There have been big changes here from usual. In the past, people came and went here, but it was just normal passenger flow.
But today, now, there are many more girls here.
These girls were in groups, looking excited, holding posters one after another in their hands.
The poster shows Li Xiaolong wearing a black suit and posing in an attacking pose.
At the top of the poster, there is a line written in Japanese that says "Blow up San Francisco!"
Obviously this is Li Xiaolong's new movie "Dragon Warrior" which will be released in Japan.
And Li Xiaolong came to Tokyo today to promote.
As Li Xiaolong's first movie back in Hollywood, "Dragon Warrior" has been released in North America for two weeks, with a box office of US$35.65 million. According to the Hollywood box office ratio, the final box office of this movie is likely to exceed 50 million.
Dollar!
This is already very successful for Li Xiaolong's first movie back in Hollywood. The most important thing is that the investment in this movie is only 2 million US dollars!
It can be said that Warner and Zou Wenhuai will make a lot of money with Li Xiaolong's brand name!
Wow!
With screams from Tokyo movie fans, Li Xiaolong, wearing a big brown leather suit and sunglasses, walked out of the airport lobby accompanied by black and white video staff.
That's right, it's the staff of Black and White Video.
At first, Warner tried every possible means to force Chu Huan out of the investment share of "Dragon Warrior". However, as Jiahe was acquired by Black and White Pictures in Japan, it came full circle. Warner wanted to use the movie "Dragon Warrior" to open up various markets in Southeast Asia.
The only way to think about the regional market is to turn to black and white images for help.
Naturally, it was impossible for Chu Huan to receive the Warner staff in person. In the end, he just sent Pang Haoyang from the distribution department to be responsible for the reception.
In the end, the two parties agreed on the distribution plan for the box office revenue of "Dragon Warrior" in Southeast Asia, including Japan.
As the distributor of "Dragon Warrior" in this region, Black and White Pictures will take away 80% of the entire film's box office revenue in this region, while Warner Bros. will only get 20%.
However, this also determines another thing, that is, all promotional costs for the movie "Dragon Warrior" in this region will also be borne by black and white images.
Li Xiaolong came to the fans, greeted them warmly, signed autographs, and finally got in the car.
When Li Xiaolong got into his nanny car, Ding Pei was already sitting in the car waiting for him.
After giving her a sweet kiss, the car started slowly.
The car took Li Xiaolong to Toei Films first. The black and white image was the general distribution of "Dragon Warrior" in Southeast Asia. At the same time, the film was distributed in every country and every region as a bargaining chip to win over partners, so it is said
The person responsible for the distribution is actually Toei!
After discussing the upcoming itinerary with Toei's senior management, Li Xiaolong was ready to leave.
"Li Sang, we have reserved a room for you at the Okura Hotel. You can have a rest first and attend the movie premiere in the evening!"
Although the concept of premieres has not yet come out, because Japanese movies do not have midnight screenings, the location of the premiere is very important, and the highlight will basically be screened in its flagship theater.
Li Xiaolong smiled and said, "Thank you for your company's arrangement, but it is no longer needed. I have a place to live in Tokyo!"
Hearing what Li Xiaolong said, no one from Toei paid attention. After the senior management sent Li Xiaolong out of Toei, Li Xiaolong directly asked the driver to drive to Shibuya area!
"Wow, Ah Huan, your place is so beautiful!?"
When Li Xiaolong was preparing to come to Tokyo, he learned from the staff of Black and White Video that Chu Huan was also in Tokyo, so he immediately contacted Fang Jianhui to get Chu Huan's phone number in Tokyo.
After the two parties had a phone call, Li Xiaolong also decided to live with Chu Huan.
Li Xiaolong, who came here for the first time, also lamented the environment here.
After hearing this, Chu Huan smiled and said, "If you like it, stay a few more days!"
Li Xiaolong joked, "I thought you were going to give it to me if you like it!"
Chu Huan grabbed a handful out of thin air and said, "Why is your face so big?"
Li Xiaolong ""
The two sides immediately started fighting together.
Entering the living room, Li Xiaolong saw Anhui Tanaka and Nanao Hanaoka, and immediately cast an envious look at Chu Huan. Upon seeing this, Ding Pei tightly protected Li Xiaolong's arm.
Chu Huan didn't pay attention to the little actions of the two of them, and asked Li Xiaolong, "How many days are you planning to stay in Tokyo this time?"
Li Xiaolong said, "In three days, I will attend a premiere tonight, an event during the day tomorrow, a cocktail party in the evening, and an event the day after tomorrow, and then I will go to Osaka to promote it."
Chu Huan asked, "Can you spare two days?"
Li Xiaolong was stunned for a moment and asked Chu Huan, "You can spare time when the time comes, but what else do you need me for now?"
Although Li Xiaolong is now in Los Angeles, he still knows a lot about things in Xiangjiang. Naturally, he knows that Chu Huan's business is getting bigger and bigger. He really doesn't think there is anything else he can do to help Chu Huan.
Chu Huan smiled and said, "It's not my business, it's a friend of mine. He has recently launched a new product in Japan and wants to shoot a series of commercials. He knows your influence in Japan, and he also knows the relationship between you and me."
, so you called me specifically before and asked me to ask if you could be the spokesperson for their company’s products!”
Li Xiaolong asked, "What product?"
Chu Huan said, "You should have seen advertisements for this product in Los Angeles, home video recorders!"
Although Kyushu Video Recorder already has Takakura Ken and Matsuzaka Keiko as spokespersons, this is not enough in Chu Huan's opinion.
The Kyushu brand, whether in Japan or Europe and the United States, is too transparent. No one knew about this brand before it became transparent. Indeed, no one knew about this brand. After all, it was just created.
Therefore, if you want to build the Jiuzhou brand, you must increase advertising in the early stage and root this brand in everyone's heart.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! This is actually the same as the promotion of new brands in later generations, overwhelming publicity to let everyone know about this brand.
"The Romance of Fairy Wood"
In fact, in later generations, the success of a product is no longer just a matter of product quality. Advertising is also very important.
Even in many cases, the cost of advertising has exceeded the cost of product research and development, assuming that the product is a conscientious product!
Therefore, a single commercial featuring Takakura Ken and Matsuzaka Keiko is not enough. There needs to be more, with a huge spokesperson group and an endless stream of fresh advertisements.
And this inspiration, Chu Huan came from the advertising war between Coca-Cola and Pepsi-Cola.
Li Xiaolong is definitely a superstar-like existence in Japan. With him as his publicity, it will definitely play a better role. Moreover, in Chu Huan's plan, Li Xiaolong is not only the spokesperson of Kyushu in Japan, but also the spokesperson of Kyushu globally.
"Jiuzhou video recorder?" Li Xiaolong was stunned for a moment and immediately said, "Ah Huan, this friend of yours is not simple. Now the companies in Hollywood are discussing this product recently!"
Chu Huanxiao asked, "What did they say?"
Li Xiaolong smiled awkwardly and said, "That's not a good thing to say!"
Chu Huan said nonchalantly, "It's okay, I'm not the boss of Jiuzhou anyway!"
Li Xiaolong said, "People over there say that the boss of Jiuzhou has something wrong with his brain."
Like Japan, Kyushu's promotion has already begun in North America, and Kelly is also representing Kyushu in negotiating with several major Hollywood studios for video copyrights.
So Jiuzhou VCR has become popular in Hollywood.
Again, just like Japan, not many people are optimistic about this product at this time.
If you want to watch a movie, you can go to the cinema. Movies will be played on the TV when there is nothing to do. Who would get a movie tape like this and watch movies at home when they have nothing to do?
It costs more than going to the cinema!
The accurate description should be that they are optimistic about the product of home video recorders, but not the product of movie video tapes.
After hearing this, Chu Huan did not express an opinion. He just smiled and said, "It doesn't matter. The product has been developed anyway. The specific product will be tested by the market. It is the same as the movie. Before it is released, who is it?"
I don’t know how good or bad this movie’s box office is!”
Thinking that this product belonged to Chu Huan's friend, Li Xiaolong didn't say anything, and he had just said that North America was quite optimistic about the home video recorder product.
After all, everyone has a TV show they want to revisit.
"There is no problem with me. Is your friend in Tokyo now?"
Chu Huan nodded and said with a smile, "Don't worry, he is now looking for someone to partner with you in the commercial. He should have an idea in the next two days. Then you two can work together to shoot it!"
Li Xiaolong smiled and asked, "Who is your friend planning to find to make a photoshoot with me?"
Chu Huan did not ask Chen Haichao about this. Since Chen Haichao has been responsible for Kyushu, Chu Huan naturally will not ask too much about such small things. More, he will let Chen Haichao make his own decision.
.
However, finding Li Xiaolong as the spokesperson was a mutual agreement between Chu Huan and Chen Haichao. After all, Li Xiaolong's popularity is definitely no problem.
Especially now that the movie "Dragon Warrior" has completely become famous in North America, no one doubts that Li Xiaolong is an international superstar anymore.
"Not sure!" Chu Huan answered truthfully, and then asked, "Do you have anything to recommend?"
Li Xiaolong said, "If there is no advertising plot, I do have a good candidate!"
Chu Huan asked with some interest, "Who is it?"
Li Xiaolong said: "Wang Zhenzhi of the Central League of Japan Professional Baseball."
Chu Huan was a little lost. It was because Chu Huan was very unfamiliar with the sport of baseball. He knew that this sport was very popular in Japan, Taiwan, North America, South Korea and other places.
In addition, Chu Huan's other impression of baseball comes from the comic "Baseball Heroes". I really like Minami Asakura.
Forgot, also, future generations can always see reports of the South Korean women's team kicking off the South Korean baseball league.
Chu Huan knew nothing about the rest.
"This name looks a bit like a Chinese name?" Chu Huan asked Li Xiaolong.
Li Xiaolong nodded and said, "Yes, he is a Chinese and now plays for the Giants. In 1964, he was the main force of the team and set a new Japanese professional baseball record of hitting 55 home runs in a single season.
No one has surpassed him so far, and he is now the absolute superstar of the Central League."
Chu Huan was stunned for a moment. He never thought that a Chinese-American could achieve such great achievements in the field of baseball in Japan.
In fact, Wang Zhenzhi's achievements go beyond this. The most praised statement for him is that he is the king of baseball in the world. Together with boxing champion Ali and soccer champion Pele, he is known as the world's three major sports stars.
"Do you know him?" Chu Huan looked at Li Xiaolong.
Li Xiaolong nodded and said, "I met him once when I came to Japan for promotion, and this person has considerable influence not only in Japan, but also in Taiwan and North America. If we can sign him, it will be very important for us."
Your friend's company should be beneficial."
Chu Huan nodded and said with a smile, "Then I'll tell him."
Kyoto Minato-ku, Kyushu Branch.
In the general manager's office, Chen Haichao was listening to the report of his subordinate Mo Shanbo.
"We have already contacted several popular singers in Japan. They all agreed before, but for some reason they all suddenly rejected our invitation. Not only that, even the new people we contacted,
As soon as I heard that he was representing Jiuzhou and didn’t hear us talking about the treatment issue, I refused outright!”
Mo Shanbo was the sales manager of Xiangjiang Yingzhijie Company. Later, Chen Haichao poached him with a high salary when he founded Jiuzhou Electronics under Chu Huan's order. Now he is Chen Haichao's right-hand assistant at Jiuzhou Electronics.
Moreover, Chen Haichao has also decided that when he returns to Xiangjiang, the business of Jiuzhou Electronics and Brother Audio and Video in Japan will be handed over to Mo Shanbo.
Chen Haichao is now preparing to find a spokesperson for Kyushu Video Recorder's second commercial as discussed with Chu Huan. Like Takakura Ken and Matsuzaka Keiko, he originally planned to find another popular female singer in Japan to shoot this commercial with Li Xiaolong.
Yes, but now these female singers in Japan suddenly collectively rejected Kyushu’s invitation.
No matter how you look at it, there is something wrong here.
"Reason? Do you know the reason?" Chen Haichao said a little irritably. Li Xiaolong has now arrived in Tokyo. Chen Haichao believes that Chu Huan will definitely be able to deal with Li Xiaolong, but he also understands that Li Xiaolong will not stay in Tokyo for long. Now
Something went wrong on his side, which made Chen Haichao, who had been under high pressure during this period, a little irritable.
Mo Shanbo said, "Although we don't know the specific reasons yet, those who can do this in Japan must have very great energy. And among these people, those who are related to our Kyushu can only be related to our existence."
Competitive relationship with Sony!"
This kind of thing does not require any evidence. When Kyushu first came to Japan, it was impossible to offend anyone. The only people he offended were JVC, which poached people, and Sony, which was preparing to launch a video recorder.
JVC does not have this influence in Japan, so Sony is the only one left.
"If we contact you again, if it doesn't work, we will increase the endorsement fee. Although the second advertisement will not be broadcast until three months after the new product is launched, Li Xiaolong's time in Tokyo is only these few days!"
Mo Shanbo said helplessly, "General Manager, it is not a question of whether we should increase the price or not. If our opponent is really Sony, then no matter how we increase the price, those singers will not have the guts to accept advertisements for our company's products, let alone
It’s an endorsement!”
"Damn it, you made me angry, so I'll tie him up too!" Chen Haichao said angrily.
Mo Shanbo didn't answer. He knew that they couldn't do such a thing. Sony must be watching them eagerly. If Kyushu does something extraordinary, Sony will definitely use its official relationship to target Kyushu.
That is to say, when Kyushu first came to Japan, it didn't attract much attention from Sony. If it had attracted Sony's attention at that time, I'm afraid Takakura Ken and Matsuzaka Keiko wouldn't have shot the first commercial.
Just when Chen Haichao was angry, the phone on his desk rang, and he heard Chu Huan's voice. Chen Haichao was about to tell Chu Huan about the incident, but he heard Chu Huan asking him to go to his manor.
Chen Haichao nodded and said, "Then I'll go over now!"
After hanging up the phone, Chen Haichao said to Mo Shanbo, "I have some things to go out on. Don't give up and keep in touch about this matter. I don't believe that Sony can dominate Japan!"
It is impossible to cover the sky with one hand, but because Sony has taken a stake in CB and has become one of the largest record companies in Japan, it is indeed not an easy task for Kyushu to start buying singers.
The matter regarding Kyushu's spokesperson was naturally the work of Sony. After Akio Morita learned about Kyushu's behavior during this period from his secretary, he could not only pay attention to the situation in his own company, but also within a certain range.
It will cause an internal blow to Kyushu.
So this happened now.
At this time, Fukami Hiroto reported to Akio Morita with some satisfaction, "We have communicated with several other record companies in Japan. No one wants to see a Hong Kong electronics company with such a high profile in Japan, so they all
I have already said hello to the singers in my company, no one will accept their endorsement!"
Akio Morita also nodded with satisfaction. This was the only good news he heard during this period.
Since it is no longer possible to prevent the launch of Kyushu video recorders, we can only choose to minimize its influence as much as possible.
This is their plan to ban Japanese singers from accepting advertisements from Kyushu.
"Fukami-kun, you have done a good job in this matter, but this is just the beginning. Kyushu's funds are very strong. As the saying goes, there must be brave men under heavy rewards, so we must not take it lightly. It is inevitable that someone will be tempted!"
Fukami Hongto nodded and said, "Yes, Chairman, I will keep an eye on Dentsu during this period. If any singer dares to defy our Sony ban, I will take immediate action!"
Akio Morita continued, "At the same time, we cannot always focus on Kyushu. One thing Mr. Ibuka said is right. As long as our quality is excellent, consumers will definitely choose our products, but he
It’s not comprehensive. We not only need excellent product quality, but more importantly, our sales must be bigger than the other party!”
Fukami Hongdou was stunned for a moment and said, "Chairman, our promotional expenses on video recorders have reached 3.3 billion yen. This is already a very high expenditure. The previous color TVs were not so huge.
publicity expenses!”
Akio Morita smiled and shook his head and said, "That's not enough. I have been looking at Kyushu's information during this period. Although Kyushu's information is very mysterious, I discovered something interesting in the business world of Xiangjiang."
Fukami Hongto sat there and bowed, "Please give me instructions from the director!"
Akio Morita said, "I found a very interesting person in the business community in Xiangjiang."
This time there was no need for Fukami Hiroto to ask, Akio Morita had already continued talking.
"This person's name is Chu Huan. His growth experience is very legendary in Xiangjiang. To be honest, seeing his growth experience in Xiangjiang, even I think it is very legendary. But this is not the most important thing. The most important thing is
What's more, some of this person's behaviors in the business world made me discover something interesting. No matter what product he is making, Chu Huan pays great attention to publicity.
This chapter is not over yet, please click on the next page to continue reading! The earliest movies released by his film company set a record for the highest promotional expenses for a single film in Hong Kong, and then his "Fantasy Comics" was launched, and "Fantasy Comics" peripherals were launched.
This is true for Huaye City listings.
And this huge publicity also brought extraordinary results to him. This incident gave us some tips. Publicity is very important. Therefore, although the products of our two companies have not yet been launched, we
The war has begun.
And this battlefield is propaganda!”
As Morita Akio's secretary, Fukami Hongdou naturally knew about Chu Huan. He pondered for a moment and said, "Chairman, if you ask me to put it this way, why do I feel that Kyushu Electronics' business strategy in our country is different from Chu Huan's?"
The business strategies are very similar. Is there any relationship between the two?
And according to the news I got, Chu Huan is also in Tokyo now."
"Haha!" Akio Morita laughed loudly and said, "Fukami-kun, your idea is a bit too sci-fi. I admit that Chu Huan is a very talented businessman, but no matter how talented a person is, he cannot do it.
Comprehensive, black and white images, "Fantasy Comics", Jiahu Textile, Huhua Real Estate, Hang Lung Real Estate and other industries are enough to consume all a person's energy. How could Chu Huan have thought of a video recorder a year ago?
Where’s the business!”
"As for Chu Huanren being in Tokyo, I know about it, but according to my information, he should come here for the channels of black and white images in Japan, and he also has some ideas about the real estate industry in Tokyo, so he met with Chen Haichao
Appearing in Tokyo at the same time is probably just a coincidence!"
Hearing what Akio Morita said, Fukami Hiroto had nothing to say. Then he thought about it and realized that what his chairman said made sense. How old is this Chu Huan? It is already extraordinary to be able to achieve what he has now.
It would be commendable, if Kyushu was also his.
That is really an exaggeration!
"But Chairman, now Dentsu has signed an exclusive contract with Kyushu. If we want to be the same as Kyushu in terms of advertising, we need to contact more advertising companies!"
Hiroshi Fukami preached to Akio Morita.
This is why Sony cannot dominate Japan with one hand. When it comes to sales channels, Kyushu cooperates with Panasonic, but Sony has no choice. In terms of advertising, Kyushu cooperates with Dentsu, but Sony also has nothing to do.
So in these two directions, Sony can only confront Kyushu head-on.
"What I want is that the advertising placement is not only on the same scale as Kyushu, but exceeds the scale of Kyushu!" Akio Morita emphasized his request again.
Fukami Hongto quickly replied "Yes!"
In the manor, Li Xiaolong saw Chen Haichao and immediately sighed to Chu Huan, "Ah Huan, I didn't expect that there is such a successful businessman in Xiangjiang who is similar to you. I was really ignorant before."
Although Brothers Audio and Video has been established in Hong Kong for several years, Chen Haichao has always kept a low profile, so he rarely made headlines in newspapers. Even when a newspaper wanted to report on Brothers Audio and Video, Chen Haichao refused to be interviewed.
This makes Chen Haichao appear very mysterious and low-key in Xiangjiang. Even people in the business community don't know much about it, let alone ordinary people.
It's normal for Li Xiaolong not to know.
After all, before, Brothers Audio and Video was only in the record business.
Chen Haichao laughed and said, "My achievements are far behind those of Brother Huan."
Li Xiaolong praised, "Now I know what it means to be a hero."
Chen Haichao did not talk to Li Xiaolong about this matter for too long. He also knew the relationship between Li Xiaolong and Chu Huan. Now this is considered a kind of deception anyway, so Chen Haichao was worried that after Li Xiaolong knew the truth of the matter, he would follow
Chu Huan was embarrassed.
However, Chen Haichao was wrong about this. According to Li Xiaolong's character, it was certain that he could blackmail Chu Huan for a few big meals, but it was impossible to create an awkward situation.
This is not just children making friends together. Adults know that this kind of thing involves too much, so not telling them is not out of personal feelings, but out of business considerations.
Wanting to change the subject, Chen Haichao took the initiative to chat with Li Xiaolong about advertising endorsements.
With Chu Huan as the middleman, the negotiation between the two parties was just a process, and Li Xiaolong soon signed an endorsement contract.
"On behalf of Jiuzhou, I welcome Brother Long to join you!" Chen Haichao smiled and shook hands with Li Xiaolong.
Li Xiaolong smiled and said, "I should thank you, Hai Chao. This income is higher than my salary for making movies!"
As Jiuzhou’s global spokesperson, Li Xiaolong’s endorsement fees are naturally self-evident.
A full 2 million Hong Kong dollars!
This is already a top-level advertising endorsement fee.
Chen Haichao smiled and said, "This is what it should be."
After the two parties finalized the endorsement contract, they talked about Wang Zhenzhi. Li Xiaolong said to Chen Haichao, "Haichao, if you have ideas in this regard, I can help you make an appointment!"
Chen Haichao is currently worried about the spokesperson. Now that Wang Zhenzhi is the candidate, Chen Haichao naturally has no objection. He knows Wang Zhenzhi better than Chu Huan!
Just when Li Xiaolong called Wang Zhenzhi, Chen Haichao also told Chu Huan about Sony's targeting of Kyushu.
"Brother Huan, I have an idea. We can't always let Sony take action against us and we remain indifferent!" Chen Haichao finally told Chu Huan in a gloomy tone.