When the time comes to the fourth week of the money-burning war, in the eyes of many people, this is the time for the final bayonet to see red.
"This will be a money-burning war with no winner!" -- "Sing Pao"
It was also at this time that Xiangjiang's Sing Bao began to draw a final conclusion on the matter.
"The cash-burning war in the retail industry that has attracted the attention of the whole Hong Kong has entered a feverish state, but the current outcome is something that neither party had imagined before the war began.
Here, this newspaper will first introduce to you the background of this war. This money-burning war in the retail industry originated from the acquisition of Wing On Group, the former king of Hong Kong’s retail industry, by the largest retail group in Hong Kong.
For the time being, we will name this acquisition the challenge of the new king to the old king!
Wing On Group was the former king of Hong Kong's retail industry, and Wing On Group was the ancestral business of the Guo family. Therefore, it was naturally impossible for the Guo family to sell Wing On Group to Yunhai Group.
But at this time, it was obvious that the old king was no longer a match for the new king, so Yongan Group united with other retail industries in Xiangjiang to start the second round of this money-burning war.
In this round of battle, Yongan Group united with all other retail companies in Xiangjiang except Yunhai Group to jointly launch a battle to defend the old king.
Yongan Group joined forces with all other retail companies in Xiangjiang except Yunhai Group to launch crazy discounts, temporarily suppressing Yunhai Group.
However, as the new king, Yunhai Group has not been established for a long time, but its foundation is extremely profound. It has created a miracle in the history of retail industry in Hong Kong and the world, and created a new marketing model, group buying everything for nine yuan.
And this battle, we call it the battle to rectify the name of the new king!
Obviously, in this battle, although the established and powerful retail companies in Xiangjiang fought back, they were unable to shake Yunhai Group. If this battle continues like this, the outcome will definitely be the new king taking the throne, but we have to admire the strength of Xiangjiang's retail industry.
Resilient, they sought support from major commercial banks in Hong Kong and received abundant cash support. Although this will cause them to lose part of the company's control, it is undeniable that as of now, they still have vitality.
At least at this moment, the reason for their defeat cannot be seen.
On the other hand, although Yunhai Group's nine-yuan group purchase everything has a brilliant record, it has not killed the retail industry in Xiangjiang. Now, after a month of impulsive consumption, the citizens of Xiangjiang have entered the stage of rational consumption.
The power of group buying everything for nine bucks and nine is also gradually diminishing.
According to the investigation of this newspaper, at this time, the stores of Yunhai Group are no longer in line with the grandeur of the long queues. This also proves that Yunhai Group will officially end their activities after completing their four rounds of activities. Such intensive discounts
, such a crazy lottery, it must be difficult for even Yunhai Group to persist.
It is foreseeable that this war will end with an outcome that is beyond everyone's expectations, but it is still true that the pattern of Hong Kong's retail industry will change as everyone guessed before.
First of all, more funds have entered the retail industry in Xiangjiang. We will need time to confirm how they will change the retail industry in Xiangjiang in the future.
Secondly, there are not no losers in this money-burning war. Stores that were once everywhere in Hong Kong have become the biggest losers.
Most of these stores are family-run businesses with little financial support. Countless stores should have closed down during this war.
However, Jardine Matheson and Yunhai Group have successively joined the battle for stores in Xiangjiang. They have injected funds into these stores in Xiangjiang, strived for shares, and helped them tide over the difficulties. But at the same time, they have also brought these stores in.
Your own convenience store camp.
With the help of this wooing behavior, Jardine successfully entered the Xiangjiang market with 7-11. On the other hand, Yunhai Group, which was one step behind Jardine, also started to make efforts in the later stage and obtained the franchise of some supermarkets.
Consumers in Xiangjiang, maybe in the future you will find that the supermarkets around you are gone and they will be renamed Yunhai Convenience Store or 7-11!
This may be the only loser in this money-burning war in Xiangjiang!
But the end of the war does not mean that things are over. More than a month of impulsive consumption has almost drained the people of Xiangjiang of their short-term demand for goods. I believe that for a long time to come, the retail industry in Xiangjiang will be
It has fallen into a weak state, so whether it can persist to the end has now become a problem that all major retail companies in Hong Kong need to face!"
A large and eloquent article in "Sing Pao" immediately caused a sensation in Hong Kong. Everyone knew about this money-burning war, but had no specific concept. At this time, through this report in "Sing Pao", finally
Let them know the causes and consequences of this money-burning war.
At the same time, some retailers in the retail industry, as "Sing Pao" said, need to find ways to survive the period of industry decline after the war.
"This period will have to wait until at least the New Year period before it is possible to recover!"
Yang Zhanmei was sitting in Yang Fusheng's office at this time, preaching to Yang Fusheng with a complicated expression.
Dada Department Store also survived, but neither Yang Fusheng nor Yang Zhanmei, the two fathers and sons, were in a happy mood.
In their original plan, they were to defeat the Yunhai Group through this war and then divide the interests of the Yunhai Group.
But now, they are barely surviving, and at the same time they have paid a lot of shares in the company, further weakening their family's control over Da Da Department Store.
In fact, this is the case in many department stores in Hong Kong.
"But fortunately, HSBC joined in later and did not transfer all the transferred shares to Hang Lung Bank. This can be considered a blessing among misfortunes!"
Yang Fusheng preached rather helplessly.
HSBC started to join this money-burning war in the second half of the third round of Yunhai Group's activities. At this time, both the department stores in Xiangjiang and the banks and consortiums behind them were already somewhat dwarfed in terms of financial resources.
It was the joining of HSBC that gave them renewed vitality.
Moreover, these department stores are actually more willing to let HSBC join in. After all, HSBC can divide the shares of other banks, which will make the company's equity distribution more beneficial to them.
A single shareholder cannot shake the status of the original bosses in the company.
"Dad, what Sing Pao said is right. Next, there will definitely be a cold wave in the retail industry in Hong Kong. We still need to make more preparations for this!"
Yang Zhanmei preached to Yang Fusheng.
Yang Fusheng nodded and said: "I have already contacted HSBC and Hang Lung in advance. After the last discussion of Yunhai Group's nine-dollar group purchase of everything is over, we will immediately start the mode of recuperation. After these two or three months, we will
By the time of the New Year period, Xiangjiang’s retail industry will almost be able to resume!”
Yang Zhanmei said helplessly and horrified: "I'm afraid that it will trigger a second round of money-burning war!"
Yang Fusheng also fell into deep thought. The New Year period is the prime time for discounts and promotions in the retail industry. Now with such a money-burning war, everyone can see the intensity of discounts. It is difficult to guarantee that the New Year prime time will be
It will not trigger a second round of money-burning war of this magnitude.
"Probably not!" After thinking about it, Yang Fusheng gave his answer: "This war has damaged everyone's fundamentals. This period of recuperation will at most allow everyone to take a breather.
, but there is no way to make up for everyone’s losses during this period, so everyone needs a blood replenishment period during the New Year period, so although there will be some small-scale competition by then, it should not reach the point where it is now!”
Yang Zhanmei asked: "Where is Yunhai Group?"
This question made Yang Fusheng fall into silence again.
.
Not only Yang Fusheng of Dada Department Store, Yang Zhanmei and his son believe that this battle should be over, but also other retailers in the retail industry also believe that this war should be nearing its end.
They didn't achieve the earnings they expected before starting this war, but at least they kept their company.
After seeing the resilience of Xiangjiang's retail industry, Yunhai Group should also give up on unifying Xiangjiang.
Retail ideas out.
Jardine headquarters!
"During this period, you have done very well. 7-11 has successfully entered the market in Hong Kong. Now we at Jardine will become the second largest retail group in Hong Kong!"
Newbijian was praising Karmanen at this time. Although this time the battle did not allow Jardine to meet their expectations, it at least ensured their original intention of successfully introducing 7-11 into the convenience store field in Xiangjiang.
Karmanin also had a reserved smile on his face at this time and said: "All this is because of the support of the group. Without the support of the group, we would not have been able to succeed!"
Just as the media and themselves named this war, a money-burning war!
In order to ensure that Wellcome can obtain the most beneficial situation for them at this stage, Jardine has invested nearly 1 billion Hong Kong dollars.
And this is not the end yet. As the stores they merged later began to be renovated and training and other activities began, there was still a large amount of funds waiting for them to replenish.
At the same time, they also need to open their own direct-operated stores, which is another huge expense.
The most important thing is Wellcome Supermarket. Although their cold wave period will not be as long as that of the department store industry, it is foreseeable that the passenger flow of Wellcome Supermarket will also drop a lot for a long time to come.
of.
This means that in the next period of time, Jardine will continue to inject funds into Wellcome to allow them to maintain their current situation.
"Although it is quite different from our original expectations, at least we have achieved some of the goals we set at the time. Next is the stage of recuperation and steady development. Although the cost recovery time will be a little slow, as long as it is completed
According to the preliminary layout, by then we can look for a joint listing of Wellcome and 7-11, or it is possible for the two companies to be listed independently, and then the funds will be withdrawn."
Simply relying on performance to recover their current expenditures is basically a long-term war. However, if the two companies can be listed separately, the result will be different. Jardine can turn itself into what it is today in the shortest possible time.
expenses are recovered.
This kind of idea is actually not only held by Jardine, but also by other retail companies. This is also the best way they can think of to recover their losses now that this war has started!
"Understood, I am already in contact with Li Fuzhao, and the other party also expressed great welcome to our choice to list on their Far East Club."
Karmanin said with a smile.
"Nowadays, the unification of the four associations into one has become a general trend. It depends on when it will be completed. Li Fuzhao definitely wants to use this kind of thing to increase the influence of their Far East Association!"
Newbijian has already seen through Li Fuzhao's thoughts, "To be honest, if it weren't for the fact that the Far East Society is now the largest stock exchange in Hong Kong, I would still prefer to be listed on the Hong Kong Society!"
The Xiangjiang Club was founded by a ghost man. Although Newbijian is a ghost man and has no experience of living in England, Newbikin is still more inclined to the Hong Kong Club.
However, as a qualified manager, Newbijian will not let his emotions affect his decisions.
Listing in the Far East Association is more in line with their current interests!
.
Similarly, on this day, when everyone else was discussing that the money-burning war that had affected the retail landscape in Xiangjiang was about to end, on Chu Huan's side, the war had actually just begun.
But today, Chu Huan did not hold this meeting at Zhu Xiaozhao's mid-level villa, but held a high-level meeting of Jiaku at the headquarters of the Chinese People's Bank of China.
In addition to the senior officials of Jiaku, there were also Liu Zhiyuan, the president of Jiaku Bank, Bryant, the president of Alder Commercial Bank Xiangjiang Branch, Chen Tao, the president of Fengwu Securities, Du Huilian, the president of Public International Investment, and Li Li, the general manager of Yunhai Group.
Sweet Ying!
This chapter is not over yet, please click on the next page to continue reading! "The news in the market now tends to be that this war is over. Even the retailers in Hong Kong have begun to discuss how to survive the crisis.
It’s the cold wave period that came down!”
Wu Xiaohui from the Investigation Department explained the current situation in Xiangjiang to everyone in the conference room.
Chu Huan looked at Bryant and asked, "How are the negotiations with Singapore's Overseas Chinese Bank going?"
Bryant said helplessly: "Now the negotiations between the two parties have come to an end, but Oversea-Chinese Bank of Singapore insists that the current share price of Yongan Group is abnormal. Although the asking price has dropped a lot compared with before, it still has not
Meets our expectations!」
The stock price of Yongan Group has been affected by the money-burning war in the retail industry in Xiangjiang during this period. Although it has fallen back, because the shareholders in Xiangjiang believe that Yunhai Group has not given up the idea of acquiring Yongan Group, the stock price of Yongan Group has not dropped.
Did not reach the expected level.
"In addition, the Guo Linshan family has been contacting OCBC Bank in Singapore, and OCBC Bank in Singapore has been raising prices for us on this matter!"
Bryant's answer made Chu Huan frown slightly, and after thinking for a moment, he said: "Now everyone thinks that the matter is over, and it will definitely cause Yongan Group's stock price to fall, but this needs a primer!"
After finishing speaking, Chu Huan looked at Chen Tao and said, "Selling some Yongan Group shares will give the illusion that we are giving up the acquisition of Yongan Group."
Chen Tao nodded: "I understand, I will arrange this matter when I return to the company!"
Chu Huan said: "The acquisition of Yongan Group is now just a small link in our huge plan, but now according to the plan set by the group, every link is interlocked, so acquiring Yongan Group
This is equivalent to our charge battle, so the tasks assigned to you before must be ensured to be completed smoothly.
For those of you who are now in charge of various links, if you think there is something that you cannot solve in the link you are responsible for, I hope you can raise it today. If you do not raise it today, problems will arise in the link you are responsible for.
Then the consequences will be unforgivable!"
Hearing what Chu Huan said, everyone in the conference room looked at each other. Finally, Du Huilian said: "Chairman, please rest assured, if we cannot win Yongan Group under such circumstances, we will not be qualified to sit here anymore.
!」
After receiving Du Huilian's affirmative reply, Chu Huan smiled.
Then he looked at Cui Weihua from the Finance Department and asked: "You know the next actions of the group. For the Finance Department, the most important task at this stage is to mobilize funds to deal with what happens next. Do you have any questions?
?」
Cui Weihua looked a little excited at this time. When he first joined Jiaku, Cui Weihua believed that this was a group company with great potential, but at that time he never thought that the group would develop to this point and would soon become the giant Yiyi in Xiangjiang.
and initiate acquisitions.
Moreover, this acquisition is not simply the acquisition of Jardine, but also includes Jardine’s Land, the pearl of Xiangjiang’s real estate industry.
"Chairman, please rest assured that I have mobilized the group's funds globally. There will definitely be no problems!"
Jiaku is not short of money, but Jiaku’s funds are spread all over the world. If you want to allocate them together, there are still many procedures to go through.
Chu Huan nodded. Chu Huan believed in Cui Weihua's ability. In fact, when Bank of East Asia and Far East Bank were merged into Xiangjiang Jiaku Bank, Chu Huan wanted Cui Weihua to serve as the president of Jiaku Bank.
However, the headquarters really couldn’t do without Cui Weihua, so in the end they had no choice but to give up!
"How is the situation in the public relations department?" Chu Huan looked at Ye Qing, who had replaced Liang Risi as the general manager of the Jiaku Public Relations Department.
Jiaku does not have a publicity department, and the public relations department has always served as the publicity department.
Ye Qinghui reported: "Chairman, please rest assured that our public relations department has contacted TVB, Black and White Media, and people in contact with other media in Hong Kong are ready. As soon as the Yongan Group acquisition war starts, we will immediately start to build momentum.
Prepare for what’s to come!”
At this time, Yihe had actually been completely suppressed by Jiaku, but the assets owned by Yihe in Xiangjiang had always been something Chu Huan had always hoped to obtain.
If Jiaku can finally successfully acquire Jardine, then Jiaku will have absolute dominance in Hong Kong.
At this time, Hong Kong was still under the administration of MacLehose, and everything was easy to say. After all, MacLehose was still a Hong Kong governor who wanted to save face.
But after MacLehose left Hong Kong, the successive governors of Hong Kong were no longer so concerned about face, especially the last one.
As mentioned before, Chu Huan's global influence at this time is only limited to allowing him to have an equal competitive position with the locals.
As for the overall global situation, Chu Huan still has no way to affect it at this time.
Although Chu Huan believes that his influence will definitely be greater in the future, this does not mean that Chu Huan has no other preparations. The current preparations are actually for a stronger voice in the future.
In the future development of Xiangjiang, when the British understand that they cannot control Xiangjiang for a long time, they will make a series of cunning operations.
Xiangjiang is Chu Huan's base, and it is the most stable place that is most beneficial to Chu Huan, so he does not allow anyone to affect his status.
Taking over Yihe will basically guarantee this matter. When Chu Huan holds Jiaku and Yihe, the two super consortiums in Hong Kong, no matter who succeeds MacLehose, what will the British do?
No such method can affect Chu Huan.
Even in order to maintain Jardine's absolute influence in Hong Kong, Chu Huan did not intend to delist Jardine and privatize it after acquiring it.
This chapter is not over yet, please click on the next page to continue reading! And Yihe, a super consortium in Hong Kong, will become a super listed company in the hands of Chu Huan!
"Deng Yaoquan, your political department will go to England tomorrow. When you arrive, Manager Ma will receive you. What you want to do in London this time is to ensure that our group will not suffer any harm during the acquisition of Jardine Matheson.
Any non-commercial factors interfere, do you understand?”
Although Jardine is registered in Xiangjiang, the owner, the Keswick family, is from a prominent British family. Jardine is also the face of a British-funded consortium in Hong Kong, so if Jiaku wants to acquire Jardine, it will definitely be interfered by factors other than business.
, Chu Huan now asked Deng Yaoquan from the Political Department to lead a team to London just to avoid this kind of thing happening.
Deng Yaoquan nodded and said: "I understand, Chairman, we will try our best to complete the order you gave us!"
Although Deng Yaoquan is a senior executive in Jiaku and the general manager of the political department, he does not know about some of Chu Huan's situations, including Ma Jizu's situation in Europe.
Therefore, the matter explained by Chu Huan was an extremely difficult nut to crack for Deng Yaoquan.
Chu Huan didn't explain anything to Deng Yaoquan at the meeting. He would understand everything after he met Ma Jizu in London!
"Wan Qiaobai!"
When Wan Qiaobai, general manager of Jiaku's Human Resources Department, heard Chu Huan call his name, he immediately said: "Here!"
"After the company completes the acquisition of Yongan Group, some local banks in Hong Kong, and Jardine Matheson, there will definitely be many job vacancies. I need you to screen out enough backup candidates during this period. If the group then
After completing their acquisition mission, if you cannot provide enough professional talents, you know the consequences!"
Chu Huan ordered Wan Qiaobai.
Jardine and Land are easier to say. After all, the management of these two groups are more professional managers. If they can stay and have enough loyalty, Chu Huan will still keep them.
But Yongan Group and some local banks in Hong Kong are different.
Most of these groups are family-owned businesses. Let’s not talk about others. Just talk about Yongan Group. Although there are only six people on the board of directors of Yongan Group: Guo Linshan, Guo Linbi, Guo Zhiquan, Guo Zhiliang, Guo Zhiyong, and Guo Zhijiang, the entire Yongan Group has two people.
Thirty people from the Guo family work in the group, and they are all important departments or companies.
After Jiaku completes the acquisition of Yong'an Group, these people will definitely leave, which will leave a large number of job vacancies, plus some of their family's confidants.
There are two channels for filling these vacancies. One is
Promote some talented people in the original company who are not reused.
The second is to supplement it with Jiaku’s talent pool.
These two channels are carried out at the same time. It is necessary to ensure the normal operation of the original company and not cause a business gap due to the resignation of most senior executives. At the same time, it is also necessary to ensure that Jiaku has complete control over it.
Wan Qiaobai nodded and said: "Chairman, please rest assured that the Human Resources Department has already started screening this matter. Chairman, you will not be disappointed by then!"
Chu Huan nodded, his eyes fell on Zhang Ke of the Negotiation Department, and said: "The Negotiation Department must do a good job in cooperating with Volkswagen International Investment, and try to achieve peaceful acquisitions of some companies that are about to be acquired!"
Zhang Ke nodded and said: "Yes, Chairman, please rest assured!"
The people in the conference room could be considered some of the core figures of Jiaku. Chu Huan then had detailed discussions with the heads of various departments.
If there are no accidents, this battle will be the most critical battle for Chu Huan to determine Ding Xiangjiang. He needs to be able to control every aspect as much as possible.
And these people at the scene also understood Chu Huan's entire plan, and it was precisely because of their understanding that they understood the importance of this battle.
So everyone has done their homework.
And this is what Chu Huan needs to see, a super consortium full of vitality, not a sluggish super consortium.
After everyone explained their responsible aspects to Chu Huan in detail, it was already evening.
However, when everyone left, two people were left behind, one was Li Tianying and the other was Du Huilian.
Li Tianying took the lead and asked Chu Huan: "Chairman, I want to tell you about the specific situation of the acquisition of Xiangjiang Shiduo Store!"
At this time, Li Tianying no longer tabooed calling Chu Huan chairman in public.
Chu Huan said indifferently: "We are doing this to show them off. As long as we can complete the acquisition of Jardine, all the stores that Wellcome took away will be ours.
What you have to do now is to mobilize Jardine’s existing funds as much as possible.”
Li Tianying could only say: "I understand!"
After Li Tianying left, Du Huilian asked Chu Huan: "Chairman, can the hidden line we placed in the Guo family be activated?"