Summer is approaching, and major companies in the industry are preparing for the upcoming summer season.
Big IP "Tomb Raiders", starring Cheng Long in the movie "Escape", the sequel to "Cold War", the Chinese comic "Big Fish and Begonia", "To Youth 2", "Legend of the Gods", "Westward Journey to the West 3", etc.
Movies are about to compete fiercely in the summer season.
Ma Qingyang allocated one billion in cash for fare evasion, and Penguin and Meituan also invested heavily in online ticketing platforms.
In addition to Future Movies, which has just completed its Series A financing, the four major platforms are expected to invest one billion in the summer season.
If the ticket sales of one billion are continued, it will be able to support at least three billion in box office. It goes without saying that this summer season will be extremely popular.
During such an important period, with war approaching, everyone was very nervous.
Future Pictures has no films released, except for the sequel of "Cold War 2", and then participated in the co-distribution of "Tomb Raiders".
This year is also when the online ticket purchasing platform begins to get involved in the movie distribution business. Although the users of the platform cannot be compared with software such as WeChat and Zhipay, the users of the online ticket purchasing platform are all potential audiences.
Giving different discounts to different movies on the platform may make viewers more inclined to watch cheaper movies.
Not to mention various activities. Some films have no activities, while some films have activities and discounts, which will directly affect the audience's choice.
Not to mention manipulating ratings and reviews. As users not only buy tickets, but also use the APP as a movie forum, the influence of several major platforms on audiences has gradually begun to show signs of surpassing Douban.
Almost all of the summer movies are co-distributed by the four major platforms, and "Tomb Raiders" came to Penguin's doorstep.
Although the movie is quite bad, this IP can definitely make some money. It’s a business without capital, it’s nothing.
Other than that, the summer schedule has nothing to do with Future Pictures.
Future Pictures, which had just made a splash in the Lunar New Year and Spring Festival, investing and releasing "Mermaid" with a sales of 3.3 billion, was suddenly busy going public and did not participate in the competition for summer releases, which made major companies a little uncomfortable.
However, it is more exciting.
If there is no big mountain like Li Qian, at least there will be something to fight for.
Therefore, major companies are also working hard, taking advantage of the opportunity that Li Qian will not interfere with, and want to win this summer slot.
In particular, Li Qian has successfully guaranteed guarantees for "Journey to the West" and "The Mermaid" before. Even if Wanda's guaranteed guarantee of 1 billion for "One Step Away" fails, it cannot stop publishers from admiring this model.
Penguin's Weiying Era has guaranteed a minimum of 400 million for "Youth Is So You're Still Here".
For fare evasion tickets, Hehe offered a sky-high price guarantee of 1 billion for "Escape". Dabao Films has just completed its investment in Hehe Pictures. In fact, it can be regarded as a guarantee for fare evasion tickets.
Bernard also guaranteed a minimum of 1 billion for "Legend of the Gods" invested by himself and Xiang Huaqiang. This super blockbuster brought together a number of big-name stars and invested 400 million, which can be said to be a huge momentum.
Century Dragon guaranteed a guaranteed deposit of 1 billion for "Tomb Raiders". Penguin's films were guaranteed by others, but they themselves distributed other people's films with guaranteed guarantees.
It's normal, it's just risk transfer. Anyway, Li Qian is just jointly issuing the shares and not interfering with the guarantee. It's theirs and he only gets his share of the issuance fee.
The basic plan of the four major platforms' billion-vote subsidy is here, which has prompted various companies to offer high-price guarantees one after another.
If the four major platforms cannot provide even a dime of ticket reimbursement during the summer season, basically all of these guaranteed companies will lose money and will be screwed to death.
Looking at the guaranteed amounts, it can basically be seen that the three blockbusters "Escape", "Tomb Raiders", and "Legend of the Gods" are the seed candidates for the summer season.
Several investors and distributors started intensive publicity early, hoping to seize the summer season without the participation of Future Pictures and show off their talents.
However, just when the industry was secretly happy that Future Pictures was patronizing the listing and there was no movement.
In early June, Future Pictures announced a press conference to announce multiple new films.
A special press conference was held to announce new films, and there were many of them.
Major companies that had previously been secretly happy that there was no big move from Mirae Pictures all became restless.
Although it is just an announcement of a new film, it has nothing to do with the summer season or this year. It will not be released until the second half of next year at the earliest.
What's more, it's a blockbuster movie, and it may not be available next year.
However, they are announcing three new films, which means that in the next one or two years, Future Pictures will not be as quiet as this summer.
For a time, major companies that were busy promoting their new films all turned their attention to the press conference of Future Pictures.
Three days later, TV stations, print media, and online media from all over the country gathered at the CPPCC Auditorium after being invited.
Although hundreds of reporters and photographers could not fill the auditorium and it was even quite empty, such a large formation still allowed the reporters who came to attend the press conference to notice some clues.
"With such a big movement, seven or eight hundred people must have come. What kind of movie is this that requires so many people to come?"
In the crowd, a waiting reporter looked around, looking at the IDs in front of the reporters and the logos on the microphones in their hands, full of doubts.
"Almost all the reporters from the satellite TV stations are here, CCTV is here, Xinhua News Agency, People's Daily and some party media are here. This formation is going to heaven!"
"Li Qian is too proud now. Wasn't it rumored that his script was killed?"
"Although Zhou Xingchi has a box office of 3.3 billion, he is still not as good as Li Qian."
"Aren't you talking about multiple new films? It shouldn't be Li Qian's film. Could it be "The Founding of an Army"?"
"Preparations for "The Founding of the Army" have already begun, but I think it should be a theme film. It's not the 70th anniversary soon, so it won't be Li Qian's 70th anniversary gift film, right?"
"It's not Li Qian's turn. His qualifications are much lower. No matter what, it's Zhang Yimou and Cheng Kai who come first."
Even though it seemed that all the well-known domestic media attended the press conference, at the beginning of the meeting, seven to eight hundred people were noisy in the auditorium.
Not long after, the protagonist everyone was anticipating appeared.
No lights gathered, no host shouting introductions.
Li Qian just casually wore a casual shirt and took the stage with a microphone.
"Click, click, click, click."
After waiting for a few seconds for the camera to quiet down, Li Qian faced hundreds of reporters in the audience and spoke with a smile.
"Thank you all friends from the media for coming to this new film launch conference. I invite you here today because I want to announce and introduce the three films to you."
Without giving reporters a chance to speak, Li Qian went straight to the point.
There is no need for anything fancy, no need, just a step-by-step introduction. The media will promote it on their own initiative. As long as Li Qian has the title of chief director, no one will pay attention to it, even if it is a main theme gift film.
As soon as Li Qian finished speaking, the big screen behind him suddenly lit up, and a huge poster appeared in everyone's field of vision.
"Click, click, click, click."
After waiting for a few more seconds, Li Qian pointed to the poster and introduced it.
"This movie is called "My Motherland and Me". It has seven units in total. Each unit tells the story of the major events that happened in our country in the past few decades."
The poster was divided into seven pieces diagonally. As Li Qian introduced it, the leftmost piece suddenly enlarged and turned from a picture into a PPT.
The first section is a black and white video of the Founding Ceremony of the People's Republic of China. It is a majestic and majestic video, with tens of thousands of people shouting long live the People's Republic of China.
Immediately afterwards, the atomic bomb was tested, a mushroom cloud rose into the sky, and newspapers from domestic, foreign, British, French, German, Italian, and polar bear countries fell together one by one.
Although the words are different, the front pages of newspapers in various countries are all about that bright mushroom cloud!
The college entrance examination was resumed, and it was the same image from before. In the black and white picture, in the old classroom, candidates of different ages were busy writing and writing. At the gate of Beijing University, candidates carrying quilts, thermos bottles, and mats walked into the university gate.
The women's volleyball team won the championship, and it was still a black and white image. A photo of Lang Ping leaping high to block and smash suddenly moved, and the girls were fighting fiercely on the field.
Xiangjiang returns, the national flag is raised, the national anthem is played, countless people on both sides of the Shenzhen River cheer, and the sky is lit up like day by fireworks.
During the Capital Olympics, the streets of Beijing were filled with joy. Nearly 100,000 people witnessed the flames of Olympus in the Bird's Nest, lighting up the ancient Eastern land, which also means that the East has narrowed the distance between the West.
The 70th anniversary military parade seems to echo the founding ceremony at the beginning. Time flies, and seventy years pass by.
Of course, the 2019 military parade has not yet begun, and this PPT uses images from previous military parades.
From the opening ceremony to the 70th anniversary military parade, there were seven posters and seven PPTs in just a few minutes, but the reporters present felt like a vast ocean had changed.
When I came back to my senses, I felt like I had been in a dream for seventy years.
However, at this time, any fool can see that this must be a gift film for the 70th anniversary of the founding of the People's Republic of China.
Logically speaking, this kind of film will definitely be criticized by the media, and "The Founding of the People's Republic of China" was also criticized by a lot of media.
As long as it is a tribute film with the main theme, except for the official media, basically the media will criticize it because the audience will criticize it too.
A face-saving project, a waste of money, and formalism is basically what it is.
Especially if Li Qian, a great director of commercial films, comes to make a gift film, there is even more to say.
However, after just reading those seven PPTs and reviewing a period of history, from the founding ceremony to the 70th anniversary military parade, everyone felt a sense of pride welling up in their hearts, and they were too embarrassed to question it on the spot.
What to spray?
It was quiet for a few seconds before someone asked, "Director Li, is "My Motherland and Me" a gift film for the 70th anniversary of the founding of the People's Republic of China?"
"Yes, it can be said that after seventy years, "My Motherland and Me" will film some historical moments in the past seventy years. It is a birthday gift dedicated to the motherland and will be released on October 2019.
Released on January 1st.”
Li Qian didn't say much about the scene, just said a few words and continued to introduce the next part.
"You must have all learned an article called "The Cutest Person" in Chinese textbooks when you were a child. This movie is also to commemorate the 70th anniversary of the War to Resist US Aggression and Aid Korea, and will be released in 2020, "The Cutest Person"
people"."
As soon as he finished speaking, the big screen was replaced by another poster, which was also made before.
Huang Jiguang, Qiu Shaoyun, Zhang Taofang, Wang Hai, Lin Youcheng, and a female nurse who was dressed simply, her cheeks were red from the cold, but she had an innocent smile on her face.
Because the casting has not been cast yet, these are all animated characters with firm eyes and simple faces, with the unique characteristics of that era.
However, there are only six individual posters. Some are charging on the battlefield, some are taking aim in the trenches, and some are lying on the ground to hide.
There is no way to make six videos in a short time, and animation is not that easy to make.
Six people, six names. Although the reporters present could not recognize them all, at least Huang Jiguang and Qiu Shaoyun were recognized personally.
The film commemorating the 70th anniversary of the Resistance to Resistance to Japan and Aid to Korea, with another six people, was also a unit drama, and the reporters quickly figured it out.
Finally, there is a video of the movie about the Battle of Jincheng, which was cut from the documentary.
Three movies, all introduced.
However, the media is concerned about whether it is all director Li Qian?
"I personally will serve as the chief director of these three films, and soon I will be looking for 14 directors across the country to participate in the filming of these three films."
As soon as the press conference ended, hundreds of media attending the meeting immediately spread the news. In less than two hours, the whole Internet knew about Li Qian's talk about the director's three tribute films.
The audience who had been waiting for Li Qian's movie suddenly heard that Li Qian had started preparations for three movies, and they were immediately confused.
"Damn it, Li Qian is going to make a main theme tribute film? Whoever touches this genre will die. The General Administration is suppressing it, and there is no one that has been completed."
"Li Qian in the gift film was probably caught as a young man, but Zhang Yimou was the one who got caught first."
"Although the previous film "The Founding of the People's Republic of China" was okay, what can I say about this kind of film? It feels a little less interesting. After all, it was filmed for the higher-ups."
"I think we can look forward to it. After all, it is directed by Li Qian, and it will be a unit drama. The plot should be more compact and not so boring."
"Didn't Li Qian say it's a commercial blockbuster? And when I watched the video on the news, those PPTs were really inexplicably touching."
""Rejuvenate" has several elements from "My Motherland and Me". Although there are few scenes, it should not be bad as directed by Li Qian. It is "The Loveliest Person". Huang Jiguang and Qiu Shaoyun died.
It was so miserable that I couldn’t bear to look at it.”
"There is nothing I dare not look at. Without the sacrifices of the martyrs, where would we be today? At worst, bring more tissues when the time comes."
"I just made a hundred crossings in the Battle of Jincheng. Damn it, it turned out to be a tough battle and a great victory!"
The news of three gift films has cheered up the Internet and the industry, but it also made many people sigh a sigh of relief. After all, the main theme of the gift film, even if Li Qian said it is a commercial film, is still the main theme.
As long as it's a tribute film with the main theme, there's not much to worry about.
"call!"
Major companies breathed a sigh of relief.
Just after the press conference, the National Ministry of Publicity and the General Administration of Optoelectronics announced that preparations for three gift films with Li Qian as chief director, chief producer, and chief planner have officially begun.
Of course, the General Administration's document is not that short, with more than 2,000 words, but the key points are just a few dozen words.
Three films including "My Motherland and Me" and "The Loveliest Person" have officially entered preparations, and the selection of directors has also begun.
14 directors are needed, and it is such an important time as the 70th anniversary, so many domestic directors have their thoughts on it.
Being able to participate in such a film itself means the approval of the General Administration, which is of great significance.
In just three days, the mailbox of the newly established planning committee received numerous applications from directors, and countless people flocked to it.