After New Year's Day, although a series of new movies were released, including high-profile variety shows such as "The Royal Treasure" and Hollywood blockbusters such as "Kung Fu Panda 3" and "Star Wars: Episode VII", none of them paid much attention to "The Royal Treasure".
There is no threat to the Lunar New Year champion of "Beautiful Heart".
With a box office of nearly 1.5 billion, "Heart Blossom Road" has won another Lunar New Year box office championship for Future Pictures, and also ranked fourth in the annual box office.
As for other Lunar New Year movies, "Old Paoer" has a good reputation, but its box office still failed to break the one billion mark, just over 900 million.
There are no female viewers to watch this movie, except for the fans of the two little fresh meats. After all, it is a man's movie. The only scene where the heroine can make the audience remember is the pushing scene. Female viewers
Impossible to be interested.
The release process of "Old Paoer" has experienced a fall from heaven to earth. The box office trend in the second week once gave Huang Zhongjun and Ma Xiaogang the hope of overtaking, but they did not expect that it would be a flash in the pan.
Moreover, in the end, it was still the last film short of reaching the billion mark.
"Ip Man 3" ultimately only received 800 million in box office, although for an action movie, it was already a record-breaking hit.
However, after the screening, it was also discovered by the General Administration that there were fake box office and self-purchased box office. Suning Crowdfunding and Kuailu Group, two major companies of Suning that raised funds for "Ip Man 3", were all involved.
Internet + movie + finance, the model of packaging movies into securities has failed.
There is another case of box office fraud, but this time it is not as simple as "Monster Hunt". There are too many things involved behind the scenes, including dozens of online small loan platforms alone. It is said that 300,000 retail investors were damaged.
.
Anyway, the matter has not been clarified, and there is no result. "Ip Man 3" is not as popular as "Monster Hunt", and it is not as big a hit at the box office as "Monster Hunt".
However, for the industry, the impact is much greater than the news on the Internet.
A popular movie was packaged into securities for financing, and it was easy to raise more than one billion in funds from retail investors.
No, it’s to cheat, steal, or rob!
It is now rumored in the industry that "Ip Man 3" has used dozens of P2P, loan companies, and financial management companies, and the amount involved is as high as tens of billions.
Even if it is not as much as rumored, even if it is only two to three billion, it is still a huge amount.
Previously, someone in the company also suggested that Li Qian refer to this model. With a project like "Ghost Blowing the Lamp", if he is a little bolder, it will be no problem to leverage 5 billion funds.
But this time, "Ip Man 3", Fast Road, and Suning were investigated, and no one mentioned this matter again.
Even a movie financial product that Zhifubao had previously launched was discontinued.
The capital market is crazy. No one in the industry thought that movies could be like this before.
A movie, if financed step by step, was originally worth two to three billion, and then it rolled up to several billion.
Outside capital also taught the film and television companies a good lesson.
Li Qian was also taught a lesson by them. To be honest, this is crazy, 300,000 investors' money.
But I also once again saw clearly the faces of these capitalists who have poured into the film industry.
Although the results have not yet come out, this Internet + movie + fund model has ended just as soon as it started. No one dares to commit crimes, and investors are not fools. The example is right in front of us. If you are fooled again, it will be hopeless.
I think the industry can be cleaned up, a little bit cleaner.
But it's only a little better. "The Breakup Master" directed and starred by Deng Chao earned a box office of 700 million amidst a lot of criticism.
As a multi-disciplinary director who made such a bad movie, Deng Chao should rightfully bear all the complaints and curses again.
However, luckily, within a few days of being scolded, another bad movie "The Royal Treasure" was released.
It is a variety show movie again, and it deserves to be criticized by the entire Internet. No matter it is professional filmmakers, professional film critics, media or audiences, there is nothing good to say.
As a variety show with a high reputation, it also has actors like Huang Bo and Sun Honglei with superb acting skills and good reputation. The audience was still looking forward to it, hoping that this would not be just to make money like previous variety movies.
However, the audience was still disappointed, they all looked the same.
It’s a nonsensical plot about throwing coins, in which six people are struck by lightning and time travel to the Ming Dynasty in the 16th century. I guess the screenwriter has seen too much Singularity, even the way of time travel is the same, and they are all struck by lightning in the same way.
The general plot is that the six leading actors were unwilling to sleep with Princess Baihua in the Ming Dynasty, and Wang Xun accidentally betrayed the emperor.
The emperor was killed by a modern middle-aged man like this. If it were like this, the assassination would be too simple. Jing Ke and the others would shed tears when they saw it.
Later, a group of people were struck by lightning and traveled back to modern times. The same place, different circumstances, they were still at the filming site of "Extreme Challenge", but everything had changed. The director was not the original director, but the director of the reality show.
The protagonist is no longer them, and the name on the ID card has changed owners.
It turns out that the emperor of the Ming Dynasty died at the wrong time, and time is no longer their original time, causing a butterfly effect and changing history. The six people have become black households.
Next, they returned to the variety show. In order to regain their identities, they decided to use the "Holy Fire Order" given to them by Emperor Ming to search for the royal treasure.
Do tasks to win treasures?
Yes, that's the plot.
Each time these tasks passed, they were destined to lose a good brother. They all made their own choices. In the end, Huang Bo gave up the beauty of the country just to find his former brother, and sold a wave of brotherly love.
Unfortunately, no one was moved.
Just one word after reading it, embarrassing.
If I had to add one more word, it would be get out!
The entire internet is trolling, even loyal fans of variety shows are trolling.
Just like when "Where Are We Going, Dad" was released, people were scolding it everywhere.
But at least it still has some box office. This movie doesn't even have a box office, and it will exceed 100 million.
As a representative of domestic films, "The Gauntlet" was completely overshadowed by "Kung Fu Panda" and "Star Wars: Episode VII" in the same period.
Domestic movies are trash, these words appear frequently again.
No wonder the audience scolded me, it wouldn’t work if I didn’t scold you
Before the Spring Festival, the National Federation of Literary and Art Circles and the Filmmakers Association held an external seminar to discuss variety movies again.
This meeting was mainly hosted by the Film Festival Association, and most of the attendees were well-known directors in the industry.
Ma Xiaogang, Cheng Kaige, Huang Jianxin, He Ping, Li Shaohong and others, as well as former Bayi Factory Director Ming, Director Zhang of the Film Bureau and others were in charge.
Li Qian is also here. Anyway, this seminar is a criticism conference, criticizing variety shows and movies.
Although the protagonists are the directors, the film bureau director Zhang, who is the vice chairman of the Filmmakers Association, certainly spoke at the beginning.
The leaders and famous directors on the stage were sitting together, and there were also many film workers, film and television company producers, and media people sitting under the stage.
In terms of seniority among the directors present, Huang Jianxin should be the first to say that, after all, he is senior and has a high position, but he has not been a director for many years, so Cheng Kai started first.
Brother Cheng Kai looked like a veteran cadre, and Shi Shiran said, "Actually, variety movies, whether they are "Where Are We Going, Dad" or "Running Brothers" or "Extreme Challenge", no matter what the purpose of making a movie, the outside world has no regard for it.
What is his general comment? First of all, we should make it clear whether they are movies!"
Good guy, just slap on the hat and directly banish variety movies from the movie industry.
Li Qian and others looked at him sideways. Brother Kai seemed very angry, and he was probably aroused.
During the summer vacation, his film "The Taoist Comes Down the Mountain" was a box office hit, and the most talked-about movie among the audience was the boat scene between Fan Wei and Lin Chiling, the Beauty and the Beast duo.
The movie I shot carefully failed to gain traction at the box office, but other people's variety shows were still hits.
The industry insiders and media in the audience were also commotion and whispering, but Cheng Kai continued to talk to himself slowly, "Fundamentally, from the core cognitive concept, variety shows are based on "marketing".
rather than "film studies"
Variety movies attract money through star effect and the residual heat of the program. They are the product of marketing, not film creation, so you cannot watch this type of movie into a new genre, which goes against the innovation of the film itself."
Brother Cheng Kai talked a lot eloquently. Although his tone was calm and his expression didn't look angry, every word in these words was heavier than every word.
Cultural people are just different.
"I completely agree with what Director Cheng said!"
Ma Xiaogang said that I was the same way. He didn’t say that much, he only said one sentence.
"I still remember that when "Running Man" was released and became a hit, the most famous entertainment media "Chicago Sun" commented like this:
In China, a large number of TV viewers are willing to pay for the movie versions of these programs, but if they go to overseas markets, the final result of these movies will be laughable."
The implication is that the shame has been thrown across the Pacific Ocean.
Li Qian suddenly discovered that Ma Xiaogang especially likes to quote foreigners recently, including the heated discussion caused by the word "diaosi" before, which he also used when chatting with a foreigner.
However, in a seminar, there will definitely be rebuttals, so a reporter in the audience spoke up.
"I don't agree with the two directors. Existence is reasonable. Since variety movies can be shown on the big screen and there are many audiences willing to pay for them, for the audience, they do not have high artistic pursuits and go to the movies just for the sake of it.
Just relax.
If variety shows are removed from the ranks of movies just because they are bad, does that mean that all bad movies cannot be considered movies? The success of variety shows is not accidental, it has its own audience!"
Existence is reasonable, which is a bad statement.
Cheng Kaige is the senior academic and vice chairman of the association, Ma Xiaogang is also the vice chairman of the association, and next is Li Qian.
He smiled and said, "Existence is reasonable. I have heard this sentence countless times, so I want to ask here, if I slap you here and things happen, the thing I hit has already happened.
The established fact exists, so is it reasonable?"
The man was silent just now, maybe it was justified for him to be beaten.
"Of course, I definitely can't do something like beating a reporter in public."
As soon as these words came out, people with good memories looked at Ma Xiaogang. He almost did this in public at the press conference, but was stopped.
Ma Xiaogang's face darkened, remembering that he had never taken advantage of Li Qian verbally, nor had he said anything in public.
"Haha, just kidding, let's continue the discussion." Li Qian laughed and said, "Now that the Internet is developed, we can watch movies anytime, anywhere on computers and mobile phones. If these movies are watched on mobile phones, then he can't
No more movies?
In the same way, if a variety show is shown on the big screen, can it be said that it is a movie? In fact, when the General Administration licenses these variety shows, it is stated that they are documentaries, not feature films. Of course, any documentary director will sneer at this.
"
In fact, sometimes the photoelectric is very loose, and sometimes it is extremely tight.
When there are no sensitive events, you can do whatever you want. These variety shows are not feature films, so if you can't get a feature film license, Optoelectronics will give you a documentary license. Anyway, you won't be stuck.
In this regard, Optoelectronics has the responsibility.
As soon as Li Qian said this, some people suggested strict censorship of variety shows.
It's a criticism meeting anyway, just take turns criticizing and that's it.
Li Qian was pretty good and didn't say anything too serious. It was different for the others. They said it was as serious as it was.
However, in general, it is impossible for photoelectrics to block the release of variety shows. Except for sensitive topics, other photoelectrics will not block anything. You just put the camera on your shoulder, walk on the street for 90 minutes, and not cut out the content of these 90 minutes.
If you send it for review, you might be able to get a screening permit.
This is also a documentary.
At the end of the seminar, apart from some criticism, there was nothing substantial.
After leaving the venue, as soon as I walked to the door, I was caught again by a group of reporters.
It is rare to appear in public, and these reporters do not miss any opportunity.
Of course, the question is not about the content of the seminar.
"Director Li, is it true that there are rumors that the script for your new film has been rejected?"
"Director Li, what type of film is your new film that will not be reviewed?"
"Is Director Li going to return to realistic themes about people's livelihood? Will there be a lot of resistance in filming?"
Faced with reporters' persistent questioning, Li Qian still revealed a little bit.
"The new movie is probably an emotional, inspirational story, and a bit bizarre. As for outside rumors, the script has not been completed yet and has not been officially submitted for review."
That's all, the others still didn't know anything about it. After dealing with it, Li Qian ignored them and asked the security personnel to separate them.
Just as he was about to leave, a somewhat annoying voice came from behind him.
Ma Xiaogang and He Ping also came out. He said in a weird way, "Oh, Director Li is still so popular. You see these reporters are so looking forward to your new movie. They don't know when it will be filmed or whether it will be filmed."
Li Qian chuckled, "Thank you for your concern, Director Ma. I see that Director Ma is in a good mood. I'm sure I'm right. The old gangster is really a great actor. He even won the Golden Horse Award. If you ask me, Director Ma doesn't need to make a movie."
Now, I am going to film a movie specifically to play the role of an old gangster. There is no one more suitable than you."
"you"
Winning the Golden Horse Best Actor was originally a very happy and proud thing, but when Li Qian said it, Ma Xiaogang felt as uncomfortable as eating a fly, and almost couldn't breathe.
Now I understand Wang Lang's mood when facing Zhuge Liang.
"Is there anything else, Director Ma?" Li Qian asked enthusiastically
"The movie has been canceled, let's see how proud you are!" Ma Xiaogang snorted coldly and walked away.
Looking at Ma Xiaogang's angry steps, Li Qian shrugged and smiled.
However, as soon as I stepped out, I was stopped by someone again. It was Director Zhang of the Film Bureau.