Chapter 34: Crisis Management
Liu Qian sent a power of attorney to the Yuyuan brand general agents in various places, asking them to complain to the local Consumers Association. After receiving the call, the local thank you departments immediately sent people to investigate. The "Wang Yuan" brand clothing sold locally was not registered and belonged to
Counterfeit and shoddy products must be banned immediately. While enforcing the law, they are also publicized through television and the Internet to remind the general public to go to specialty stores when purchasing Yuyuan products.
Once consumers discover that someone is selling the "Wang Yuan" brand, please immediately call the police or report it to the Consumers Association. If the report is found to be true after investigation, Yu Yuan Clothing will receive a reward of 1,000 yuan. After the search and seizure by law enforcement agencies and the public
After enthusiastic reporting, within half a month, the fake and shoddy Wangyuan brand disappeared.
Although Yuyuan Clothing lost more than 3 million yuan in this crisis. However, invisibly, TV and Internet across the country gave "Yuyuan" a free advertisement, and the Yuyuan brand became a well-known mid-to-high-end brand. Liu Qian
The number of outsourcing processing points has also expanded from two to fifteen, and Yuyuan Clothing's sales have tripled within two months.
Through this counterfeit brand case, Liu Qian also began to pay more attention to the protection of intellectual property rights and brands. Liu Qian spent a sum of money to establish a literary and artistic publicity team, with the purpose of allowing the publicity team to tour large and small cities across the country to promote
"Yuyuan" brand.
After a year of operation, the output value of the Yuyuan brand jumped from the bottom five to the top five in Shenzhen's clothing industry. The company's profits doubled several times, and Liu Qian gave each worker an increase of 500 yuan.
The basic salary is uncapped, and the performance-based salary is not capped, which greatly improves the enthusiasm of workers.
After winning several battles in a row, Xia Yang took the initiative to invite Wang Xin, Chen Shutang and Zhang Jianzhi, and invited them and their wives to Tinghaixuan to enjoy the beautiful scenery and delicious food.
At the banquet, Chen Shutang also announced good news. He married Lan Jiayi on New Year's Day this year! Seeing his capable men getting married one after another, Wang Xin was very emotional and turned around to ask Xia Yang and Liu Qian what their plans were. Xia Yang opened
A joke: "When my net worth exceeds 100 million and Liu Qian's hair reaches her waist, we will get married!"
"So, there won't be much hope within two years!"
"Wang Xin, do you have so little confidence in me and Liu Qian?"
"It's not that I don't have confidence in your worth, I don't have confidence in Liu Qian's long hair. I'm so tired from work that my hair doesn't grow anymore, plus I have to work as a spy to collect intelligence. With your waist-length hair, Xia Yang, you have to wait until
It’s the year of the monkey and the month of the horse!”
"Nonsense, it's not your hair that has the final say when your hair will reach your waist, it's me!"
"Tch, Xiao Yangyang, you still said I was a loudmouth, but now you have become a loudspeaker!" Wang Xin was so anxious that he cursed.
"Comrade Wang Xin, I'm not exaggerating at all. It's a little difficult to make Liu Qian's hair reach her waist today, but it will be possible tomorrow. Do you dare to bet?"
"You kid, the wig doesn't count!"
"You didn't say it at the beginning, so why don't you count it!" After Xia Yang finished speaking, everyone laughed.
"Wang Xin, don't just talk about us, when will you and Li Yun get things done?"
"Wait until I grow another ten centimeters!"
"Okay, I will make a pair of high heels for you myself tomorrow!" Xia Yang naturally understood what Wang Xin meant, and suppressed his evil thoughts to death.
"If you two pinch each other when we meet, can we save our ears from calluses!" Liu Qian teased.
"Without someone like me pulling him, Wang Xin would have raised his tail to the sky!"
"Okay, Xiao Yangyang, let's not fight today! With beautiful scenery, such expensive private rooms and dishes, we'd better start enjoying the delicious food, don't let it down!" Wang Xin suddenly became serious, which was quite scary.
Chapter completed!