Chapter 538 The Master of Comedy who founded the school
With the release of movies such as "European Raiders" and "Love Apartment" and the rush to the streets, the summer of 2018 is basically over.
Although Tom Cruise's "Mission: Impossible 6" will be released at the end of the month, not many people actually care about this series in China.
In fact, there is a pretty good documentary "The Last Bangbang" that was released, which itself is a movie version edited from a documentary.
The documentary is very good. A retired regiment-level officer went to Chongqing with 1,500 yuan to work as a bangbang. It didn’t even count as experiencing life. It was really about going to do bangbang. The photographer who followed him couldn’t bear it and ran away halfway.
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The documentary is highly rated, with a score of 9.6 on Douban.
However, not many people watch the edited version of the movie. In the entertainment age, not many people will watch these.
There was nothing to watch ten years ago, let alone in this era of entertainment to death.
However, the popularity of other films on the Internet has also declined, and they have all been replaced by "Chen Qing Ling".
The original work itself is very popular. After the show became popular, the two protagonists also became famous. Their popularity on Weibo has surpassed that of the "Four Returned Sons" and the fishnet boy who debuted in the C position of "Trainer Idol"
, and the girl who cried from beginning to end in "Produce 010".
As if he is another top-notch embryo, Penguin has also begun to promote and publicize in all aspects. It can be said that there is no other such popular star on Weibo.
There is no top-notch show in the elective program, but a web drama has been created so easily.
The previous four have not yet expired, but here are three more, plus the three children who are growing up, and there are ten top-notch ones. It can be predicted that a long period of Weibo hot searches will basically be rounded up by them.
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The ten top posts and hot searches are probably not enough, so it’s a good thing if fans don’t start fighting.
These are idol stars, and there are quite a few top actors among them, and they do something every once in a while and it gets posted on hot searches.
That is to say, the domestic market is large enough to accommodate so many top celebrities. Each of them has tens of millions of fans. Each fan costs ten yuan, which is hundreds of millions.
This is also Chen Wu's confidence in the industry's closed-loop plan. With tens of millions of fans, each person buying a ticket can earn a box office of 400 million.
"Fortress" has been continuously promoted since it was finalized. Although it is not very popular, you can basically see it on Weibo every now and then.
Keep going, it doesn't cost much in publicity, and it can keep fans interested and remind them all the time.
There was no publicity for "The Wandering Earth" after filming was completed, and it entered post-production as soon as filming was completed.
Guo Fan has been busy in post-production for a while, but he also found time to shoot his part in "My Motherland and Me".
Before the launch conference, we held a group meeting, not individually. As the chief director, Li Qian came to the set and presided over the opening ceremony.
For a twenty-minute unit drama, the script was fine and easy to shoot, and it was not tiring for Guo Fan, who had been busy for several years.
On the contrary, I am very concerned about "Fortress" which has been officially announced to be released next summer. I have been worried about it.
"Actually, I've been thinking about it these past few days. Even though it's released in the summer, it's a good thing that "Fortress" has been filmed and sold well. After all, it's an investment of several hundred million and the cycle is long. If it loses too much, I guess it won't be possible."
How many people dare to make big sci-fi productions?"
"Lao Guo, why do you think so?" Li Qian asked in surprise.
Guo Fan shook his head, "I have been busy with "The Wandering Earth" in the past few years. I really know how much effort and effort it takes to make a science fiction blockbuster. No matter what, "Fortress" has been in preparation and filming for several years. No matter how it is shot,
In this way, the entire behind-the-scenes team has been working extremely hard for several years, and it is not easy.
If you want to make a bad movie, at least someone will make it. If someone makes it, there will always be someone who can make it. If no one dares to make it and capital doesn’t dare to invest money, then there will never be any good science fiction movies."
Li Qian smiled, "When did you become so sentimental? Besides, it's not just "Fortress". As long as "The Wandering Earth" is a big hit, it will be a good example. A movie that can make a lot of money will not be afraid of no one."
shoot."
"Boss, I have confidence in "The Wandering Earth", but I'm afraid that the capital and other directors will be discouraged. With the domestic industrial system, it will be very difficult to film, unlike "Fortress" which can use realistic backgrounds.
, the story is mainly about love, and there shouldn’t be many special effects scenes, so it’s much easier to shoot, and it’s easy to follow the trend,” said Guo Fan.
""
This turned out to be a very serious matter. Like a soon-to-be-married daughter-in-law, she was worried about gains and losses. Li Qian was a little speechless.
"What do you think? "Fortress" is most likely a bad movie. If a bad movie sells well, it will be a bad thing. The industry needs good movies to sell well, and bad movies will lose money.
Investors essentially make movies to make money. If only good movies can sell well, then they have to work hard to make good movies. You don't have to worry about others not making good movies. As long as there are enough profit drivers and enough money, there will be no problem.
Things that can't be done.
If a movie makes 100 million, it may not attract capital, but if a movie wants to make 1 billion, no matter how difficult it is, there are people who will try their best to do it well.
I'm afraid that like Penguin's Chen Wu plan, IP + idol + marketing + review control is enough, and the quality of the movie is not required. If it succeeds, there will definitely be an influx of countless movies with this model. Good luck.
Money drives out bad money and lowers the audience's level of appreciation. In the end, no one is interested in making good movies.
This is the same as Xiao Ma’s 996 blessing report. In the past, serious companies worked from 9 to 5, but later more and more companies started 996, and there was no overtime pay for overtime work.
When the exception becomes the norm, most companies do not pay overtime pay on a 996 basis. Even if you want to find a 9-to-5 job, you will not be able to find one, so you can only accept 996.
In some companies, 996 is not scary. What is scary is when it becomes the norm and everyone accepts it and becomes accustomed to it.
Maybe there will be another 997 in a few years. After a few years, everyone will get used to it, and finally there will be a 007.
The same is true for our film industry, so bad movies are not terrible. What is terrible is that bad movies have become popular and the audience has become accustomed to it. So I insisted to the leaders of Optoelectronics to cancel the ticket subsidy. As long as the ticket price is normal, the audience will be less cautious when choosing movies.
casual.
A ticket of 9 yuan and 9 yuan will not lose the audience even if you watch a bad movie, but if you pay 30 or 40 yuan to watch a bad movie, it is not worth it. There is no market for bad movies, even if there are a few exceptions from time to time.
Even if this kind of behavior will cause harm to the market in a short period of time, I will do it. This is just like how many places in the central and western regions did not have enough to eat, and the country still implemented nine-year compulsory education instead of letting children go to college.
Working in the city, even working part-time, was the best choice for the family at that time, rather than studying two more years of seemingly useless books."
Li Qian's long speech directly confused Guo Fan.
"Boss, you are becoming more and more fluent in your official accent. I used to think that you could become a mayor if you went into politics. Now I take back what I said. If you go into politics, you might not be able to become a high-ranking official."
"piss off."
The atmosphere was so serious, but when Guo Fan ruined it, Li Qian stopped and said angrily, "It's the scariest thing for a straight man to get into trouble. I'm afraid you won't be able to get out, and you're wasting my saliva."
"What's wrong with a straight man? You're also a straight man," Guo Fan replied rudely.
Li Qian shrugged, "Yes, I am straight, but I am handsome, rich, powerful and talented."
"" Guo Fan had nothing to say and didn't want to be hurt anymore.
"Okay, if you don't want to get into trouble, I'm leaving. You can take good pictures. This is a mission, and you can also have some snacks." Li Qian shook his head, stood up and left.
I
Guo Fan almost didn't come up in one breath, and Co-author came here specifically to squeeze me in!
After leaving Guo Fan's crew, Li Qian took a look at the news of "Fortress" on the way.
Although the other party has officially announced that it will be released in the summer, it is still uncertain whether it will be July or August. The release order of "The Wandering Earth" will also determine the marketing strategy at that time.
Actually, without "Fortress", the promotion of "The Wandering Earth" would have been on track, but if they collided, it would be a shame not to step on them and take advantage of them.
You are going to rush into the street, so why not use your remaining value to help others?
Unfortunately, nothing happened.
In addition, Li Qian is also paying attention to the two new top stars. With Chen Wu's idea, he will definitely strike while the iron is hot and arrange for the release of the movie while they are becoming popular.
Otherwise, if the movie is released after the heat has passed, then you won’t even be able to wait until it’s hot enough to eat.
However, there is no movement, and the web series has not finished broadcasting yet.
Nothing happened, so Li Qian continued to prepare for the final preparations. The filming of "Flight of Destiny" will start in a few weeks.
But before that, Xu Zheng came to visit again, and the next step in the "囧" series, which had been difficult to deliver for a long time, was finally about to give birth.
"Director Li, I want to make a family-friendly movie this time."
"Family fun?"
Li Qian, who was about to listen to Xu Zheng talk about his revenge, was a little stunned.
Isn't it "囧Mom"? How did it become a family-friendly show?
"Yes, family fun."
Xu Zheng nodded and continued to explain, "Our country should have its own family-friendly movies. Compared to Western countries, the way our families get along is very different. I want to tell the joys and sorrows of each family through this movie.
The sorrow and joy, the quarrels and pulls, as well as the expressions of the Chinese people behind them, the unique love of the Chinese people."
Li Qian understood, "Well, I thought it was the kind of comedy film suitable for the whole family to have fun together."
Seeing that Li Qian was a little surprised, Xu Zheng became more and more energetic and continued.
"A journey between a middle-aged son and an elderly mother. The details of life during the journey contain a lot of subtext, exposing the mutual love between each other and the requirements behind love, as well as the embarrassment caused by the requirements.
This is a situation that all families may encounter, but it is not a simple comedy, at least it is not a family comedy. Deep emotions are the important focus."
That's right, it's "囧Mom".
"From the friendship in "Thailand", to the love in "Hong Kong", to the family relationship in the next film, although they are all mid-life crises, this time the focus is on the label of son."
Li Qian did not give Xu Zheng any advice first, but instead mentioned another comedy movie.
"Brother Zheng, have you watched Shen Teng's movie "The Richest Tomato Man"?"
When he suddenly mentioned this, Xu Zheng didn't know why. He nodded and said, "Look, it's a pretty good shot."
Li Qian said, "In fact, except for Zhou Xingchi and Ma Xiaogang, domestic comedies are basically divided into two major schools. One is Ning Hao's black humor, which uses comedy as a cover to actually express deep human nature. In other words, the works seem It's a comedy, but it's actually more of a tragedy.
The other is the pure comedy school of Shen Teng and the Mahua team. Their creative style also expresses deep human nature, but does not deviate from the purpose of comedy. In other words, it may seem like a comedy, but it is actually still a comedy in nature.
The two movies "Charlotte" and "The Tomato Man" are both dream-like plots, which cannot happen in reality. Charlotte is dreaming, and Wang Duoyu finally donates his clothes and returns to normal life. It’s a dream, so in the end, it’s still a pure comedy, all the deeper things are just funny at the front, and it won’t put any psychological pressure on the audience.”
This analysis of two types of comedies on the market made Xu Zheng even more confused. He started to talk about his movies and what others were doing.
"What style does Director Li think I should adopt?" Xu Zheng couldn't help but ask.
"Brother Zheng already has his own style, there is no need to adopt other styles." Li Qian said with a smile.
"My style?" Xu Zheng fell into deep thought for a while. Although he thought that what he was shooting was not a simple comedy and had his own ambitions, he did not find that he had formed his own style.
"That's right!"
Li Qian nodded, "Your style can be summed up in four words, "combining solemnity with harmony." Zhuang refers to the rich social life content and solemn life themes carried in your works.
For example, Xu Lang's couple and family in "Thailand", Gao Bo's family, and the friendship between Wang Bao and the three of them, the conflicting relationship between the adopted son-in-law and the bride's family in "Hong Kong", and the relationship between husband and wife and their first love. , the crisis of middle-aged men, including the typical family concerns in our country you just mentioned, all belong to Zhuang.
Humor refers to the external situation expressed in the content of the work. It is humorous and funny. No matter how serious the topic is, it is always funny when it is spoken. It uses humor to express some social, life, and emotional issues.
Pure humor will make the work mediocre and turn it into a comedy, while blindly emphasizing Zhuang will make the work too old-fashioned. "Thailand" almost perfectly found a balance between the two, combining Zhuang and humor. It is a pity that "囧" did not achieve this."
Li Qian spoke to Xu Zheng from a macro perspective and from a spectator perspective.
As for the specifics of how to tell serious things in a humorous way, any professional comedy director knows this, so there is no need to go into details.
Xu Zheng was also a fan of the authorities. When Li Qian said this, he immediately seemed to have opened up the Ren and Du channels and suddenly became enlightened.
"I said it's no wonder I couldn't grasp the key points. When I was filming "囧 in Hong Kong", I noticed something was wrong. The whole film was very fake. It turned out to be like this."
"Combining the countryside with harmony, blending the countryside with harmony, it turns out that I already have a direction, but I never found it."
Xu Zheng looked excited. It turned out that he had already represented a comedy genre. In the words of martial arts, it was the grandmaster-level task of establishing a sect and becoming a comedy master.
The more he thought about it, the more excited he became. He thanked Li Qian and made an appointment to have dinner a few days later. Xu Zheng hurriedly left.
"Then Director Li, I will go over and re-think it first, focusing on blending solemnity with harmony. The previous idea was too one-sided, so I will overturn it all!"