586, New pattern of Xiangjiang real estate industry
TVB’s conference room!
It was the same conference room as in the black and white video before. Almost all the bosses of Xiangjiang Huazi Real Estate Company came to the scene.
Even Sun Hung Kai Properties' Kwok Tak-sheng, New World Properties Zheng Yutong, and Hopewell Properties' Hu Yingxiang, who had known the truth in advance, also came to the scene. However, Qi Dezun of Hopewell International did not come to the conference room, but I think they were already on their way to TVB.
Already.
Also present were Li Jiacheng of Cheung Kong Properties, Li Zhaoji of Henderson Land Development, Chen Detai of Dachang Real Estate, Wang Dehui of Chinachem Real Estate, Chen Tinghua of Nan Fung Real Estate, Huang Tingfang of Sino Real Estate, Li Mingze of Hysan Real Estate, and Li Mingze of Carnival Real Estate.
Peng Guozhen, Luo Yingshi from Eagle Real Estate, Chen Songqing from Jianing, and more than a dozen people were sitting here. When Chu Huan came in, everyone was looking at Chu Huan seriously.
Luo Yingshi was extremely happy at this time. Fortunately, he came here shamelessly before. Otherwise, in today's scene, I am afraid that he would not be there. Not only would he not be there, but he would also be gone in the future.
Chu Huan looked at the people in the conference room and sighed in his heart. The families of most of them would be regarded as first-class families in Xiangjiang in later generations.
The reason why I say most of them is because some people made strategic mistakes in subsequent operations, coupled with several fluctuations in the Xiangjiang real estate industry, which led to their bankruptcy.
The most obvious one is Jianian Real Estate, a long-established real estate company in Xiangjiang!
Jianian Real Estate is one of the first established real estate companies, but their decline had already begun in 1972.
At that time, real estate companies such as Carnival Properties and Cheung Kong were listed in the same year, but major investment strategy mistakes occurred. Then in March 1973, the Hong Kong stock market fell sharply after hitting a historical peak, and the economy in Hong Kong turned into a recession.
, Carnival Real Estate then shifted its development focus overseas and developed the "Capital City" in Kuala Lumpur, the capital of Malaysia.
Unfortunately, after the oil crisis broke out in 1973, the world economy declined. Malaysia's rubber and rice exports dropped sharply. Sales in Subang City were unsatisfactory and development plans were slow. As a result, Carnival Real Estate's profits fell year after year.
This year, Jianian Real Estate's annual income was only 4.4 million yuan. Compared with the real estate companies he listed in the same year, there is a huge gap in strength.
It was also at this time that Peng Guozhen saw the re-emergence of the Xiangjiang real estate industry, so in September this year, he led Jianian Real Estate back to Xiangjiang.
It is a pity that today's Xiangjiang is no longer the scene when Carnival Real Estate left Xiangjiang. At this time, major projects in Xiangjiang are often 1 billion large projects, and the increasingly weak Carnian Real Estate has long been unable to integrate with such projects.
Already.
Finally, in another time and space, Jianian Real Estate once again misjudged the real estate market in Xiangjiang in 1983 and invested heavily. As a result, it encountered a real estate crisis again. In addition, Peng Guozhen, the founder of Jianian Real Estate, died unexpectedly, which led to
Jianian Real Estate was completely in disgrace, and was finally forced to suspend trading on the stock market and declare liquidation!
The processes are different, but the results are similar. There are also Chen Songqing of Jianning and Wang Dehui, who has been bid for many times in Xiangjiang. However, Wang Dehui only had problems himself, but his Chinachem Real Estate still had no problems and continued to develop.
But that is all for later and has nothing to do with what happened this time.
"Director Chu, is what Mr. Xu and Mr. He said on TV before true?"
Li Mingze is the most senior person among everyone present, and he is also the first to speak.
When everyone heard Li Mingze's question, they all agreed. This matter was indeed very important to them.
Chu Huan smiled and said: "Everyone, this matter has been broadcast live on TV, can it still be false?"
Okay, the first thing is determined, that is Zhulu Real Estate is really going to withdraw from the real estate market in Xiangjiang.
Li Mingze immediately asked: "Director Chu, if Zhulu Real Estate withdraws from the residential market in Xiangjiang, what are your plans for the residential land currently held by Zhulu Real Estate?"
This is what these people are most concerned about now, because it represents the distribution of benefits that they care about most.
Looking at everyone's eyes, Chu Huan did not answer Li Mingze's question immediately, but first looked at Wang Dehui of Chinachem Real Estate.
"Mr. Wang, I know that Chinachem Real Estate has a piece of residential land near our Huaye City. Our company would like to discuss with you to buy that land. Of course, if you want, our company can also use it.
A piece of land of the same value is exchanged with your company!”
Wang Dehui can be regarded as an alternative among Xiangjiang real estate businessmen. Other real estate companies in Xiangjiang mostly cooperate with other construction companies or real estate companies on a project.
But Chinachem Real Estate is different. They have always built their own buildings by their own company, rarely cooperating with others, and the building materials used are always the cheapest.
They even have their own finance company that can provide commercial loans to property owners who want to purchase their properties.
It stands to reason that Wang Dehui's conservative business strategy should lead to slow development, but in fact Wang Dehui's calculations are very precise and he can always climb higher step by step.
As early as 1967, during the Heung Kong BD, a large number of cheap land was purchased; later, a large amount of cheap land was acquired in rural areas such as Kwai Chung and Tsuen Wan in the New Territories. The continuous establishment of new industrial residential areas in the New Territories made the land included in the satellite towns worth a hundred times.
.
Among the real estate developers in Xiangjiang, some are keen on luxury residences, while others are fond of high-end hotels and commercial buildings. At the same time, they are all trying their best to build a signature building for the company. However, Wang Dehui does not want to attract publicity and has not built a signature building for a long time.
Judging from the buildings he built, they were as "simple" as others. The materials used were not particular. The units were small and medium-sized, and the location was relatively remote. Naturally, the target buyers were the general public. He took advantage of Hong Kong's housing shortage.
The market view is beautiful, so his "bargains" can also be sold at good prices.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! In 1972, Chinachem Real Estate's annual profit was HK$25 million; in 1973, it was HK$45 million; in 1974, it was HK$55 million; in 1975, it was more than HK$70 million.
Without the emergence of Chu Huan, the profits of real estate companies such as Sun Hung Kai would only be the same as Chinachem Properties. As for Hu Yingxiang's Hopewell Real Estate, they are still closely chasing them at this time.
Compared with Wang Dehui's business experience, later generations know more about him because of the fact that this person was repeatedly criticized. Because Wang Dehui was stingy, he was always reluctant to spend money on self-protection.
The last time he was arrested, Wang Dehui never came back.
Hearing that Chu Huan was interested in his company's land in Shatin, New Territories, Wang Dehui immediately had a plan in mind. When he purchased the land, he, like Hu Yingxiang, was also interested in the Huaye City project. Wang Dehui believed that
When Huaye City is officially completed, driven by Huaye City, the land prices there will definitely increase.
Therefore, Wang Dehui has been keeping that piece of land, waiting for the future appreciation to develop it himself.
But he didn't expect that Chu Huan would also like that piece of land now.
But just when Wang Dehui was thinking about how to make this deal with Chu Huan, he was suddenly shocked and asked: "Director Chu, didn't you just say that Zhulu Real Estate has withdrawn from the residential market in Xiangjiang? Why are you interested in it now?
That piece of land belongs to our company?”
The rest of the people also realized at this time that the land owned by Chinachem Real Estate is for residential use. Since Chu Huan's Zhulu Real Estate has decided to withdraw from the residential market in Xiangjiang, why does it still need this land?
Chu Huan looked at the watch on his wrist and said with a smile: "In more than three hours, everyone will know, but now let's talk about this matter first!"
Everyone was in awe, thinking of what Jianhui said just above the live TV broadcast. At 3:30, they still had an important decision to announce!
But Chu Huan now said that they would not know until more than three hours later, so this matter was not the decision made at 3:30.
So how many earth-shattering things has Chu Huan prepared today that will shock everyone?
At this time, Guo Desheng, Zheng Yutong, and Hu Yingxiang, who had already learned about Chu Huan's tens-billion apartment plan, were also shocked. They thought they already knew Chu Huan's plan for today, but they didn't expect that there were still people who didn't know about Chu Huan's plan.
Things to know.
Ignoring the surprise of these people, Chu Huan continued to speak to Wang Dehui: "Mr. Wang, you can think about it carefully first and give me an answer later."
After finishing speaking, Chu Huan looked at Chen Tinghua of Nanfeng Real Estate and said: "Mr. Chen, I know that your company also has a piece of land in Tseung Kwan O. If possible, our company also wants to buy it or obtain it through land exchange.
That piece of land."
Chu Huan then named several bosses of real estate companies, and they all said the same thing, that is, Chu Huan hoped to obtain the land in their hands through cash or land transactions.
Until Cheung Shik in Lijia Shing, when Chu Huan was interested in a residential land near Broadcasting Road in Kwun Tong, Lijia Shing was the first among them to respond.
Basically, after Chu Huan asked, Li Jiacheng answered Chu Huan immediately: "We Changshi have no problem. If possible, we hope to obtain a piece of land of equal value on Hong Kong Island to compete with Zhulu Real Estate.
trade!"
Hearing that Li Jiacheng could respond so happily, the other people were also extremely smart people and instantly understood the meaning. They came here to seek cooperation with Chu Huan this time. Although they don't know it yet
Why did Chu Huan want to exchange the land in their hands? But it is obvious that this is a good start for cooperation.
Therefore, after Li Jiacheng expressed his stance, those who came before also expressed their stance immediately, and they were willing to sell their land to Chu Huan, or to trade with the reserve land of Zhulu Real Estate!
This depends on the circumstances of their own company.
After hearing this, Chu Huan smiled and thanked everyone.
Then he said: "The rest is about the current situation of our company's land. Since everyone is here today, we will not find other opportunities to talk about this matter. Wu Shuhan will send you some information later.
Among the materials are some land reserves of our company, which are also planned to be developed within one or two years.
As I just said, our company is preparing to withdraw from the residential market in Xiangjiang, so we will definitely not develop these lands ourselves, so our company is only preparing to use the land as a stake in this project..."
Chu Huan told everyone what he had said to Guo Desheng and others before.
After Li Jiacheng heard this, he was excited and confirmed his previous guess. It was indeed similar to what he thought. Chu Huan really wanted to use this incident to sink Zhulu Real Estate.
The rest of the people who were not as far-reaching as Li Jiacheng thought were already excited at this time. Although what happened just now between Chu Huan and everyone in purchasing or exchanging land made everyone doubt whether Zhulu Real Estate really wanted to withdraw from the residential market, but
No need to doubt it now.
Zhulu Real Estate is really planning to take out the land and cooperate with everyone.
And the most beneficial thing for everyone is that with the land provided by Zhulu Real Estate, these people save a large part of the initial investment, and they can even directly sell the off-the-plan properties to make a profit later.
Although this will reduce their income, it will also give them more funds to operate more projects.
It's definitely a very good thing.
However, this also brings some questions.
Why did Chu Huan abandon these projects? From Chu Huan’s reaction to the land purchase, it seems that Chu Huan’s Zhulu Real Estate does not need to raise cash on such a large scale?
This chapter is not finished yet, please click on the next page to continue reading the exciting content!
"thank you, I know now!"
Luo Bishi hung up the phone with a gloomy expression, and the person who just called him was Niubijian from Yihe.
"We let Chu Huan fool us!"
Xia Dingji looked at Luo Bishi's gloomy look and asked quickly: "What happened?"
As Chu Huan expected, there were still many smart people in Xiangjiang who guessed what he was thinking. Niubijian thought of it. In order to prevent Chu Huan from forming his own real estate alliance, Niubijian told Luo Bishi about it.
Only then did Luo Bi, who had been focusing all his attention on the Xiangjiang Film Festival tonight, suddenly realized that Chu Huan had actually played a trick under his nose.
Actually planning to form a real estate alliance.
After telling Xia Dingji his analysis, Xia Dingji understood instantly, and then said angrily: "Chu Huan's matter must not be allowed to succeed. If this is the case, from now on, Chu Huan's status in the Xiangjiang real estate industry will be just like Huo Huan's.
Like a tsar, he is untouchable!"
"It's not just the same, it's almost surpassing Tsar Huo!" Luo Bishi said gloomily.
The status of King Huo in the real estate industry in Xiangjiang is not related to the number of real estates and buildings owned by Huo Xingye Tang in Xiangjiang, but to his control of the sand in the Xiangjiang river.
If Chu Huan succeeds, he will use the land in his hands to deepen cooperation with major real estate companies in Xiangjiang. From now on, Chu Huan will have partners with entangled interests everywhere in the real estate industry in Xiangjiang.
.
At that time, didn't Chu Huan's status in the Xiangjiang real estate industry surpass that of Huo Tsar?
"We must not let him succeed, stop him quickly!"
Xia Dingji was preaching in a panic at this time.
Facing Xia Dingji's panic, Luo Bishi sighed deeply. He knew why Xia Dingji was so rude. In fact, if it weren't for maintaining the dignity of his Chief Secretary, Luo Bishi would also be very rude at this time.
The situation has begun to get beyond their control.
In the past, Chu Huan's Zhulu Real Estate was only the largest real estate company in Xiangjiang. Although this would be difficult for them, it didn't mean they couldn't do anything.
After all, the beauty of the wood will be destroyed by Lin Feng. If they really want to deal with Zhulu Real Estate, although they will incur crazy revenge from Chu Huan, this revenge is within the range they can bear.
Even in this process, there will be many companies that are dissatisfied with Zhulu Real Estate to cooperate.
But things are different now. As long as Zhulu Real Estate completes its alliance with the real estate developers in Xiangjiang, they will no longer face a single real estate company, but the entire real estate industry in Xiangjiang.
How will they take action then?
Seeing that the real estate industry will replace the manufacturing industry and the textile industry has become the economic pillar of Xiangjiang, if they deal with the entire real estate industry, they will be targeting the economy of Xiangjiang. This is something they cannot afford.
"What a decisive method. I didn't expect Chu Huan to be able to think of such a big move!"
"Don't sigh at this time, and quickly find a way to stop them!"
Xia Dingji preached urgently.
Luo Bishi smiled bitterly and asked: "How can we stop it? Now I believe that the bosses of the real estate companies are already at TVB and are about to reach a cooperation agreement with Chu Huan. If there is enough time, maybe we can really think of a way, but now
We don’t have much time left, what can we do?”
Xia Dingji hurriedly said: "Call the offices of the bosses of these real estate companies immediately and ask them to terminate this cooperation with Chu Huan!"
Luo Bishi smiled miserably: "Do you believe it, even if the bosses know our attitude, they will not listen to us!"
"They dare! We represent the Hong Kong government!"
Xia Dingji preached angrily.
"There are enough benefits to attract these people. Don't say we are the Hong Kong government. Even if we are the British Empire, they will not listen to us!"
Luo Bishi preached helplessly.
He is very aware of the bad nature of businessmen.
Xia Dingji walked back and forth angrily, and suddenly said: "There is still one person who can stop this!"
Luo Bishi asked: "Who?"
"The CEO of HSBC, Roy Bentley, is the only one who can prevent this from happening now!" Xia Dingji emphasized.
Luo Bishi's eyes lit up, "That's true. The only one who can prevent this from happening now is Roy Bentley!"
Xia Dingji said: "I'm going to call Roy Bentley now!"
After finishing speaking, Xia Dingji directly dialed the number of Roy Bentley's office and told Roy Bentley the results of their analysis just now.
"Roy, I know that you have a very good relationship with Chu Huan, but this matter not only represents the wishes of our Hong Kong government, but is also something that HSBC must do.
The real estate industry will become the most important economic pillar of Hong Kong in the future. I think HSBC must have a consensus on this matter.
If Chu Huan forms an alliance among the real estate developers in Xiangjiang at this time, then Chu Huan will be equivalent to controlling the most important economic artery in Xiangjiang. By then, HSBC will also be suppressed by Chu Huan. You will definitely do this.
We must put aside our friendship with Chu Huan and think about the interests of us British people, the Hong Kong government, and you, HSBC!"
Roy Bentley had been listening to Xia Dingji's words quietly, and then he said: "Master Finance Secretary, are you exaggerating? I think this matter can be said so. If Chu Huan can really form
As for the real estate alliance in Xiangjiang, then our HSBC Bank, as Chu Huan’s most important partner in the banking industry in Xiangjiang, will inevitably have a closer relationship with HSBC in Xiangjiang’s real estate industry. I don’t think this matter is necessarily the same.
bad thing!"
At this time, there were three gods of wealth in Xiangjiang.
Xiangjiang Financial Secretary Xia Dingji, HSBC Bank Chief Executive Officer Roy Bentley, Jiaku Chairman Chu Huan!
This chapter is not over yet, please click on the next page to continue reading! Although Roy Bentley already had some other thoughts about Chu Huan after taking the position of HSBC Bank's executive officer, the relationship between the two is still there.
It's just past the honeymoon stage.
But Roy Bentley did not have that much respect for Xia Dingji. Without the support of HSBC, it would still be difficult for Xia Dingji to secure the position of Hong Kong Financial Secretary.
Now Xia Dingji actually told him this matter in a commanding tone, which obviously did not satisfy Roy Bentley.
Luo Bishi, who had been listening to the phone call between Xia Dingji and Roy Bentley, took the phone from the angry Xia Dingji and preached.
"Roy, this is Luo Bishi. What you just said may also happen, but judging from Chu Huan's current development trajectory in Xiangjiang, do you think Chu Huan will really let the banking industry not enter?
If Chu Huan really enters the banking industry one day in the future, then the relationship between Chu Huan and HSBC will change from a close business partnership to a business competition relationship.
At that time, as long as Chu Huan allows his business alliance to choose to cooperate with his bank, HSBC will lose one of the most important industry supports in Hong Kong.
Back then, HSBC was able to become the largest commercial bank in Hong Kong because Mr. Sanders chose the shipping industry. Do you want the people of Hong Kong to see that HSBC lost the real estate industry in your hands?
Or are you prepared to watch HSBC become the second largest commercial bank in Hong Kong in your hands?"
Luo Bishi's words made Roy Bentley's smile disappear.
Why did he start to have other thoughts about Chu Huan after taking the senior class at HSBC Bank?
In fact, this is also the reason.
At this time, Roy Bentley suddenly understood why Shen Bi was so determined to target Chu Huan. In fact, this was the fundamental purpose.
Chu Huan's development is really fast, and not only fast, but also very solid!
If other businessmen develop their industries too fast, their foundation will inevitably be unstable. To put it simply, their cash flow will be insufficient.
Need bank support!
But Chu Huan is different. Chu Huan owns "Fantasy Comics" and its peripherals as well as Wolf Smoke Games, two major cash companies. There is no shortage of cash at all. Chu Huan's cash even exceeds many people's imagination.
Even sometimes, Roy Bentley himself had thought that if everything went according to normal procedures, the cash that HSBC would be able to withdraw might not be as much as Chu Huan's.
Now that I hear what Luo Bishi said, I naturally have more thoughts in my mind.
"Okay, I will handle this matter!"
After weighing the pros and cons, Roy Bentley finally made his choice.
Luo Bishi said happily: "Okay, I won't say anything more to you. Time is precious now. I hope you can contact Chu Huan now and stop Chu Huan's action. Otherwise, Chu Huan will wait twenty minutes. When this was announced, everything was already done!”
According to Luo Bishi and Xia Dingji's ideas, the third decision made at TV station Jiaku today should be the formation of a real estate alliance.
Roy Bentley nodded: "Okay!"
After hanging up the phone with Luo Bishi, Roy Bentley looked at the phone in front of him and fell into silence.
"Why does it have to come to this point?"
After muttering to himself, Roy Bentley directly called the TVB general manager's office.
.
Chu Huan, who was talking about future plans with the real estate developers in Xiangjiang, saw Wu Shuhan walking into the conference room!
In fact, Luo Bishi, Xia Dingji, Roy Bentley and others all thought wrongly. Chu Huan indeed wanted to create a real estate business alliance, but not now.
Now it is actually just a preliminary model for establishing a cooperation model between Zhulu Real Estate and major real estate companies in Hong Kong.
Only after you really have a commercial bank in Xiangjiang can you use this bank to truly unite these people.
Otherwise, this alliance is still very fragile.
The reason why Luo Bishi and others thought wrong was that the incident happened so suddenly that they had no time to react.
That's why they think directly about the most difficult situation.
Wu Shuhan walked to Chu Huan's side and whispered softly: "Boss, Roy Bentley, the manager of HSBC Bank, called and said that he has important things to discuss with you, and explained that no matter what you are doing now
, you must answer his call first!"
Chu Huan raised his head slightly and said with a smile: "I understand."
Then Chu Huan stood up and said: "Everyone, I'm sorry, it's about to be the time for our company's third decision to be announced. I also have to make some preparations. As for the things we just discussed, I think I will wait until this time
After the decision is announced, we will discuss it again!"
Everyone didn't think much and stood up to see Chu Huan off.
Chu Huan then ordered Wu Shuhan: "Let someone bring a TV over so that everyone can see the latest trends of our company!"
Wu Shuhan nodded yes!
After Chu Huan walked out of the conference room, he said to Wu Shuhan: "Tell Roy Bentley that I have entered the studio now. When I come out of the studio, I will call him back as soon as possible."
!”
Wu Shuhan nodded and walked to the general manager's office.
Chu Huan walked to the studio at this time. Soon as time passed, more and more people who paid attention to this matter saw Chu Huan's appearance on TV, and this time he appeared with Chu Huan.
There are also Fang Jianhui who has been here before and Qi Dezun, the top class member of Hehe International!