Hua Dongjie's family is doing big business and often does business with foreign customers. His father actually wants his son to stepfather's business and be the helmsman of the business empire. Unfortunately, Hua Dongjie likes to do it.
Technology likes to go his own way and doesn't want to be influenced by his father. Therefore, Hua Dongjie did not follow his father's plan to live, and did not study finance at university, but instead worked on technology.
However, after all, it came out of such an environment, and was influenced by the eyes and knew the tricks here. At this time, considering this level, it was proposed.
After hearing what Hua Dongjie said, Wang Erzhu was a little dissatisfied: "This is not the case. At least we have been working together for so long. Over the years, we have imported a large number of Mercedes-Benz original engines and various other spare parts, every year
There are a large number of foreign exchange flowing into the Germans' pockets, so we only hung up the bid for a few more days. What else can we have?”
Hearing Wang Erzhu's words, Qin Zhenhua shook his head repeatedly: "No, Erzhuzi, we can't do this in this way. Since we don't plan to cooperate with Mercedes-Benz, we can't continue to play the Mercedes-Benz brand. This is our responsibility."
Qin Zhenhua is still clear. He is a person who is open and honest. When cooperating, he is confident in using the other party’s trademark. Now, since the contract has expired, he can no longer hang the other party’s logo. This is a principle
question.
Foreigners never talk about friendship. In their eyes, there is only interests, but now there is no interests. They may come to find fault, so they must solve this problem.
Hearing Qin Zhenhua's words, Wang Erzhu smiled bitterly: "Director Qin, if you don't hang this logo, then what should we hang?"
Of course, Wang Erzhu knew that it was a bit inappropriate to hang the Mercedes-Benz three-pointed logo after the contract period, but the problem was that if he didn't hang this logo, he had no other logo to hang.
After all, in this era, various truck factories in China did not pay special attention to the truck logo. Generally, trucks are marked with Chinese characters directly on it.
For example, the eldest son of the country, FAW Truck, directly writes the word "Liberation" in a prominent position on the front of the car. This word has its origin and is written by famous figures. Therefore, Jiefang has always used that as a symbol.
At present, Jiefang’s latest model is Jiefang’s four major models. This car is a flat-head truck improved by Liupingchai, which introduced Japanese technology. Because the engine has a large horsepower, a large clutch, a large gearbox, and a large rear axle.
Therefore, it is called Jiefang. Take the engine as an example. It has been increased to 260 horsepower, and at the same time it uses a 430 mm diameter clutch. With these improvements, Jiefang has also transformed from a mid-card into a heavy truck, which is in the domestic engineering vehicle market.
, a world has emerged.
Jiefang has no signs. At most, there is a FAW letter on the air intake grille in front of the front of the car, which looks more fashionable. Later, the eagle logo appeared on the Jiefang truck, which will take several years to come.
The second brother is Dongfeng. Dongfengmill has hung the logo of the Double Flying Swallows. However, this logo was designed after the Dongfeng Factory was found. From the beginning, this logo was hung.
As for other car manufacturers, Yellow River and the like, let’s not talk about it. The hanging signs are all Steyr. So, now when it comes to Wang Erzhu, there is a problem. There is no car logo, and the Mercedes-Benz does not have a three-pointed one.
Mark, are we empty in the front of the car?
Hearing Wang Erzhu's words, Qin Zhenhua smiled: "Living people can still make urine suffocate. If we don't have a car logo, can't we design it?"
Wang Erzhu patted his head: "The main leader in our automobile branch, everyone thought about it for a few days, but they couldn't think of it. It was not as good as the Mercedes-Benz logo, so everyone didn't take off the Mercedes-Benz logo.
I have inquired about it. If I find a special design company, I guess it won’t be able to get it for tens of thousands of yuan. If I look for foreigners, it will be even more expensive.”
"How can you guys be enough?" Qin Zhenhua said: "When Dongfeng designed the logo, it was a mobilization for all the factory to participate in the design together. You can also mobilize the people from all the factory to participate in the design together. Three cobblers can't do it.
There are only one thousand or ten thousand cobblers, and there are always people who can get the best view. Anyone who designs a logo will be rewarded with a thousand yuan, which is better than if we hire foreign companies to design them for us."
Wang Erzhu nodded: "This is easy to say, it's okay to reward 5,000 yuan. This amount of money is better than making money by outsiders."
Qin Zhenhua's ideas were indeed broad enough and solved the problem easily. However, soon, Qin Zhenhua thought of something again and said, "We can do this car logo by ourselves, but we need to find a professional institution for the car's cab.
Come design.”
The cab of the car? After hearing Qin Zhenhua's words, Wang Erzhu was a little surprised: "We don't plan to change the cab. Isn't our previous cab very good?"
Qin Zhenhua shook his head: "The times are developing and society is progressing. We cannot remain unchanged. If we use a cab for decades, we will fall behind and be eliminated. Have you seen it? In recent years, the comfort of cars has become more and more
OK, the cab is also developing and changing.”
When heavy trucks first entered China, there were only two types of trucks, Steyr and Mercedes-Benz. Domestic users had high praise for the comfort of these two vehicles, including sleeper berths, warm air and even air conditioners, and air conditioners.
Well, the steering wheel is easy and the brakes are very sensitive, and they are very satisfied.
However, the times are constantly developing and progressing, and the cabs at that time have fallen behind. Looking at the four major drivers of Jiefang, it will be more beautiful, atmospheric and more comfortable. Let’s look at Mercedes-Benz and the latest Atros trucks.
The cab is even more beautiful! Domestic truck companies cannot just lie on their past achievements and sleep well. If they don’t change, they will be eliminated.
"If this cab changes, we will have to eliminate a large number of molds, which is a huge cost." Wang Erzhu said.
Qin Zhenhua smiled and said, "I can't bear to let my child go to trap the wolf, so don't always guard those rags. Since we want to part ways with Mercedes-Benz heavy trucks, we have to design our own advanced heavy trucks, which is no worse than Mercedes-Benz's.
Can the automatic transmission be considered, can't we consider other things? The engine, rear axle, frame, all need to be improved. At the same time, the cab must also be high-end, atmospheric and up-grade, so that it is a new product that will be launched!"