Facts have proved that don’t be too happy about anything until the dust has settled, otherwise it will be easy to get slapped in the face!
In fact, Feng Guojing should be experienced in this aspect, but how can I put it, capable people are very conceited!
The same is true for Feng Guojing.
He thought he had thought of all the solutions that Chu Huan could think of, but when he returned home and saw the "Transformers" cartoon on TV, the smile on Feng Guojing's face disappeared.
The Feng family is a big family!
Feng Baoliao is the first generation of the Feng family, while Feng Hanzhu and Feng Muying are the second generation of the Feng family, but they are not the only two brothers and sisters in the second generation of the Feng family.
There are eight people in the second generation of the Feng family!
Then these people work hard to survive...
So when it came to Feng Guojing's third generation, there were 35 people in the entire Feng family!
Today is the day for the Feng family to have a dinner together, so almost all the immediate family members of the Feng family are here in the Feng family's villa.
Of course there are children too!
What is there to be curious about when children watch cartoons?
The children didn't know the problems between the Feng family and Chu Huan, but they liked watching this animation, which they had never seen before.
"What are you looking at?" Feng Guojing tried hard to sound calm.
The child happily said: ""Transformers", the new cartoon aired by the wireless channel today, is very good. Uncle, please buy me a Transformers toy tomorrow. When the animation just started, the TV said
You can buy robots from cartoons in the toy store!”
Another child pretended to be an adult and said: "What do you know? Our family sells toys. It doesn't cost money. Just ask my second uncle to bring them to us tomorrow!"
The children clapped happily: "Then I want them all!"
Feng Guojing's face began to turn pale, and cold sweat started to flow down at some point, but he still asked in a low voice: "Is this toy really that good?"
Children have never seen real toys, so how do they know whether they are good or not? Anyway, now that they see them in cartoons, they want them.
"Okay, we like it very much and can let them fight together!"
Feng Guojing didn't say anything else, but went to the phone in the living room and dialed the number of his father's office. He knew that his father was not off work yet!
"Haha, Guojing, your uncle and I are going back soon, don't worry!" Feng Hanzhu heard his son's voice on the phone and thought he was urging them to go back.
"Daddy, turn on the TV, wireless station!"
Feng Guojing gave a brief sermon.
Feng Hanzhu didn't understand what his son meant, but he finally turned on the TV in his office and saw the TV cartoon "Transformers" playing on it...
A few minutes later, Feng Hanzhu's voice was a little low, and he said: "Wait until I get home!"
Feng Hanzhu nodded.
More than half an hour later, Feng Hanzhu, Feng Muying and others returned to the villa, with smiles on their faces and servants holding the gifts they brought back.
The fourth generation children of the Feng family gathered around happily.
"Daddy!"
Feng Guojing came to Feng Hanzhu's side, with complex expressions on his face, including panic, worry, and anger!
Feng Hanzhu patted Feng Guojing on the shoulder and said with a smile on his face: "Eat first!"
Feng Guojing didn't say anything. Although the Feng family was a big family, they were also a rare big family with a harmonious family among the wealthy families in Xiangjiang.
In addition, during this period, the Feng family was still a traditional family business in Xiangjiang, and most of the second and third generation family disciples held positions in the Li & Fung Group.
In fact, just after Feng Guojing saw the "Transformers" cartoon on TV, other family members who went home early also noticed it at this time, but some people thought of the criticality of the problem, and some
No one thought of it.
So the family atmosphere is a little weird at this time.
A large family sat together and had dinner. The atmosphere was less joyful than before, and more solemn and doubtful!
After dinner, Feng Hanzhu, Feng Muying, Feng Guojing, and Feng Guolun came to Feng Hanzhu's study.
"What's going on in Chu Huan's mind? How did he come up with the idea of producing an episode of a cartoon to promote his toys?"
Feng Muying took the lead in preaching incomprehensibly.
Feng Guojing said with a gloomy face: "It's not an episode. When the TVB just ended this episode of animation, it was already announced that the next episode will be broadcast at the same time next Saturday. In other words, this is a series of TV series.
Animation!”
June 15th, Saturday!
The "Transformers" animation airs one episode every week, every Saturday night at 6:30!
This is the trailer given on TV after the "Transformers" animation was broadcast!
Feng Guolun couldn't help but said: "I just noticed the content at the end of the film. It shows that the company that produced this cartoon is a Hollywood animation production company. According to the production cost of one episode of Hollywood TV animation, it is about four
It’s like 50,000 U.S. dollars. Even if this cartoon only has 20 episodes, it’s still 1 million U.S. dollars, nearly 6 million Hong Kong dollars!”
"Are you crazy?" Feng Muying couldn't help but said: "Is Chu Huan really crazy? Did the strong wind blow the money for the six million production cost?"
Within the scope of Feng Muying's understanding, she would never agree that in order to promote toys, she would actually make a cartoon worth nearly 6 million Hong Kong dollars.
Feng Guojing said in a deep voice: "Before you came back, I had already called the wireless station. They said that the entire "Transformers" has a total of 24 episodes, and it is only the first episode."
You don't need to know anyone at the wireless station for this kind of thing. As long as you call the wireless station as the child's parent, you can get a rough idea of the situation.
All four of them looked ugly. At the dinner table just now, Feng Hanzhu asked several children from the fourth generation of the Feng family if they liked the cartoon, and they said they liked it very much.
This chapter is not over yet, please click on the next page to continue reading! And he once again asked Feng Hanzhu to bring them the robot model from the cartoon in his toy store tomorrow!
This is the most direct feedback!
"what to do?"
This was the only reaction in the hearts of the four of them at this time.
They originally thought they had everything under control, but now problems suddenly arise, and they discover that what they thought they had under control is actually the same situation as the previous raw material supplier.
They...have no control over anything.
"Guojing, contact Disney Animation immediately and tell them that we want to introduce a batch of Disney animations to be broadcast on TV!"
After a pause, Feng Hanzhu continued: "At the same time, I contacted Li's TV and told me that we are going to put some Disney animations on Li's TV, every Saturday at 6:30 p.m.!"
Before, they thought that their propaganda methods were ahead of Chu Huan, but now they realized that they had been catching up with Chu Huan!
Feng Guojing also knew that this was the best way to deal with it now, and immediately said: "I will call Disney Animation now!"
Feng Hanzhu nodded gloomily.
"Also, don't go to the company tomorrow. Since Chu Huan's Youth Toys R Us officially opens tomorrow, we will go separately to see how mysterious his Toys R Us is!"
Chu Huan's Youth Toys "R" Us has been particularly mysterious since the renovation. Before this, Feng thought that Chu Huan was just playing with the mystery of sales methods, but then she saw the TV show "Transformers"
Animation, Feng is suddenly not so confident.
The other three nodded with serious expressions.
They originally thought they were sure of victory, but the situation at this time left them speechless!
The next day!
Feng Guojing once again took a bus to the Youth Toys R Us in Causeway Bay.
The fence that used to surround this place has disappeared, and a long queue has formed on the street. Some young people came by themselves, and some children were brought here by their parents.
Feng Guojing drove the car to the entrance of R Us, and then Feng Guojing was shocked by the scene in front of him.
It turned out that at the entrance of Toys R Us, there were two huge metallic Autobots nearly three meters high.
One is the leader of the Autobots in "Transformers", Optimus Prime.
One is the leader of the Decepticons in "Transformers", Megatron.
"How... was this made?"
Feng Guojing didn't know how to describe his inner shock at this time. How on earth did these two metallic Autobots come to be made?
Naturally, he didn't know the relationship between Chu Huan and George Lucas's Industrial Light and Magic. If he had known, he would have guessed that these two Autobot models were naturally made by George Lucas's Industrial Light and Magic.
.
In the car, Feng Guojing saw that all the people who were waiting in line to enter R Us would stop at the door to take photos with the two models.
There was the same shock on his face.
Feng Guojing got off the car and walked slowly towards Toys R Us to go in, but was stopped by the waiter maintaining order at the door!
"Sorry sir, if you want to go shopping, please wait in line at the back, or go to other shopping malls in Xiangjiang to check out our Youth Toys R Us chain store. Maybe there won't be too many customers there!"
Feng Guojing looked gloomy, and just as he was about to leave, the store manager in the toy store walked out.
"It turns out to be Mr. Feng. Since Mr. Feng is here in person, naturally there is no need to queue!"
While talking, the other party brought Feng Guojing into Toys R Us.
As soon as he walked into the store, Feng Guojing saw in the center of the store a person as tall as Sun Wukong who had transformed into a Super Saiyan!
The entire model is so lifelike that people can fall in love with it at a glance.
"Where does Mr. Feng want to visit?" Although the store manager knew that Feng Guojing was their competitor, he still smiled and served him wholeheartedly.
"Is your place different from other toy cities?"
The store manager smiled and said: "Actually, there is not much difference, but we have divided the various areas of Toys "R" Us in more detail. For example, the area we are in now is the Dragon Ball area, and all the "Dragon Ball" items are displayed here.
Surroundings, there are model toys of Little Goku, Bulma, Kame Sennin and others, and by the way, there are also seven Dragon Balls!"
Then the store manager took Feng Guojing to the "Transformers" Autobot area. The shelves here were also filled with various types, styles, and sizes of Autobot models. Looking at this, a child was curious.
Feng Guojing's face became increasingly gloomy as he fiddled with the deformable robot toy in his hand.
Then he looked at the special sections for the "Tomb Raider" and "Resident Evil" series. What is certain is that Chu Huan has thoroughly designed these peripherals. Even the zombies have different types of toys.
"Upstairs is our martial arts area. Mr. Feng, do you want to go up and have a look?"
Feng Guojing nodded.
The two of them walked up the stairs and arrived at the second floor!
After arriving on the second floor, Feng Guojing's expression changed again. He finally understood why Chu Huan put the not-so-popular martial arts comics peripherals on the second floor. As soon as he came up, this place gave people the feeling of being in a...
The feeling of the bamboo forest, coupled with the pure music full of Jianghu temperament, will really make people feel excited.
At the same time, unlike the clearly defined surroundings of several comics downstairs, the surroundings of the comics here form a complete area.
There is a martial arts secrets area, a martial arts weapons area, a martial arts conference area, etc...
Feng Guojing took the lead in arriving at the martial arts secrets area, where books of ancient martial arts secrets were displayed.
Feng Guojing's eyes fell on the secret book "Sunflower Collection". Out of curiosity, Feng Guojing picked it up and looked through it.
Page 1: If you want to practice magical skills, you must first commit suicide!
Well, at that time, the content written by Jin Yong was highly restored, but you can't compile a "Sunflower Collection" later, right?
Turned to the second page: You don’t have to commit suicide to succeed!
Feng Guojing: "..."
He reluctantly turned to the third page: In fact, self-imposed palace may not be successful!
"Just this, will anyone buy it?" Feng Guojing couldn't help but ask.
"actually......"
Just when the store manager wanted to answer Feng Guojing, a young man suddenly came over and rummaged through the container of martial arts secrets next to Feng Guojing.
"I remember you are here obviously?"
After speaking, he saw the "Sunflower Collection" in Feng Guojing's hand. The young man immediately showed a polite smile and asked: "Sir, do you want to buy this "Sunflower Collection"?"
You would only buy it if your brain is broken... Feng Guojing shook his head, "I won't buy it!"
"Ah, then give it to me and I'll buy it!"
Feng Guojing turned his head and asked puzzledly: "Do you know the content inside?"
The young man had already taken the "Sunflower Collection" in his hand, and said with a smile: "Of course I know, it's quite fun, it's not expensive anyway, it only costs a few cents, buy it and play!"
After saying that, he turned around and left.
The store manager smiled and said, "Mr. Feng, don't you need me to say anything?"
Feng Guojing didn't know what to say and continued to visit.
However, the store manager did not stay with Feng Guojing all the time, because another important customer came here.
Jin Yong!
Jin Yong's expression at this time can't be said to be good, but it can't be said to be bad either, it's just a bit complicated.
And his complicated emotions actually come from the peripheral toys here.
The peripheral products of "Fantasy Comics" are actually different. All the copyrights of the four comics "Dragon Ball", "Transformers", "Tomb Raider" and "Resident Evil" are in the hands of "Fantasy Comics".
But the same cannot be said for the other comics. Take Jin Yong's novels as an example. What Chu Huan bought from Jin Yong was only the comic copyright of his novels, not others.
But as Chu Huan prepared to expand into the toy market, he naturally also included the comic peripherals changed by Jin Yong's martial arts novels.
So "Fantasy Comics" approached Jin Yong again and proposed to buy the surrounding copyrights of Jin Yong's novels.
Jin Yong didn't think much about it at the time. After all, he didn't understand toy peripherals, and at that time Chu Huan had been building momentum for the peripherals of "Transformers" and "Dragon Ball", so Jin Yong didn't know anything about the peripherals of the novel.
Charge too high a price.
But now...Jin Yong felt a little regretful when he saw this situation.
In fact, in Chu Huan's view, Jin Yong and George Lucas are the same kind of people. Although they are more famous as novelists and film directors, in fact, their true identities are businessmen!
It was precisely because of this status that Jin Yong regretted it when he saw the situation here!
But what Jin Yong has no choice about is that it is precisely because of the adaptation of the comics that the sales of Jin Yong's own novels have increased a lot. Now that the peripherals are selling so well, they will definitely increase the sales of the novels, and more importantly
Yes, the influence of the novel has definitely increased.
There is loss and there is gain!
So Jin Yong's expression was a little complicated at this time.
Feng Guojing didn't know when he left Youth Toys "R" Us. After leaving here, he went to a mall in Causeway Bay, where there was also a Youth Toys "R" Us chain store.
Feng Guojing's hope is that since it is so close to the flagship store of Toys "R" Us, there won't be that much traffic.
But when he saw the same long queue here, his heart sank completely!
The frustrated Feng Guojing finally came to their Li & Fung Toy Store. Although there were a lot of people there, there was no way to compare with Youth Toys R Us.
A monotonous giant promotional poster and unchanging toy decorations have actually made their Li & Fung Toy Store lagging far behind Youth Toys "R" Us.
Lost!
Lost to Chu Huan again!
There was no need to wait for the sales data in the evening. Feng Guojing already understood at this time that they had lost to Chu Huan once again.
Even if the sales of Li & Fung Toy Store today may be higher than before, the sales of Chu Huan’s Youth Toys R Us will definitely be higher.
What also makes Feng Guojing panic is that many customers who come to Li & Fung Toy Store come here for the "Fantasy Comics" peripherals. When they heard that they did not sell "Fantasy Comics" peripherals, they immediately
He turned around and left unhappily.
This situation made Feng Guojing very worried.
So he finally randomly found a toy store that didn't belong to Li & Fung or Chu Huan.
It has the operating rights authorized by "Fantasy Comics" to sell peripherals, and it also has the operating rights authorized by Li & Fung to sell Disney animation peripherals.
He wanted to see what the situation was like here.
result......
There are obviously more customers buying "Fantasy Comics" peripherals than those buying Disney animation peripherals!
"I used to think that these retailers would be our allies, but now, they may become helpers in burying our Li & Fung toys!"
In the afternoon of this day, Feng Hanzhu, Feng Muying, Feng Guojing, and Feng Guolun gathered in Feng Hanzhu's office again.
What Feng Muying said just now in frustration was exactly what Feng Muying said.
Prior to this, in order to gain more support from the Toy General Chamber of Commerce, they gave the rights to sell Disney animation peripherals to other retailers in Hong Kong. They originally wanted to use this to impact the sales of "Fantasy Comics" peripherals.
The results of it!
These toy retailers have the right to sell both "Fantasy Comics" peripherals and Disney animation peripherals. Now the sales of "Fantasy Comics" peripherals obviously exceed the sales of Disney animation peripherals.
Li & Fung Toys only has Disney animation peripherals, but other retailers have both. Therefore, consumers naturally go to these retailers to buy things more, while naturally fewer people buy things at Li & Fung Toys City.
.
At this time, Li & Fung Toys discovered one thing, that is, "Fantasy Comics" did not give all the peripheral sales rights to these retailers, but only gave some of them.
Only one part of each series is given, and just now a few people from Feng Group have discovered at Youth Toys "R" Us that they have divided each comic's surroundings into specific different series.
Take the comic "Transformers" as an example. There are Autobot series, Decepticon series, Transformation series, Non-Transformation series and more than a dozen different series.
If you want to collect all the toys in a certain series, you must buy toys that are not licensed to other retailers at Teen Toys R Us.
And this ensures that Youth Toys "R" Us will not lose any customers because these toy retailers are also selling "Fantasy Comics" peripherals!
More importantly, the ownership of this toy originally belonged to Chu Huan!
Li & Fung has only obtained the franchise rights for Disney animation peripherals in Hong Kong. The profit they get from selling a toy is not the same as the profit Chu Huan gets from selling a toy.
It is precisely because of these reasons that Feng Muying is so depressed at this time.
Feng Hanzhu didn't know what to say at this time.
All the bad premonitions from last night came true at this time.
Chu Huan once again used marketing methods beyond their imagination to defeat Li & Fung!
"Is there really no possibility of defeating this Chu Huan?"
At this time, Feng Hanzhu was thinking with some pain.
But even though I think so, I definitely can’t say that.
Otherwise, their morale will be completely destroyed.
"It's just the beginning now. Once we get Disney's animation, we will be able to turn things around. In addition, our toy city should also be renovated!"
Can Disney Animation really win the game?
The other three people were thinking like this. Although Disney Animation also released new toys, the cartoons represented by the toys themselves did not release new ones.
Xiangjiang audiences have already seen these cartoons. Now that they are broadcast on Li TV, how many new ideas will there be?
A dark cloud hangs over the heads of the four Feng family members.
However, the other three people had no objections to what Feng Hanzhu said about renovating their toy city. After all, after seeing Chu Huan's Toys "R" Us, looking at their toy city... really
It’s very low-grade!
In the end, they did not come up with a specific way to deal with this situation.
Chu Huan, on the other hand, was at the Youth Toy Factory at this time, accepting everyone's admiration.
They thought that the TV animation of the same name of "Transformers" would definitely cause some sensation, but they didn't expect that the sensation would be so big?
Although the specific sales data will not be known until tonight.
But according to every on-site feedback from Toys R Us, they all know one thing, that is, the peripherals of "Fantasy Comics" are selling like crazy!
Not just Hong Kong.
At this time, almost everyone in the senior management of Youth Toys was guarding a phone, communicating with the managers of Toys "R" Us in other regions about the sales situation at any time.
Just like the situation in Xiangjiang, "Fantasy Comics" peripherals are also selling like crazy in other regions!
Even today, the person in charge made a request to ship to them as soon as possible.
The inventory is somewhat insufficient!
After getting this answer, Chu Huan immediately told Zhong Zhichen: "Immediately contact the production workshop and ask them to work overtime to catch up on the work. And tell the workers that the company's overtime pay will never treat them badly. At the same time, contact Tianhua Toys and let them produce at full capacity."
!”
Just as Chu Huan finished speaking, the office phone rang.
Xu Yi answered the phone and after confirming the identity of the other party, he said to Chu Huan: "It's Mr. Qin Shihong from Tianhua Toys!"
Chu Huan answered the phone, and Qin Shihong's laughter came from the other side: "Ah Huan, I already know the situation at R Us. Congratulations, you have found a company that can lay golden eggs this time!"
In the past, it was just a guess that peripheral toys would become a hit, but now there is no need to guess. Just based on today's sales, we can conclude that this must be a hit business!
Qin Shihong has been in the business world for so many years, and he knows that finding a popular product is already a matter of great luck.
But where is Chu Huan now?
Hot items seem to be worthless to him!
"I have already asked Tian Heng to go to the factory to supervise the work in person. During this period, Tianhua Toys will fully produce the peripherals of "Fantasy Comics"!"
Qin Shihong said this on the phone.
Chu Huan said in a good mood: "I was just about to tell Grandpa Qin about this matter, but now that Grandpa Qin has told you in person, I have nothing to worry about!"
Qin Shihong smiled and said: "I won't delay your affairs there. Come and sit at home when you have time!"
"OK!"
Just after hanging up the phone from Qin Shihong, the phone rang again. Chu Huan didn't use Xu Yi this time and answered the call himself.
It was the wireless station, Li Xiaohe.
Like Qin Shihong, the other party first congratulated Chu Huan and then brought up something.
"Ah Huan, you don't know. Our TV station's phone number was almost blown up by those kids today. They all said that one episode of "Transformers" every week is not enough. Our TV station thinks so too, so Ah Huan
Can Huan Ni provide two episodes per week?
And we Wireless are willing to pay for it!”
Last night's "Transformers" ratings also exploded!