“‘The Truman Show’ set off a movie-watching frenzy, surpassing 100 million for three consecutive days!”
"Li Qian has recreated the box office miracle of last year's summer movie "I'm Not a Medicine God," and "The Truman Show" has sparked a boom in movie theaters across the country. It's hard to get a ticket during prime time!"
"The absurd drama "The Truman Show" aroused the audience's thinking about life, life, and destiny. Everyone is a Truman, but not everyone is a Truman!"
"400 million in three days, "The Truman Show" completely swept the Lunar New Year festival, "Zodiac", "Life of Pi", "A Feast for the King" and other movies were cut in half, Li Qian once again showed his box office dominance
!”
.....
After taking in a box office of 103 million on the first day, major theater chains smartly increased their film schedules by 40% on Friday. "The Truman Show" once again took in a box office of 126 million with 65% of its film schedule on Friday.
On Saturday, the first rest day, the film schedule increased by 4 points again, and the single-day box office also rose to 161 million.
The full-day attendance rate on Saturday, including daytime shows, even reached a terrifying 70%. Starting in the evening, it was basically full.
The total box office in the three days was 390 million, and with the additional 10 million from the odd-hour show, the total box office exceeded the 400 million mark.
The box office was 400 million in three days. If anyone had told this figure three days ago, they would have been scolded to death.
Everyone in the industry, the media, and even ordinary lay viewers know that 400 million in three days is a completely impossible task for Hi.
There are currently 1.3 screens in the country, with one screen showing 7 shows every day, with an average of 102 seats per screen.
There are still fewer seats. Many cinemas in small places are actually very small. Even Wanda Cinema Line, which owns all high-end cinemas, has an average of 170 seats per screen.
Cinemas with dozens of seats are everywhere across the country.
In other words, with an average ticket price of 35 yuan in the early stage and a 100% attendance rate, the box office would only be about 320 million yuan.
With 50% film schedule and 50% attendance rate, the box office is only 80 million.
An attendance rate of 50% throughout the day, even on a Saturday, is a very high number. We cannot produce two such movies in a year.
The upper limit of a single day's box office is theoretically over 80 million.
However, "The Truman Show" completely exceeded this limit by twice, with 69% of the film schedule and nearly 70% of the day's attendance, creating a single-day box office miracle of 161 million!
However, it is a holiday on Saturday, otherwise a 70% full-day attendance rate would be 100% impossible on weekdays.
After all, no matter how good a movie is, it cannot make millions of viewers take time off during the day to watch it. Looking at the history of movies in the world, no movie has this ability.
But it was terrifying enough. The box office in a single day reached twice the market limit. It was definitely a completely phenomenal movie!
This data has brought a shock to the industry, which is no less shocking than the first day when it exceeded 100 million, or even more shocking.
Because "The Truman Show" has exceeded the upper limit of market capacity!
Compared with the excitement of external audiences and media, the industry is silent.
The bosses and senior management of major branches really don’t know what to say.
These real numbers are here. No matter what you say, it is useless. It is too reluctant for them, as opponents, to pursue Li Qian.
The entire film industry was silent. Executives of various companies did not even dare to talk about the movie in front of their bosses. They acted as if they had not seen the movie and were doing whatever they were supposed to do.
But privately, they have quite a bit of discussion about "The Truman Show."
More than anything, I still admire Li Qian's unbridled imagination and created another movie that can be called a masterpiece.
.......
However, for other companies, silence is enough, and then they convene a meeting with the creative department to see if they can find some inspiration, learn from experience, and make a similar film to make some money.
However, Huayang Media has two blockbusters released and the Lunar New Year festival is their main battlefield. How can they pretend to be ostrich?
"Zodiac" still had 16 million at the box office on Wednesday, and when "The Truman Show" was released on Thursday, there were only 10 million left.
On Saturday weekend, although only 14% of the film schedule was left, it still received 13 million at the box office, which was a slight increase.
However, last week it still received 270 million. After six days this week, it only received 82 million at the box office. It even jumped to Mi Lijian on the other side of the Pacific Ocean.
The publicity and distribution departments have been under all the pressure in the past two days. Huang Zhongjun can't do anything about it. He can only vent his anger on these two departments. He arrested two directors, several supervisors, and the manager to vent his anger.
Follow the example and follow the example, step by step. After being scolded by your boss, you will turn around and scold your subordinates, and you will feel better.
The atmosphere in the entire Huayang Media was extremely tense, and everyone was afraid that they would be taken out on themselves.
Huang Zhongjun came to the company with a cold face. All the employees along the way were evasive and did not even have any thoughts of flattery.
The publicity and development department was convened for a meeting to prepare for the release of "1942" and a death order was given to the two departments. The box office would not reach 800 million, and the year-end bonuses of the two departments would be halved.
Originally, Huang Zhongjun's lowest expectation was one billion, and he still had to take advantage of the New Year's Day holiday.
However, the box office of "The Truman Show" can only lower expectations. It will at least be better than "Tangshan Earthquake", and 700 million is the minimum acceptable range.
Having given death orders, the two directors had no choice but to stick to their guns and win.
"Chairman, how about we give some of the profit to the theater chain, with 500 million, 800 million, and 1 billion as the steps, and each give a point of share?" the distribution director asked tentatively.
Huang Zhongjun pondered for a moment, then nodded with difficulty and agreed, "Yes, I will see at least 50% of the scheduled films on the day of release!"
A one-point share is a huge amount for a box office of hundreds of millions, and Huang Zhongjun's heart is bleeding.
For a blockbuster like "1942", there would be no need to do this in the past.
Now Huang Zhongjun regrets it so much. He has so many blockbusters this year, why should he fight with Li Qian?
If we change the schedule, this year will definitely be a bumper year. Unlike now, we still have to give profits to the theaters.
Now, Huang Zhongjun can only put his final expectations on "1942". I hope Ma Xiaogang can gain some momentum so that he can have a good year.
...
Ma Xiaogang has not been having a good time these days. He was planning to avenge his shame this year. The carefully prepared disaster blockbuster "1942" will definitely shock the industry!
However, "The Truman Show" sold for 400 million in three days. Even if he didn't like Li Qian, he no longer had the confidence to exceed this number.
However, losers cannot lose. When doing a talk show to promote the movie, the host asked if he was confident in facing the pressure of "The Truman Show". Ma Xiaogang was still extremely confident.
"I have no pressure at all. Although this is not an entertainment film, my minimum goal for "1942" is a box office of one billion. I also believe that this film reflects the drought in southern Henan and the national suffering, and shows the Chinese nation's response to disasters.
The warmth and strength of humanity are worth going to the cinema to see."
"Director Ma, you and Director Li had some trouble last year, and this time they are both on the New Year's Eve. Isn't there a bit of competition?" the host asked again. After all, it was an exclusive interview and would not ask too sharp questions.
For interviews, those reporters are not like this.
Ma Xiaogang suddenly laughed and said, "Movies are not so competitive. There is no possibility of comparison between different types of movies. I have watched "The Truman Show" and it is indeed a good comedy movie. It is purely entertainment-oriented.
Movies may be more popular with the public.
As for "1942", it may not be that entertaining, but in a sense, this movie is a spiritual coming-of-age ceremony for the Chinese nation. It embodies the conscience and moral sense of film art and transcends the common sense of the Chinese nation.
Feelings of comfort.
In other words, this is a mirror of the Chinese nation. Through this mirror, we can better understand that the Chinese nation that has survived through hardships is tenacious and great. Only then can we better understand how rare it is to live a life of abundant food and clothing today, and only then can we better understand
to the reality and far-reaching significance of the rejuvenation of the Chinese nation..."
Ma Xiaogang talked about the meaning of the movie with a solemn expression, which confused the host.
Is this still Ma Xiaogang?
Those who don't know still think it is the director of a theme-themed art film, which surprised the host. You must know that even when "I'm Not the God of Medicine" was released last year, Li Qian was not so exaggerated.
Ma Xiaogang felt miserable, no matter how crazy he was, he still had to keep a low profile at this time.
This time it was a failure. No matter how confident he was, he didn't think "1942" could match the current box office of "The Truman Show" and its box office potential.
However, if it does not have an advantage at the box office, it can only be considered from the perspective of the greater good, the spiritual level and the artistic level of the film.
As for the rest, we can only discuss it in the long term.
Therefore, both Ma Xiaogang and Huayang Media changed their publicity strategies, talking about national sentiments instead of box office, and transformed themselves into conscientious filmmakers with a historical mission.
This surprised everyone, but the audience still remembered that last year Li Qian made an appointment with Ma Xiaogang for the Lunar New Year show.
"Ma Xiaogang is so cowardly. Looking at his speech, those who don't know may think he is an art film director!"
"You have the nerve to say that Li Qian makes entertainment films, and I don't know who specializes in making cheesy and funny movies!"
"How could Ma Xiaogang have the nerve to say that "The Truman Show" is an entertainment film? The content of this film is much better than his previous films!"
"I took screenshots of last year's Weibo fight, Ma Xiaogang, don't deny it!"
"There seems to be a movie by Lu Chuan, I almost forgot about it."
"What movie is Lu Chuan?"
""The King's Feast", but it doesn't seem to have much box office, and the filming is not good. It looks like a stage play."
"I haven't seen it and I'm not interested. Who watches period movies?"
"Ma Xiaogang made a good excuse this time. He is also a mirror of the Chinese nation. He made two disaster movies and became a conscientious director?"
"I suggest Ma Xiaogang take a look in the mirror. It must be another movie that is meant to trick people's tears. It's the end of the year. Show this kind of movie on a festive day. The drought in southern Henan killed many people."
"Ma Xiaogang is a weirdo. In the past, he always claimed that box office is king. He used the box office all day long to criticize other directors' films. Now the box office is not as good as others, and instead he talks about art."
"He jumps repeatedly to become invincible. You talk to him about art, and he talks to you about box office. When you want to talk about box office, he talks to you about art again!"
...
The ridicule from netizens with good memories made Ma Xiaogang, who wanted to keep a low profile until the film was released, furious.
He even admitted that the box office was not as good as Li Qian's entertainment film, and these people are still looking for trouble!
"They're all a bunch of stuffed people!"
However, Ma Xiaogang, who had experienced several setbacks in a row, did not go to the line this time no matter how angry he was.
He is wholeheartedly waiting for the release of "1942" and will slap those who question him in the face.
...
The mirror of the Chinese nation.
When Li Qian looked at this, the corner of his mouth twitched. This was so outrageous that he even blushed.
But I am not in a hurry to find fault with Ma Xiaogang. His movie has not been released yet, and I am indeed busy enough.
I took some time to record something with CCTV and produced a news broadcast feature. I stayed in Beijing for two days and started to go south for a road show.
To be honest, with the current popularity and reputation, even if Li Qian does not go on road shows, it will not have much impact.
However, the exchange of favors is still necessary, and it also adds some business to the movie theaters along the road.
After the first battle in Tianjing was shown in the cinema, Li Qian showed up with the actors, interacted with the audience, and answered some questions from the audience.
What is a cliché is reality and life. In the past two days, the Internet has also been talking about it badly.
"Director Li, does "The Truman Show" have another ending, or is the best destination for Truman to stay in a small town. The outside world is not so beautiful. He will definitely be competed by major entertainment companies and become a
Capitalists’ tools for making money may not be as comfortable as those in small towns.”
One viewer mentioned a voice that many people supported on the Internet. Many people felt that life in the small town was perfect. If Truman didn't know the truth, staying there would be the best choice.
Li Qian shook his head and said, "If any audience feels that it would be better not to go out, then you should have had enough life experience and have been used to it, but please remember the characteristics of Truman, he
Passionate, brave, sincere and cheerful.
He is not afraid of going to a strange world, or even of death. For him, even dying in the sea is much better than continuing this luxurious life. Do you remember "WALL-E", the future in this movie?
Human beings live a carefree life, but to put it harshly, they are not much different from pigs raised in captivity.
I know that most people are like Truman, but they lack the courage of Truman, or they are not alone like Truman. Everyone has their own concerns, from parents, wives and children, but have you ever thought about it, because of us?
I am worried and dare not open the door and walk towards the unknown, but why not open a small window, no matter how small it is."
Open a window?
The younger audience in the audience didn't feel much, but for the audience who were already married, this sentence made their hearts that had been silent for a long time flutter slightly.
"Hello Director Li, I don't think you should make this movie!"
Suddenly, an audience member stood up and said loudly to Li Qian.
???
All the audience were stunned.
Li Qian is also a little strange. I don't make movies, so you look at me like a hammer. If I make a movie, I'll offend you!
"What did this friend say?"
The audience member stood up and said angrily, "Although Truman escaped that false world, he still lives in the movie. Sooner or later, that false world will reveal its flaws, but while he lives in the movie, he will never
I discovered that I didn’t know that there were still us viewers!”
Damn it!
Li Qian opened his mouth, not knowing what to say. Brother, should you go to a psychiatrist?
Other spectators also looked at him with crazy eyes.