typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

603, Black and White Medias profit model

After coming out of Zhang Huohai's Western Clothing Store, Chu Huan and Cao Yunshang went to the shopping mall in Hang Lung Center in Causeway Bay. Although it was already evening, there was still an endless stream of customers here. Chu Huan and Cao Yunshang went to the McDonald's in the mall.

, the two of them were just like ordinary lovers, Cao Yunshang found an empty seat, while Chu Huan went to queue to buy food.

As the world's first modern fast food restaurant, McDonald's was founded in San Bernardino, North America, in the 1940s. In the 1960s, the fast food industry with McDonald's at the forefront became popular throughout the United States and spread to the world.

The McDonald's where Chu Huan and the others are now is the first McDonald's in Xiangjiang. It is a joint-venture store. One of the owners is Xiangjiang businessman Wu Rizhao and the Feng Bingfen family.

Wu Rizhao serves as the general manager of the associated company and is responsible for all business here.

In order to promote McDonald's, Ng Rizhao also went on TV to advertise for McDonald's stores, and even launched a quick password contest. Such scenes have been seen in Hong Kong films "Modern Tathagata Palm" and "Descendants of the Dragon".

In front of Chu Huan was a child, who was reciting McDonald's emergency instructions.

"Double-decker beef Big Mac, sauced beef with cucumber, cheese lettuce with sesame seeds, everyone laughed after eating it."

The kid who succeeded in the quick password got a free hamburger and left happily.

Chu Huan looked at the food on the menu and ordered a few snacks at random. Chu Huan couldn't say he liked these fast food, but he didn't dislike them that much. They were just a tool to fill his stomach.

"Eat!" Chu Huan carried the food back to where Cao Yunshang was sitting. He took out the French fries and ate them slowly.

"Brother Huan, why do I feel like you admire Tan Ailian's adopted son?" Cao Yunshang asked Chu Huan while eating the burger in his hand.

Chu Huan said with a smile, "Young man, energetic, and handsome. As long as his singing and acting skills are not too bad, and if someone praises him, it will not be difficult to succeed in the entertainment industry."

Cao Yunshang said, "There are more than a dozen young people like this in Youyu Records, if not a hundred. Don't you see what's so special about that ten-year-old boy?"

Chu Huan laughed. There are many handsome boys, but there is only one Zhang Guoyuan in Xiangjiang. For Chu Huan, Zhang Guoyuan not only represents a memory of youth, but also represents a business opportunity with unlimited potential.

People in later generations may not be able to understand Zhang Guoyuan's influence in Asia, especially in South Korea. Zhang Guoyuan can be said to be an idol who has influenced an entire generation.

But in South Korea's classic TV series, if Zhang Guoyi does not appear, then this TV series will definitely not be considered a classic.

The most representative one is the plot of the South Korean TV series "Reply 1988". Zhang Guoyi and Zhou Runfa's "A Better Tomorrow 2" started the beginning of this TV series and also made the ending.

Endorsing a South Korean chocolate company can instantly increase its sales to over 300.

Moreover, among the top ten most popular artists in Asia issued by South Korea's BC TV station in 1989, Zhang Guoyi beat South Korean artists and ranked first.

This is almost impossible to happen in a country like South Korea, but it happened to Zhang Guoyi.

In Chu Huan's view, although the influence of Black and White Media has been established, its revenue model is simply not proportional to its own influence. This is very inconsistent with the business model.

Wanting to improve the profit model of Black and White Media, Chu Huan thought about the purchasing power of fans. In the future, an idol will not be able to afford the box office of a movie. That is because a movie not only costs real money, but also time.

In addition, the idols of later generations are basically promoted by capital, and the data are also false.

But Zhang Guoyi is different, this is a real high-quality idol.

If we talk about the idol profession alone, Zhang Guoyuan definitely belongs to the ceiling level.

Having the Zhang Guoyi card in his hand means that he can promote many Jiaku products to South Korea.

Chu Huan naturally fell in love with Zhang Guoyi.

"How about we start a bet? Let's bet on whether Zhang Guoyi can become the top idol artist in Hong Kong and even Asia in the next ten years?"

Chu Huan smiled and said to Cao Yunshang.

Cao Yunshang shook his head and said, "No, I will have forgotten about this matter ten years later. And even if he really becomes a top artist, that's it!"

Chu Huan smiled and believed that Cao Yunshang would not think so in the future. The fashion and entertainment circles have always been inseparable twins.

If Cao Yunshang's fashion empire wants to completely expand its business in Asia, it must cooperate with these artists in Hong Kong.

And who is the artist with the most aristocratic temperament in Hong Kong?

Zhang Guoyi, Chen Baiqiang.

If the two of them can join forces to become the spokespersons of Empire Fashion Group, at least in Southeast Asia, they will not have to worry about the popularity of their brands!

Cao Yunshang did not put his mind on Zhang Guoyuan, but put his mind on another matter. He said, "Brother Huan, I have asked people from the company to contact Qiao John, and the new company should be completed soon."

The Carver Tower deal!”

As mentioned before, as Cao Yunshang's Imperial Fashion Group becomes larger and larger, they have been looking for a new headquarters building.

Now that Chu Huan has completed the apparent acquisition of Hehe International-Wheelock, Cao Yunshang has also formally proposed to John Qiao the deal to acquire the new Lane Crawford Building.

The new Lane Crawford Building is located in Queen's Road Central, Hong Kong Central, not far from each other.

Originally, when Cao Yunshang's Empire Fashion Group acquired Lane Crawford, they did not acquire the new Lane Crawford Building due to financial issues at the time. This problem no longer exists.

Chu Huan nodded and said, "Okay, I will tell John Qiao here."

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Cao Yunshang nodded and said, "I am planning to launch an empire fashion show in cities such as Hong Kong, Tokyo, London, Paris, and Los Angeles next year.

At that time, we can better promote our products.”

Chu Huan smiled and said, "I have no objection. If you need any actors or models at that time, you can ask Kelly to contact you!"

The shows in Xiangjiang and Tokyo are not bad. Japanese artists and models in Xiangjiang and Japan are easy to get. Black and White Media can help with it, but Europe and North America are different. They need more European and American artists.

With the help of models, the influence of Black and White Media is still a bit weak, and now they only have Black and White Cinemas in Europe.

"By the way, how are you going to handle the Disney situation? Kelly called me two days ago and told me about this matter. Now she is almost overwhelmed by the Disney management and the strength behind them.

The duck’s blood is gone!”

When talking about Kelly, Cao Yunshang thought of the situation in Hollywood.

Chu Huan said, "When I go to North America after the New Year, I can solve this matter by the way. The Jews are different from the British forces in Xiangjiang, so it is still a bit difficult!"

Cao Yunshang agreed, "It is indeed a bit difficult to handle. If one mistake is made, it will easily stir up the hornet's nest of the Jews. They are still very united."

Chu Huan also nodded. He had indeed thought about things in Hollywood a bit too simply. He originally thought that he had closed the loop on the North American film industry, but he did not expect that there would still be so many problems.

The two of them were eating and chatting like this. After finishing the food in front of them, Chu Huan and Cao Yunshang held hands and came to the cinema located in the Hang Lung Center. The movie shown here was the one that was released by Xiangjiang Film and Television last month.

Re-shooting for Hung Kam-bao's new movie.

After the previous war, these films were approved for release without a single scene being edited.

It was a light-hearted and hilarious action drama of the Republic of China. Chu Huan and Cao Yunshang were entertained for an hour and a half, and then they took the car back to No. 12 Mount Galley Road.

In the days that followed, Hong Kong was calm and calm.

After entering December, Chu Huan called Black and White Media General Manager Fang Jianhui, TVB General Manager Liang Risi, Black and White Newspaper General Manager Gu Chengxi, and Youyu Records General Manager Zheng Donghan all into his office.

When several people came to Chu Huan's office, they knew that what Chu Huan wanted to do with them today was certainly not simple.

"Here are some plans for Black and White Media jointly made by Jiaku Operations Department and me. Please take a look."

After finishing speaking, Wu Shuhan handed the information in his hand to these people one by one.

These people began to read the information in their hands. Chu Huan did not rush them and waited for them to finish reading.

An hour later, these people finally read and digested the information in their hands, but what followed was full of question marks.

Chu Huan sat on the sofa with her legs crossed and said with a smile, "Today is all yours. If you have any questions, you can ask them at any time."

Gu Chengxi took the lead and said, "Chairman, I can understand the idea of ​​hosting the Hong Kong Top Ten Hits. It should be the same as the Hong Kong Film Awards, but I think such an award ceremony can be recorded in TVB's studio. It is necessary to let

The entire black and white media and print media also cooperated, and was it held at the Peninsula Hotel?"

The plan Chu Huan presented can be said to be the main profit plan for Black and White Media in the next ten, twenty or even thirty years, so there is a lot of content.

The top ten golden songs are one of them.

In another time and space, the Top Ten Golden Songs were held, which can be said to be the most influential music award ceremony in Hong Kong.

It also brought high ratings to TVB.

But now Chu Huan is asking to hold this award ceremony on such a large scale without having any experience in holding it before, which still makes Gu Chengxi a little worried.

Chu Huan shook his head and said, "Since we are going to do this award ceremony, we must make it the biggest and strongest. Moreover, such an award ceremony is very replicable. If we didn't make it bigger and stronger at the beginning,

Then in the future, other TV stations and even radio stations will be able to hold their own music award ceremonies. How will the audience in Hong Kong be convinced by our awards ceremony?"

After hearing Chu Huan's explanation, Gu Chengxi said nothing more.

"Chairman, now that the whole of Hong Kong knows about our relationship with TVB, will anyone doubt the fairness of its awards?" Zheng Donghan also asked Chu Huan about this matter.

Youyu Records is affiliated to Black and White Media, and TVB is also affiliated to Black and White Media. Such a relationship will inevitably make people doubt its impartiality.

Chu Huan pointed to the information in their hands about the top ten golden songs and said, "As mentioned above, the selection of the top ten golden songs and the selection of the best male and female singers will be made by the audience when they purchase "True News" and "Tiantian Daily"

The voting ballots are used for voting statistics.

Of course, this will inevitably make some people think that the award is fair, but it doesn't matter. As long as the influence of our award is spread, then even if some people have doubts, as long as they have no conclusive evidence, there is no need to worry.

."

Is an award without shady still an award?

Then it's not an award.

Regarding Zheng Donghan's worries, Chu Huan was confident.

For the top ten golden songs, the most important thing is the expansion of its influence. As long as its influence is open, everything else will be easy to handle. What's more, in addition to fan voting, there are also sales announcements. This data is still very convincing.

Powerful!

"I Have a Picture Book of Ghosts and Gods"

Liang Risi said, "I think there is no problem with this award. TVB is the TV station with the highest ratings in Hong Kong. Even if other record companies in Hong Kong know about our relationship with Youyu Records, their signed singers will definitely want to promote it on TVB."

It’s their own songs, so if TVB holds a Top Ten Golden Songs event, no matter how reluctant they are, they can only bite the bullet and participate.

This chapter is not over yet, please click on the next page to continue reading the exciting content! At the same time, this can also provide some conveniences for Youyu Records, allowing more singers in Hong Kong to understand the power of Youyu Records, and then after their contracts expire,

Choose to join Youyu Records!”

"The idea is good, but we should not be too optimistic. Shao Yifu has already started to acquire Li TV. I believe that under the leadership of Shao Yifu, Li TV will definitely become a strong rival of TVB. So other record companies in Hong Kong will

You can also choose to move closer to Li's TV. What we have to do now is to take the lead in maximizing the influence of the top ten golden songs before Shao Yifu can react!"

Chu Huan said calmly, which could be regarded as another answer to Gu Chengxi's question just now.

On the other hand, after entering December, Li's TV advertising investment work has started, but is it effective?

To describe it as horrific is a bit too high. The TV station with the second highest ratings in 1978 will have less than HK$5 million in regular advertising revenue for the whole year.

It was rumored that Yinglunli, the parent company of Lili TV, could no longer bear the situation. Coupled with the increasingly fierce factional fighting within the company, Shao Yifu finally felt that it was time for him to take action. Two days ago, Shao Yifu officially asked Yinglunli.

There were calls to inquire about the possibility of acquiring Rei TV.

However, this news has not yet spread in Xiangjiang, so when Chu Huan said it, everyone present could not help but be surprised.

"Chairman, if Li's TV is really acquired by Shaw Brothers, it will not be a good thing for us TVB. In this case, Li's TV will have the support of Shaw Brothers, a huge film company, and then

In addition, Shao Yifu is a veteran in the entertainment industry in Hong Kong, and Li's TV will pose a far greater threat than Jiayi TV in the future!"

Liang Risi preached worriedly.

Prior to this, because Li's TV station was severely damaged in the talent poaching war with TVB, and Jiayi TV recruited Zhou Liang Shuyi and other Jiashi Six gentlemen in TVB, the media in Hong Kong now do not watch Haoli's TV.

development, some media even expressed their opinion that the one most likely to challenge TVB’s ratings status is Jiayi TV Station.

"It's just a Jiayi TV station. Do you really think that their situation can be changed by Zhou Liang Shuyi's departure? They are just a bunch of rabble!"

Through understanding Zhou Liang Shuyi, Chu Huan is really not optimistic about Jiayi TV under her leadership. Moreover, after Shao Yifu acquires Li's TV, although there will be a ratings war between tvb and Li's TV, the two

No TV station will let Jiayi TV go.

TVB is dissatisfied with the fact that Sandra Chow left when TVB needed manpower the most, so it must take a hard beating on these rebellious officials and traitors.

As for Lai's TV, even if Shao Yifu is in charge of Lai's TV, their primary target is not TVB, but Jiayi TV. The fewer opponents there are, the more cakes tvb and Lai's TV can share in the Hong Kong TV field!

Seeing that Chu Huan looked down on Jiayi TV Station so much, Liang Risi said nothing. Since in the boss's eyes, such a bad TV station, if he couldn't deal with it, then it would be a problem with his own ability.

"Chairman, regarding the trainee system in the information, isn't it just Wireless's artist training class? But I see from the information that you attach great importance to this system. Is there anything different about it?"

Fang Jianhui asked Chu Huan about his doubts.

Among the information given by Chu Huan, the trainee system is the most important, including the recruitment, training, and stage appearance of trainees, and a series of other things. If Chu Huan's plan is followed, Youyu Records will be the first

It will be at least five years before batch trainees take the stage.

The trainee system was an experiment launched by Chu Huan through the later South Korean entertainment system. It was actually an attempt to maximize the benefits of Huanbai Media.

The rise of South Korea's entertainment industry is due to the support of their government. This can be ignored, but their trainee system can indeed maximize entertainment benefits.

From the late 1990s to the early 2000s, Asian entertainment could be divided into three sections: Japanese entertainment, Korean entertainment, and Hong Kong entertainment.

However, Hong Kong Entertainment was already in decline at that time, and its blood-forming ability was obviously insufficient. Except for Xie Tingfeng, there was almost no real national idol of Mr. Chen.

The same is true for Japanese entertainment, and Japanese entertainment has formed a huge influence in Asia through their classic TV series of that period. However, when the classic TV series no longer exist, the influence of Japanese entertainment will no longer exist.

On the other hand, Korean entertainment was the last to start, but it has the most lasting influence.

In later generations, there were a few little girls who had not watched the South Korean TV series "My Love from the Star" and "Descendants of the Sun". When Chu Huan was reborn, those little girls who liked South Korean TV dramas had already become the mothers of their children.

It can be said that OT is the group that opened up the Asian entertainment market for Korean entertainment.

And they are also the products of South Korea's earliest trainee system.

What Chu Huan has to do now is to introduce this system in Xiangjiang in advance, in order to increase the influence of Xiangjiang entertainment industry in Asia.

When their influence increases, these people will become the money-making tools of Black and White Media. From the fact that Zhang Guoyi was able to save a chocolate company on the verge of bankruptcy in South Korea with just one advertisement, it can be seen that the consumption power of fans in this era is still very high.

Can be beaten.

"Of course they are different from the people in TVB's artist training class. Those people are steady and steady, and they will also be the main force of black and white videos in the future. These people are artists who can be cultivated for a long time, but these trainees are different. They are short-term consumables.

Don’t look at the long training time of these people, but in the later stage whether these people can stabilize their reputation and continue to bring good works will depend on their luck and strength."

This chapter is not over yet, please click on the next page to continue reading! At this time, Chu Huan is a proper capitalist in the entertainment industry. He has never regarded these trainees as real artists. To put it bluntly, he treats them as if they were future generations.

The capital treats those little fresh meat and little flowers the same way.

It is a tool for making money and bringing goods.

And there is another advantage of being in Xiangjiang, that is, while Chu Huan controls the voice of the entertainment industry in Xiangjiang, he can more fully control their destiny.

Coupled with the constraints of the contract, these people can only work for Chu Huan all the time.

A bright-looking migrant worker.

As long as the trainee system is started, five years later, it will be able to continuously introduce new vitality to Black and White Media. When the time comes, the fittest will survive and everyone will be eliminated based on their abilities.

Chu Huan's plan is good, but it is also ahead of its time for Fang Jianhui and others. They have never seen this type of entertainment star, so it is really hard to say whether it will succeed in the end.

But no matter what doubts they had in their hearts, after Chu Huan confirmed this matter, they could only execute Chu Huan's plan perfectly.

Chu Huan continued, "When these people debut, Youyu Records will first record new albums for them. When the time comes, Black and White Media and TVB will jointly support them. With the strong support of the company, it will be difficult for them to succeed.

After they have gained a certain reputation, they can hold concerts, endorse, and do activities, and then TVB will launch suitable TV series for them, and Black and White Video will shoot movies for them. With the help of TVB and the influence of Black and White Video, they will be promoted throughout Asia.

As long as one successful person out of a hundred people in the region can not only earn back the cost for the company, it will also bring unexpected benefits."

Fang Jianhui said, "So, we still need to give them acting lessons?"

Chu Huan nodded and said, "Yes, but you don't have to take acting classes every day. You only need to arrange one or two actors such as Cheng Long and Xu Guanwen to give lectures to them every week. At the same time, such courses can also arrange for singers like Xu Guanjie and Luo Wen."

Just give them lectures, give them illusions, and make them think that they may become superstars like Cheng Long and Xu Guanjie in the future."

Chu Huan's words made everyone at the scene fall into silence. If this plan is really successful, the benefits to the company will definitely be visible to the naked eye, but for those trainees who did not succeed

Thinking of their ending, these people couldn't help but shed cold sweat.

"Chairman, do they count as the company's contracted artists?"

Gu Chengxi couldn't help but ask.

Chu Huan understood what Gu Chengxi was thinking. In that document, it was written that after joining the company, these trainees would sign an eight-year trainee contract. If they successfully debuted, they would sign a new contract.

At least ten years to start!

As for the tens of billions apartment plan announced by Chu Huan, these people are eligible to occupy free apartments.

"That's right!"

Chu Huan said, which made Gu Chengxi feel better, but what Chu Huan said next made Gu Chengxi worry again.

"But if these people still can't make their debut after eight years, the company won't keep idle people!"

After a pause, Chu Huan continued, "This is a huge gamble in life. Although these children can't decide their lives yet, their parents can. In addition, if these people really can't make their debut, then what will happen in black and white?"

Video will also provide them with a behind-the-scenes job, and whether they can accept this gap is their business."

"Understood!"

Gu Chengxi nodded.

Liang Risi continued to ask, "Chairman, then the purpose of holding the TVB Star Awards is to inspire the TV station's internal artists?"

Among these information, there is another one that TVB will hold the Thousand Stars Award, which is actually the TVB's TVB Emperor and Queen Award in the future.

Someone once said that glory is actually a concept given by the secular world, which makes people think that it can represent their own value. But in fact, the so-called glory is just a free thing given by the superior to the inferior.

Look at the favor that TVB artists in later generations have for the Emperor and the Queen. They even signed long-term contracts in exchange for a so-called Emperor and the Queen. This was just for Chu Huan to better control the TVB artists!

Chu Huan said, "Yes, that's it. There are many details in it. You can all understand it carefully. If you don't understand, please contact Zhen Zhijie from the operations department and he will explain these things for you."

When the topic reached this point, Fang Jianhui and others also knew that it was time to leave, and they all stood up and said goodbye to Chu Huan.

Gu Chengxi stayed in the end, and after she and Chu Huan were alone in the office, she spoke in a low voice.

"Brother Huan, isn't this trainee system a little too cruel for those kids who won't be able to debut in the end?"

Chu Huan sat on the sofa and said with a smile, "What? I feel a little bit unbearable?"

Gu Chengxi nodded and said, "I just feel that for an illusory dream, I may ruin my life's future. I think it is too risky for those children!"

Chu Huan nodded slightly and said, "If you don't want to do this, I can let others take over. Just give yourself a long vacation and leave the black and white newspaper business to others!"

Recommended new book by urban master Lao Shi:


This chapter has been completed!
Previous Bookshelf directory Bookmark Next