The day after he persuaded Ma Qingyang, Li Qian met Ma Huagan again at the Capital Hotel.
During the two sessions, both of them were meeting in the capital, so there was no need for Li Qian to run from Ninghang to Shenzhen.
Compared to Ma Qingyang's pretense, Ma Huagan is much more pragmatic and goes straight to the point.
After listening to Li Qian's dictation about the content of the movie and his role, he was not angry at himself for dressing up as a woman and chatting with the male protagonist online. Instead, everyone appreciated the content of the movie.
"It's a pity that the growth process of some entrepreneurs is missing." Ma Huagan said with some regret.
"After all, the audience prefers to see some anecdotes about entrepreneurs like Director Ma and others in their early stages of entrepreneurship, rather than the hardships of the entrepreneurial process."
"Indeed." Ma Huagan can already predict that those netizens who don't like him very much will laugh so happily when they see him dressing up as a woman in the movie to attract users, and how they will make fun of him after it's over.
However, this doesn't matter to him.
On the contrary, netizens are Penguin's customers. Penguin has been serving customers since its establishment. Penguin's core development strategy is to closely focus on user value, with user value as the core.
Ma Huagan obviously talked much less, and was not as talkative as Ma Qingyang, which made Li Qian feel a little uncomfortable for a while.
After waiting for two seconds, he still didn't speak. Li Qian could only initiate the topic, "Dr. Ma, don't you know you usually watch movies?"
Ma Huagan shook his head and said with a smile, "I don't watch it often. One of my favorite movies is "Diary of the Emperor Penguin". The penguin is a cute animal, and he has the spirit of love, courage and adventure gathered in him.
In everything, love, courage and adventurous spirit are essential qualities, which will give people the strength to overcome difficulties and encourage people to persevere bravely."
"..."
Li Qian let out a long sigh in his heart. He was finally convinced. It was better to chat with Ma Qingyang. At least he wouldn't be left in the dark and just follow his words.
But this is good, it's like a blind date, Li Qian takes the initiative to chat.
Even if you don't watch movies very often, out of politeness, you should at least say "I've seen "The Truman" or "The God of Medicine" and then say a few words.
It had been a long time since Li Qian had encountered such an awkward chat situation. For a moment, he didn't know how to deal with this Internet boss who was so humble that he looked like a fool and was always smiling.
Fortunately, Ma Huagan pushed up his glasses, then smiled and said, "Actually, we have been paying attention to the film industry two years ago. No matter what we do, if we want to succeed, we must spend enough time analyzing it. Forecast developments in the coming years.
Two years ago, we believed that the total scale of China's film industry would reach 10 billion, with Huayang Media holding a 30% share, so we invested in Huayang Media twice."
Penguin did invest in Huayang Media twice and was a shareholder of Huayang like Ah Li, but Ma Qingyang began to reduce his shareholding in 2011.
Ma Huagan smiled bitterly and said, "However, Director Li overturned our analysis. The film market industry is far more than 10 billion, and Huayang Media cannot account for 30% of the share."
"What is Chairman Ma's current analysis?" Li Qian asked with a smile.
"No need to analyze." Ma Huagan shook his head.
"Why?" Li Qian asked next.
"The results of the analysis and research have been overturned by Director Li alone. Then investing in Director Li's company is enough. What else is there to analyze?" Ma Huagan still had a naive smile, but his smile was a little brighter. .
Li Qian felt somewhat happy in his heart, "Mr. Ma was so complimentary."
"Director Li, there is no need to be modest. You have absolutely contributed to the development of the film market in recent years."
Ma Huagan continued, “The market has changed a lot in the past ten years, and we also believe that the mainland film market will continue to maintain this development rate in the next ten years. We at Penguin have been committed to utilizing the customers and resources we have. , to help other companies develop better.
At the same time, the scale of the film industry will be expanded and linked to the entire cultural industry to form a cultural and entertainment industry chain with domestic characteristics covering film, television, animation, literature, games and other aspects."
Entertainment industry chain?
This is a bit far-fetched. He is indeed a big entrepreneur.
"What Chairman Ma said is that compared to Hollywood, the development of the domestic film industry is indeed monotonous."
This is indeed the case. In fact, China Film has been developing the concept of industrial chain for a long time.
Currently, the only company in China with a complete industrial chain is China Film.
Ten years ago, China Film Group established a post-development branch responsible for the development of post-movie derivative products.
Covering games, music, toys, books, comics, theme parks, etc.
However, very little is actually done, and basically there is not much noise.
Now Penguin has its own Penguin Music and acquired Shengda Literature. Needless to say, the game has been criticized because of the game. It does have great advantages in post-development.
Li Qian agreed and wanted to hear Ma Huagan explain it in detail.
However, Li Qian looked at Ma Huagan with a smile, and Ma Huagan still had that naive smile, waiting for Li Qian's thoughts.
"..."
The atmosphere became awkward again.
I stopped mid-sentence. I was so tired from talking.
It was Ma Huagan who broke the embarrassment, stretched out his right hand holding his left hand to make a gesture of invitation, and said with a smile, "Well, let Chen Wu and Director Li tell me specifically that he will be in charge of the entertainment section in the future."
"Well, I won't disturb Mr. Ma's rest."
Li Qian breathed a sigh of relief. You should leave quickly. Chatting all day is exhausting.
The two horses had completely different conversational rhythms. One was chatty, while the other acted like a fool throughout the whole process. Li Qian was really not used to it.
However, these two Internet tycoons look so strange on the surface, but I don’t know what kind of people they are after getting to know them more deeply.
...
Then Li Qian chatted with Penguin Vice President Chen Wu, who led the financing on behalf of Penguin last time, about the entertainment industry chain plan and future cooperation.
"As for the cultural entertainment industry, in my opinion, movies, TV series, variety shows, music, animation, online literature, and games can be completely regarded as a closed-loop ecological industry chain, and they are all connected to each other."
Chen Wu was talking about his big entertainment industry plan, "The Internet can be adapted into film and television dramas. I heard that Director Li is producing the movie "Ghost Blowing the Lamp". The same movie can also be adapted into TV dramas or animations, or even games.
In the same way, games, movies, and animations can all be adapted to each other, and then extend to various fields such as music and variety shows. Our game department found inspiration from the action movie "PlayerUnknown's Battlegrounds" directed by Wu Jing. , intending to create a brand new online game.”
Damn it, no royalties were paid!
Li Qian remembered it in his heart and asked Zhong Lifang to come and ask for the copyright fee when their game entered the preparation stage.
If you don’t give it, you will inevitably have to visit Nanshan Pizza Hut for a while!
"It is indeed possible. Nowadays, there are many popular online games adapted into online games, such as "Zhu Xian" and "Star Transformation", and it seems to be quite popular. There are several versions of "Zhu Xian" alone."
Li Qian nodded.
"Actually, the most difficult part of this industry chain is the film. The film industry, as well as the entertainment industry, has the highest threshold."
Chen Wu then laughed and said, "So I think we can lower the difficulty and threshold of the film industry by adapting animations and games into movies. After all, this can make the film industry expand faster. If it weren't for Director Li and directors like you,
The film industry might have been where it was five years ago."
Lower the threshold and difficulty of the film industry?
Li Qian's eyes narrowed and he said calmly, "Mr. Chen, can you tell me a joke?"
Chen Wudao said, "Actually, it's very simple. Except for famous directors like Director Li and big-name stars, few people pay attention to other movies. If no one pays attention, the early schedule and box office will not be good."
Gao, this has entered an endless loop. If there is no box office, there will be no film schedule, and if there is no film schedule, there will be no box office.
In this case, there will be more good movies every year. For this reason, they are not well known and have low box office. This shortcoming will be made up for by movies adapted from animations and games that are already famous.
There is no need for famous directors or big-name stars. These adapted movies can gain more attention through their original fame, and theaters will schedule more movies. Once the movies are scheduled, there will be box office. This is a virtuous circle.
Moreover, this will also give more unknown directors and actors a chance to get ahead. When more and more directors and actors are well-known to the audience, they will participate in the production of more movies, and the industry will naturally
It can develop rapidly.”
After talking eloquently, Li Qian might be able to understand his thoughts.
However, this also made Li Qian vaguely feel as if he had grasped something, something that he had never been able to figure out before.
However, Chen Wu interrupted Li Qian's thoughts.
"Director Li, are you right?"
"Mr. Chen is right. In this case, it is also a way out. There are only so many famous and famous directors and actors in China, and the number of medium- and above-level productions invested every year is also very limited. If there are other products that can attract the audience, they will naturally attract attention.
If the elements are used, the domestic annual film output will be greatly increased." Li Qian stopped thinking and said.
There is an excess of capital to enter the film and television industry, and I don’t know how many people have money but no place to invest.
Of course, that refers to films with famous directors and stars, those films with three no-shows, which these capitals will not look down on.
There is an excess of capital, and there are many second- and third-tier directors, so it is difficult for second-tier and lower actors to get starring roles.
To put it simply, what the entire industry lacks is projects. If there are a large number of projects with their own traffic, investment can be easily found, and there will naturally be no shortage of directors and good actors.
If this is the case, the film industry will probably usher in a wave of rapid development.
After chatting for a while, Chen Wu proposed that he would like to ask Future Pictures to cooperate in creating a movie or TV series about Penguin's games.
Li Qian dealt with it casually. How can I change this thing? In a crappy game like "The Lost City and the Weak Warriors", the hero has a hard time strengthening all his weapons.
However, it seems like we haven’t talked about the actual business yet?
After thinking about it for a while, Li Qian remembered that he and Ma Huaqing had an awkward chat there and hadn't gotten down to business yet.
However, when telling the plot, Ma Huagan even laughed when it was said that the male protagonist and Ma Huagan met because he dressed up as a woman to seduce and chat.
Just assume he agreed!
...
After leaving the Jingcheng Hotel, I blew in the cool breeze. It was quite cool in Beijing in March.
As soon as the cold wind blew, Li Qian suddenly realized something.
Chen Wu’s large entertainment industry chain plan will indeed lower the entry threshold and difficulty for film and television dramas.
If games, animation, and these are called IP, then the IP itself is the reputation of the script, which can replace some of the roles of famous directors and big stars.
Movies and TV dramas with third-tier directors + third-tier actors + IP, not to mention reaching the fame of first-tier directors + first-tier actors, at least have the standards of second-tier directors + second-tier actors.
The demand for the fame of directors and actors has decreased, and the threshold has been lowered, which means that for those capital who cannot find good projects, this is the fastest and most effective direction.
There are now enough directors, actors, and behind-the-scenes staff to handle more projects.
But the future?
If everything goes well, this development momentum will become faster and faster. Just like wild growth, sooner or later there will be a day when there are not enough professional directors, professional actors, and professional behind-the-scenes staff in the industry.
By that time, those things in Li Qian's mind that are no longer so bad and cannot be called TV series or movies now will appear?
The plot is rubbish, the service is all rubbish, the studio style is flat and the skin is cold and white.
Actors can no longer be amateurs. Any junior or senior student in film school or drama school can beat the male and female protagonists of many TV series.
With more and more IP projects, there are not enough professional directors, actors, and behind-the-scenes teams, so we have to find amateurs.
No wonder, Li Qian feels that the plots of many TV dramas in his memory are weird, and they are completely inconsistent with the plot styles on the market today.
So, those amateur TV series created entirely by amateur teams appeared for this reason?
I see!
Li Qian finally solved the mystery that had always been in his heart.
He was in the Beijing Capital Hotel when he suddenly turned around and looked up at a certain window of the hotel, a trace of solemnity flashed in his eyes.
According to this statement, Penguin is likely to spoil this pot of soup in order to become a rat in the film and television industry in the future.
Now, Li Qian was a little unsure whether accepting Penguin's investment was the right thing to do.
However, after thinking about it, whether they accept Penguin's investment or not, whether Li Qian cooperates with Penguin or not, their big entertainment project will still go ahead.
There is no need for big-name directors and big-name stars to interfere with it at all. A company as big as Penguin is there, and once there is no need for famous directors and stars, there will be no difficulty at all for them.
"Forget it, let's take it one step at a time."
Li Qian sighed, got in the car, and gave instructions to the driver.