"That's it. Didn't Li Qian say that there's no problem with making a remake, as long as the quality is good? Then let's do as he said and increase publicity for me!"
In the office of the chairman of Huayang Media, Huang Zhongjun said quite proudly.
"This Li Qian was pretending to be the same before, but he is now helping us promote it."
Huang Zhonglei also looked cheerful. Li Qian had pretended to be noble in front of them before. As a newcomer in the industry, what qualifications did he have to teach seniors who have been in the industry for more than ten years how to do things.
Now, several of their respective films, relying on Li Qian's words, vowed to focus on quality, and relied on Li Qian to promote them vigorously, and also won the favor of the audience.
"Brother, I will arrange for He Juan to go to the Beijing Film Academy to take some photos and videos of his further training, and then ask the director of the Film Academy's directing department to come forward and give a compliment." Huang Zhonglei said.
Huang Zhongjun nodded, "Okay, let's talk to Xiaogang and the others, and then send a few words of praise on Weibo to let the audience believe in his directing ability. Even if things go wrong, he must show off that he is working hard to study."
"Understand, step by step, lay the groundwork step by step. As long as you have a dream of making a movie before it is released, and work hard to change careers and learn to be a director. As long as you work hard enough and have high evaluations from professionals, the audience's favor will basically come.
, the early box office is also stable.”
Huang Zhonglei knows this very well. Huayang Media has been the largest artist management company in the country for the past ten years and is very good at packaging celebrities.
The reputation of "Tiny Times" has made the audience distrustful of cross-border directors, so what they have to do now is to regain the audience's trust.
People who work hard are always easy to win the favor of others. Otherwise, why would even talent shows start with a touching story?
When filming a scene, occasionally post on Weibo about injuries, condoms, broken skin, or sunbathing, even if it’s just a wound that can be solved with a band-aid.
Although he is not professional, he is hardworking and conscientious.
Coupled with the endorsement of a large number of professional directors, the audience may believe it.
Such a good opportunity should be given to them by Li Qian. Everything must start from the beginning. A very abrupt start would be too fake. The audience, who themselves have a bad impression, will make plans.
But things are different now. It was Li Qian who first said that remakes are not the problem, the problem is the quality of the remakes.
Li Qian did not object to the remake, and what he said made sense. With his reputation and reputation, the audience also recognized it.
Since there is no problem with remakes, then there is no problem with remakes of Su Youpeng's "The Left Ear", He Juan's "Gardenia Blooms", and Han Han.
With Li Qian's words, everyone expressed sincerely that Li Qian would seriously make a good movie and put quality first.
At that time, in a few days, we can start other marketing, such as going to film school for further studies, etc., and it will be a matter of course.
You see, Li Qian said that there would be no problem with the remake, and they also seriously studied the directing profession. Professionals also affirmed their abilities, so everything is fine.
Huang Zhonglei felt so proud that he laughed out loud when he thought that through the series of marketing started by Li Qian, he could offset the audience's dislike of remakes and crossovers to the greatest extent.
"At that time, we will have to thank this Li Qian."
"It's time to thank him." Huang Zhongjun also smiled
Not only the Huang brothers, but also Yu Dong, Wang Changtian, and Zhang Zhao were also surprised. Although "Tiny Times 2" sold nearly 300 million yuan, the reputation of remakes and crossover directors has been completely ruined by Guo Jinming.
They are still a little unsure whether they should continue to focus their main energy on this.
However, unexpectedly, things took a turn for the worse and Li Qian gave them a chance.
They are all professional filmmakers and media people, so we made arrangements immediately.
A large number of media and this year's emerging self-media began to publish articles, starting a whitewashing journey.
"Can cross-border directors make good movies? Xu Zheng and Wu Jing have proven that as long as they make movies seriously, they can be recognized by the audience!"
"The film industry needs fresh blood. Let's take a closer look at the commercial directors currently active on the big screen. Most of them are not from majors. Through their own hard work, they can become good directors in different industries!"
"Adaptation is not a sin, and we should not be prejudiced against adapted movies!"
"The film market is blooming, and we need more tolerance."
At the beginning, it was just to promote people not to be biased against crossovers and adaptations. After a few days, when the trend changed slightly and the Internet was no longer full of criticism against crossovers and adaptations of movies, several major companies
A new round of publicity has begun.
He Juan was photographed entering the film school alone, and it was revealed that he had given up his hosting duties and concentrated on studying directing.
Han Han was interviewed. There are a lot of directing books on the bookshelf at home, and he also talked about his full preparation for the next work of directing.
Guo Jinming's "Tiny Times 3 and 4" has started shooting, and photos from the set have been leaked. While reading the script and explaining the scenes to the actors, he took time to eat a box lunch. He lost a lot of weight and looked very haggard. His hair was disheveled and it looked like he hadn't washed it in a few days.
Su Youpeng went directly to the University of Southern California for further study. A student at the University of Southern California broke the news, saying that while he was studying, he went to the set to experience life from the set record.
With the continuous and gradual publicity, coupled with the numerous media, self-media, and trolls, for a time, the previous negative label on crossover and remake movies was no longer so strong.
Netizens continued to speak for them.
"Oh my god, Xiaosi is working too hard, I'm going to cry oooooooooooooooooooooooooooooooooooo much"
"I feel so distressed that I don't even have time to eat."
"Looks like I've lost at least ten pounds. I'm so shameless. How can you have the nerve to shame someone who works so hard?"
"Su Youpeng has gone to Mi Lijian to further his studies. He is so handsome when he works hard. He is so serious and responsible even if he does such a trivial job as record keeping!"
"Teacher He actually gave up his job as a host. He is really working hard for his dream. What if the job at the base camp is replaced by someone else!"
"I support Mr. He in pursuing his dream. I like the movie "The Truman Show" very much. Everyone has the right to pursue their own ideals and don't be bound by the environment!"
"Teacher He is still able to pursue his dreams at such an old age. He is really a role model for those of us in our 30s and 40s!"
"These people don't do anything serious. They only think about taking advantage of opportunities. They don't know how to give me some advertising money."
Looking at these changes on the Internet, Li Qian shook his head repeatedly.
To be honest, their adaptability and marketing methods were a bit beyond Li Qian's expectations, but at the same time, they were within expectations.
Tong Liya was a little confused and said, "You still want advertising money, aren't you angry?"
"Why are you angry?" Li Qian closed the web page, threw the computer aside, picked up another laptop, clicked on a sample film sent by Digital Realm, and looked at it carefully. This was the special effects company's press release.
According to the request, the male protagonist of "Rejuvenation" was drawn in three stages: 50s, 60s and 70s.
"They are taking advantage of you." Tong Liya said matter-of-factly, but also a little angrily, "You obviously called on major companies and capital to pay attention to quality even to make money, but you were used by them to whitewash your reputation."
"What's there to be angry about? Isn't that what the industry is like? They do everything they can to promote and market. Although I admire their keen sense of smell, it's not surprising." Li Qian shook his head.
"Then your speech was in vain, wasn't it? Who cares about what you said now?" Tong Liya was a little angry.
"You, that's how girls think."
Li Qian smiled and looked away from the computer screen, "Do you really think those investors and film and television companies will reflect on what I said and make movies seriously?"
"No way? I think what you said makes sense." Tong Liya analyzed with a serious look, "Anyway, we have to invest, and the movies have to be made. The bad movies that make money can only make a little money at most. Once they are made,
If you can make more money, investors also want to make money, so why not do it if you can make more money?"
"The truth is this, but not everyone goes back to do it. They can easily cheat money. Many people don't want to work hard to make money, and it is very likely that they may not be able to make more money even if they work hard. Naturally, investors choose this
The purpose of starting a project is to make quick money." Li Qian said.
"Then you still talk so much." Tong Liya became more and more puzzled.
"Whether anyone listens is one thing. I still have to say what I need to say. Even if no one listens, I have to say it. At least I have said it. If they don't listen, then it's not my fault." Li Qian said with a smile.
Tong Liya stared at Li Qian and suddenly said, "You know, you look so much like a middle school teacher."
"teacher?"
"Yes, don't teachers often tell students now? Do you like to listen or not? You didn't learn it for me."
Tong Liya stuck out her pink tongue, "It's so similar."
"" Li Qian threw his fully annotated script to Tong Liya, "Okay, okay, I've been playing all morning, and quickly thought about the script. "Return to Youth" will start filming as soon as the National Day is over. You still have to participate in "Beijing Meets Seattle"
》There is not much time left for the promotion.”
This is all nothing.
Li Qian just meant that he had said everything he needed to say, so don't blame him for not reminding him when the time comes.
This kind of money-making behavior is the enemy of all filmmakers who put their heart and soul into making movies.
A large group of us were busy working hard to make a movie, and finally made money.
As a result, others casually made a bad movie and made money easily.
Why do you make money so easily?
As a result, some people will definitely feel unbalanced, thinking that they have worked so hard in vain while others are so relaxed, and they will turn around and join the ranks of making money.
Everyone wants to make easy money.
This is unfair to real filmmakers. Of course, there is no fairness in the world, but Li Qian is serious about making movies. From the perspective of him and the same people, this is unfair.
At the same time, for the sake of the audience and the industry, if bad films deceive the audience too many times, it will harm the market and destroy the jobs of most people in the industry.
The two are natural opposites and have different positions.
If you make a movie seriously, you won't allow a bad movie to be a hit.
Those who make bad movies to make money will wish that no one would seriously make movies, so that the market standards will become lower and lower. When the standards are low to a certain level, then their bad movies will naturally not be bad movies.
This is commonly known as dragging you down to the same level and then defeating you with rich experience.
Li Qian didn't think that his words would make them serious about making movies, he wasn't that naive yet.
Anyway, what needs to be said has been said, so don't blame him when the time comes.
It just so happened that their clever marketing this time made the audience feel better and gave them temporary confidence, so that the feeling of failure would be even more uncomfortable.
The only way to stop this kind of cross-border remakes of bad movies to make money is not to talk about the truth, but to let them understand that they can't make money by doing this. This is the truth to solve the problem.
After being hit hard and unable to make any money, who would do this? They originally wanted to make money.
The greater the hope, the greater the disappointment. Let them be happy first, and Li Qian didn't pay attention to it.
Now, he has to do his own thing.
The script of "Return to Youth" has been completed, the location crew has been dispatched, and the special effects company is rushing to produce the appearance of the male protagonist in his 50s, 60s, and 73s.
In the movie, the appearance is completely the same as that of an old man. Of course, it cannot be achieved through makeup. From a teenager to an old age, there is such a big age span, and no makeup technology can make it perfect.
Not to mention, the alien character in the movie’s twilight period is a child.
Regarding your height, how tall would you be when you were four or five years old?
That is unless the actor knows how to shrink his body.
Even if you can shrink your bones and become shorter, the overall proportions are wrong and uncoordinated, and there is still nothing you can do.
It's not possible to use different actors, and then use expression capture technology to "change" faces. If you change the person, you will be two different actors. Everyone is different from each other. There are no two exactly the same in the world.
People, even twins, have slightly different expressions and movements.
If it were a TV series, it would be simple, but on the big screen, even the slightest differences and differences in facial muscles will not be noticed, but the audience will definitely feel that something is wrong.
Moreover, this involves the problem of light and shadow, which will destroy the continuity of light and shadow.
This is not "Pacific Rim". The light and shadow produced by CG are drawn. Although it is extremely difficult and epoch-making CG light and shadow effects, it can be completed.
Therefore, not only the appearance of the character, the posture when speaking, the tendons of the neck and chest that are pulled when smiling, and the pauses in breathing are all part of the character. These things may be more distinctive than the appearance.
Therefore, the specific summary is that no matter what age the character in the movie is, all facial expressions, eyes, neck, and chest muscles rise and fall with the frequency of speaking, all are played by the male protagonist.
After all, if different people say the same sentence in the same tone, the changes in their throats and the rise and fall of their chest tendons will be different.
This is why when making a movie, you can use live sounds if you can. That’s the most natural thing. Only dubbing in a studio is impossible.
Because the studio is a closed environment indoors, the sound is different from that outdoors. This slight difference is also the standard for movies.
As for TV dramas, there are also dedicated voice actors. To be honest, it’s no wonder that film practitioners despise TV dramas. This is completely amateurish.
Voice is a part of an actor's performance, a very important part, which is equivalent to a play completed by two people.
Even in some TV dramas that Li Qian remembers, not only the voice of the dubbing actor, but also the actor's mouth shape can be seen not speaking the lines spoken by the dubbing actor at all.
It's like the actor is saying Nima, and the voice actor is saying I love you.
No matter how affectionate the voice actor speaks, as if speaking to a lover, the audience will still feel awkward.
Different lines, not to mention mouth shapes, subtle changes in facial muscles, throat changes, and emotions are all completely different.
"Rejuvenation" has very high requirements for special effects technology, but fortunately it is not a big scene, but more of a small work. The workload is large and the requirements are meticulous. We have also mobilized a group of special effects personnel in the digital field, so it should be no problem to complete it.
of.
The same is true for actors. Every move and every subtle expression of the elderly male protagonist must be performed by the actor, so that it can be real.
Countless expressions and subtle muscle changes were collected, then scanned and adjusted, and processed into different 3D models to create thousands of character models.
It is necessary for the audience to see that characters of different age groups change in height and appearance as their age changes, but through changes in eyes, expressions and muscles, they can see that this is a person, a person who slowly grows from twilight to childhood.
people.
The requirements for actors are high. This means acting purely depends on the appearance as long as the appearance meets the requirements. Unlike Li Qian's previous movies, the acting skills are secondary and the appearance is enough.
This is the case in most movies. The actor's acting skills are never the most important. Acting skills are only part of the performance presented by the actors.