In the morning, Guo Song arrived at Jinchangfang. Construction work was being carried out on the land where Qingxu Palace was located next to the gate. A three-story main building had begun to take shape, with cornices and brackets, making it a spectacular sight.
This is the new building of "Kyoto Express", which covers an area of fifteen acres and consists of four parts: the newspaper office, the copy picking room, and the warehouse. However, the printing shop is not here, but outside the city.
The original Jinshen Pavilion and Qingxu Palace were burned to the ground by fire many years ago, so that Qingxu Palace re-emerged in Kongtong Mountain, and Guo Song no longer missed this land where many memories were left.
The money was sold to the newspaper for a price of 10,000 guan, but Guo Song did not take away the 50,000 guan. Instead, the eldest sister Guo Ping invested it in the newspaper as an additional investment, so that the newspaper would have the capital to set up branches in various places.
Regardless of Guo Ping, Zhang Lei, or Li An, they are only the three major shareholders in name. The real controller of the newspaper is Guo Song himself. This fact is well understood by the general manager Li Lian and the chief editor Du Chong.
Li Lian went to Taiyuan to inspect the new location of the branch library, and chief editor Du Chong accompanied Guo Song to inspect the construction progress of the new newspaper library.
"Your Highness, our newspaper was officially renamed "Kyoto Express" ten days ago."
Guo Song smiled slightly and said: "I saw it, what is the effect of changing the name? Is there any opposition or resistance?"
Du Chong shook his head and said: "There was basically no reaction in Chang'an, as if it were a matter of course. Only now I discovered that no one seems to pay attention to what the name of the newspaper is?"
"Then what do you think is the reason?" Guo Songxiao asked.
Du Chong thought for a while and said: "I think there are two reasons. On the one hand, it has not lost the name 'Kuaibao'. For a long time, it has been called Kuaibao by everyone. As long as the word 'Kuaibao' is still there, everyone will
No one cares whether the prefix is Chang'an or Kyoto; the second aspect is that there are too few newspapers, there are only two in total, so it is difficult to make a mistake, so people don't pay much attention to the name of the newspaper. In the future, if there are more newspapers, they may pay attention to it.
name."
Guo Song agreed with these two reasons, and he asked again: "
"Are you ready for the monthly magazine I mentioned last time?" Guo Song asked again.
"We are ready. This is a sample issue. Please take a look at it!"
Du Chong took a brochure and handed it to Guo Song. Guo Song took the publication. It was called "Express Monthly", which was the name he had inscribed for them. The binding method was sutra folding, that is, folded together and opened.
It is a long series, with a cover and a back cover, also called a folded version. All memorials from the imperial court look like this.
"Why didn't you use the thread binding I taught you last time?" Guo Song asked.
Du Chong said with some embarrassment: "We are still testing the thread binding taught by His Highness. The monthly publication is urgent, so we will use the folding method for the time being. When we move to the new library, we will develop a more convenient binding machine, and then we will
It’s officially changed to wire installation.”
Guo Song didn't force it. He knew that it was easy for him to say it, but in fact it was difficult to do it. He had to trial and error. Just choosing the binding line was very troublesome. He just provided an idea, but it took countless efforts to implement it.
times of testing.
Guo Song looked through it carefully. First of all, the paper was good, thick and tough. The first page said "Luoyang Investigation Report". This was Guo Song's request. He requested "Tianxia Xinbao" and "Kingto Express"
Starting this year, we will increase coverage of Luoyang so that the people of Chang'an can have a deep understanding of how miserable the people of Luoyang were under Zhu Si's rule.
Guo Song flipped through it and wrote seven or eight pages. It was very comprehensive and detailed. He used a lot of data to explain the situation. The content was serious and the writing was sharp. Guo Song thought for a moment and said, "Have you considered who reads this monthly magazine?"
"This... I haven't considered it yet."
Guo Song said slowly: "I suggest that your first issue should be written as "Luoyang Investigation Report", and this one should be compiled as a military and political journal for people who care about world affairs, and then you should compile a daily life journal for ordinary people to read.
, one issue is actually compiled into two volumes, do you understand what I mean?”
"I understand what Your Highness means, and we will immediately start improving it."
Guo Song smiled and continued: "But newspapers can publish some information about Luoyang, which is simple and close to life, such as how much tax the people have to pay, the price of rice, the price of salt, and the price of cloth. Ordinary people will definitely know these contents.
Dare to be interested."
Du Chong nodded, "To be honest with you, Your Highness, we have interviewed some people who escaped from Luoyang and put together the contents of the interviews, focusing specifically on the situation of several families, how much tax their families have to pay, why they have to flee, etc.
The contents are the same as what His Highness said. They are from famous people and are very true. They are going to be published in the newspaper the day after tomorrow. Your Highness must be interested and the manuscript can be shown to His Highness first."
Guo Song was silent for a moment and said: "I don't need to read it, but you are the chief reviewer, and these political articles must be reviewed by you. I have talked with you before, and you are my mouthpiece. What you say is what I think."
As I said, "Tianxia Xinbao" and "Kyoto Express" are my right-hand men. You are ultimately working for me. I will tell you what I want to say, and then you will express it in a way that the people like to hear and see."
Du Chong said solemnly: "I have always kept in mind His Highness's instructions and never dared to forget them!"
Guo Song smiled again and said: "You and Manager Li are not shopkeepers. You are both fifth-rank civil servants of the imperial court. After a few years, when new people take over your place, you will directly join the imperial court as officials. Maybe you will go to the local area to become governors and show your talents."
ambition!"
This was directly bribed by Xu Guan. Du Chong was moved and hurriedly bowed and saluted, "Your Highness is so kind and humble, and I will keep it in my heart!"
........
Du Chong returned to the newspaper office and directly summoned the chief writers to discuss the matter. More than a dozen chief writers gathered together.
"Today His Highness the King of Jin read our monthly magazine and made suggestions for improvement. We wrote the "Luoyang Investigation Report". It is in depth enough, but not lively and interesting enough. Ordinary people will not like it. Generally, only people who care about world affairs can read it. So His Highness suggested
We compile two publications, one is a military and political journal, and the other is a lifestyle journal, and readers can buy them according to their own interests."
There was a lot of discussion in the room. Two monthly magazines were published to take into account the needs of readers. This method is indeed good.
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"Chief reviewer, now that it is divided into two publications, I'm afraid there won't be enough time." Wang Rou, the chief writer in charge of compiling the monthly magazine, said very worriedly.
Du Chong waved his hand, "Time is not an issue. Just delay it by one month. The key is to complete the first monthly magazine. Although His Highness the King of Jin did not say it explicitly, I can feel that he is not satisfied."
The room suddenly became silent. No one expected that His Highness Prince Jin would pay so much attention to this monthly magazine.
"In addition, His Royal Highness the King of Jin is not very satisfied with the folded version and hopes to use a thread-bound version. Manager Wang, when will the thread-bound version be available?" At the end of the sentence, Du Chong's tone was a little dissatisfied.
All eyes turned to a middle-aged man named Wang Shou. He came from a family of craftsmen and was proficient in writing. He was specially hired to study monthly magazines and book binding.
Wang Shou stood up and said with trepidation: "The thread-bound book has been made, but manual binding is very laborious. I want to develop a special binding tool to make binding very simple. It takes time to develop this kind of binding tool now."
"Then I'll give you another month. If you develop it, I'll give you a big reward!"
.......
Du Chong returned to the room. He took out the interview manuscript and re-read and revised it. He completely understood what His Highness the King of Jin meant. Reporting on the miserable lives of the people under Zhu Si's rule was not the purpose. The key was to make the people aware of His Highness the King of Jin's benevolent government.
Therefore, when readers read this article, they will immediately think of Chang'an, so this article is meaningful. The article must first be true. The people interviewed were all pseudonyms, so Du Chong decided to change them to their real names.
Then use the price of coarse grains, coarse salt, and coarse cloth in the article, so that you can directly compare the three coarse stores, and convert their income and prices into old money, so that the comparison will be more intuitive and stronger. Mark it at the end.
one time.
Finally, he had to think of a new title. The original title was "Interviews with Refugees in Luoyang". This title was not good. It was too bland. It looked like a countermeasure article for the imperial examination and made people uninteresting.
Du Chong has been running newspapers for many years. He understands the psychology of the people very well. The title must be shocking, simple and popular, eye-catching, slightly exaggerated, and make people want to read it.
Du Chong paced back and forth in the room with his hands behind his back, thinking over and over again. Finally he stopped and wrote a title on the paper: "Revealed: Luoyang civilians are inferior to pigs and sheep"
Du Chong revised it three times and when he was satisfied, he handed it over to his subordinates to copy and pick up the characters again.