For several days, there was news circulating in Chang'an restaurants and brothels that a kind of fine wine called Meishou was deeply loved by the palace, the royal family and the relatives of powerful people.
The trend in Chang'an has always started from the upper class. Drinkers could no longer resist the desire for fine wine and went to various restaurants to inquire whether they could drink this good wine that even the emperor praised.
Taibailou, one of the top ten restaurants in Chang'an, was the first to launch Meishou wine. When the news came out, drinkers came from all directions, making Taibailou, which had a slightly slow business at noon, packed.
The drinkers were all rushing to ask for a taste of Meishou's new wine. At this time, the shopkeeper clapped his hands and said loudly to the drinkers: "Dear new and old customers, please put down your chopsticks and listen to what I have to say."
Everyone put down their chopsticks and listened to the shopkeeper's explanation. The shopkeeper said to everyone: "I know everyone is here for Meishou wine. I want to tell you that there are two kinds of Meishou wine. One is called Meishou Chun wine, which costs 40 yuan.
A pot of wine costs twenty cents more than the previous wine. Of course, the taste of the wine is slightly different. The other kind is called Meishou wine, which is the kind drunk in the palace and the mansions of powerful people. I'm sorry, but the quantity of this wine is very small.
Our store has only received a very small amount of goods. Each pot of Meishou wine has ten guan. The main reason is that this wine is steamed and brewed for eight times. It takes three years to brew. It is said that the output is very small, so the price is of course very expensive."
After the shopkeeper finished speaking, the restaurant suddenly became a commotion, with people shouting and cursing, "Ten coins for a pot, why don't you go and grab it?"
No wonder everyone is angry. The number one wine in the Tang Dynasty, Jiannan Shaochun, only costs two guan for a pot. This Meishou wine that I have never heard of actually dares to charge ten guan for it?
The scolding was followed by scolding, but now that they were here, everyone couldn't help but feel curious, and ordered a bottle of Meishou Chun wine for 40 cents each. Forty cents was just a small amount of money, and they didn't regret it if they were fooled.
Not long after, the bartenders brought out Mei Shouchun wine. It was indeed ordinary turbid wine. No one was surprised. It only cost 40 cents. Of course, you could only drink turbid wine. Do you still want to drink clear wine?
Everyone raised their glasses and took a sip and tasted it. It was not bad. The taste of the wine was stronger than ordinary turbid wine. It was indeed worth forty coins. At this time, everyone had one thought, what was the Meishou wine worth ten coins?
taste?
At this time, someone suddenly slapped the table and said, "Ten guan is ten guan. I, Tian Wenyi, can't even drink a pot of wine, so I'll bring you a pot of Meishou wine!"
Many people recognized him as Tian Wenyi, the proprietor of the Silver Satin Colorful Silk Shop in Dongshi. He was a well-known big businessman in Chang'an City with a wealthy family. Although the businessman's status was not high, only the emperor and his relatives could taste a pot.
The wine they received was also a great psychological satisfaction for these businessmen.
Tian Wenyi didn't order Meishou wine before, not because he couldn't afford it, but because he was afraid that if the name was not true, he would be laughed at and taken advantage of.
Now he couldn't care so much, so he just bet that Taibai Restaurant wouldn't make fun of his reputation.
In full view of everyone, a bartender placed a verdant Yue porcelain wine bottle in front of Tian Wenyi. It was high-quality celadon. The bottle alone must be worth a lot of money!
Printed on the celadon are two large characters with flying dragons and phoenixes, "Mei Shou".
Suddenly someone exclaimed, "It's Yubi!"
Everyone suddenly understood that the words "Mei Shou" were actually inscribed by the Emperor. Everyone's minds were suddenly aroused. The rumor was not wrong at all, it was the wine the Emperor drank.
Tian Wenyi laughed, "I, Tian Wenyi, can actually drink royal wine!"
It no longer mattered to him whether the wine was good or not. The psychological satisfaction of drinking imperial wine far exceeded the satisfaction of the wine.
In full view of everyone, he poured himself a glass of wine. The wine was clear and clear, and a strong aroma of wine came to his nostrils. He couldn't help but praise: "Good wine!"
He picked up the wine glass and drank it all in one gulp. The hot breath came out of his throat. He was intoxicated for a long time and sighed: "I have never lived in vain to be able to drink such fine wine."
Although the performance was a bit exaggerated, the effect was very significant. The restaurant was extremely lively, and more than a dozen wealthy drinkers were already asking the waiters to serve drinks.
More drinkers gathered together to discuss whether they could buy a bottle of wine together so that everyone could have a taste of the wine.
At this time, the shopkeeper laughed loudly and said: "I forgot to tell everyone, in addition to the one-pound celadon, there is also a small porcelain vase that can be filled with two and a half, and the price is always the same."
This eliminates the need for joint purchases. Almost every drinker pays for a small bottle.
The same exquisite Yue porcelain small green bottle, although only one or two pieces, was affordable to most drinkers. In just a quarter of an hour, more than 300 bottles were sold.
The stunning appearance of Meishou Liquor in Taibai Restaurant caused a sensation in Chang'an City. The next day, all the top ten restaurants in Chang'an launched authentic Meishou Liquor, but except for the top ten restaurants, other restaurants only had Meishou Chun Liquor.
This business method is of course Guo Song's handiwork. On the one hand, small bottle packaging is introduced to meet the needs of more levels of drinkers. On the other hand, only the top ten restaurants in Chang'an sell authentic Meishou wine. If other restaurants sell it, it will be fake wine. The goodwill of the top ten restaurants was used to combat Li Gui’s counterfeit wine.
If you want to drink it at home, you can go to Xishi Meishou Liquor Shop to buy it. It is sold only in this store and there is no other branch. There is a mile-long queue in front of Xishi Meishou Liquor Shop, and each person is limited to one bottle.
At the end of this still hot summer, Meishou wine with mysterious origin became an instant hit in Chang'an, becoming Chang'an's number one Internet celebrity.
........
"Although I am exhausted from the exhaustion, it still feels quite good to count the money until my hands cramp."
At night, Li Wenyu lay on the bed dragging her heavy legs. Although she was exhausted every day for half a month, she made a net profit of 90,000 yuan in just fifteen days, and 30% of them also made 27,000 yuan. Indeed, this astonishing accumulation of money gave Li Wenyu an unprecedented sense of satisfaction.
What she is most anxious about now is not the money issue, but that half of the 300 koku sake in stock has been sold, and the other half can only last for a month at most.
You must know that it takes at least one year to brew sake, and good sake takes at least three years to brew. The reason why Meishou wine is so popular is not only because of its high intensity, but also the blending base that has been brewed in the cellar for three years. liquor.
If it is not blended with three years of sake, the quality of Meishou wine will be compromised, which Li Wenyu cannot tolerate.
So buying sake that has been brewed for three years has become her biggest worry.
Guo Song told her that this month is the most critical moment for establishing a brand. She must not run out of stock. She can control the shipment volume in the future, but this month cannot be done. She must sell it openly to thoroughly make the Meishou wine brand deeply rooted in people's hearts and establish a reputation. .
Fortunately, yesterday, Li Wenyu had his words and finally bought all the members of Fuping Winery at twice the price. Not only can the supply of Meishouchun wine be stable, but more importantly, the winery's cellar has 500 stones of three-year-old wine. Sake relieved her urgent need.
But how long can these five hundred stones last?
She had to continue looking for sources of goods. Thinking of this, Li Wenyu felt upset for a while.
"Damn fat man, come here and give me a leg, I'm going to fall asleep."
Suddenly, a scream outside frightened Li Wenyu to sit up and pull out a long sword from the wall. You must know that she is also a female Taoist priest from the Zixiao family, and her swordsmanship is excellent.
Zhang Lei was heard saying with a proud smile in the yard: "I put anesthetic on the flying knife. Let's see if you dare to come again next time."
Li Wenyu rushed out of the room with his sword in hand, "Fat man, what's going on?"
Zhang Lei snorted and said: "I saw a man sneaking around our store at noon. I knew there would be an uninvited guest tonight. Sure enough, I was guessed. I just rewarded him with a throwing knife. I guess he is somewhere now.
Let’s talk about the funeral arrangements!”
"Then why didn't you tell me earlier?" Li Wenyu glared at him.
"Aren't you afraid that your wife will be worried? Let your husband take care of such small matters." Zhang Lei patted his chest and said.
"fart!"
Li Wenyu grabbed his ear and cursed: "Do you know whether he came to steal the wine or the formula? Is there anyone instigating him behind? If you let him go, won't you leave hidden dangers?"
"He must be here to steal wine, who would have thought..."
Before he could finish speaking, Li Wenyu was so frightened that he covered his mouth, pushed and dragged him into the house, closed the door and cursed through gritted teeth: "You damn fat man, I'm warning you for the last time, if you talk nonsense again."
, I’ll cut out your tongue!”
"Madam, don't be so nervous! Can't we just talk about it at home?"
"Then why are you still playing with knives at home?"
Zhang Lei was speechless and said for a long time: "How about we recruit a few more guys! Or find someone to help me. I have to cook hundreds of kilograms of wine a day and mix drinks. I am really tired."
"What are you talking about?"
Li Wenyu was so sleepy that he could hardly open his eyelids, and muttered: "Only father and son can believe this kind of thing, not even brothers."
"What I mean is that father and son are of the same mind. Madam, let's have another son!"
Zhang Lei's eyes glowed and he blew out the lamp.
"Lady, come... let me squeeze your legs!"
Just a moment later, an angry shout came from the room: "Damn pig's head, where are you going to pinch it?"