It’s the end of July. At this time in previous years, the summer vacation has already entered the second half.
Although there is almost no box office off-season in China now, at most it is the back-to-school season in September and March after the Spring Festival. During these two months of off-season, April, May and June include Qingming, May Day, Dragon Boat Festival, Mid-Autumn Festival and other festivals.
However, in fact, normally speaking, even for the summer season and Lunar New Year season, the box office is concentrated in one month.
Although the summer vacation lasts for two months, the box office in July has always been much higher than in August. It is not strange to see two or three times.
Generally, competitive films are released in July.
But this year, there are only a few days left in July, but the summer vacation is only halfway through.
The box office of "The Wandering Earth" has exceeded 4.5 billion in three weeks since its release, and is hitting the 5 billion mark.
The two new films "Heroes of Fire" and "Anti-Drug 2" were released together last Thursday, and their box office and reputation are also good.
"Heroes of Fire" is a disaster blockbuster with the main theme adapted from the fire that occurred in Bincheng in 2010, a rare fire in the world's firefighting history.
The oil tank exploded, flowing fire like a huge wave, metal lampposts were bent, fires were raging in the sky, underground and sea, with 60,000 square meters of burned area, Marina Bay Bay was in danger.
2,830 firefighters built a firewall with their flesh and blood and fought to the death. They fought fiercely for 15 hours and endured unimaginable suffering. They saved the oil reservoir area and created a miracle.
Although 10 years have passed since then, there were major explosions in Tianjing Port in the past two years. Through the spread of the Internet, everyone basically knows about it.
For a movie adapted from reality, the audience must first know what it is about.
The movie's reputation is pretty good, and it grossed nearly 500 million at the box office in the first four days.
It is obvious that a movie starring Huang Xiaoming, who is already a greasy uncle in the hearts of the audience, can have this box office.
The plot is very simple. Due to an accident, a recruit under Huang Xiaoming died in the fire.
The adults slandered him, the children cast aside him, and even his former comrades scolded him. He had saved people countless times, but he had made one mistake.
I had sequelae again and was transferred to another fire squadron. I spent all day helping fellow villagers catch cats, dogs, pigs and sheep.
Then an accident occurred and it became uncontrollable. As a "sinner" and "coward" in the eyes of his former and current comrades, Huang Xiaoming resolutely asked his leader to go to the fire scene and turn off the valve, saving the fire.
As a 2D movie, the effects are already very good, and the plot is also okay.
No matter it is the protagonist or the various supporting characters, there are no big problems.
The biggest problem is that it is too sensational, so sensational that it loses its sense of reality.
Just like Yang Zi's monologue after Ou Hao's death, it instantly brought the movie down to the level of a third-rate idol drama.
This is not because of the acting skills. The crying scene was quite touching. The problem lies in the script.
Idol dramas like to have the character who has lost his lover hug the other person’s body and cry like a chatterbox while chanting: “I haven’t seen the sea with you yet..., you promised me to get married and stay with me forever.
Old...you come back, you come back...I want you, I want you..."
Such tears cannot reflect grief, but are even more fake. They are used in idol dramas, but when this kind of subject is used...
When a person has just lost a loved one, it is the time when he least wants to talk. If you have experienced this kind of grief in life, or have seen others experience this kind of grief, you will understand that at this time, people either hold back their emotions,
Or explode.
The people who were blown up had no logic at all and could only cry or repeat words that no one could understand.
In the scene after the earthquake in "Tangshan Earthquake", the reaction of the people there was very real. They were either crying at the top of their lungs, or they were shouting at the sky and the earth, and were hysterical. No matter what the reaction was, the reason was the same, which was to vent their emotions irrationally.
There are too many deliberately sensational scenes, which are distorted.
There is also the actor's lines. At such a dangerous moment on the fire scene, which affects the life and death of millions of people in the city, the firefighters' lines are spoken without much tension, no ups and downs, and no sense of tension.
Also, when Huang Xiaoming and another firefighter were racing against time to twist the valve, they stopped to say something. Even if they had something to say, speaking while twisting it was not much better than stopping to say it.
There are too many details and it will be embarrassing.
From the first second, the whole movie is creating a warm atmosphere of "get ready to cry, you are not a human being on earth if you don't cry".
Of course, real events would definitely be more sensational, but that is not this kind of forcibly created sensation.
This also leads to the fact that it is possible to sell well, but it is impossible to become a hit.
Another movie, "Anti-Drug 2," cannot be compared with the first one, and it can be considered a pass, with 410 million in four days in its first weekend.
The first part is already well-known, especially Zhang Jiahui's words, "I'm going to take Duan Kun, even Jesus can't keep him, that's what I said!"
This lens can often be seen online.
The actors in this second film have been changed, and Andy Lau and Louis Koo are starring. The scenes are really exciting. The film was directed by Qiu Litao, who is famous for his horror films.
The plot is a bit weak. If you look deeper, it looks a bit like a political thriller about machinations and human nature, but it also looks like a popcorn movie.
Two films that exceeded 100 million in their first day, plus "The Wandering Earth" that exceeded 4 billion, have continued the popularity of the summer season.
"Fortress" is also about to be released. A month ago, it was regarded as a hit movie in the summer.
However, just a trailer showing the male protagonist wearing a military uniform and having long hair caused the movie to encounter numerous doubts in just a few days.
The pre-sales on the first day were only 50 million, and this was because Maoyan itself gave away a bunch of tickets.
On Weibo, Tieba, Bihu, and Douban, you can see fans sending tickets.
This pre-sale basically shows the attitude of passersby and spectators. Most of them are waiting and watching, and do not rush to buy tickets.
However, as a director, Teng Huatao still had a glimmer of hope when things came to a close.
During interviews, I frequently compared "Fortress" with "The Wandering Earth".
The day before the release, when talking about the similarities and differences between the two movies, Teng Huatao also bluntly said: "If "The Wandering Earth" is a poem, it is quite romantic, then "Fortress" may be more
It’s a harder sci-fi war movie. After all, it’s real. Aliens have invaded, and we have to fight the aliens head-on here in the magical city!”
It's harder than "The Wandering Earth". To be honest, Li Qian doesn't know whether Teng Huatao is trying to hold on or is really stupid, but looking at it like this, maybe he really thinks so.
At nine o'clock in the morning on the 25th, the movie will be officially released nationwide, and the audience will be able to decide whether it is a hardcore movie or not.
In less than a day, even before the prime time in the evening, the reputation on the Internet has collapsed.
The glamorous uniforms of Ultraman's special photo shoot, the lighting of idol drama-style soft light filters, the doomsday spaceships and alien robots that were only popular in Hollywood in the 1990s, look good only if they are ghostly.
A movie that doesn't have much to watch from beginning to end is enough to be recorded in the history of Chinese movies as a classic bad movie.
The plot is about a domineering female CEO from a bloody idol drama falling in love with me.
It's a future world, and when aliens call, they can still celebrate and go to nightclubs, without the atmosphere of a disaster movie at all.
While others were busy fighting aliens, Jiang Yang was still busy talking about love, thinking about Chun all day long.
Now it's "How can she notice me?", now it's "Finally sitting in the commander's position and fighting alongside her", now it's "I still can't muster up the courage to say that to her", and even on
The last thing before the battlefield was to confess to Lin Lan.
And I still send text messages to express my love. No matter what era, I still send text messages on an antique mobile phone.
Noodle shops, dormitories, classrooms, cars, computers... they are all of the modern technological level. As a science fiction film, it is science fiction. After the mobile phone fails to send a text message, it can automatically resend it. This is probably the best thing Teng Huatao can think of.
A science fiction idea.
Then aliens broke into their base, and a group of people fought back with ordinary pistols.
When life and death are at stake, no one else can see it, it all depends on the Gray Eagle team.
It would make sense if the Gray Eagle Team were as awesome as the Women's Federation team, but they are just a bunch of noobs. They might be better at playing games, but training is just about playing games.
Jiang Yang was so blown away that he hit an alien and crashed.
Although they all landed safely, teammate Lu Yiyi did not go to fight the aliens, but instead ran all the way to save Jiang Yang. It was really a waste of time.
Then she asked Jiang Yang to go to the front line, just say it properly when she asked him to go to the front line, and also said "I will order you on behalf of Captain Pan", which was so laughable that even a primary school student could not write such stupid lines.
At the critical moment, the Magic City cannon must malfunction and must be unable to aim at the target, but it must be able to lock Jiang Yang's position. Countless coincidences force Jiang Yang to become a hero.
As a result, all the aliens were wiped out with one shot from the Magic City cannon, but Jiang Yang was unscathed and was successfully promoted to commander.
Because he is the male protagonist, because he is more powerful than aliens.
As for what's going on in other countries, what are fairy vines, where do aliens come from, nothing.
If you were to write a review about a movie, it would probably have more words than the script.
So much so, that on the day of the release, a large group of UP owners on the well-known barrage website B Station posted videos complaining about it, and the views were not low.
As for the audience's evaluation, just look at this comment: "I tore up the movie ticket in three minutes and gave myself two mouthfuls." You will understand.
For such a bad movie, the moviegoers, whether they are book fans, passers-by, or science fiction fans, basically all show up with dark faces. It is estimated that only the fans of the leading actor can watch it. Anyway, they only want to watch idols.
Face is enough.
Basically, the Internet is full of criticism, criticizing the director, screenwriter, starring, and special effects. Anyway, no aspect is satisfactory.
As the most famous male protagonist, of course he has shouldered most of the criticism.
It was really unbearable to have big Korean-style bangs permed with foil, and when he was in the dormitory, his teammates suddenly came in, and he pulled up the quilt to cover himself with a look of horror, as if he was afraid that others would see the hair on his legs.
The heroine Shu Qi and the male protagonist are like a pair of twins, and her performance in the movie is completely disastrous.
Li Qian guarantees that Yang Mi will definitely perform better than her.
After all, she has a face and a figure, and the sibling love story between a royal lady and a young boy is something I can watch.
Wearing a military uniform, he has long hair reaching his waist, a straight face, a stiff expression, flat lines, a single tone, and a weak tone. From his movements to his acting skills, he is even worse than the leading actor.
However, the fire is focused on the male protagonist. At this time, whoever is the most famous will bear the criticism.
However, even so, fans are still trying to clear the air and criticize.
The fan team organized a large number of fans to go to major platforms to give positive reviews for the movie. They also wrote the copy and just copied it.
Moreover, I also emphasized that they should not bring their idols with them, but only talk about movies and special effects.
This is to pretend to be a wave of tap water for passers-by.
As for the rest, fans can talk about it.
Regarding the hairstyle issue, they said that the villain in "Wolf Warrior" had very long hair, and it was also gelled. They also tried their best to find some domestic photos of people wearing military uniforms with long hair to explain it.
The villain in "Wolf Warrior" does have long hair, but he is a mercenary, and his hair is firmly fixed on his head with hairspray and stands up, not to mention the wind, and even the air waves from the explosion cannot blow it.
Jiang Nan also posted an illustration of a novel on Weibo. The male protagonist has long bangs, but he didn't dare to post a text about it.
Fans are clamoring, do you know better than the author?
The energy of 60 million fans is also quite powerful, especially on Weibo. Basically, if you criticize a movie or the leading actor, you will be chased by a group of fans.
"If you haven't seen the movie, what qualifications do you have to say this?"
"You don't have to watch it if you don't like it. No one forces you to watch it. If you don't need your box office, can you become the richest man in the world with 40 yuan?"
"The plot of the movie is very interesting. If you don't understand it, don't blindly follow the trend. I recommend watching it several times!"
"If you can't act well, come on. Do you know how hard he works?"
Roughly speaking, there are several routines. Tell viewers who haven't seen it that you haven't seen it and don't make nonsense. Say to viewers who have seen it that you don't love it and don't hurt it. Or say that others don't understand. If it doesn't work, just do it.
Of course, there were also those who accused other movies of the same period of stealing the box office, and even posted handwritten movie tickets for "The Fortress", but they didn't know where they got them.
The box office was stolen, the negative reviews are all negative, and those who say the movie is not good are those who didn’t understand it.
Countless people online have been labeled as black fans by fans.
However, these 60 million fans are jumping up and down, but they can't stop the reputation that collapsed in a short time.
On the first day of release, the single-day box office was 9,200.
The 50 million pre-sales brought in a first-day box office of 92 million, which was not even double.
We don't know how much water there is in it.
This first-day box office is a lot for other movies, but for a science fiction blockbuster with an investment of nearly 400 million, and a cycle of three to four years, it means that you can't be more aggressive.
This was still a time when "The Wandering Earth" was still in theaters and the genre of science fiction films was booming. Otherwise, after the sci-fi craze cooled down, I'm afraid the box office wouldn't be as high as it was.
The next day, the box office dropped by more than 20 million, which was simply terrible.
No need to look further, with this word of mouth and this huge diving trend, it can basically be booked as the number one hit of the year.