Jiahu Building, the conference room of Jiaku Consulting Company!
Chu Huanduan sat in the first seat, and next to him was his full-time secretary Xu Yi. Then he was divided into left and right sides. Sitting on the left were Luo Jichang, the general manager of Jiahu Textile, Xu Yuanguang, the deputy general manager, and Chu Duanqing, the financial manager.
Situ Ziqiang, director of Jiahu Second Factory.
Sitting on the right are Ma Jizu, the investigation manager of Jiaku Consulting Company, Liang Risi, the public relations manager, Cui Weihua, the financial manager, and Qiao John, the operations manager.
Everyone sat together and looked at Chu Huan, waiting for Chu Huan to give orders.
"What is the company's financial situation? Is it sufficient to cope with this incident?" Chu Huan first asked Cui Weihua.
As the saying goes, before troops are deployed, food and grass must go first. What Chu Huan has to deal with this time is the entire textile industry in Xiangjiang. Naturally, he must know his financial situation clearly!
Cui Weihua said with a complacent expression: "The financial situation is very good. In order to cope with the chairman's next plan, the company has prepared 300 million in cash for this operation. After consultation with the investigation team, this money should be transferred
There’s more than enough going on!”
At this time, in the whole of Hong Kong, apart from a few big banks, Cui Weihua dared to say proudly that there were not many companies that could spend 300 million Hong Kong dollars at a time during this period.
It can even be said, no!
Chu Huan nodded with satisfaction. Although it did not necessarily cost much this time, the 300 million Hong Kong dollars was the last straw that broke the back of those textile factories. Then he looked at the investigation team and asked: "Those
Have you investigated the situation in the textile factory?"
Ma Jizu nodded and said: "It has been clearly investigated that there are 13 textile factories participating in the price reduction with Jiahu Textile this time, the largest of which are Chen Tinghua's Nanfeng Textile, Liu Yinsheng's Tianma Textile, etc., and the other 13 textile factories
, there are five listed companies, and the rest are unlisted companies. In addition, the specific number of loans taken by these textile factories from HSBC is unknown, but based on their order status during this period, each company should be operating with debt."
Having said this, Ma Jizu pointed to the documents in front of everyone and said: "The specific number of orders from these factories has been marked in the documents. Through the cooperation between our investigation team and the operation team, we have inferred that the other party has been in the past two months.
The amount of losses!"
After hearing what Ma Jizu said, everyone looked at the information in front of them.
Luo Jichang saw the order quantity on the document and couldn't help but said: "Are these people crazy? Such a large order quantity is simply not something their factory can afford."
"Without HSBC's loan, they would naturally not be able to afford it!" John Qiao said calmly.
Luo Jichang said: "But even if they have a loan from HSBC, they still have to repay the money. Have they not thought about the consequences if they repay the loan?"
"Of course they have thought about it!" John Qiao continued to talk to Luo Jichang: "But that was what they thought of after they signed the order. They were already jealous of the price reduction war between Jiahu Textile and them. At that time, they were not
They will notice these things, but they will definitely think about it after Jiahu Textile launches it!"
Luo Jichang shook his head helplessly. At this time, he was extremely sober. Jiahu Textile was stopped by Chu Huan at the critical moment. Otherwise, even Jiahu Textile would have lost everything in the face of such a huge order quantity.
Xu Guangyuan said calmly: "At that time, even if there was no red eye, they must win the price war, because they started the price war. If we, Jiahu Textile, follow them, they will have to lower their prices, because
The loan they obtained from HSBC was used for this purpose. If they cannot capture our market, they will also face the blow of being unable to repay the loan!"
Everyone nodded at Xu Yuanguang's analysis. This was not the first time that they had sat together to study this matter, so they naturally understood the cause and effect of this matter.
John Qiao said: "The only thing those textile factories thought wrong was that they didn't expect that we could maintain the current situation for such a long time without the need for the European and American markets!"
According to the analysis of Chu Huan and others, after Jiahu Textile Factory lost its denim orders from the European and American markets, it would immediately fall into a state of losing money, or even be abandoned by Chu Huan.
But what they don't know is...
"What they don't know is that our previous orders from the European and American markets were just dispensable business for the company. Our biggest orders now are actually orders from many low-end brands from Qingjin Clothing!"
Luo Jichang's proud sermon.
Last year, Luo Jichang had a deep conversation with Chu Huan. The main issue at that time was the development direction of Qingjin Clothing. In Chu Huan's view at the time, the positioning of Qingjin Clothing was obviously wrong. After chatting with Chu Huan, Luo Jichang
The reform of Qingjin's clothing was immediately carried out.
First, the price of the fashion brand under Qingjin Clothing was slightly lowered, similar to the mid-range market price. Later, it established its own luxury brand level, as well as several low-end market brands.
In fact, at this time, Qingjin Clothing has completely broken away from the restrictions of denim clothing, and has begun to tend to full clothing series. Level is still exploring the market, but Qingjin Clothing's low-end market has begun to seize the market relying on its low prices, and
What we are seizing is not only the Hong Kong market, but also the global market.
In the low-end clothing market, sales strategies can be ignored. The most important thing is that the price is low. Qingjin clothing relies on the supply of denim and other fabrics from Jiahu Textile, which can be compared with other brands or even not.
Brands are engaging in price wars for their clothing.
It is precisely because of this that Qingjin Clothing quickly began to seize the market in the low-end clothing market, and ready-made garments were shipped ship after ship. Especially after Chu Huan acquired the shares of Li & Fung Group, low-end brands
The sales of clothing are even greater.
This chapter is not over yet, please click on the next page to continue reading! In just two or three months, it has already captured the global low-end ready-made clothing market. Africa, South America, Southeast Asia and other places are all filled with these branded clothing.
Therefore, Luo Jichang was very satisfied during this period. The simplest and most intuitive thing is that in these three months, the sales of the low-end brand of Qingjin Clothing alone has reached an astonishing 200 million, with a profit of 40 million Hong Kong dollars.
This is much more profitable than making textiles.
If you add in the fashion and level brands of Qingjin Clothing, as well as orders for other textiles from Jiahu Textile, Jiahu Textile's profits during this period have exceeded the HK$70 million mark!
Although there is no way to compare with "Fantasy Comics" and its peripheral toys, it is already very profitable for most companies in Hong Kong.
Of course, although Jiahu Textile makes money, it actually costs a lot of money, especially the brand level. Qingjin Clothing positions it as a top luxury brand of clothing, so it naturally has its own specifications. First of all, the flagship store must be the most popular in Hong Kong.
The same is true for luxury and decoration. In addition, there is overwhelming publicity, hiring famous designers, top brand spokespersons, and participating in top fashion shows, all of which require a huge investment of funds.
What you buy in luxury goods is never the quality, but the brand. As for how to build the brand, it is all about piling up money!
Only when you use massive funds to accumulate this brand, the brand level can be sold for money!
So if you want to see Qingjin Clothing really start to make money, it’s not now, but in the future!
This process may take three years, or it may take five years, depending on how Qingjin Clothing operates.
Therefore, the funding for other textile factories in Xiangjiang naturally does not come from Jiahu Textile. At this stage, Jiahu Textile does not ask Chu Huan for money, so Chu Huan is already very grateful to them.
In any case, it is precisely because of the existence of Qingjin Clothing that although Jiahu Textile's denim orders do not seem to be that many, the losses actually suffered are not much. At least they can maintain a balance of payments, but those who have crazy price cuts
This is different for other textile factories.
They don't have Qingjin clothing, and the funds they rely on are borrowed from HSBC Bank. Although Shen Bi has reduced their interest to the minimum, they still have to pay, and their order itself is losing money.
Therefore, it was already clear to Chu Huan who was under greater pressure.
Chu Huan asked Liang Risi: "The follow-up publicity work must be done well. I don't want Jiahu Textile to give people an aggressive feeling... Although Jiahu Textile is doing aggressive things!"
Liang Risi gave Chu Huan a reassuring gesture and said, "Don't worry, Chairman, we are very familiar with this aspect of operations!"
Everyone smiled when they heard Liang Risi's answer. Liang Risi previously held the position of head of the public relations department of the police station, and wasn't that what he did?
"Then, in the second half of this war in the Xiangjiang textile industry, your public relations department will fire the first shot!"
Chu Huan preached to Liang Risi.
Liang Risi nodded slightly and said with a smile: "Don't worry, Chairman, we will definitely get off to a good start!"
Chu Huan nodded slightly and said to John Qiao: "The second shot is a matter for your operations department. I have already said hello to the people from Fengwu Securities. They will fully cooperate with you!"
John Qiao made an OK gesture to Chu Huan, "Don't worry, Chairman!"
Chu Huan smiled and said, "Then I wish you both success!"
Then everyone began to discuss the details. Although the public relations department was responsible for firing the first shot, this required the support of other departments and Jiahu Textile. Only by working together can we ensure this victory!
...
Time came to the next day, when everyone was still discussing Chu Huan's purchase of the land at No. 12 Mount Calais Road, major newspapers in Xiangjiang began to report on another matter, that is, the textile industry that had been silent.
price war.
The major newspapers in Xiangjiang seemed to have placed undercover agents in these textile factories, investigating all the orders they had obtained during this period.
If it were a normal price, these orders would be a good thing, but now this price is a losing price, which shows that the more orders they place, the more they lose.
The most important thing is that newspapers and media in Xiangjiang also published the approximate amount of money they lost.
Nan Fung Textile probably suffered a loss of HK$9 million in this concentrated order.
Tianma Textile probably suffered a loss of HK$8 million in this concentrated order.
Tianbao Textile......
Shunhua Textile......
In addition, newspapers and media in Xiangjiang also reported that most of these textile factories have loans from HSBC. The current situation will very likely result in them being unable to repay the loans from HSBC...
As soon as this news came out, it immediately caused an uproar in Hong Kong. As the most profitable textile industry in Hong Kong in the 1950s and 1960s, although its position in the business community in Hong Kong has begun to be replaced by real estate, finance and other industries, it is undeniable that at this time
Xiangjiang still has feelings for the textile industry.
There are many people who were workers in these textile factories even before.
So when this report was reported by major newspapers in Hong Kong, people immediately started asking about the situation of these textile factories.
Seeing that the people of Xiangjiang paid so much attention to this matter, those newspapers naturally would not give up this opportunity, so they sent reporters from their respective newspapers to inquire about the inside story.
Under such circumstances, this incident instantly ignited the whole of Hong Kong.
The most intuitive situation is that the stock prices of the five listed textile companies are like a waterfall, falling crazily. At this time, what makes the bosses of these five listed companies even more horrified is that someone is actually...
Short their stocks.
This chapter is not over yet, please click on the next page to continue reading! This is an even worse blow!
In Hong Kong, a listed company rarely only focuses on one business. They all use the money raised from listing to expand their business territory.
Just like Nanfeng Textile, after they went public, they used the funds in their hands to quickly establish Nanfeng Real Estate. The same situation as Nanfeng Textile is also the same for companies such as Tianma Textile.
As a traditional textile industry in Xiangjiang, they were already brilliant in the 1950s and 1960s, so they were listed earlier than real estate companies, which also means that their equity distribution will be more dispersed!
There are more people from outside the family on the board of directors.
When nothing happens, these shareholders will naturally keep to themselves, but once something happens, they will not be able to sit still.
As a result, five textile factories with listed company status held their own board of directors meetings. At the meeting, these responsible persons could only argue with others, saying that the current situation was only temporary, as long as they could survive until Jiahu Textile stopped denim
Fabric business, by then the global denim market will be dominated by them.
"Everyone, although the company has lost some money now, everyone should know that as long as the cooperation between the company and HSBC, as long as you give me three more months, Jiahu Textile will definitely suffer from continuous losses.
Give up the production of denim.
Then at that time, we will not only be able to raise the price of denim to the original price, but even to a higher price, and the current losses will be able to make up for it by then.
At that time, we had also seized the original denim market of Jiahu Textile, which only took three months for the company!"
Chen Tinghua was a little worried inside, but he remained very calm on the face.
He needs to use this calmness to stabilize the company's board of directors.
A director said: "Chairman, we all understand what you said, but the key to the problem now is that Jiahu Textile will really not be able to persist in three months as you said.
To put it bluntly, no one in Xiangjiang knows Chu Huan’s true financial situation now. If Chu Huan is determined to compete with us, we don’t know whether everyone can survive until then!
"
Chu Huan's unpredictable financial situation has now become the sword of Damocles hanging over everyone's heads.
Chen Tinghua still remained calm and said: "Everyone, since Chu Huan took out a loan from Standard Chartered Bank last year, it means that his funds must be limited. Now he has spent so much money to buy No. 12 Mount Galley Road. I
I would like to ask everyone, according to the financial reports of various listed companies last year, how many companies in Xiangjiang can make so much money? Now it is actually the last moment of our decisive battle with Jiahu Textile. If we choose to give up at this time, then
All previous efforts will be in vain.”
Chen Tinghua's words still have some effect, but Nanfeng Textile's shareholders are more concerned about their own financial situation.
The stock price of Nanfeng Textile is what they are most concerned about.
"Director Chen, we understand what you mean, but you have also seen the current stock price of the company. The current stock market in Xiangjiang is not good to begin with. Your family does not care about this, but we can't. Just today, Hang Seng Bank gave us
I called and said that the stocks of our company that I pledged to their bank were no longer enough to bear the current mortgage value, and I needed to provide more collateral.
I think everyone sitting here should have encountered a situation like mine to a greater or lesser extent. This is a problem before us. I would like to ask the chairman, how should we solve the current problem!"
In Xiangjiang, loans are the norm for every businessman. Even Chu Huan had a lot of loans when he first started, let alone these ordinary Xiangjiang businessmen.
Most of the mortgages they use come from stocks or real estate in their hands. Those mortgaged to banks are better off, but those mortgaged to securities firms are more troublesome.
If the securities firms discover that they are insolvent, they will definitely sell their stocks without hesitation...if someone takes over!
That's why these businessmen in Xiangjiang care so much about the rise and fall of stock prices.
Chen Tinghua also knew that he must appease this matter, otherwise they would have fallen apart internally before the day of victory.
"I have a good relationship with General Manager Shen of HSBC. I will discuss this matter with him and try my best to help you make up for this loss!"
The other shareholders were relieved when they heard what Chen Tinghua said. This is what they want.
It's your own business to fight Chu Huan to death. If we can make money, of course we are willing to come with you, but if we can't make money, then I'm sorry, no matter how close our cooperation was before. Wu Jian, now we have to settle accounts with our brothers.
After inviting these shareholders away, Chen Tinghua sat in his seat and let out a long sigh, "What a mess!"
At the beginning of this matter, Chen Tinghua's Nanfeng Textile was not involved, but after he had a private chat with Shen Bi, Shen Bi offered what he could do if Nanfeng Real Estate had real estate problems in the future. The conditions for help made Chen Tinghua participate in this matter.
Now Chen Tinghua suddenly discovered something, that is, Nanfeng Real Estate and Nanfeng Textile were both prospering and losing.
To be honest, Chen Tinghua's Nanfeng Textile did not get a loan from HSBC, but Nanfeng Real Estate did, and this loan actually came when he joined this war.
Chen Tinghua has discovered that many Xiangjiang real estate companies have been enclosing land, enclosing land, and enclosing land in the past two years. Seeing such behavior, it is impossible for Chen Tinghua not to be moved.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! So Chen Tinghua also joined the ranks of land enclosures when he took out a loan from HSBC.
Without today's report, Chen Tinghua, Nanfeng Textile, and Nanfeng Real Estate would have been able to afford a loss of 9 million, not to mention that since 1975, land prices in Xiangjiang have begun to increase.
The land I bought was enough to make up for the losses in this battle.
But the problem now is that the land he bought is real estate, and he needs cash now!
Only cash can stabilize the shareholders of Nanfeng Textile and the outside securities firms!
By this time, Chen Tinghua had begun to regret participating in this matter. Although this would slow down the development of Nanfeng Real Estate, it could ensure the stability of the Nanfeng System!
“I’ve been telling you to be careful and prudent, but I didn’t expect to be blinded by greed at this time!”
Just when Chen Tinghua was regretting this incident, his secretary walked in.
"Chairman, Director Liu from Tianma Textile just called and said he wanted to invite you to sit down at the Xiangjiang Club!"
After hearing the secretary's words, Chen Tinghua knew that they must have encountered the same problem as him.
"I see!"
Chen Tinghua got up helplessly, but he did not go to Xiangjiang to meet Liu Yinsheng immediately. Instead, he returned to his office and dialed Shen Bi's number.
"Mr. Shen, please help me with this matter, otherwise our business will be interrupted halfway before it succeeds!"
Although Chen Tinghua regretted it, he had already boarded the boat and understood that he could not get off, so he could only continue to ask Shen Bi for help.
Shen Bi also saw today's newspaper and said: "Don't worry, Mr. Chen, I will handle this matter personally!"
After receiving Shen Bi's assurance, Chen Tinghua finally breathed a sigh of relief, then picked up his coat and asked his secretary to prepare the car before heading to Xiangjiang Meeting.
When he came to Xiangjiang Club, he had already seen Liu Yinsheng from Tianma Textile, Yao Tianbao from Tianbao Textile, Ms. Song Ting from Shunhua Textile, and Ye Yongchang from Yongchang Textile.
In addition to Nanfeng Textile, Tianma Textile, Tianbao Textile, Shunhua Textile, and Yongchang Textile are the other four listed textile factories.
In their view, a meeting like today does not require the participation of small textile factories.
As Chen Tinghua said, the four of them are also facing the same situation as Nanfeng Textile.
The company's shareholders were forced into bankruptcy, the stock price plummeted, and it was even maliciously shorted!
Seeing Chen Tinghua coming over, the four of them stood up immediately without exchanging greetings. Liu Yinsheng directly asked: "Director Chen, everyone is waiting for you to make up your mind about the current situation!"
Haha, something happened now, and he thought of asking me to make a decision... Chen Tinghua thought coldly, when their alliance was formed, Liu Yinsheng had been thinking about occupying the right to speak!
Everyone knows that if their alliance can really defeat Jiahu Textile, then their alliance will become the talker of the denim market in Hong Kong and even the world. If anyone can have absolute say in this alliance, then Whoever benefits the most is the one who benefits the most.
So there is also intrigue between them.
"Before I came here, I had already called Mr. Shen, and Mr. Shen was willing to help!"
Hearing that Shen Bi was willing to help, these people finally breathed a sigh of relief. Liu Yinsheng said angrily at this time: "The most disgusting thing now is that someone is maliciously shorting our company's stock. If we have any money in our hands at this time, If you have enough funds to acquire the company's shares, then the other party will really be in trouble!"
Everyone naturally understood what Liu Yinsheng meant, but unfortunately, they did not have much cash in their hands.
"Director Chen, who do you think is the person who short-sold our company's stock?"
Yao Tianbao asked Chen Tinghua.
Chen Tinghua smiled bitterly and said, "Do you still need to think about this matter? It must be Chu Huan!"
Several people looked at each other speechless. Although everyone had guessed such a result, they still hoped that it was not true. However, Chen Tinghua's words still broke all their illusions.
"It's better to tell Mr. Shen about this matter. Since Chu Huan is short-selling our company's stocks now, he will have to acquire the same stocks in the future. At that time, everyone can make a lot of money from him. I think Shen I will definitely be willing to see this scene!”
Liu Yinsheng preached.
"I think what Director Liu said is right. Since Mr. Shen has always wanted to suppress it, this is indeed a good opportunity!" Song Ting from Shunhua Textile agreed.
Chen Tinghua looked at Yao Tianbao and Ye Yongchang from Yongchang Textile.
The two of them thought for a moment, nodded, and said, "We also agree with Director Liu's suggestion!"
Chen Tinghua said: "Since everyone agrees, then I will contact Mr. Shen and hope to get Mr. Shen's support!"
Everyone nodded in unison. This incident was both a crisis and a turning point for them. If they could take this opportunity to hit Chu Huan in the stock market, then they would be closer to success!
Now we are taking advantage of every opportunity to suppress Chu Huan's liquidity. Although we don't know how much capital Chu Huan has, we should suppress it a little!
"Okay, now everyone should pay attention to their own company's stocks and don't let anyone really get control of their company!"
After hearing what Chen Tinghua said, everyone nodded again.
After finishing the conversation with everyone, Chen Tinghua went to find Shen Bi!