The broadcast of "Trainer Idol" set off a trend of idols in China.
The word idol and this profession were unfamiliar to most people before. There were only two neighbors next door, Nanbang and Neon, who had various idol groups.
Even for the four people who returned to China, not all of them followed the path of idols.
But the talent show "Trainer Idol" has been airing for a month, and some of the more popular trainees are completely idols.
In just one month, the show only aired five or six episodes, and it quickly gathered a large number of fans on the Internet.
Let’s not talk about the quality of fans. At least on the Internet, especially Weibo, they are very popular.
However, this kind of girly-looking trainee still offends many people.
However, the fire is indeed hot, and the fighting power of those fans is also extremely strong, and they fight with each other very fiercely.
Not only are they tearing each other apart, but they are also tearing apart platforms and programs. It’s a lively event.
Li Qian watched the excitement in the third issue and stopped paying attention, continuing to do his own thing.
In addition to the preparations for "Flight of Destiny", the three main theme movies "My Motherland and Me" will also start shooting one after another.
"My Motherland and Me" will be released on National Day in 2019. There are 7 directors. Everyone has their own affairs and they have to coordinate their respective schedules.
Fortunately, the 7 units are completely separable, which means that one person can shoot a short film, and each one can do his own thing without any connection between them. Otherwise, it would be too troublesome.
Before the filming started, Li Qian, the chief director, also gathered all the directors together again to discuss it. After that, they each took the crew to shoot their own films.
It's a movie with a very clear theme. It's a big day like the 70th anniversary, so everyone is very measured and no one dares to mess around.
And a 20-minute short film is the best to shoot. It is impossible to tell a story without being able to tell it. Even if Zhang Yimou and Cheng Kaige, the 20-minute story is still no problem. It is so easy to grasp.
After the meeting ended, Zhang Yimou and others were sent away, while Li Qian kept his own people and held another small meeting.
Li Qian smiled and said, "Everyone has been very busy preparing gift films during this period. Like Lao Guo and Ning Hao, you all have films in the works. I wonder if you have watched the popular talent show "Trainer Idol".
?”
Everyone was slightly startled, thinking that Li Qian had something important to say and deliberately left them here for a small meeting, but they didn't expect that he was going to talk about this.
"I know about this show. It's similar to the old Super Girl. It's also quite popular. I can see it every day on Weibo, so I watched it out of curiosity." Ning Hao said.
"I watched it too, but it didn't fit my taste. It was boring." Su Lun shook his head.
"You think so too, right?"
Xu Zheng touched his bald head, shook his head and said, "It doesn't matter if I have ability or looks, if I were twenty years younger, I would have won the championship."
"Ahem"
Li Qian almost flashed his waist and reminded him, "Brother Zheng, that program doesn't accept bald heads, so you don't even have the qualifications to sign up."
"What's wrong with the bald head? When you were a young boy, I tell you, I was still a standard butter boy." Xu Zheng said rather arrogantly.
"If you want to talk about this, I'm not sleepy anymore."
The butter boy, Wu Jingna, was very vocal, and he immediately became interested.
"I think back then, no one, from an 80-year-old grandmother to an 18-year-old girl, wouldn't say that Wu Jing looked handsome, had breasts and was cute."
"When you said this, I remembered that there were fans calling you Jingmei on Weibo just now." Wen Muye interjected at the right time.
"What?"
Wu Jing was dumbfounded, "What kind of girl from Beijing? What the hell?"
"That's it. I checked Weibo for a while on the way here."
Wen Muye took out his mobile phone and clicked on Weibo.
It turns out that those trainees are too popular now, so netizens with good intentions found out the young photos of these Mesozoic actors, posted them on Weibo, and even posted them on the hotly searched Weibo.
Jiao Enjun is definitely indispensable, and there are also Shen Teng and Sha Yi who have a strong sense of contrast, especially the increasingly oily Sha Yi. The photos from his military art period shocked many netizens.
There are also photos of Wu Jing, Ah Fei in "Little Li Flying Knives", and the female costume in "Shaolin King of Martial Arts", and they are all high-definition restored photos.
People born in the 1980s have basically seen Wu Jing's appearance during her childhood, but for those born in the 1990s and 2000s, they are used to the tough guy Wu Jing, and this somewhat cute Wu Jing is so shocking to them.
As a result, many people left messages on his Weibo, calling him Jingmei.
"Beijing Girl"
With these two words in his mouth, Li Qian couldn't help it anymore.
"Pfft haha"
Everyone was suppressing smiles on their faces. They looked at Weibo and Wu Jing, and they all laughed out loud.
Just now I was recalling Wu Jing, who was in his prime and charming thousands of young girls. Don't be embarrassed at this moment.
He checked his cell phone, ignored Fumaki's painful look, slapped it on the table, and shouted, "Let's talk about business, stop talking nonsense."
Xu Zheng also said seriously, "That's right, listen to Miss Jing, talk about business and don't interrupt."
"Let's talk about things and then go eat. It's so filling that I need to eat two more bowls."
Ning Hao also gave full play to his comedy director skills and never missed a beat when it was time to be funny.
After some interruptions and teasing, Li Qian returned to the topic.
"After the summer vacation, Chen Wu from Penguin came to me and discussed a plan. The program "Trainer Idol" and the subsequent female talent show are also related to this plan.
To make a long story short, Penguin plans to create a closed loop in the film and television industry that capital can fully control.
The whole process is to package a popular super idol through a talent show, similar to the Super Girl of the year. After gaining a large number of fans, she will participate in a movie by a big director, play a major supporting role, and accumulate popularity with passers-by.
If this step goes well, the next step is to directly find a big IP and shoot a movie. Fans of the IP itself and fans of the actors will be around, coupled with capital marketing, the movie will become popular before it is released.
After a movie is released, if the reputation is good, it will sell well. If the reputation is not good, fans and trolls will control reviews on major websites, post bars, and ticket purchase platforms. They will give the movie high scores, delete negative reviews, and pin positive reviews to deceive passers-by. audience"
Li Qian summarized what Chen Wu said about idols + IP + marketing + control and evaluation.
Nowadays, the film industry is inseparable from marketing. Promotion and marketing are indispensable for any film, and its role is very obvious.
Although the few people sitting here are just directors, they still have a very clear understanding of the current situation in the industry.
When Li Qian said this, they immediately realized that once this routine could be realized, it would be really useful.
Xu Zheng, who has the keenest sense of business, spoke immediately, "Many movies are doing this now, but they can't be so perfect. Penguin is trying to achieve the ultimate in marketing."
""Fortress" seems to have this meaning. It is also a combination of IP and idol."
Guo Fan gave "Fortress" as an example. It can be seen that he still has some opinions on the film.
"But it's unrealistic to completely control reviews. The Internet can't cover anything, and it's too big."
"This is not impossible. Just look at how crazy the idol fans are on Weibo, plus there are also trolls." Ning Hao said.
"But as for the ticket purchasing platform, the other three platforms dare to do this. That's a bad sign."
Ordinary viewers still recognize the ratings of the four major platforms, even more than the ratings of Douban.
Of course, they are just ordinary viewers. Ordinary viewers are not the user group of Douban in the first place.
Because the scores on the four major platforms can only be rated by those who have bought tickets, most of whom are ordinary viewers. Although their ratings cannot rely on the quality of a movie, they can intuitively see the preferences of ordinary viewers.
At present, none of the four major platforms control scores. Even for movies they distribute themselves, they only take a little care of them, floating between 0.1-0.3, and will not change the score from 8.5 to 9.
No one dares to set a precedent. Everyone knows the consequences. Whoever does it first will be eliminated unless everyone works together.
Anyone with a discerning eye can see this kind of thing.
Someone realized something was wrong and asked, "Is it possible that Penguin has cooperated with Maoyan and fare evasion?"
Li Qian shook his head, "I don't know yet whether there will be cooperation, but it is basically a high probability. Both Chou Tuan and Ah Li are capital, and capital is about maximizing profits and will not consider the interests of users."
Everyone is right. They compare the ticket purchasing platform to many new Internet companies. They are all the same.
At the beginning, everyone was competing with each other. In order to grab users, they were frantically giving away profits and treating users as their fathers.
Didi Taxi has so many discounts before. It is much cheaper for passengers to take a taxi than a taxi, and the driver can also make a lot of money.
However, when users have almost divided it up, or have a monopoly, they will have to spit out everything they have eaten and try to make money from you.
At this time, the user is no longer a father, not even a son.
I still love my son well, but they treat users like leeks.
The ticket purchasing platform has burned tens of billions in total in the past few years, and it continues to lose money. It is definitely not for charity, and will definitely find ways to make back the lost money in the future.
Changing the rating and evaluation of a film will definitely benefit the box office. Whether it is a film produced and distributed by yourself or someone else's film, you will get money.
"But boss, if the three platforms do this, aren't they afraid of losing credibility and forcing users away?" Guo Fan asked a question.
Before Li Qian could say anything, Xu Zheng spoke up, "It will be 3:1 then. The truth is often in the hands of most people."
Li Qian nodded. It was indeed possible. Whoever speaks louder on the Internet is correct.
Countless news and reports have confirmed this. What is black has become white, not once or twice.
However, the public who have been deceived by unscrupulous media time and time again will not care about the truth afterwards, and will be fooled next time.
Of course, movies are different from news. News is reported by the media. The public does not see it and can only listen to what others say.
Since everyone has watched the movie and has their own opinions, the likelihood of being deceived is relatively small.
"I estimate that if they really cooperate, they will definitely find ways to kill Future Movies in the next year. As long as only the three major platforms are left, there will be no problems." Li Qian said.
Wen Muye believes deeply, "If you can't solve the problem, solve the people who created the problem."
"3 vs. 1, can you hold on?" Xu Zheng asked worriedly.
"Not necessarily, it's difficult." Li Qian shook his head.
"That's troublesome."
Everyone frowned. The ticket purchase platform is now also an important promotion platform for every movie. After all, the users on it are all potential viewers.
"Hey, there's actually nothing to worry about."
Li Qian laughed and said, "It's not a big deal. Zong Ju solved everything with a piece of paper. The ticket purchasing platform has been developing wildly for several years and is almost reaching a bottleneck. When I went to report to the leaders on the work of these gift films a few days ago,
The leader mentioned it to me, and next year we will start to limit bottom-line ticket replenishment."
If there is a limit on ticket replenishment, then there is nothing to worry about. The other three platforms just want to kill Li Qian with money, but they can't spend it.
"By the way, Director Li, what you said at the beginning is that "Trainer Idol" is an important part of Penguin's closed loop. Is it possible that they plan to use these idols to make movies?" Ning Hao asked again.
"More than that." Li Qian shook his head and explained Chen Wu's three-year cycle of cutting leeks.
After everyone listened to what Li Qian said, they realized how terrifying this closed loop was and couldn't help but stare.
You can idolize yourself as a talent show idol, play a major supporting role in a famous director's film to gain popularity, and then start a series of big IP movies. You only need to review and control them for a week, and you can make a fortune.
"Then isn't this just an assembly line? After three years, this group of idols will lose all their popularity with the audience, and then the next group will start again, and there will be no end?"
"Capitalists have dark hearts. If you do this, bad movies can still make money, and they can be copied. In theory, you can make as many movies as you want. Anyway, the quality of the movie is not required."
"It's all about making money anyway. You can make whatever you want to show the audience. If this cycle continues for a few years, the audience will not get used to it if they watch too many movies like this."
Everyone was talking to each other, and the discussion was quite intense. This was completely different from theirs. Everyone was trying to make a good movie that would be a hit, but others only needed to add materials to the assembly line. No matter what was produced, as long as this
If the assembly line program is correct, you can make money.
But the more you talk about it, the more outrageous it becomes. If you really want to show the audience, you can shoot whatever you want. If you don’t want to show the audience, there will be nothing. Then only after Chen Wu’s second plan is successful and he controls the terminal can he do it. That is the real
Monopolized.
Li Qian said, "Everyone can imagine how bad this kind of behavior will have a negative impact on the film industry in the future, so I keep you here today in the hope of fighting this kind of behavior together.
No matter what price Penguin spends or what idol star he wants to bring in, I hope everyone can refuse and not be persuaded by Chen Wu.
This is not one person's business, and I don't want to stop everyone from making money. I just want to think about it. How many beneficiaries do you think there are in this closed loop?"
"Only capital."
Guo Fan, who studied law, spoke immediately, with a serious look on his face, "Those who are idolized may seem to have benefits, but in fact this kind of behavior will only shorten their acting careers, and then they will be abandoned by capital immediately.
What's more important is that from now on, there will be no need for the director to do anything at all in this link, and there is no need to worry about whether the movie is good or bad, and there is no need to give profits to capable directors."
"That's right, except for capital, everyone is a tool. Have you ever seen a tool share profits?"
"Then he's not even as good as a Hollywood director?"
It’s scary to think about it, because Hollywood has a complete film industrialization, the director is not that important. Many movies are scripts. After the storyboards are written, the locations are selected, and the actors are selected, the producers start looking for the director and even change a sentence.
I don't have any rights to the lines.
Domestic directors have more rights, and they basically play the role of producer in Hollywood.
In this closed loop, the director may not be as important as a Hollywood director.