My Director's Era Text Volume Chapter 454: A disastrous box office failure. In November, with the advent of Double Eleven, netizens began their annual shopping trip to contribute to Ahli's new year's Double Eleven sales record.
, and also emptied his wallet for Ma Qingyang to attack the richest man.
Along with Double Eleven, there is also the upcoming Lunar New Year market. In the past three years, all Double Eleven movies have been a hit every year, and every time, with a small gain, an investment of 10 to 20 million can achieve a sales of 400 million and a box office of more than 600 million.
.
If not only romantic movies are suitable for Double Eleven, and the time is too short, they can be separately called a popular period.
In addition, the Lunar New Year holiday is right behind it, making Double Eleven even more lively.
The action-suspense movie "Escape Plan" starring two action superstars, Sylvester Stallone and Schwarzenegger, was released in early November and sold 130 million in the first seven days.
The superhero movie "Thor 2" grossed 140 million in its first three days, surpassing the box office of the first film.
Unpopular superheroes can sell this amount at the box office in three days. The domestic market for popcorn special effects movies is getting bigger and bigger, and it may also be due to the popularity brought by "Avengers".
Two Hollywood blockbusters swept the film market. Among other domestic films, the romance film "Sweetheart Chocolate" starring Lin Chiling sold 2.4 million in three days.
This was originally a gift film for the 40th anniversary of the normalization of diplomatic relations between China and Japan last year. It was supposed to be released last year, but something happened and it has been postponed until now.
It's a love story between Lin Chiling and a Japanese man. To be honest, Lin Chiling, who speaks Japanese, will make the audience, especially some male audiences, feel more familiar.
After all, many people spent countless lonely nights with her
On the evening of the 10th, the real protagonist of Double Eleven, the new film "Waiting for the Wind" by great director Teng Huatao finally took to the stage to hold a premiere ceremony.
Huayang Media and Future Pictures jointly invested and distributed, and the battle was not as big as usual.
Huang Zhongjun, Huang Zhonglei, and Ma Xiaogang led a large number of celebrities from Huayang Media to the scene.
Du Yang also came with Deng Chao and Wang Baoqiang to support him.
"Director Huang."
"Mr. Du."
Huang Zhongjun hummed, then asked in surprise, "Didn't Director Li come today?"
Du Yang explained with a smile, "The crew of "Return to Youth" is rushing to make progress, and Director Li is unable to attend the premieres of "Waiting for the Wind" and "囧"."
"Hey!" Huang Zhongjun sighed, "It's only a day or two before filming. How could Director Li not come at such an important time? I think this means that Hua Tao is not at all concerned."
After saying that, before Du Yang could speak, he walked away and took a seat in the screening room.
"Brother, Hua Tao is obviously a little dissatisfied with Li Qian. I think as long as he adds a little more fire, he can pull his other foot back." Huang Zhonglei said with a proud smile beside him.
There have been really good things going on recently, and Li Qian sent another assist, not even attending the premiere of the director's new film, which he invested 600 million yuan in.
Teng Huatao has just become famous. He has jumped from a famous TV series director to a famous movie director. It is the time when he needs respect and recognition from the industry.
Not coming to the premiere, Huang Zhonglei noticed in the past few days that Teng Huatao was definitely a little unhappy.
The Lunar New Year holiday is coming, and it's time for Huayang Media to turn around. Huang Zhongjun also regained his previous composure and nodded calmly, "I'll leave it to you, keep Teng Huatao firmly tied to me."
"No problem, don't worry, brother." Huang Zhonglei confirmed confidently.
By this time, the main creators had already arrived on stage, and the premiere ceremony officially began.
Although it is a low-budget movie, "Waiting for the Wind" is not small at all, and the ceremony lasted for a full hour and a half.
Teng Huatao came off the stage and said hello to Huang Zhongjun, Du Yang and the others, then sat down in the front row, leaned back slightly, crossed his legs, and prepared to receive the applause that would come in an hour and a half.
.
The movie is about to be officially released, and the director's acting career is about to reach a new level, which has slightly relieved Teng Huatao's inner discomfort.
However, after the movie was shown for a long time, Teng Huatao clearly felt that the screening room was too quiet.
Why didn’t the audience react at all?
Teng Huatao sat up slightly, turned his head and glanced diagonally behind him.
Maybe he’s too involved!
With this thought in mind, he leaned back again.
However, for the entire ninety minutes, there was no response from the audience.
Until the end of the movie, there was a steady stream of applause, which seemed a bit harsh in this huge screening room.
After a few seconds, applause from other spectators came intermittently until they gathered together.
"call!"
Teng Huatao breathed a sigh of relief. The movie was more about understanding the philosophy of life. The audience was immersed in it and felt it. It was only after they were stunned that they remembered to applaud. It was reasonable.
Listening to the flood of applause in his ears, Teng Huatao felt his heart beating violently, becoming more and more excited.
"Congratulations to Hua Tao, "Waiting for the Wind" is bound to be a hit!"
At the subsequent banquet, Huang Zhongjun took the lead in toasting Teng Huatao.
"The box office has reached 600 million, and there is a lot to be done if it exceeds 800 million. When the time comes, I will take out my bottle of 1992 Eagle Scream to celebrate!" Huang Zhonglei said with a rather grand smile.
"Haha, then I'm just waiting to taste Zhonglei's treasure." Teng Huatao also laughed. He has not yet drank more than 3 million bottles of wine.
A vice president from Huayang next to him joked, "Zhonglei's bottle of wine is really a treasure. It's been so long that I can't bear to take it out. We still have the glory of Huatao. Otherwise, I'm afraid, Zhonglei will regard it as a family heirloom."
The confession has started."
Ma Xiaogang, who was holding a glass next to him, twitched his lips. After "1942" was released last year, Huang Zhonglei said that he would open the bottle of red wine worth more than 3 million yuan at the celebration press conference.
As a result, it failed miserably at the box office, and Huang Zhonglei stopped mentioning it. He only opened the 1990 Romanée-Conti, which he bought at Zaki Auction in Xiangjiang for RMB 1.4 million per box, and a bottle only cost over RMB 100,000.
Of course, Ma Xiaogang didn't have the nerve to mention the 1992 Eagle's Roar. What's good to drink, isn't it wine, and the price of more than 3 million was sold at a charity auction.
Everyone knows about charity auctions.
Moreover, drinking alcohol is harmful to the body, so it is better to drink tea.
Ma Xiaogang was not impressed by the Huang brothers' display of such power. He had already seen through the nature of the two brothers.
Looking at Teng Huatao's face full of pride, Ma Xiaogang thought to himself, the story of "Waiting for the Wind" is not very good. If it fails at the box office, the bottle of wine should be saved for the celebration party of "Private Customization"
open.
Ma Xiaogang suddenly smiled. When Teng Huatao saw it, he asked out of curiosity, "Why is Director Ma laughing?"
"Oh, I remembered a happy thing"
"A happy thing? That's indeed worth laughing about. I'd like to toast Director Ma." Teng Huatao laughed and clinked his glasses with Ma Xiaogang and drank the whole drink in one gulp.
Ma Xiaogang took a sip of the red wine in the glass, smashed it in his mouth, and shook his head.
taste not good!
The premiere is over and starting at midnight, the movie released on the 11th will start showing at midnight.
Time gradually passed, and at 9:30 in the morning, the first round of official screenings began. Although Singles' Day was on Monday, there were still many young men and women from all over the country walking into the cinema on this special day.
As a new film directed by RMB 600 million, even though the actors in "Waiting for the Wind" are not very famous, and even though the heroine Ni Ni is in "The Girl Who Wanted", its popularity has declined over the past year or so.
But even so, with Teng Huatao's fame, it is enough to become the hottest movie at the moment.
In this era, only famous directors have box-office appeal. The box office of "Thirty-day Love" is more than 600 million, which is enough to push Teng Huatao into the ranks of famous directors.
However, with the release of the movie, there were many negative reviews.
The plot is boring!
The female pig's feet was inexplicably in a daze, crying bitterly, having an epiphany and all kinds of mental self-abuse, which was so pretentious that she died.
The whole thing is a Nepali landscape film.
hipster.
Moan for no reason and feel moved by oneself.
baffling.
At night, Teng Huatao could not believe the complaints that could be seen everywhere on the Internet.
"How could this happen? The audience can't understand my movie?"
Looking at these comments from online viewers, Teng Huatao didn't react for a while and couldn't figure out why viewers would see this from his movies.
What about those life insights?
Then, at around 12 o'clock in the morning, he received the box office information, but he was immediately woken up.
Only 21 million on the first day
The audience's evaluation and the first-day box office were far lower than expected, and Teng Huatao was completely confused.
This is Double Eleven, Singles' Day. It should have been a time when the box office exploded, but it only had 21 million box office.
Not only was Teng Huatao confused, but Huang Zhongjun was also confused. His original expectations were twice as high, otherwise he would not have chosen to release the film on Double Eleven, Monday.
In the days that followed, due to the fact that it was not a rest day and the movie's reputation, the number plummeted to 13 million on Tuesday the next day.
On Wednesday, it fell directly below the 10 million mark, leaving only 9 million.
It was released for three days, and it got worse day by day, and it was cut in half.
Not only Teng Huatao and Huang Zhongjun, but also major companies were dumbfounded and completely confused.
"This movie that Li Qian likes has always been a big hit. Why did it fail miserably at the box office this time when Huayang Media was involved in the movie?"
This problem continues to plague the entire film industry.
So much so that some people maliciously wondered whether Li Qian was causing trouble.
"It must be Li Qian's fault!"
In the Huayang Media office, Huang Zhonglei shouted angrily.
But after venting their anger, both he and Huang Zhongjun understood that this had nothing to do with Li Qian.
After all, both parties invest 50/50 in the movie, so no one will have trouble with you.
Moreover, Huang Zhongjun also checked and found that both the online reviews and the box office were real and no one had tampered with it.
But it's the lack of a reason that makes people even more maddening.
"Snapped!"
Huang Zhongjun slammed the table hard and said bitterly, "It's hard to find a hit director, but it turns out it's useless!"
No need to think about it, even a blind person can see that the reason for the movie is that Teng Huatao didn't make it well.
"Then big brother, do you still need to win over Teng Huatao?" Huang Zhonglei said hesitantly.
"Of course!" Huang Zhongjun said with certainty, "It's just a failure, and the cost is low, so you won't lose money. Even if it fails at the box office next time, as long as you are making a low-cost romance film like this, it doesn't matter whether you lose money or not, as long as you don't let it go
He just needs to be involved in big productions."
"Yes." Huang Zhonglei nodded. Zhang Yimou and Ma Xiaogang will still fail. Maybe they can return to Teng Huatao next time.
Besides, a small-budget movie can afford to block it.
Huang Zhongjun then warned, "Not only must we win over him, we must also be more sincere and let him know who is really good to him when he is down.
The icing on the cake is never as good as providing help when the time is right. The more we value him at this time, the more devoted he will be to us in the future!"
"Brother, it's so high!" Huang Zhongjun's eyes lit up and he gave a thumbs up. After thinking about it for a while, he gritted his teeth in pain and said, "Then my bottle of 1992 Eagle Scream will be given to Teng Hua Tao in a few days.
opened!"
"It's just a bottle of wine. Just open it. You have to think about the overall situation!" Huang Zhongjun waved his hand and disapproved. It's only more than three million, which is not even a fraction of what "Love Is Not Blind" earned. As long as Teng Hua Tao
If another movie like this is made, this wine will make him drink until he can't hold back his urine!
"However, the big production company must not let him touch it. I will kill it as soon as there is any sign of it!"
In a luxuriously decorated villa, Ma Xiaogang was leisurely sipping tea.
"Waiting for the Wind" failed at the box office. Ma Xiaogang was not sad at all, and even wanted to laugh a little.
There is no room for two tigers in one mountain. With his position in Huayang Media, 60% of the shares of a shell company were sold for 300 million.
He did nothing, signed five movie contracts and got 300 million in cash in vain, because Huayang Media could only rely on him.
If Teng Huatao still sells well this time, then he will face competition.
Looking at the pitiful box office, Ma Xiaogang even wanted to laugh a little. In the end, the Huang brothers still had to come to curry favor with him.
And it was my turn to open the bottle of 1992 Yingshao!
Besides, it was something I should have opened last year, but I just got it back!
In the following days, the box office of "Waiting for the Wind" dropped to 6 million on Thursday, a daily drop of more than 30%.
As Friday approached the weekend, the box office stopped falling and increased by 1 million to 7 million.
This is because there really aren’t many movies anymore. The two Hollywood blockbusters only made a splash in the early stages and then took a dive later on.
Among other new films, "Red Flame Battlefield 2" released on Friday only had a first-day sales of only 10 million.
Then the horror film "Step by Step" earned one million on its first day. I wonder if this title is a companion piece to "Step by Step".
On Saturday and Sunday, "Waiting for the Wind" received 16 million, and the total box office in the first seven days was only 72 million.
21 million on the first day and 72 million in seven days.
Teng Huatao, who was still confused about the first-day box office, was completely shocked.
So much so that when I faced the interview, I could only say that when I was shooting this type of movie, I thought the box office wouldn’t be too high, but this is what I want to shoot and show to the audience.
This is also the first movie invested by Future Pictures to bomb at the box office. Although Future Pictures’ golden name and Teng Huatao, a director worth 600 million yuan, this combination has such a strange success.
However, it also made various companies in the industry feel more at ease. At any rate, Future Pictures's movies were not all hits, which gave them a chance to take a breather and get more excited.
This time Future Pictures + Teng Huatao both failed miserably at the box office, but what about next time?
The industry began to turn its attention to Xu Zheng's "囧" and earnestly hoped that the Lunar New Year film could repeat the same mistakes and break the future of Future Pictures.
This made Xu Zheng a little nervous, "Damn it, why did Teng Huatao suddenly go off the street? It's so stressful!"