The first thousand one hundred and sixty-eight chapters come to the door to discuss
Early the next morning, Guo Song came to the "Chang'an Express" newspaper office. In the past two years, the distribution scope of "Chang'an Express" has spread throughout the Guanzhong area, with 200,000 copies printed every day. The number of people in the newspaper office has increased from the original 20 or so.
The number of people has increased to 200. Now the newspaper office is too crowded and there is not enough space. The issue of relocation must be considered.
When Guo Song arrived at the newspaper office, he was greeted at the gate by the general manager Li Lian and the chief editor Du Chong. This time Guo Song's visit was relatively low-key and did not alert the newspaper staff. They went up to the second floor through the side door.
Guo Song sat down in the guest room. A tea boy came in and served tea. Guo Song smiled and asked, "Have you found the new location?"
Li Lian leaned forward and said: "Reporting to Your Highness, I'm still looking for it. I originally wanted to put it outside the city, but everyone said it was not safe outside the city, so I decided to put it inside the city. However, the land price in the city is too expensive. I looked at several places and they all seemed better."
It’s too small, so if it doesn’t work, it can only be placed outside the city.”
Guo Song smiled slightly and said, "Why don't I give you a place?"
Li Lian and Du Chong were overjoyed. They had been struggling for the new location for the past few months and could not find a suitable place. They quickly said: "Thank you, Your Highness!"
Guo Song smiled and said, "At the old site of Qingxu Temple in Jinchangfang, the land has been vacant since Qingxu Temple was burned down more than ten years ago. The land is large enough and can be transferred to you, but I want to make it clear.
This is not an asset of the imperial court, this land actually belongs to me privately, and I want to transfer it according to the market price."
Li Lian and Du Chong both knew that although the price of that piece of land was not low, it was still relatively low in Chang'an. They quickly said: "No problem, we will buy it according to the market land price."
"The question is, do you have enough money to buy land?" Guo Songxiao asked.
Although the newspaper's annual newspaper sales and advertising revenue add up to 100,000 yuan, the various costs they pay are also huge. After a year, they will have a surplus of more than 10,000 yuan, and the land of Qingxuguan is now
It was worth at least 50,000 yuan, so Guo Song asked them if they could spend so much money to buy land and build a house.
Li Lian said quickly: "We can sell the current newspaper office, especially the street store. It is in an excellent location and is an extremely rare three-acre shop. Both the Dou family and the eldest grandson family have approached us and they are willing to pay 50,000 yuan."
If we buy it and connect it to a few acres of land behind it, we think there is no problem in selling it for 60,000 to 70,000 yuan."
It turned out that the idea was to exchange land for land, but Guo Song also knew the value of the land on Xi'anmenwai Street, so he nodded, "Go back to the owner Guo of Meishou Wine Shop, I will leave this matter to her.
"
At this time, a chief writer said at the door: "Manager Li, Judge Du, the room is ready!"
Li Lian and Du Chong stood up and said, "Your Highness, please come!"
Guo Song came to the newspaper office today mainly because he wanted to discuss the future development direction of the newspaper with the newspaper office. In fact, whether it is "Tianxia Xinbao" or "Chang'an Express", they are weapons launched by Guo Song to seize the high ground of public opinion. He
He has always attached great importance to it. Now that both newspapers have reached a certain level, he needs strategic guidance to bring the two newspapers to a higher level.
The key to newspaper distribution is the use of movable type and the innovative development of ink. Two years ago, the government-run molding workshop of the craftsman supervisor successfully developed copper movable type. Using superb copper carving skills, more than hundreds of thousands of copper characters were carved and polished.
, gradually replaced the wooden movable type in the past.
However, printmaking still uses wood carvings, and with the addition of continuously improved inks, the ink characters on newspapers are becoming clearer and clearer, and they are no longer as easy to stick together and blur as before.
Another key to newspaper distribution is word picking and spelling. The type shop has trained hundreds of excellent word pickers. They can pick words from the word library at a normal reading speed and spell the words slower than a machine.
It wasn't much, and it was one of the highest salaries in Chang'an. He could earn thirty guan a month, so many clever children were sent by their parents to learn to pick up letters.
It is the ever-improving printing quality and typesetting efficiency, as well as the ever-expanding papermaking and printing capabilities, that support the newspaper's daily circulation of 200,000 newspapers.
Guo Song came to the meeting hall. A dozen writers were already waiting in the lobby. Guo Song walked in, and everyone bowed and saluted, "See you, Your Highness!"
Guo Song smiled and waved to everyone, "Today I am visiting the newspaper office in a private capacity. You don't have to be polite. Please sit down!"
Everyone sat in front of the long table, with Guo Song sitting at the main seat, followed by Li Lian and Du Chong on both sides.
"Everyone, "Chang'an Express" has been published for three or four years. It is indeed not easy to get here step by step. 200,000 households in Guanzhong are reading your newspaper, which accounts for 30% of the total households in Guanzhong. According to me
As we know, many people who are illiterate want to buy a copy and ask someone to read it to them. Now there is even a newspaper reading industry. Many students go out to read newspapers to people every day to make money, and they can earn three or four dollars a month.
money.
What is even more gratifying is that in the past, people thought that reading was useless, but now everyone knows that reading can help you learn to read and read newspapers, and have a new life. Therefore, people in all counties in Guanzhong are rushing to send their children to school.
There are already 235 government-run schools in Chang'an, as well as numerous private schools with more than 100,000 children enrolled. It is not necessary to study hard for ten years. You only need to study for two or three years to be able to read normally.
So I say that running a newspaper is something that benefits the country and the people, and this is the merit you have made."
Guo Song's generous praise made everyone very excited. Guo Song paused and then said: "But the world is so big, are your goals satisfied with Guanzhong? Just like I said to the chief writers of the "Tianxia Xinbao" before, your goals
Registration is called Tianxia, but now it has not even gone out of Guanzhong. The same is true for "Express". Now it is facing the threshold of development. How to cross this threshold and embark on a broader road. This is the purpose of my discussion with you today. I hope
Everyone can speak freely."
Next to him, Li Lian said slowly: "Let me tell you first! As the general manager, I have been thinking about how to expand the sales of newspapers in the past two years. In fact, among our 200,000 copies in circulation, only 150,000 are from Guanzhong.
area, and 50,000 copies are sent to Longyou, Hedong, Bashu, Jingxiang and Jiangnan. First of all, I think we should change the name. The name "Chang'an Express" is a bit limited to Chang'an. We can remove the word Chang'an.
, just call it Express, because that’s what everyone calls it.”
Changing the name was the consensus of everyone, and everyone agreed, "The chief steward is right, everyone usually calls it "Express". If the word "Chang'an" is removed, the geographical limitation will be gone."
Guo Song smiled slightly and said: "Actually, there is another way of thinking. Chang'an is the name of the region, but if it is changed to the capital city, "Beijing Express" or "Kingto Express", will it feel different from "Chang'an Express"?
Already?"
Du Chong pondered for a while and said: "His Highness's suggestion is better. Just use the word "Express". The prefix is indeed missing. Ordinary people can simplify the name, but it cannot be used as a formal name. It is not too rigorous, and the capital is not ordinary.
A regional name is an authoritative name that represents the voice of the imperial court and is suitable for the whole world. I think the name "Kyoto Express" is more powerful."
Du Chong's suggestion was also recognized by everyone. In fact, there was no need to argue anymore. The King of Jin had already announced the new name, "Jingcheng Express" and "Kingto Express". They had no third choice.
At this time, Wang Jincai, the chief writer in charge of the beauty column, said: "Let me also say a few words!"
Wang Jincai coughed twice and cleared his throat before saying: "I think one of the biggest problems in publishing newspapers in other places is the issue of time. For example, it takes three days for newspapers to be delivered to Fengyi County from Chang'an. The first page of the news is
To create a sense of novelty, for example, if an army wins a battle and it is published in a timely manner, everyone will be happy, but maybe within two days they will fall into the trap and the whole army will be destroyed.
By the time the people in Fengyi County got the newspaper and wanted to celebrate, the army had actually been completely wiped out. Yong County and Fengyi County both had this problem. In fact, it was pretty good. They sent it to Taiyuan, Chengdu, and
It takes ten days and a half, or even a month, to get to Yangzhou, and the news has become old news. I think the journey is too long, which is the biggest problem."
Du Chong nodded, "Principal Wang is right. I have also considered setting up printing offices in various places. We are only responsible for sending the arranged calligraphy templates and expediting it for 800 miles. In this way, we can save money."
A few days is feasible for the Guanzhong area. The newspapers they see are one day later than those in Chang'an, but other places are still many days later, and the timeliness of the news is lost."
Guo Song waved his hands and said with a smile: "Listen to me, everyone, this is actually a process of changing ideas. Everyone only thinks that they are selling newspapers. Can't newspapers write books and print books? This is a question of thinking. Don't just think of yourself.
Think of it as selling newspapers, you can also sell other things involving words!"