box office of US$28 million in the first weekend, Warner Bros. is sure to make a fortune, but Li Qian is not jealous or regretful.
This is because they bought it out, so they spared no effort to promote it. Otherwise, God knows whether they would work so hard.
Moreover, if it is divided, the other party's publicity cost and distribution share will be divided into half.
Overall, it's a win-win business.
The overseas box office has also exceeded 100 million, so it will definitely need to be vigorously promoted.
On Tuesday's half-price day, the box office of "Jaws 3" increased, with 36 million, while "Painted Skin 2" only received 1,300.
The situation has been very unfavorable for "Painted Skin 2", and Huang Zhongjun has been so anxious that he almost got angry in the past few days.
However, every method was used, and everything that needed to be promoted was promoted. After the box office of "Jaws 3" on the first day, the publicity and distribution expenses of 30 million were increased to 50 million in one go.
But now, the movie's reputation is mediocre, and even 50 million in publicity can't save it.
There is nothing to attack. The only thing that can make a fuss is that the movie is a bit scary.
However, some of the overly bloody scenes in the domestic version were cut out, and more of them were used to create a terrifying atmosphere.
Besides, it's not a bad thing that horror movies are too scary, and the audience of the movie is not children aged seven or eight.
There was no other way, Huang Zhongjun could only arrange to continue to stir up the scandal. All the things that should be stirred up before were stirred up, and he focused on Zhou Xun again.
A photo suddenly appeared on the Internet of Zhou Xun and Feng Shaofeng going on a date alone for dinner, and from the perspective of the photo, their hands were close together.
Immediately afterwards, the news about the relationship between the two as siblings was everywhere.
Netizens were shocked, but not long after the meal, Zhou Xun's agent clarified, posting a photo of the four leading actors going out for dinner together, saying that it was in the middle of a road show, and the four leading actors went out for a late-night snack together.
It was taken out of context.
There was no other way, so Feng Shaofeng quickly clarified and accused the unscrupulous paparazzi of filming secretly.
A good topic was ruined by Zhou Xun. Huang Zhongjun was so angry!
"This Zhou Xun is such a white-eyed wolf. I shouldn't have praised her in the first place!" Huang Zhonglei said bitterly.
This scandal was arranged by him, and the paparazzi who arranged it also deliberately left out Chen Kun and Zhao Wei, and only photographed Zhou Xun and Feng Shaofeng. After all, Zhao Wei had given birth to a child, so it was not appropriate to fire her.
However, I didn't expect that Zhou Xun immediately clarified it and posted a photo of four people side by side. God knows which paparazzi bought it from.
However, there was no other way, Zhou Xun left Huayang, and now she has no shortage of drama appointments.
Powerless, Huang Zhongjun felt this feeling again. Obviously Huayang Media is the largest private film company in the country, the movie has a good reputation as its predecessor, and the three leading actors are among the most powerful at the box office in the Mesozoic era.
However, there is nothing that can be done to the other party, except to watch helplessly as "Jaws 3" wreaks havoc in the summer season, approaching "Painted Skin 2" step by step.
"Jaws 3" continues to make great progress, it has been released for a week, and just as Li Qian guessed, there were some idiot viewers pretending to be sharks at the beach to scare people, which increased the popularity of the movie.