The three tribute films "My Motherland and Me" gave the audience a lot of expectations in June.
There are no heavyweight movies in June. "Independence Day 2" is a complete sequel, and "Now You See Me 2" is just okay.
"A Company of Three" starring Zhao Wei, Louis Koo, and Chung Han-liang has a very average reputation and box office, and director Johnnie To is also one of the most special beings in Chinese cinemas.
Just like what all the theater managers in the country say about him, he doesn't know how to adapt and doesn't cater to the mainstream of the market.
However, unlike the stubborn old man, Johnnie To doesn't rest on her laurels and often makes different films.
Like "Gorgeous Office Worker", it is classified as a drama musical.
He did it wantonly, or it was a blind shot for him, not to mention the audience, not even his loyal fans.
This time, even the loyal fans of Johnnie To and Galaxy Pictures did not have all good things to say about "Three's Company", but it was not without them. Some fans interpreted human nature such as greed, anger, obsession, hate, love, desire, etc. from the movie.
Instinct desire.
In short, it's polarizing. Douban's score dropped from 8.2 to 6.5 in two days. Ordinary viewers said they couldn't understand it, while those who understood it clamored for "primary school students watching movies."
The only film that was somewhat popular was sold out, another heavyweight Hollywood blockbuster "Warcraft", which sold 50 million in zero-hour screenings, 250 million on the first day, and exceeded 300 million on the first day of external promotion.
The movie that made 200 million on its first day was only less than half a year old, and it only made 300 million.
But it’s not surprising. Well, there are a few people who have never played this game.
As for word-of-mouth, it was 250 million on the first day, 1 billion in the first 5 days of the week, and dropped directly to 300 million in the second week, you can see it.
It was even worse in North America, with only over 40 million US dollars at the box office.
It was a movie purely for fans. Countless people formed groups to book the venue. Some people even dressed up as characters from the game and shouted for the alliance in the screening room.
This is probably the only film where the audience screamed in the theater throughout the entire movie.
In a sense, there is essentially no difference from "Tiny Times".
There are many people who can't stand the poor reputation of the movie and say: What's wrong with the bad ratings? My youth is just about watching it. What do you care about it?
If you like it, don’t watch it!
No matter if he is good or not, you still have to watch it for the sake of feelings!
No matter how bad Blizzard’s product is, you still have to watch it!
Some people say that there is no difference between "Warcraft" and "Tiny Times", and others say that "Tiny Times" can be compared with "Warcraft"? We invested so much in Warcraft, that is our youth, we are just kids watching "Tiny Times"
Can you compare with us?
Fans of "Tiny Times" who were scolded at the beginning also came to ridicule, saying that spending all day and night in Internet cafes is called youth, while others spend money to buy books and read them over and over again in the bedroom until they are heart-wrenching, which is not called youth.
Already?
Good guy, the tide has turned, and these young people have seized the opportunity to vent their anger.
I just don’t know what people who watch “Tiny Times” and play “Warcraft” think about it.
In fact, there is no difference between the two. The North American box office of the fan-oriented film is less than 50 million US dollars, mainly from the mainland.
The difference is that "Warcraft" just wasn't filmed well, while "Tiny Times" was not only poorly filmed, but also had issues with its values, and it seemed like it was plagiarized.
Even though the movie was poorly made, it still grossed more than a billion at the box office, and the spending power of gamers also made the industry jealous.
Especially game companies such as Penguin and NetEase. It is said that film and television companies have already contacted them and are planning to cut a crop of leeks and collect money from players.
Making bad movies and still making money is something that film and television companies and capital like most.
It’s hard to make a good movie, but who doesn’t know how to make a bad movie?
"Warcraft" and game players have warmed up the summer season very well, and the market is fully heated.
In early July, "Chill 2" and "Youth: So You're Still Here" were released first, igniting the summer movie war.
"Chill 2" lived up to the fans' expectations and continued the reputation of the first film, with box office exceeding 300 million in three days.
Although the reputation is a little worse than the first one, it is still a Hong Kong film above the standard.
This is also a true sequel. The plot follows the first part, but there is an obvious difference compared to the first part.
In the first part, Aaron Kwok follows the rules and acts in accordance with the law and police regulations, while in the second part, Aaron Kwok breaks the nose of a prisoner in custody in full view of the public.
Abuse of power, secretly spying on many people without permission, and finally preaching the rule of law impassionedly in public.
In the two movies, the rule of law in Hong Kong has undergone a major change, and the lawyer character Zhou Runfa expressed his anger against this behavior.
If there is no third part, this second part will be a bit weak, but if there is a third part, the second part will be fine as a link between the past and the next. It depends on how the third part is made.
In short, "Chill" is not a simple police film, and the director's ambition is quite ambitious.
The persistence in the first part is Hong Kong in the past and the ideal society in the director's mind. The power struggle in the second part is the present and the real society. The third part is definitely the future direction.
However, for most viewers, it is definitely not as exciting as the first one, disappointing or even frustrating.
However, this is also a relatively more exciting first film, and it is still a masterpiece compared to other films.
For example, "You Are Still Here" was released on the same day. The pre-release publicity made people mistakenly think that it was "Youth 2", and the box office on the first day exceeded 80 million.
With a first-day box office of 80 million, the minimum guarantee of 400 million in the Weiying era seems to be a piece of cake.
However, the reputation collapsed on the first day.
In fact, except for fans, most viewers secretly thought something was wrong when they saw these two protagonists.
Mary Sue's youthful account of an ordinary girl's obscenity towards fairy tale love can probably be explained this way.
A poor girl transfers to a rich school and meets a boy and girl from a rich family. At the beginning of the movie, people thought she was watching some old-fashioned idol drama like "Popular Rain".
An ordinary and poor girl fights against a naughty but handsome, wealthy and outstanding prince charming. This ordinary-looking plot is simply unbearable to watch.
The plot is roughly like this. Wu Yifan, who is wealthy and handsome and can get into Tsinghua University with good grades, has been persistently pursuing Liu Yufei, who is ordinary (looking), ordinary (if), no (heaven), extraordinary (immortal), has low self-esteem, introversion and poor grades. He has been pursuing her since middle school.
After graduation, she received all-round subsidies from her studies to her parents to her job. However, she remained unmoved, refusing and refusing again and again, just for the sake of her pitiful self-esteem.
However, Wu Yifan's acting skills are somewhat different from those in previous films, and he is no longer facially paralyzed.
There was a time when Liu Yufei went to college. Wu Yifan, who was a student of Qinghua University, appeared and hugged her from behind. The goddess was horrified and said, "This is a temple and the bodhisattvas are watching." Wu Yifan yelled ferociously: "Does the bodhisattva know about me?"
How sad I feel!!!!
This line is inexplicably familiar to Li Qian, as if Wu Yifan had this exact line in "Journey to the West: Conquering the Demons".
Acting stupid, roaring, howling, finally not paralyzed, occasionally transforming into the roaring emperor Ma Jingtao, and fans started to praise him in various ways.
80 million on the first day, 180 million in three days, and only 20 million was left on the first working day. It was a complete avalanche.
Fortunately, there were no new films released in the second week, and it still received 130 million. Although the guarantee was not reached, Penguin did not lose much.
Until the 21st, "Escape" with a one-billion-guaranteed budget will be released.
Starring Cheng Long + Fan Binbin, last year Uncle Cage and Liu Yufei starred in the movie "White Ghost: Escape", which is easy to be confused with others.
What they have in common is that they are all pretty bad. It's just that "Escape" is a comedy. Even if it's embarrassing, it can at least make some viewers laugh.
Today, as the market becomes more and more entertainment-oriented, Cheng Long's kung fu comedies will always be bought by the audience. After all, most of the audience just wants to be entertained.
The box office was also quite high, with 400 million in the first four days in the first weekend, but only 320 million was left in the second week, and the 1 billion guarantee was also suspended.
At the end of the month, another one-billion-guaranteed movie "Legend of the Gods" was also released. Everyone knows the story of "Feng Shen", and with the addition of A-list stars such as Jet Li, it also took in 80 million at the box office on the first day.
But this movie can probably compete for the best bad movie of the year.
To evaluate this movie in one sentence, it would be worth paying 50 yuan and considering whether you have time to watch it.
However, with a cost of 400 million to make such a movie, the entire crew is considered talented.
The plot has nothing to do with Fengshen. The genre is said to be fantasy, where King Zhou and Shen Gongbao want to summon the world-destroying black dragon, and then Jiang Ziya stops it.
As for the special effects, they are one level lower than those of netizens. At most they are at the level of a web game. King Zhou’s armor is shiny and golden, but it’s not much better than the gold foil paper in a longevity shop.
80 million on the first day, 200 million on the third day, and dropped to 10 million on the first working day of the second week.
With a guarantee of one billion, Bernard will lose money.
On August 5th, the last heavyweight blockbuster "Tomb Raider" was also released, with the same guaranteed price of 1 billion.
Li Rengang, the famous director of UFO Hat, was ridiculed by the audience before it was released, saying that this is not a costume film, so there is no need to watch UFO Hat anymore.
But Li Rengang and the two male protagonists used practical actions to tell the audience that you are too careless.
This is not as good as the previous UFO trilogy "Three Kingdoms", "The Legend of Hongmen Banquet", and "The Imperial Guard".
The movie takes the two handsome and handsome young male protagonists to the extreme, forcing them to be prostitutes and forced to have sex. By the way, the word "CP" became popular for some reason.
In addition, even the author of the original work didn't know how to fill in the holes. There were too many things that couldn't be explained, so the movie forced reversals and forced brain-burning.
If "Ghost Blowing the Lamp" filmed Captain Mo Jin, "Tomb Robbers Notes" filmed the county construction team.
Jing Boran only knows how to dance with a knife, and Lu Han only plays the flute in an innocent manner. The special effects team is probably part-time from "Legend of the Gods", and the script was written by the third uncle when he was in Anding Hospital.
It is estimated that except for fans of the two leading actors, no one will be satisfied.
However, the box office was still very good, with 163 million on the first day and 480 million in three days.
Although the trend in the second week was not good, with only 370 million, but relying on the high box office in the first week, it is estimated that there is still hope for 1 billion.
It's probably the only movie in the summer that can reach the bottom line.
None of the three movies with a one-billion-dollar guarantee has a good reputation. If the four major platforms hadn't made up for the one-billion-yuan vote, all the box office would have shrunk.
No, I haven’t even spent all the one billion ticket reimbursements. It’s just that the summer movies are so bad that people with cheap tickets don’t want to go see them.
August has not even passed yet, and the summer season has been hastily finished. It is also the worst summer season in recent years.
The situation during the summer season has also cooled down, and Li Qian has held a launch conference for three gift films including "My Motherland and Me".
The press conference was supposed to be held at the end of last month and preparations were officially underway, but with so many directors familiar to the audience, the older generation and the newer generation gathering together, and Li Qian himself, it might be possible that the show would steal the summer show's popularity.
The movie currently being released is inherently poor, and if it becomes more popular, it will be over, so Li Qian kindly postponed it for half a month, and it has already cooled down anyway.
There are thirteen units, one feature, and ten directors. The launch conference will be held at the National Director Center, which is also where the Directors Guild meets. The place is big enough, and it is also where the Directors Guild awards awards.
Thirteen directors, almost all the outstanding domestic directors in recent years.
Xu Ke came to film the Battle of Jincheng, a big-scene victory, and a commercial blockbuster. After much deliberation, Xu Ke was the right one. Moreover, "Taking Tiger Mountain by Wisdom" was released, and the leaders also watched it, and felt that he, as a Xiangjiang director, could do it.
Make a blockbuster with this main theme.
Thirteen directors, a total of only thirteen short films and one full-length film, which means they could only shoot one of the two units they had selected before.
It's really not enough points.
Including Li Qian, fourteen directors jointly held the launch conference of this victory.
In the Director's Center, the director's home venue, it was a little more casual. Fourteen people sat on the stage, each with a seat, forming an arc and facing the reporters in the audience.
In fact, I just want to talk about the original intention of creating the film and my own personal experience during the historic and classic moment of the 70th anniversary of New China.
Needless to say, Zhang Yimou and Cheng Kaige, the two seniors, are most familiar with this kind of situation. Xu Ke is also okay. Zhou Xingchi is a little unaccustomed to it, but when talking about his own experience on the day when Xiangjiang returned in 1997, and when he saw the national flag rising,
The emotion comes from the bottom of my heart.
Ning Hao recalled the scene where he and his colleagues observed a moment of silence for the disaster-stricken area after the earthquake. "Our motherland has experienced difficulties, and it was only through our unity that we could get through it. I hope that our fourteen directors will also do the same," Ning Hao recalled.
Being able to connect hearts and make good-looking movies."
Xu Zheng talked about the most profound historical moment in his memory, the live broadcast of the Olympic opening ceremony. "We were all working on the crew at that time, but the fate of the motherland affected everyone."
Li Qian said with a smile, "Fourteen directors, thirteen short films, one feature-length film, an independent chapter, jointly praised the motherland and commemorated the historic moment of resisting the Japanese aggression and aiding Korea. Such a thing has never been done before, although it is currently
We have just begun preparations, but I can already feel the passion of each director."
Fourteen people, after each speech, began to introduce the movie, and then accepted interviews from the media.
In addition to some scenes, reporters are also concerned about such a big battle. It can be said that fourteen famous directors are coming to make a main theme movie. If the box office is not satisfactory, how will it be embarrassed when the time comes?
"Is this reporter worried about box office?"
Li Qian laughed, "These three tribute films are also commercial blockbusters. I think there is no need for everyone to worry. I also know that for movies with the main theme, people inside and outside the industry, especially the audience, instinctively think that the main theme is not good-looking, but I
What I want to tell everyone is that the main theme can be beautiful and entertaining, making people laugh and move them to tears."
With that said, Li Qian spread his right hand, looked at the directors in the row next to him, and said with confidence, "I think you don't have to worry about whether the audience will like it. The main theme can also be a hit, it just depends on how you shoot it.
Here are some of the best commercial film directors in the country. Their past commercial films that have been well-received and well-received are trustworthy enough. I believe they will not disappoint the audience, and I ask the audience to believe in them!"