This year's Golden Rooster Awards are actually lacking in excitement. This may be due to the fact that the Golden Rooster and Hundred Flowers Awards in previous years had all kinds of troubles every year, but this year's awards were much duller.
Before the award ceremony, unlike in previous years, there are some very topical news. Even awards ceremony and red carpet tickets cost tens of thousands. After the sky-high ticket prices in previous years, everyone is used to it.
In the past, Golden Rooster was always ridiculed as "one chicken with two protagonists", and one award was often awarded to two films. This time, it didn't even lay a double-yolked egg once.
Although many of the award-winning movies did not do well at the box office, at least they are no longer unknown.
Although movies such as "Witness", "Citizen 12", "The Return" and "The Golden Age" did not have high box office compared to the increasingly popular movie market, they are still well-known.
The technical awards have been awarded one by one. Although it seems a bit like dividing the cake, the quality of these films is excellent.
After Zhang Yi won the Best Supporting Actor for his superb acting skills in "Dear", he came to the highlight of the night.
The Best Actress Award was awarded first. Tong Liya, Zhao Wei, Tang Wei and Xu Fan lost to actresses from Inner Mongolia.
Tong Liya was also a little disappointed when her second nomination failed.
Next door, Ma Xiaogang, who accompanied Xu Fan, was also very dissatisfied. On the other side, Zhao Wei won the Academy Award for Best Actress in April and was planning to win a Grand Slam with such a good subject as "Dear". At this time,
Very disappointed.
After all, it is the Golden Rooster Award that represents art and professionalism, so it must take care of niche films.
Next, Chen Kun successfully won the Best Actor trophy. After being nominated for eight years, he finally won the trophy without any surprise.
From the age of four or five to the age of seventy, whether it is from the performance or the movie itself, there is absolutely nothing wrong with winning the best actor.
When the award presenter announced the results, the lights shone next to Li Qian, and Chen Kun cried with joy.
Everyone hugged and applauded Chen Kun one by one. It was so lively and cheerful that it made Ma Xiaogang next to him a little uncomfortable.
I knew I wouldn't come!
Isn’t he just a movie star? I’ll get one tomorrow too!
Ma Xiaogang had a stern look on his face and just mechanically applauded several times in his seat.
Once it was Chen Kun's Best Actor, once it was Best Original Screenplay, Best Director, and Best Feature Film, all of which were won by "Return to Youth".
At the end of the awards ceremony, after the local government leaders and the chairman of the Golden Rooster Organizing Committee made speeches, Ma Xiaogang saw the trophies next door and was the first to leave the venue because they were an eyesore.
However, no one cared about him. Li Qian and the others celebrated their own
After a night's rest and no need to work, Li Qian was in a good mood. Afterwards, Liu Ye, as the host, invited the guests to try out the authentic Northeastern bathhouses and Northeastern bathing culture.
I flew back to Beijing feeling refreshed, and the news about the Golden Rooster Awards also came out.
Just like the uneventful awarding process, the news was all about reading from the text and there was nothing topical at all.
Almost all of the films that won awards were well-received films, and they were not the kind that were so unknown that even eleven out of ten people would not know the title of the film.
The award ceremony is normal, which means there is no news, and I don’t know if the organizing committee regrets it. Making a double-yolked egg is still a bit of a topic.
That is to say, when "Return to Youth" won the Best Feature Film and Best Director, the on-site camera captured Ma Xiaogang's constipated expression, which became a bit of a topic.
Being too normal means being too bland, and soon no one paid much attention to the Golden Rooster Awards, which was replaced by the hustle and bustle of the National Day festival.
Leading the charge was the romance film "The Third Kind of Love" starring Liu Yufei, which was ridiculed when it was released.
According to international convention, the most controversial actresses of the new generation are Yang Mi and Liu Yufei. The former is controversial all the time, while the latter usually makes no noise. Once the movie is released, the noise becomes louder and everywhere.
He cursed and even dug out old bad movies and whipped them into corpses.
As for this movie, there are three kinds of love in the world, one is the love in fairy tales, the other is the love in life, and the third kind of love is the love that is in love but not together, the love that is destined but not destined.
According to the title of the film, this is a love story about falling in love but not being together.
It's bloody, cliché, and the only thing that can be appreciated is Liu Yufei's looks. This is probably one of the best movies made by her in recent years, much better than "Four Famous Cats".
But that's all. Even Liu Yufei's fans say they can only look at her looks.
As for the box office, in fact, it is now certain that any film she stars in will be a hit at the box office. If there is still a term for box office poison, it must be on her head.
Yang Mi also makes bad movies every day, but the "Tiny Times" series has received high box office.
She also had a film "I Am a Witness" on the National Day schedule, but the box office was quite good, exceeding 200 million in ten days.
This is a youth suspense movie, a genre that has never been seen in China in the past fifteen years. Even Li Qian can't understand that youth and suspense can be mixed together.
However, it is probably for the fans of the male protagonist Lu Han that the youth is added in front of the suspense.
Starring Yang Mi, of course it’s a big bad movie without even thinking about it.
But this time, she was not the one who was mainly sprayed, Lu Han was also sprayed together.
Of course, in the press release, it was said that his acting skills were superb and he was a hit. Lu Han's crazy fans also showed the industry how powerful he is. Anyone who says anything about his poor acting skills on Weibo will definitely be criticized by fans.
In addition, there is another interesting thing. You can often see his fans saying that he is so beautiful, as if he is licking the screen.
The adjective "beautiful" is used here
Fans are celebrating, the media is polarized, and the box office has sold over 200 million, so it should be considered a success.
However, the most successful one is the comedy movie "Charlotte" starring Shen Teng, a sketch actor who has become popular in the Spring Festival Gala. This comedy film that reminds people of high school has really made the National Day movie popular.
Nearly 300 million in 5 days, 1 billion in 14 days, and finally hit a super high box office of nearly 1.5 billion.
Shen Teng came out of the Spring Festival Gala and became an instant hit
The National Day stall ended in a lively manner. It had nothing to do with Li Qian, but it was much more relaxed. But the next Lunar New Year stall is the key.
"Beautiful Heart" is about to be released during the Lunar New Year, and its biggest rival is "Old Paoer" starring Ma Xiaogang.
Although he is no longer the director, the audience will regard this as Ma Xiaogang's film.
There are not many other movies. "Ip Man 3" and "The Breakup Master" are the main rivals. The latter will be released at the end of December, which diverts time. Don't beat yourself up.
Deng Chao still made the bad movie "The Breakup Master". Li Qian can't block people's way of making money. It doesn't make sense.
As for the other films, although there were a few with A-list stars starring in them, none of them made any waves.
The competition is not very strong. Each series of "Ip Man" is not as good as the previous one, and the genre of "Old Paoer" does not have a wide audience, so Li Qian plans to take this opportunity and expand the market scale of the movie APP in the future.
The old trick is to use your own exclusive online ticket agent when there is a big hit movie and there is not much competition.
This also requires Ning Hao and the others to cooperate with their road show promotions. Although we are in the Internet age, road shows are still very important. The box office of "Pancake Man" exceeded 1 billion, which was also the reason why the main creator broke his legs all over the country.
Intensive road shows, going to the audience, are very demanding on the body and physical strength. It still depends on whether Ning Hao and the others are willing.
After finding some time, Li Qian invited Ning Hao, Xu Zheng, and Huang Bo out to have a chat.
"That's it, we are the exclusive agent for online tickets. We will start the road show one month before the release, synchronize the screening with meet-and-greets, and then conduct large-scale screenings on two weekends half a month before the release. In addition, you will have to travel across the country for more than half a month after the release.
Fifty days will be very hard."
"Fifty days"
Anyone who has experienced intensive road shows knows that it is not an easy task. When the three of them heard that they had been running around the country non-stop for fifty days, their eyelids couldn't help but twitch.
However, this was also for the popularity and box office of the movie, and Ning Hao's own Bad Monkey also invested, and Xu Zheng and Huang Bo also invested in the movie with their remuneration. The box office was directly related to the money they received, so they had no choice but to agree.
However, Ning Hao still had some concerns. He said bluntly, "'Ip Man 3' and 'Old Pao'er' are not ordinary rivals. If we are the exclusive agent for online tickets, will we give our opponents a chance?"
Being the exclusive agent for online tickets has directly made Future Pictures the second largest ticket purchasing platform in terms of market share. The effect is self-evident. After all, it has a monopoly on movie tickets.
However, no one has followed suit in the past two years, simply because there are advantages and disadvantages.
Once there is a problem with word-of-mouth, viewers who don't have a strong desire to watch movies will easily go to the next APP to buy tickets to watch the movie just to avoid trouble.
Of course, several major APPs are willing to be exclusive agents, and have even repeatedly offered high prices for some popular movies, which is beneficial to them. Even if the reputation of the movie is not very good, they are not the ones losing.
The producers are different and don't dare to take such a big risk. After all, the ticket purchasing platform does not belong to them. Even if it succeeds, there will be no benefit except a distribution agency fee.
That is to say, Li Qian, who has both a platform and a movie, would do this kind of thing.
Li Qian also understood Ning Hao's concerns. After all, it was a film directed by him.
Li Qian smiled and said, "You underestimate yourself too much. You are one of the best comedy directors in the country. Brother Zheng and Brother Bo are also one of the best comedians in the country. I think the combination of you three giants will be great in the field of comedy."
Can't find any rivals.
Not to mention that "Old Paoer" is just a movie about old gangsters starring Ma Xiaogang, even if it is a comedy directed by him, there is no need to worry!"
Ning Hao just smiled, but even though he knew Li Qian was flattering him, he still agreed in his heart.
Xu Zheng was more direct, "In the field of comedy, the three of us join forces. Unless Li Dao takes action, even if Master Xing comes, we can still decide the outcome."
"囧囧" swept the Lunar New Year season with a crushing attitude. Xu Zheng was also so confident that he even dared to compete with Zhou Xingchi.
Having said that, Huang Bo had no objection and said with a smile, "You decide, since I'm in good health, I can run away."
"We can't underestimate "Ip Man 3" either. This series focuses on patriotism. Now that our country is getting stronger and stronger, the audience is very attracted to it." Ning Hao added.
"What kind of patriotic sentiment does "Ip Man 3" have?" Li Qian shook his head, "The first two films in this series were very good, and the third film is still the same with the same cast. Although the quality is guaranteed, the first film was about the country's enemies.
, the second part represents the collision between Chinese martial arts and Western martial arts, which can be regarded as a patriotic sentiment.
But the third part seems to be about a real estate developer who is interested in the school land, and the concept is much weaker. Although Tyson was invited to play the role, the emotional resonance is much weaker. It can be a big hit, but it is difficult to become a big hit."
"Is the content like this? It is indeed a bit weak." Ning Hao no longer had any worries.
Action movies are inherently niche, but if they are niche movies and movies that are not very entertaining and do not have deep emotional resonance, it is too difficult to become a hit.
It was so happily decided that in the future the movie APP will act as an agent to issue online tickets for "Heart Blossom Road", and in order to cooperate, the three of them will work hard and start a fifty-day road show.
As the boss, Li Qian treated them to a sumptuous meal, plus wine, worth hundreds of thousands, and he was a proper conscientious capitalist.
At the dinner table, Xu Zheng also talked about his new film "囧".
The story of a middle-aged uncle looking for his first love. The script is almost finalized. I would like to seek Li Qian’s opinion to see how the emotional aspect can be more gripping.
In fact, this story is quite cliché. He secretly goes to find his first love behind his wife's back. If Xu Zheng hadn't been quite funny himself, and if it hadn't been for "The Road to Losers" and "Embarrassed in Thailand", Li Qian might even have jumped into the street.
risk.
The plot is all set, and Li Qian has nothing to say.
"First love, how should I say this? It may not be real, it may not be the first love that everyone has experienced, but it must be the kind that most people yearn for.
Many people never forget their first love. Many men have thought about looking for their first love when they reach middle age, but they cannot film this behavior and process in a way that makes the audience hate it. After all, they are married people, and first love is beautiful.
When I felt like having an affair, the whole thing fell apart."
In fact, the three "囧" movies are all the same. In the first movie, trying to get home is difficult, in the second movie, it is difficult to find Lao Zhou, and in the third movie, trying to find his first love, there is also a brother-in-law who is causing trouble.
However, when a married man finds his first love, it is said that he cheats on his wife. To be honest, there are many plots of this kind in foreign countries, but it is really rare for domestic male protagonists to do this.
Of course, it is not ruled out that many men have this idea.
If you make finding your first love a relatively beautiful film, it will actually be much easier for the audience to accept it.
The biggest failure is the actor who is the brother-in-law. Watching it makes me want to slap him.
We'll see if Xu Zheng has any conflicts with Wang Baoqiang when the time comes.
After arranging the advance screening, road show, and online ticketing of the platform's exclusive agent for "The Flowers of the Heart", the company became busy, and Li Qian didn't have anything else to do, so the people below could do the specific things.
Taking advantage of this one-month break, Li Qian also submitted the script.
Shortly after the M Airline incident, Li Qian was still very self-conscious about the difficult subject matter of filming a plane crash. What he submitted was a complete script. Anyway, he submitted a synopsis of the plot, and he still had to read the script.
The script review cycle was 20 days, and it took Li Qian 17 days to receive a reply.
The reply is just two words. In the past when Li Qian's script was submitted for review, it was also two words, "I agree."
But this time, it was two other words.
Revise.
There are three types of responses when a movie script is submitted for review: agree, agree in principle, and modify.
Generally speaking, if there are some questions, most of the time the answer is yes in principle.
Although there is also the word "agree", this agreement in principle actually requires you to change.
Modification is actually a reversal.
This is how Chinese people speak, especially officials.