Today is not a competition day at the Water Cube, but there are countless people gathered in the venue.
There were boys and girls, mostly young people, and many little girls.
However, the same thing is that everyone's face is full of excitement, and many people are holding signs and banners in support.
There are many reporters gathered here, looking at this scene, they can't help but sigh.
"How crazy these young people are these days, they are almost like the "Supergirl" back then."
"It's not too different. My daughter is obsessed with that guy. His photos are all on the wall in her room."
"That's okay. I used to put up Jordan posters when I was a kid. Now my daughter can't help but buy dozens of digital albums and singles whenever his idol comes out."
"The talent show has been in existence for more than ten years, which is why Penguin has the ability to start it again and make it so successful."
"Who says it's not? It's just a film list press conference, held at the Water Cube, and it's like a concert."
...
Thousands of young fans gathered here, as well as hundreds of reporters. This was not a singer's concert, but a press conference for Penguin's 2018 annual film list.
However, even though it was a press conference, Penguin held it almost like a concert.
The press conference officially started in the evening. Fans in the venue sat down in groups in an organized and disciplined manner and took out various signs, banners and the like.
The host came on stage and first boasted about Penguin's performance last year, and then returned to this year's press conference with the theme of "Symbiosis as Water".
Two groups that debuted on the two popular talent show variety shows, "Trainer Idol" and "Produce 010", took to the stage to perform warm-up performances respectively.
In addition, the two male protagonists of the popular online drama "Chen Qing Ling" also appeared on stage to sing together.
The fans in the audience kept screaming, which was no worse than a concert.
The atmosphere was aroused and the fans were happy, but the reporters who were invited were a little confused.
It's a good press conference to announce a new film, but it's so gaudy.
Without making them wait any longer, Chen Wu appeared on the stage after the three teams finished their performances.
"...A single work and a single business are increasingly difficult to satisfy users. We must pay systematic attention to users' emotional needs, integrate different content forms, fundamentally open up the industry chain, and change the current industry
pattern......"
After a long talk, Chen Wu announced more than 50 projects in 6 theme units in one breath.
Games, animation, three types of IP, "Under One Person", "Fox Fairy Matchmaker", "The Voice", "Journey to the West", "Two Cities of Mirrors", "Prince of Tennis", these animations are adapted from the same name
Web drama.
The game "Crossfire" is adapted into a web drama, and the game "Journey" is adapted into a movie.
There are web dramas adapted from "Once Upon a Time There Was a Mountain of Parts", as well as the theatrical movie of the same name adapted from the super IP "Zhu Xian".
There were 50 projects, and the sponsors, directors, and producers of each project appeared one by one. Actors who had been confirmed, such as "Cross Fire" starring Lu Han and Wu Lei, also appeared.
Chen Wu highlighted the movie version of "Zhu Xian", which will be played by the male protagonist of "Chen Qing Ling" Zhang Xiaofan, Baguio, Tian Linger, and Lu Xueqi will also be played by the three most popular girls in "Creation 010".
A drama, starring four popular actors, appeared one by one, and the fans below continued to cheer.
However, the reporters at the scene were dumbfounded. With four newcomers filming such a big IP, are they really not afraid of it being ruined?
However, Chen Wu also announced that a group of older actors from Hong Kong and Macau, including Jiang Dawei and Ye Tong, will star in supporting roles in the movie.
Each of these supporting roles can be considered a golden supporting role. People like Xu Shaoqiang made a stronger impression than the leading actor in "Water Moon Cave".
Chen Wu's calculation was very precise. The four major traffic figures probably couldn't support a movie, so he found a group of golden supporting actors. They were responsible for supporting the movie, and the four protagonists were responsible for attracting the audience and creating topics.
This is also an old routine that has been used in film and television dramas starring some popular domestic actors in the past two years, using a few veteran actors to support the show.
After introducing 50 film and television projects, Chen Wu began to talk to reporters about his ambitions and great achievements.
A press conference ended in a lively manner, and these fifty film and television projects, which basically include one-third of the currently popular traffic stars, immediately ranked first in Weibo's hot searches.
A big IP like "Zhu Xian" has enough gimmicks in itself. Ten years ago, there were book fans who were looking forward to the film and television series of "Zhu Xian".
Although "CrossFire" is not that good, the game was popular all over the country before, and unlike the players of "Zhengtu", the players of "CrossFire" are still young and are the main players on the Internet.
Due to the difference in audience, "Zhengtu" has received much less attention.
This is also why various legends are the most popular in web games, that is, because the players who played legends back then all got married and started businesses.
Middle-aged people, what they lack most is money, what they lack most is time, stability, and feelings!
Therefore, this style of web game with crappy modeling can automatically hang up and fight monsters. By charging money, you can avoid the pain of grinding. At the same time, you can enjoy the feelings and save trouble and worry. It has become very popular.
If a "Legend" movie is made, it will definitely not be as popular as "Cross Fire". After all, young people are surfing the Internet. How many young people have played Legend.
Fifty projects, fans of original works, games + fans of traffic, attention has reached an unprecedented level.
Especially "Zhu Xian", with the blessing of the four major traffics, within a few minutes, the entire Internet knew about it.
Calculating the number of fans on Weibo, the total number of the four major traffic groups is almost 100 million fans. The movement is extraordinary.
Although many book fans were dissatisfied with the actors chosen by Penguin, they were immediately defeated by the powerful offensive from fans.
According to fans, these characters are tailor-made for their idols.
Originally, the movie version was planned in 2013, but it has been on hold. In the words of fans, it has become: After five years of waiting, "Zhu Xian" finally has the perfect Zhang Xiaofan.
When Li Yifeng acted in the drama version, some fans seemed to say that he was the perfect Zhang Xiaofan
"Penguin is going to go all the way on the IP road."
Li Qian, who was filming in Chongqing, was not too surprised when he saw the 50 Penguin projects in the news.
Last year Penguin had 38 projects, and only 12 more were added this year.
Most of these fifty projects are TV series, various, anime adaptations, and even games.
The game "CrossFire" is very familiar, and "Journey" is also popular.
However, what caught Li Qian's attention the most was the movie version of "Zhu Xian".
There is no doubt that the IP "Zhu Xian" is definitely in the first echelon in China, second only to "Ghost Blowing the Lantern" and "Tomb Robbers Notes".
This is because the latter two have already been developed. If they were on the same starting line, "Zhu Xian" would not be worse than these two IPs.
After all, it is an ancient divine book, and too many people have read it.
Moreover, this is not an ordinary Internet novel, it is simply a romance, otherwise it would not have so many fans.
In terms of clicks and sales on various online platforms, "Fights Break the Sphere" completely beats "Zhu Xian", but the former will not have many fans, let alone die-hard fans.
Even fans are embarrassed to say it for fear of being laughed at.
In "Zhu Xian", fans of both sides have been arguing about who is the heroine, Lu Xueqi or Baguio, and who is Zhang Xiaofan's favorite.
This IP is big enough, these two words alone are worth 200-300 million box office.
There is no surprise that Chen Wu chose this IP and focused on building it.
However, Li Qian was surprised to choose four celebrities to play the four most important roles in the book at once.
After all, if it is going to be filmed, it will definitely be shot in several parts. This first part is probably about Zhang Xiaofan getting entangled between several women.
In fact, it's quite suitable for a movie. There's a big conflict. Baguio is the devil and Zhang Xiaofan is the righteous one.
But these four figures, three idols who have just debuted, have never filmed a movie, but the male protagonist has filmed two movies, but
It's absolutely crazy. From a filmmaker's perspective, Li Qian can only come up with this explanation.
Even if a bunch of golden supporting characters are found, the four protagonists are all traffic idols, and no amount of golden supporting characters can support them.
Moreover, those three girls are not suitable for the three characters of Baguio, Lu Xueqi, and Tian Linger.
There is a movie "Zhu Xian" in Li Qian's memory, in which many supporting characters matched up, the male lead matched up, and three heroines matched up against one.
I guess Chen Wu also did it for gimmicks. The three most popular girls who debuted in the "Produce 010" program played these three roles, which is a huge topic in itself.
Li Qian is also a little lucky. Fortunately, he has a ticket purchasing platform that prevents capital from monopolizing it.
Otherwise, it would not be difficult for the countless fans and Penguin who commented on these four traffics and Ahri’s marketing capabilities to create a high reputation across the entire network in a short period of time.
On Douban, you can also control reviews, which is not difficult.
And if the four major ticket purchasing platforms also control reviews, give them all 9.5 points, and delete bad reviews, then the audience will really be kept in the dark.
Since Chen Wu is determined to be a traitor, Li Qian must also be prepared to deal with it.
"Fortress" will be released next summer, with "The Wandering Earth" behind it, so it won't make any waves unless the audience's aesthetic standards collectively drop two notches.
As for "Zhu Xian", the production of the movie in my memory was too rough. It would have cost 30 to 50 million yuan to shoot, but Chen Wu said at the press conference that the cost was 500 million yuan.
Even if it is cut in half, the cost is only 250 million, and it will not be as shoddy as I remember.
IP and traffic are about efficiency, and the cycle is fast. In addition, it seems that the script has been prepared and is being prepared. It is estimated that it will be launched in one and a half to two years.
Super big IP, four major traffics, Li Qian really can’t take it lightly.
But it’s still early. Both Ning Hao and Xu Zheng are making new films. This time Xu Zheng focuses on the four words of "combining the countryside with the harmonious". The quality of "囧Mom" should be improved.
After being disturbed for a while by the big news about Penguin, Li Qian thought about it and stopped caring and continued to take pictures of himself.
However, the Lunar New Year holiday is coming soon. "Shadow" directed by Zhang Yimou is about to be released. As the leading actor, Deng Chao cannot miss it.
After the leading actor left, we temporarily slowed down the progress and started shooting some scattered scenes, which was quite relaxing.
In this year’s Lunar New Year festival, there are actually no blockbusters, only "Shadow" and "Ghost Blowing the Lantern 2".
At the same time, "A Good Show" directed and starred by Wang Baoqiang and Huang Bo will also be released during the Lunar New Year.
Two comedies were released on the same schedule. They couldn't compete against each other, so they had separate screenings.
The first to be released is "Havoc in Tianzhu", which will be released at the end of November, and "A Good Show" will be released at the end of December.
Both of them were directors for the first time, and Li Qian also wanted to support them. It happened that the leading actor on the crew was not here, so he simply took two days off.
On the day of the premiere, Li Qian flew to the capital to attend the premiere of "Havoc in Tianzhu".
Wang Baoqiang has been in the industry for more than ten years and is very popular. Many people came to the premiere.
Seeing him again, Li Qian could clearly see that his whole person was different.
I am becoming more confident and more assertive, probably because I have become a director again.
Li Qian smiled and said, "Baoqiang, it's time to receive the results, are you excited?"
Seeing Li Qian coming, Wang Baoqiang also quickly came over to express his thanks. The end of November was a day of reconciliation.
Although "A Good Show" is scheduled for the end of December, with the New Year's Day holiday, it is not as good as the end of November.
The market has gone through the off-season for the entire month of November, and audiences who haven't had a movie to watch for a month are already impatient.
And "The Family" is the first popular movie in the Lunar New Year season, and it is extremely popular, with pre-sales of more than 50 million.
The pre-sales amounted to more than 50 million yuan, and at least 150 million yuan was sold on the first day. It might break Liangyi, so it’s strange that Wang Baoqiang is not excited.
"It's exciting, but it still depends on the audience."
Although he was talking about looking at the audience, Baoqiang looked confident.
"Business about your business, no need to greet me, today is your home court."
Li Qian shook his head, fearing that his self-confidence would be severely damaged.
Li Qian had watched the film before it was completed. Although he was warned not to make it too exaggerated, it was not much better than the version in his memory.
On a ten-point scale, at most you can add 0.2 or 0.3 points.
The premiere began and the movie started showing, which was exactly as Li Qian expected.
At the beginning when Wang Baoqiang's house was forcibly demolished, it was normal, and it was fine when he and Baike went to India. However, when the journey officially started and they reunited with Xiao Yueyue and the others, everything fell apart.
There are all kinds of exaggerated performances and the plot is confusing.
It can't be called a comedy, nor is it a comedy, it's a farce.
There were hundreds of people in the audience, but few people laughed. Instead, Li Qian heard someone complaining.
There were also people playing with mobile phones. The theater was completely dark. It was so obvious that people were playing with mobile phones. There were quite a lot of people.
The people who came to the premiere were basically movie lovers. The fact that they could play with their mobile phones here speaks volumes.
In the end, when the movie ended, there was only sporadic applause.
Although it received a high box office of 200 million on the first day, its reputation has already collapsed.
Just like word-of-mouth, the box office plummeted the next day, with only 120 million left. This was almost half the drop when there were no movies to watch on the market.
Like the box office and reputation, Wang Baoqiang's popularity with the audience has hit rock bottom.
It was the first time a movie produced by Li Qian suffered such a major failure, which shocked the industry, not to mention how happy it was.
Especially Chen Wu, who regards Li Qian as his biggest opponent in creating a closed loop in the industry, couldn't help but burst out champagne to celebrate.
"Yeah!"
The films produced by Li Qian were bloody and the myth of undefeated was finally shattered. The two films "Fortress" and "Zhu Xian" faced much less resistance.
Now the popularity of the movie "Zhu Xian" remains high, even more than when the filming of "Fortress" started. Chen Wu seems to have seen that the monopoly of the film industry is just around the corner, and his plan is almost certain.