Wei Siu-fai is an ordinary clerk in Central. He usually has no hobbies and only likes watching movies. Naturally, he cannot let go of the midnight show held in Hong Kong.
Last night I went to the Mongkok Grand Theater to watch the midnight show of "The World", and Wei Siu-fai is still sleepy.
He stood at the bus stop and yawned non-stop, looking like he hadn't woken up.
"Hey, Wang Yu's movies are becoming more and more boring now."
Wei Zhaohui told himself helplessly that this year he also watched midnight screenings of Wang Yu's previous movies, but the results each time disappointed Wei Zhaohui.
To say that Wang Yu's movies are not hard-working, that's really not the case. An old movie fan like Wei Zhaohui still has a certain appreciation, so he can also see that the quality of Wang Yu's movies is actually no different from his previous movies.
But, looking at it now, it just doesn’t look good!
"It seems that from now on, you can no longer go to the midnight screenings of Wang Yu's movies."
"By the way, a Shaw Brothers movie will be released in a few days. It's directed by Chang Cheh. It should be very good. You can go and see it."
"There is also "The Great Warlord" directed by Li Hanxiang. Li Hanxiang's two previous films "The Story of Deception" and "The Grand View of Deception" are also good, but who are the people using for this "The Great Warlord"? If you don't have money for the black and white video
, don’t sign director Li Hanxiang!”
"These two movies are released on the same day and have a midnight screening on the same day. Which one should I go see?"
"Forget it, it's still Zhang Che's. His movies are still of a very high standard, and this time he also brought in three of his most famous disciples, Chen Guantai, Ti Lung, and Jiang Dawei. It must be very good!"
Wei Zhaohui silently thought about his plans for the next few days.
His thoughts are actually the thoughts of most Xiangjiang movie fans. Li Hanxiang was once brilliant and good, but now the Xiangjiang film market is different from that of his time.
Now the Xiangjiang Film Market is dominated by Zhang Che!
But just when Wei Zhaohui was thinking about these things, the bus came, and Wei Zhaohui, who was about to get on the bus, suddenly stopped in his tracks.
The advertisement on the bus body was gone and replaced by a horizontal movie poster.
The poster showed a bald warlord in military uniform scolding Fang Qiu. At the same time, there was a charming woman and several officers beside him.
The movie "The Great Warlord", the latest masterpiece of director Li Hanxiang, reveals for you the unknown secrets of the warlord period!
The words were printed on the poster.
After seeing this poster, Wei Zhaohui showed a surprised look. Such a situation has never happened in Hong Kong before!
As a senior movie fan, although he had decided to watch Shaw Brothers' "Young Man" at midnight, he had also paid attention to the movie "The Great Warlord" and read some news about it in the newspaper.
Naturally, we also know that the bald warlord in the poster is Xu Guanwen, the leading actor in the movie, and the woman is Tian Ni, the leading female lead in the movie.
"The black and white image is a great trick. It allows the audience in Hong Kong to know about this movie in advance. Those viewers who are not as professional as me will definitely choose the movie that impresses them the most to watch."
Wei Zhaohui smiled and shook his head, feeling that the black and white image was somewhat interesting.
But then he laughed and said: "But the black and white image was wrong. How could professional movie fans like us be seduced by such flashy things? I still want to watch "Young People" first."
"Hey, wait, wait, I'm not on the bus, I'm not on the bus!"
After he finished talking to himself, Wei Zhaohui found that the minibus had already driven away. He was busy thinking about the movie "The Great Warlord" but forgot to get on the bus.
After chasing for a few steps but not catching up, Wei Zhaohui could only come back with a frown on his face, preparing to take a taxi to the company.
"I'm so angry. You have black and white images, but I just won't watch your movies!"
Wei Zhaohui got into the taxi and muttered about the black and white images.
Xiangjiang Radio Station is playing in the taxi.
However, what Xiangjiang Radio broadcast today is not the previous program, but a story. The content of the story is some absurd things about the great warlord Han Fuju during the Republic of China.
And these ridiculous things are not separate stories. The storyteller strings these stories together, and the jokes come out one after another.
As Wei Zhaohui listened to the story on the radio, his depression disappeared, and he kept laughing with the taxi man along the way.
"If you want to know more interesting stories about warlords, please pay attention to the upcoming movie "The Great Warlord". There are only stories you can't think of and there are no stories you can't see!"
When the story reached its highest point, the radio host suddenly stopped telling it and started advertising "The Great Warlord".
Wei Zhaohui couldn't handle this magical turn of events.
"Boss, we've arrived!" The taxi man didn't care about this. After arriving at the destination, he stopped the car.
Wei Zhaohui reluctantly gave the money and muttered again: "It's so disgusting that it's so appetizing. Huh, am I a weak-willed person? I won't go to the midnight show of "The Great Warlord"!"
After joining the company, Wei Zhaohui calmed down and decided not to think about movies and work hard.
But today, he couldn't devote himself to work. All he could think about was the story he just heard in the taxi, and then he subconsciously substituted the image of Han Fuju into Xu Guanwen's warlord appearance.
"Brother Wei, Brother Wei, look, this female star is so beautiful. Her movie will be released soon. Let's go and watch it together!"
Although Wei Zhaohui no longer wanted to think about the movie, he couldn't bear to be surrounded by people who were fishing for money. The other party quietly approached Wei Zhaohui with a copy of "Oriental Daily", pointing to Tian Ni's photo in the newspaper and talking excitedly.
Wei Zhaohui simply turned his head and saw the promotion of the movie "The Great Warlord" in the newspaper.
The propaganda in the newspaper was even more detailed, including interviews with Li Hanxiang, Xu Guanwen, and Tian Ni.
Li Hanxiang: The movie "Warlord" will be the most satisfying movie I have ever made.
Xu Guanwen: I am very grateful that Director Li Hanxiang gave me this opportunity to star in the movie "The Great Warlord". When I saw the script, I knew that I was the perfect choice for Pang Panghu (the name of the movie character).
Tian Ni: This is the most interesting movie I have ever shot. Just reading the script made me laugh so hard. I believe the audience will laugh very happily in the cinema!
After saying that he didn't want to read, Wei Zhaohui finally couldn't help but took the newspaper from his colleague's hand and read it carefully.
"Wei Zhaohui, you are lazy again!"
At this time, the supervisor happened to appear. Seeing Wei Zhaohui fishing during working hours, he directly reprimanded him.
Wei Zhaohui: "..."
Then Wei Zhaohui was called to the supervisor's office and reprimanded.
"It's all the fault of "The Great Warlord" for my misfortune. If it weren't for him, would I have spent more money to take a taxi to work, and would I have been reprimanded by my supervisor?"
After coming out of the supervisor's office, Wei Zhaohui once again criticized the movie "The Warlord".
"Hmph, I won't go and see what other tricks you have up your sleeve!"
Wei Zhaohui preached angrily.
The whole morning passed like this, and at noon, Wei Zhaohui was going to buy some food at the Yunhai convenience store next to the company.
The emergence of Yunhai Convenience Store has really solved a big problem for wage earners like Wei Zhaohui.
Migrant workers like Wei Zhaohui cannot go home at noon, so they can only deal with them near the company, but their time is very limited.
In the past, they would more often choose to go to nearby tea restaurants to solve their problems, but in terms of consumption, it was still a bit expensive for them. In addition, tea restaurants were also very noisy and crowded. Many times, they had trouble because they were in tea restaurants.
Eating caused a delay in going to work in the afternoon.
The emergence of Yunhai convenience stores has solved this problem. It not only has things bought in supermarkets, but also some fast food. Although it is not nutritious, it is full and can save one's time.
So now some working people in Central like to go to Yunhai convenience store to buy some food for their lunch.
As usual, Wei Zhaohui came to Yunhai Convenience Store, and then he saw a person-high poster standing at the door of Yunhai Convenience Store. The poster was the poster of the movie "Warlord"!
Damn it!
Why can’t we live without this movie?
Wei Zhaohui couldn't help but cursed in his heart.
But despite the criticism, you still have to buy what you should buy.
Reluctantly, I walked into the convenience store, bought some food, and walked out.
"Huh, I'm not that easy to defeat. The more you want me to look at it, the more I won't look at it!"
Holding the bread in his hand tightly, Wei Zhaohui returned to the company.
An afternoon of working time flies by in a blink of an eye.
Wei Zhaohui walked out of the company building, stretched, and went to take the bus to go home.
This time he managed to ignore the movie poster of "Warlords" on the bus body. When he got on the bus, he found that eight out of ten passengers in the bus were actually discussing the movie, and some were even talking about it.
Many people are saying that they must go see this movie.
"Everything I have seen today is the movie "The Great Warlord". It seems that Black and White Pictures is very confident in their company's movie. Otherwise, it would not be possible to spend so much money to promote this movie."
"Yeah, I haven't seen the midnight show yet. This movie is so well-publicized, why not wait until they hold a midnight show and let's go and see it!"
"Okay, okay, I'm really curious about what this movie is like!"
Listening to the passengers in the car discussing the movie "Warlords", Wei Zhaohui curled his lips and leaned against the car window, admiring the scenery outside the car, preparing to be out of sight and out of mind.
only.......
Advertisements on the minibuses passing by, giant posters at the entrance of some theaters, and the sounds of people discussing in the cars.
Wei Zhaohui feels that he has been surrounded by the movie "Warlords".
After hurriedly returning to his rented apartment, Wei Zhaohui finally breathed a sigh of relief. As a single man, he naturally had no hot food or soup when he got home, so he had to deal with it himself.
Turning on the TV, Li's TV was played.
It was still some time before the prime time TV series started airing, so Wei Zhaohui didn't care and started cooking for himself.
After cooking dinner, Li TV's TV series also started. At this time, TVB also had its own TV series, but now in the TV industry, TVB has not completely defeated Li TV, so Li TV also has a lot of viewers.
The content of the TV series made Wei Zhaohui temporarily forget about the movie "The Great Warlord", and he felt that his home was indeed a warm haven!
But after the TV series ended, Wei Zhaohui also went to clear the dining table.
Then Wei Zhaohui heard the host's voice coming from the TV in the distance: "Director Li, you said that the movie "The Great Warlord" is your most satisfying movie since you started acting. Can you give us a good introduction?
Would you like to watch this movie?”
Bang!
Wei Zhaohui dropped the bowl and chopsticks in his hand, and Wei Zhaohui hurriedly bent down to pick them up, only to listen to the sound from the TV with his ears raised high.
oops!
By accident, Wei Zhaohui's finger was cut.
"The Great Warlord!"
Wei Zhaohui roared angrily, walked to the TV angrily, and turned off the TV directly.
"Don't be angry, don't be angry, the world is so beautiful, but I am so irritable, this is not good, this is not good!"
After comforting himself for a few words, Wei Zhaohui's mood recovered.
"Hmph, I just won't watch "Warlords", let's see what you can do to me!"
.......
Shaw Brothers and Golden Harvest, these two companies, the atmosphere today seems a bit strange.
The young employees were even more cautious, not daring to breathe for fear of getting into trouble and being reprimanded.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Zou Wenhuai was sitting in his office, breathing heavily and looking livid.
He Guanchang has not seen such an expression for a long time.
"What is going on in Chu Huan's head?"
At this time, Zou Wenhuai was roaring in his office.
It seems that the movie "Warlord" is still a week away from release, and Chu Huan's sudden promotion strategy will have no impact on "Zong He Tian Xia".
But this is not actually the case. Now, because of the black-and-white propaganda strategy, the whole of Hong Kong is discussing the movie "The Great Warlord", and no one is discussing "The World" at all.
Some movie fans who just wanted to watch a casual movie also decided to save the movie tickets for "The World" and go see what the much-hyped "Warlords" is like.
Zou Wenhuai made numerous phone calls to theaters today, asking about the number of moviegoers at each show.
And the result is a sharp decrease!
Such a result made Zou Wenhuai understand that the movie "Zong Heng Tian Xia" was finished and that it was almost a foregone conclusion. What worries Zou Wenhuai now is that if this situation continues, Jiahe will even
Lost money.
At this time, no one else dared to speak, only He Guanchang was left.
"Leimeng, don't be too angry. After all, no one would have thought that Chu Huan would do such an operation before. But everything has two sides. For us, this matter is not just a bad thing!
"
Zou Wenhuai glanced at He Guanchang and asked, "What do you think, Achang?"
He Guanchang said: "According to our survey, the movie "Warlords" is being discussed very hotly, and this is all thanks to Chu Huan's promotion of the movie.
In this way, he actually opened a way for us. Regardless of the box office performance of the movie "Warlord" after its release, it is certain that such publicity can really make the company's movies get more people's attention.
We can definitely learn from his approach before our company's movies are released in the future!"
When Liang Feng heard this, he immediately raised objections, "I think this is not good. If the movie "Warlords" is promoted like this, the cost of each movie will increase by about three to four hundred thousand.
This is equivalent to the amount of money needed to shoot a low-cost movie. If the movie is a hit at the box office, it will be fine, but what if it fails on the street?
Who will bear the consequences?"
Liang Feng's opinions actually represent the attitude of many filmmakers of this era towards publicity.
It is true that doing this can let more Hong Kong audiences know about the movie, but what if the quality of the movie is not good and it is sold out?
As senior executives of a film company, they have to consider the cost of the film.
"Nothing is finalized yet. Although Chu Huan is having a lot of fun now, he has also successfully aroused the audience's expectations for the movie "Warlords". If the expectations do not reach their goals after the release, it will cause trouble."
Not only will it be a box-office response, it may even irritate the audience at the venue."
Liang Feng expressed all the worries in his heart in one breath.
When He Guanchang heard what Liang Feng said, he did not refute, but looked at Zou Wenhuai.
After all, it was Zou Wenhuai who had the final say on Jiahe.
But just when Zou Wenhuai was thinking about the future, the door to his office was suddenly pushed open, and it was Wang Yu, the star of the movie "The World", who walked in!
At this time, Wang Yu had an angry look on his face. He didn't care that Jiahe's senior officials were here and directly lectured loudly.
"Lemon, this black and white image is so abominable. It's actually a conspiracy. We must fight back immediately. Contact newspapers, magazines, TV stations, and yes, the bus company, and let them advertise for us. I don't believe it.
No one has watched such a good movie as "The World".
Are all the moviegoers in Xiangjiang extinct?"
Faced with Wang Yu who suddenly barged in and was rude, Zou Wenhuai also frowned. He was obviously very dissatisfied with Wang Yu's behavior, but thinking that the company would need Wang Yu in the future, Zou Wenhuai forced it down.
to relieve the anger in his heart.
"Ayu, it's not that we don't want to do it now, it's that we simply have no way to do it. Chu Huan must have signed contracts with those places. Even if we go to them at this time, they won't accept us.
Live.
And now that "Zong Heng Tian Xia" has been released, if we continue to do this, it will not help the situation and we will just waste the money!"
Wang Yu dared to disappear with Shao Yifu, so how could he be afraid of Zou Wenhuai?
"Lemon, what you said is wrong. How could it be useless? Many viewers now don't know how good my movie "The World" is. They have been deceived by the publicity of the current movie "Warlords".
If we do nothing, wouldn’t we have already admitted defeat before we even fought?”
At this point, Wang Yu angrily said without hesitation: "Lemon, are you afraid?"
Zou Wenhuai's brows twitched rapidly, obviously very angry at Wang Yu's words.
Seeing this, He Guanchang quickly started to make peace.
"Ayu, how can you say that? Haven't you seen that everyone is gathering together to discuss this matter now? Even if it is to promote "Zong Heng Tian Xia", it is not something that can be solved in a day or two.
Don’t be anxious, just go back and wait for news. When we make a decision, we promise to notify you as soon as possible!”
With He Guanchang's persuasion, Wang Yu finally became less irritable.
But he still said to Zou Wenhuai: "Lemon, when I followed you to Shaw Brothers, this is not what we said. If you are so careless about my movies in the future, don't blame me for being unkind."
Now, there are a lot of people out there looking for me to make movies."
After saying those harsh words, Wang Yu slammed the door and left Zou Wenhuai's office!
Snapped!
Zou Wen angrily threw the tea cup on his table to the ground.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! He Guanchang and others felt helpless when they saw this.
.......
There was a turmoil on Jiahe's side, and it wasn't much better on Shaw's side.
"Uncle Six, if this continues, it will be very bad for our situation!"
Chen Tongmin, director of the Shaw Brothers Publicity Department, gave a worried sermon.
By the way, Chen Tongmin may be very unfamiliar to everyone, but Chen Tongmin's son should be familiar to everyone. The well-known Hong Kong director Chen Kexin is his son.
"Today, the publicity for the movie "The Great Warlord" suddenly became overwhelming. According to the company's survey, many people outside are now discussing this movie, and the voice of discussing the movie "Young Man" by Chang Cheh has become very small."
Although there is no Internet in this era, it is impossible to accurately grasp the degree of discussion of a movie by the audience, but there are other ways for everyone to understand.
Find some places where there are a lot of people gathered and make inquiries, and then read the discussions of people around you, and you will be able to get a glimpse of it!
Shao Yifu was also sitting there with a grim look on his face. In fact, he had already heard some rumors about the black and white video promoting the movie "The Great Warlord".
But Shao Yifu didn't take it to heart at the time, thinking that Chu Huan's publicity was at best the current basic publicity strategy, and there shouldn't be any out-of-the-circle behavior.
This is not because Shao Yifu thinks Chu Huan is simple, but the current environment is like this.
Chu Huan's publicity efforts can be said to be the largest since the opening of Xiangjiang as a port.
The first time of anything in history is not what people of that era could think of at the first time.
The same is true for Shao Yifu.
But Shao Yifu was more calm than Zou Wenhuai and asked aloud: "How is the situation at Jiahe Hospital Line?"
Since he is his most important competitor, Shao Yifu naturally pays a lot of attention to Jiahe.
Chen Tongmin said: "The movie "The World" is over. According to the news from our people, the number of viewers of this movie has dropped sharply."
Although yesterday Yifu Shao was still thinking about causing Wang Yu misfortune, now that he heard about the situation of this movie, Yifu Shao was not happy at all.
There is one thing that Shao Yifu must admit even if he doesn't want to admit it.
That is, the fate of the movie "The World" will most likely be the fate of the movie "Young People" in the future.
In fact, the fate of the movie "Young People" may not be as good as that of "The World". After all, the movie "Young People" was released at the same time as the movie "The Great Warlord".
Given a choice between the two, which movie would those viewers choose?
This problem, in today's situation, seems to be no longer a problem.
"Uncle Liu, I think we don't have to worry too much. After all, the quality of movies is still important. Now the movie "Warlords" seems to be very popular, but if the movie is not able to meet the audience's psychology after it is released,
It is expected that the feedback received will be more serious."
The director of Shaw Brothers Production Department, Yuan Qiufeng, has the same idea as Liang Feng.
Chen Tongmin said: "But even so, if they are allowed to continue promoting it like this, the early box office of the movie "Warlord" will definitely explode."
Yuan Qiufeng stopped talking, because Chen Tongmin was talking about something that was very likely to happen.
Then Chen Tongmin said to Shao Yifu: "Uncle Six, fortunately, we still have time. As long as we can increase the publicity of the movie "Young People", we can still compete with the publicity of "The Great Warlord".
It’s a fight.”
Yuan Qiufeng looked at Chen Tongmin speechlessly, don't you understand Shao Yifu's character?
Increasing publicity means asking Shaw Brothers to increase its budget and spend money... something Uncle Six has never liked.
After Chen Tongmin finished speaking, he was silent for a while, because he also thought about Shao Yifu's character, and his idea would obviously not be approved by Shao Yifu.
"Well, it seems that this is the only way things can go now!"
As a result, Shao Yifu's answer made the two of them suspect that they had heard wrongly.
Shao Yifu continued: "Amin, please contact TVB now and ask them to set up a program on the weekend to promote the movie "Young People".
At the same time, please tell the "Southland Magazine" and let them dedicate these few issues to the "Young People" column.
As for other publicity channels..."
When talking about this, Yifu Shao was a little silent. He is the major shareholder of TVB, and "Southland Magazine" is a film magazine owned by Shaw Brothers. For Yifu Shao, the investment in these places is not too big.
But if you want to achieve the same publicity as black and white images through other channels, it will cost a lot of money, and Shao Yifu doesn't want to take it.
But then Shao Yifu thought of the bet between himself and Chu Huan.
After letting out a long sigh, Shao Yifu said: "Let's also contact other publicity channels!"
Yuan Qiufeng and Chen Tongmin were both a little stunned. No one expected that Shao Yifu, who had always been stingy, would be so generous today.
But Chen Tongmin did not ask, but said excitedly: "Uncle Liu, don't worry, I will definitely help the company fight this publicity war!"
After saying that, Chen Tongmin thought about going to work, but was stopped by Shao Yifu.