As December is coming to an end, the 2014 Lunar New Year period is also coming to an end.
However, the popularity of the Lunar New Year movies has not decreased at all. Whether it is "One Step Away" which hit the street, or "Rejuvenation" which continues to reap the box office, the popularity on the Internet continues to remain high.
However, the former was due to controversy and complaints, as well as the scolding war between Xiao Wang and the producer, while the latter was entirely due to the movie itself.
In its fourth week of release, "Return to Youth" still grossed 330 million in a single week, bringing the total box office to 2.629 billion, continuing to expand the box office record in the mainland market.
"One Step Away", which dropped as much as 70% on the first working day, only received 120 million in the second week, with a total box office of 459 million.
More than 400 million in 11 days, the box office does not look too bad, but it can be said that as high as "Let the Bullets Fly" pushed Jiang Wen, how hard "One Step Away" made him fall, at least it has been completely consumed
Lost credibility in the hearts of ordinary viewers.
Jiang Wen did not throw the blame to the audience like Ma Xiaogang did, nor did he express his feelings in public. He probably had a premonition.
This week happens to be Christmas, and Gu Changwei's new film "Micro Love is Getting Better" is released. The title of the film can also be called "Love in the WeChat Era".
Starring Chen He and Yang Ying, it was very good at the box office, selling 150 million yuan in five days.
The great director abandoned the past literary and artistic film themes of historical and social events that had earned him fame, and created this commercial film that he thought would be a hit.
A hodgepodge of jokes, Internet buzzwords, it seems to be close to the audience, but in the end it turns out to be the same old story, a shattered literary dream.
In fact, just by looking at the title and the two leading actors, you can imagine what kind of movie it is.
There was another interesting thing at the premiere. The creators were playing a game. Zhang Luyi got the princess hugging Yang Ying, but Huang Xiaoming also came to cheer for his wife, right there.
So Zhang Luyi gave up. In the end, it was Huang Zhonglei who finished the game on his behalf and picked up Yang Ying. Because of the position of his hands and the lack of shoulders in the dress, he almost slipped down and was naked.
As a result, all kinds of hidden rules and news about breast attacks came out, which became more popular than the news about the premiere.
Netizens made various jokes, and Huang Zhonglei also responded, saying that he was just making games, and Huang Xiaoming didn't have any objections.
What I mean is that you netizens should stop making noises, it’s none of your business, just eat carrots and worry less.
Netizens also joked that Fan Binbin had many more intimate photos than this one in his early years, and he has long been used to it.
"Micro Love" did well at the box office, but it was scolded as soon as it was released. Gu Changwei, a great director, has also fallen.
In addition, there are no other movies at the end of the month, including the suspenseful spy film "Ace" starring Lin Chiling, which was promoted against "The Wind", and there is also a movie called "Men Can't Be Poor" but it should actually be called "Men"
Romance movie "Can't Be Ugly".
The New Year's Day holiday has passed, and in the past week, "Return to Youth" still received 150 million at the box office.
In the sixth week, it fell below 100 million in a single week and only received 60 million, with a total box office of 2.839 billion.
It's been forty days since its release, and it's almost time to start filming, and a lot of new movies like "Night at the Museum," "The Hobbit," and "Twenty Again" are also about to be released.
There was also a 3D re-release of "The Grandmaster", which turned out to be very good at the box office, selling 60 million in ten days.
Huayang Media has also transformed "Kung Fu" from ten years ago into a 3D version for re-release. It claims to be an all-round conscience transformation, playing the nostalgia card. It is probably a 3D remake of "Titanic" and "2012"
The box office is jealous.
However, the box office was far behind. Although it made nearly 10 million on the first day, it only made over 7 million in the remaining three days of the first weekend.
Fortunately, the box office is so low that we can’t even recoup the cost of the conversion and the publicity and distribution fees. Otherwise, if it had sold tens of millions and nearly billions like "The Grandmaster", it is estimated that there will be a lot of 3D reset old movies on the market next year.
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...
Since January, it has been a battlefield for many Hollywood blockbusters. "Rejuvenation" finally dropped with a box office of more than 2.8 billion, making way for new films.
This number completely exceeded the previous industry expectations of 2 billion, although this expectation was bold enough.
2.8 billion, once again stimulated a wave of numbness in the film industry.
At the same time, it also stimulates capital both inside and outside the industry, making all capital who want to make a fortune jealous.
Major companies have announced various big plans one after another. Even with an investment of 100 million, they are embarrassed to call it a big production. At least they have to call it 200 to 300 million.
Ah Li and Penguin, the two major Internet giants, have also officially entered the field of film and television production. Penguin announced that it will invest in the filming of the "Tomb Raiders" movie with an investment of 300 million, and the TV series will also be produced simultaneously.
However, the most astonishing thing about this project is the big bomb dropped by Ningxia Film Group and Zhenjian Pictures.
Yang Zhenjian, CEO of Zhenqian Pictures, announced that he will spend US$100 million to shoot the fantasy blockbuster "Asura".
The opening of the mouth to 100 million US dollars was like boiling water entering a frying pan and causing a big explosion.
The only domestic film with an investment of US$100 million is Zhang Yimou's new film "The Great Wall," and that was funded by a Hollywood company.
Li Qian has some impression of this movie, it's a terrible movie.
However, I heard that major companies and all kinds of capital are taking notice and are very interested in this project.
To be precise, it was for Yang Zhenjian.
He is the marketing director of the "Painted Skin" series. The marketing method of this series was rated by the industry as enough to publish a book.
In the second part, Huayang Media stepped in and replaced the director, but left him as the marketing director instead of using his own company's marketing team, which is obvious.
From the preparation, origin, material selection, script, including the formulation of the communication strategy, the planning of the publicity details, and the rhythm of the early, mid-term, and late stages, every event and hype was arranged half a year in advance by him.
buckle.
With the success of this series, the new film planned by this marketing master has attracted an investment of US$100 million, and countless capitals have flocked to it, wanting a piece of the pie.
The industry is like this: there is excess capital, a lot of money cannot be spent, and no one is willing to invest in films with little prospect.
...
After Guo Fan returned to China, he rested for two days and then devoted himself to the preparation work.
At the end of the month, within a month of returning to China, the special effects company, the North American digital field headquarters and the branch in Beijing all began to invest in the preliminary preparations for "The Wandering Earth".
The special effects, team, especially the most important art team, are also in preparation. It has taken a month and the team has not been assembled. After all, it is a real science fiction blockbuster, and it is a brand new apocalyptic background. It is different from "I Am Legend"
The difference in that kind of apocalypse is huge.
However, the script has been completed, and Guo Fan has not been idle in the past two years.
Li Qian looked at the script and found that it was less than 80% similar to the movie. The fit was already very high. After all, the movie was not shot according to the script and had to read the storyboards and storyboards.
"It's pretty good. It's enough for a big commercial production to have a smooth plot and distinctive characters."
Li Qian put down the script, nodded and smiled, "Besides, the most important thing about this kind of science fiction film is the depiction of the background. For any film that does not have a realistic background, the most important thing is the background and world view. You can add some details appropriately.
Show the current status of the earth and people’s lives.”
Now Penguin is adapting some popular online novels and turning them into TV series. For example, "Fights Beyond the Sphere" has been approved. However, the directors and creators obviously haven't even understood the original work, and may not have even finished it. Even the most basic world view and background are wrong.
.
This is not something that can be changed by whether the actor's acting skills are good or whether the special effects are good or not. No matter how good the actors are, no matter how top-notch the special effects are, the filming will be full of a sense of dissonance, because it is a different world.
Using the setting of the novel and messing with the world view and background is as awkward as making an Eastern mythology drama but using the background of Western mythology.
Guo Fan agreed, "It's just that the time may not be enough. Except for the part about the skewers shop, I'll see how to add the rest."
There is a scene in the script where Liu Qi and Han Duoduo came out of the classroom, went to a skewers shop, and ordered two large drinks and 30 skewers of meat.
However, the two so-called large cups are only about the same size as medium-sized test tubes, and the "earthworm meat" on the 30 skewers is no thicker than a skewer.
This little detail shows how difficult it is to get supplies in the dungeon. Don't overeat meat and drink. No matter how good your acting is, it will be in vain.
This is just like in some TV dramas, where the widow keeps vigil in the mourning hall, and the makeup is very colorful, and she wears a big red dress. For those who don’t know, they think it’s some indescribable movie. Next, the husband will commit a crime or something.
.
The general direction of the background is very important, but the details are also indispensable.
After discussing the idea of the movie, Li Qian has already asked someone to transfer 100 million to the account of the "Wandering Earth" preparation team, and the movie will be officially launched.
If all goes well, the total production cost should be controlled at around 400 million, which is actually a medium-investment film in Hollywood.
The cost of 400 million and the cycle of three to four years is considered a huge risk in China.
"If the market hadn't become bigger and bigger now, I wouldn't have dared to take pictures." Guo Fan also sighed with emotion. Even if he makes half of the four hundred million in three or four years, it won't actually make much money. It's far better to use it to do other things.
of.
"I heard that a company wants to invest US$100 million to make a blockbuster movie. Now the market can accommodate a movie of this size."
Li Qian smiled and said, "The US$100 million is not there yet. It's just a concept proposed by a marketing person. Let alone US$100 million, I guess he can't even come up with 100 million yuan now. He just came up with a concept to attract investment from others.
"
"Venture capital?" Guo Fan was a little surprised. Can he do this when making movies?
"Almost, it's quite useful. It seems that Li and Penguin have contacted me, as well as several funds and real estate companies, and the owner of the Shenzhen Red Diamonds team. There is too much capital from the outside now."
"Team Red Diamonds? Aren't they unable to pay their wages? They have 10 million in salary arrears and still have the money to invest in a big production worth 100 million U.S. dollars?"
Guo Fan occasionally watches football. It happened that some time ago all the players of the Red Diamonds made a big fuss on the field to protest against the club's unpaid wages.
If you can't pay a salary of 10 million, why do you want to work on a movie worth 100 million US dollars?
"Isn't this weird?" Li Qian shook his head and chuckled, "Wage arrears does not mean there is no money. Here you owe 10 million, and there is another 100 million. It's perfectly normal. Isn't that what capitalists do?
.”
"That's right." Guo Fan recalled that when he took odd jobs on the crew, the crew that invested tens of millions even had to delay the payment of hundreds of thousands of yuan for several days, as if it was uncomfortable not to delay.
"Don't worry about others. A film of this size or a fantasy blockbuster is not that easy to make. It's almost time. Let's go to the hotel. The reporters are still waiting."
Although preparations for "The Wandering Earth" have just begun, as the first one in China and a major production that leads the general direction of domestic science fiction, Li Qian still needs to be more high-profile and publicize it to the outside world now. Anyway, it is not short of publicity expenses, and the media and
The audience will also spontaneously help promote it.
...
At the hotel press conference, two to three hundred reporters from all over the country were already waiting, surrounding three sides of a T-stage.
The reporters present were also puzzled by the invitation sent by Future Pictures. Even before the real owner came, there was already a lot of discussion.
"Any news from Lao Wang? Is Li Qian going to announce a new film?"
"I don't know. Aren't you two related at Future Pictures?"
"It looks like he's going to announce something, the stage is set up."
"It should be Li Qian's new film. It was almost seamless in previous years, but it has been a bit delayed in the past two years."
"The same goes for Li Qian. He invited us here without telling us the situation."
Amid the reporters' speculation, Li Qiancai arrived late and went on stage with a smile on her face amid flashes of lights and clicks.
"I'm sorry to keep all my friends from the media waiting for so long. I invite you all to come here today because I want to see a new film from our Future Pictures."
Without any nonsense, Li Qian went straight to the topic. As expected by the reporters, they immediately cheered up and listened carefully.
It’s rare that Li Qian becomes diligent again!
Everyone was filled with emotion.
"The company is preparing a science fiction film "The Wandering Earth" based on Liu's novel of the same name, with an initial investment of 400 million, and the film will be directed by Guo Fan."
Sci-fi?
"The Wandering Earth"?
The reporters were refreshed, but...
Not directed by Li Qian?
The reporters were stunned again.
Of course Guo Fan and others knew about it. They had filmed "127 Hours" and "The Adventures of Li Xianji". The latter was also a science fiction film and was also a big hit.
Li Qian did not give them a chance to ask further questions and left the stage to Guo Fan, who was today's protagonist.
Guo Fan suppressed his excitement and told reporters on the stage about his ideas. With the concept pictures on the big screen behind him and the three-dimensional images produced by the special effects company, he showed his ideas to more than two hundred reporters.
idea.
""The Wandering Earth" tells the story of how, faced with a desperate situation, mankind will launch the "Wandering Earth" project, trying to escape from the solar system with the Earth and find a new home for mankind.
Centering on the core of our country’s traditional culture and socialist core values, Chinese films for the first time issued and led the declaration of a community with a shared future for mankind!”