God created the world in six days, and then used the seventh day to create Rio de Janeiro!
Brazilian girls in dazzling colors were dancing on the street. The car was occasionally stopped by teenagers playing football on the street. After passing through the lively street market, Chu Huan and his party came to the Corcovado Mountain, the symbol of Rio de Janeiro, with open arms.
The statue of Jesus is on the top of the mountain.
Soon, they drove into a secluded and luxurious manor.
"Chairman, the original owner here was Jorge Guino, who has been selling his properties in the past few years. I bought some from him, including the Larangeiras Palace in the southern district of Rio de Janeiro. However,
That place is currently being renovated, so we came here first!”
Ma Jizu was introducing the situation here to Chu Huan.
Jorge Guino?
Chu Huan asked with a smile: "Is he the top loser in Brazil?"
Hearing what Chu Huan said, Ma Jizu also smiled and nodded: "That's him. However, although this person's situation has not been as good as before in the past two years, his life is still there. Mr. Xu also called me before and asked me to
Ask Jorge Guino if he is willing to sell his family’s hotel in Rio de Janeiro, the Copacaba Palace Hotel.”
Jorge Guino is no longer famous in later generations, but the words he left behind are still widely circulated, and even in a sketch of later generations, the meaning of his words was borrowed.
Jorge Guino, the wealthy North American businessman Howard Hughes, and the Greek shipping king Onassis are known as the three most prodigal sons in the world.
Jorge Guino's father, Edouard Guino, was a Frenchman whose family conditions were not very good. Later, Edouard Guino came to Brazil and after years of hard work won the right to operate the Port of Santos. With the help of this core asset, Edward Guino
Guino left a fortune of US$2 billion to his son Jorge Guino!
Then when Jorge Guino was 22 years old, Edouard Guino died!
Jorge Guino, who inherited the inheritance, had a different brain circuit than others and had his own idea, that is: Oh, yes, I have money, why not spend it? Only by spending the money, the money is my own.
Otherwise, what would I do with so much money?
This idea became Jorge Guino's motto, and he made a plan for himself, which was to spend all the inheritance left to him by his father at the last second before his death!
But the US$2 billion at that time was far more valuable than the tens of billions of US dollars in later generations. If Jorge Guino had only lived a luxurious life, he would not have been able to spend so much assets.
Naturally, it didn't happen, so he said the classic saying: The secret of a happy life is to spend every last penny in your wallet before you die. However, I miscalculated and spent all the money in advance.
Chu Huan also knew about this famous prodigal son, but in Chu Huan's opinion, the main reason why Jorge Guino failed to spend all his father's inheritance before his death was actually because he knew
Rockefeller!
Then, under Rockefeller's introduction, Jorge Guino began to hang out in Hollywood. Jorge Guino set a new goal for himself: to chase all the beauties in Hollywood and become a "professional playboy."
According to Jorge Guino's philosophy, being a good playboy means that you cannot have a job, and you must persist for a long time in order to be a good playboy and achieve the ultimate.
Jorge Guino laid out three chapters for his "career":
First of all, you must know what kind of baby the beauty loves? Which baby is the best?
Parisian jewelry is the most precious and famous in the world. Hollywood beauties are proud to wear Parisian jewelry. Therefore, Jorge Guinot arranged for someone to go to Paris to select jewelry.
Secondly, it must be able to meet all the requirements of beautiful women.
Lalma is one of the many stars in Hollywood. She told Jorge Guino sweetly that she liked a famous painting by Leonardo da Vinci. Without saying anything, Jorge Guino signed a piece for hundreds of thousands of dollars.
Give her the check.
Jorge has lost count of checks signed casually like this. In his own words, whether he has money or not, he must look rich.
Finally, be sure to give the gift to the beautiful woman as quickly as possible.
For the goddess Marilyn Monroe in his heart, Jorge Guinot took a flight from Paris to buy millions of dollars of jewelry in the morning and flew back in the evening.
But as soon as he got off the plane, Jorge heard the news of Marilyn Monroe's unfortunate death, so Jorge Guino immediately gave jewelry worth millions of dollars to another female star.
Of course, if that's all it is, it's still unrealistic for him to spend all the inheritance left by his father in a short period of time.
The reason why a prodigal son can lose all his wealth in a short period of time is definitely not because he is a prodigal son who eats, drinks and has fun, but because he is a prodigal son who invests casually.
In the field where Jorge Guino invests, his good friend Rockefeller will often appear. As for what kind of identity Rockefeller plays in this, it is unknown!
Ma Jizu continued to preach to Chu Huan: "The Copacaba Palace Hotel is now Jorge Guino's last asset. After selling this, if he can curb his prodigal steps, this asset can still make him
Live the rest of your life smoothly!"
Chu Huan smiled and waved his hands and said: "You are overthinking. A person who is used to living a life of luxury and extravagance cannot stop. This person is useless!"
After hearing this, Ma Jizu just nodded and didn't take the other party seriously. Instead, he told Chu Huan about another matter.
"Chairman, Lehman from Galanti Bank has heard about your coming to Rio de Janeiro and wants to come to visit you. Do you want to meet him?"
Although the Lehman Brothers in Brazil and Lehman Brothers in North America have the same name, they are not related in any way.
Lehman was a Brazilian who immigrated from Switzerland, and this Lehman was also known as the richest man in Brazil in the later period. It was based on Galanti Bank. By 2004, Lehman, Telles and Scopi
La Co-founded Brazil's 3G Capital, Oreo, Budweiser Beer, Maxwell Coffee, Heinz Ketchup and other products, all of which were acquired by 3G Capital.
Lehman, Telles, and Scubilla are also known as the Three Musketeers of Brazil!
Chu Huan did not answer Ma Jizu immediately, but asked Tanaka Anhui: "When is the meeting time we made with Ma Shoudao?"
Ma Shoudao, a very successful Chinese businessman in Brazil, brought his wife and children from China to Brazil to start a business in 1957. He has been engaged in agriculture and animal husbandry in Nanda River and Minas for a long time, and founded the Good Confidence Group in Brazil.
At its peak, Ma Shoudao owned 3,100 hectares of farms in Brazil, of which 2,100 hectares were purchased and 1,000 hectares were rented.
The annual output is 6 million kilograms of soybeans, 90 million kilograms of sugar cane, and 3 million kilograms of corn. It raises 8,000 dairy cows and produces 6,000 liters of milk every day.
With an annual output value of US$17 million and a net income of approximately US$5.1 million, it has become one of the richest people in Brazil.
Lao Ma is called a "model farmer" by Brazilians and has won more than 30 awards from federal, state and local governments.
Of course, Ma Shoudao had not yet achieved such great achievements at this time.
When Chu Huan saw him, he also wanted to know some specific things about Brazilian agriculture from his mouth.
Tanaka Anhui accompanied Chu Huan to Brazil this time. Not only was she responsible for Chu Huan's life issues, but she also temporarily served as Chu Huan's secretary.
"Ma Shoudao said that he will arrive in Rio de Janeiro tomorrow. Boss, you have set the time to meet him at nine o'clock tomorrow morning! In addition, we have made an appointment with Brazilian President Joao Figueiredo to meet tonight!"
Chu Huan thought for a moment and said to Ma Jizu: "Tell Lehman that I have time to meet with him tomorrow afternoon!"
"Okay!" Ma Jizu nodded.
Lehman was a very studious capitalist. During the start-up and development stages of his business, he worked hard to find people from whom he could draw nourishment.
He would even visit them like a pilgrimage.
These masters include the famous Japanese industrialist Konosuke Matsushita, retail guru Sam Walton, financial genius Warren Buffett and others.
Among them, it was after Warren Buffett's visit that the two parties became very good friends. In 2013, the two parties even joined forces to acquire Heinz for US$28 billion, the largest merger in the history of the food industry, also known as a book.
A classic case of LBO teaching materials.
Chu Huan, as the world's top business tycoon at this time, came to Brazil this time, and Lehman would naturally not give up the opportunity of this pilgrimage.
Of course, there is another important reason, that is, their Galanti Bank also has Ma Jizu's investment in the name of Alde Commercial Bank.
To put it simply, among the shareholders of their Galanti Bank is Alde Commercial Bank.
The two parties can be considered a partnership.
Then Ma Jizu called a 30-year-old Chinese man.
"Thank you for your hard work here these past few years!"
After seeing each other, Chu Huan smiled and said.
The man's name is Lin Yi, who was originally from the Xiangjiang Jiaku Investigation Department. He was first recommended by Ma Jizu, and then Chu Huan was handed over to Han Yang for investigation. Finally, he was sent to Brazil three years ago to take over all Ma Jizu's connections in Brazil and manage Chu Huan's needs.
Various relationships.
"Chairman, if I admit that I have worked hard, I would really be dishonest." Lin Yi said with a smile: "Although Rio is not as good as Xiangjiang, there are not as many rules and regulations as there are in Xiangjiang. In fact, I am here
It’s quite comfortable to live by the side, and by the way, Chairman, I even learned to play football!”
Chu Huan said with a smile: "Not only did I learn to play football, I also found a Brazilian wife and gave birth to a mixed-race child!"
Lin Yi thanked him seriously: "I haven't thanked the chairman yet. If you hadn't issued the order at that time and directly transferred a doctor from North America, the child and my wife might not have been saved!"
When Lin Yi's wife was pregnant, she was diagnosed with some heart disease. The child might have some troubles when he was born. At that time, Ji Yi told Chu Huan about this, and Chu Huan asked North America to transfer him overnight.
After consulting top obstetricians, gynecologists and cardiology experts, Ji Yi's wife and children were successfully saved.
Chu Huan waved his hands and said: "Don't say these polite words to me. By the way, in a few years, when the child goes to middle school, he can come to Xiangjiang to go to school. Ah Feng is about the same age as him. When that time comes,
We can go to school together!"
Hearing what Chu Huan said, Ji Yi's face immediately showed a smile.
For people like Lin Yi, they all understand that Chu Shifeng is Chu Huan's eldest son. According to Chinese tradition, if there are no accidents, Chu Huan's property will definitely be handed over to Chu Shifeng in the future. In other words, Chu Shifeng
He is the prince of Jiaku.
And his son can go to school with Chu Shifeng. In ancient times, he would be the prince's companion. As long as Chu Shifeng can successfully take over Jiaku, his son's status in Jiaku will definitely not be lower in the future!
"Thank you very much, Chairman, I will definitely let him learn Cantonese well!"
His children grew up in Brazil and did not have a Cantonese learning environment, but this does not matter. According to Lin Yi's financial resources at this time, it is simply too easy to find a Cantonese teacher for his children!
"Well!" Chu Huan nodded, and then said to Lin Yi: "Okay, now let's talk about the situation of Brazil's agriculture and iron mining industry!"
The most important thing Chu Huan came to Brazil this time was the development of agriculture and iron mining.
Especially in agriculture.
Thanks to its geographical location and environment, Brazil is known as the granary of the world. According to later statistics, Brazil has developed 388 million hectares of high-quality fertile land, equivalent to 5.82 billion acres of arable land. At that time, Brazil could only
Guarantee a minimum cultivated land area of 1.8 billion acres.
The planting area and output of coffee, soybeans, corn and other food crops rank among the top in the world. Every year, the export of food alone creates huge foreign exchange earnings for Brazil.
Among them, my hometown is an important exporter of Brazilian soybeans. In 2018 alone, my hometown imported 66.1 million tons of soybeans from Brazil, accounting for 3/4 of the total imports.
It can be said that the world soybean price depends entirely on the situation in Brazil.
Not to mention Brazil’s iron ore resources. The reason why Mitsui & Co. controls the global steel price is because of Mitsui & Co.’s shares in minerals in Brazil and Australia.
“Brazilian agriculture adopts the operation model of large estates. Farmers can lease or purchase large tracts of fertile land and use modern agricultural operation models to centralize management.
Especially in the manors in the south, capital is already involved in the operation, using a centralized management model and a macro-coordination model, with inputs being directly proportional to outputs.
Among these capitals are the four major grain merchants ABCD. They now control almost one-third of Brazil’s grain production. If you, Chairman, want to make a difference in Brazil, you will definitely fight with them.
Fortunately, most of the farms are still in the hands of Brazilians or some retail traders. As long as the price we offer is right, we can still buy them from them.
However, if this is the case, the four major grain merchants ABCD will definitely interfere, and we actually still need their support in terms of technology and management!"
The four major ABCD grain merchants are ADM, Bunge, Cargill in North America, and Louis Dreyfus in France.
Among them, the English name of Bunge is Bunge, the English name of Cargill is Cargill, and the English name of Louis Dreyfus is Louis Dreyfus, so these four major grain merchants are also called the ABCD four major grain merchants.
Global food prices are basically under their control.
In the future, the four major grain merchants will optimize the allocation of resources around the world and build a huge network integrating planting, production and processing, warehousing and logistics, and sales. They will also show a large scale of operations, a full industrial chain, wide geographical distribution, and trade trends.
Features such as west-east flow direction.
In terms of business scope, the four major grain merchants each have their own focus. ADM focuses on R&D and biofuels, Bunge focuses on industrial chain layout based in South America, Cargill has a developed logistics system, and Louis Dreyfus, the four major international grain merchants,
Pay attention to risk management.
However, on the basis of focusing on the development of agriculture and food fields, they all strive to develop the entire industry chain in depth, from farms, storage, transportation, processing, distribution, to sales terminals.
In terms of geographical distribution, the four major grain merchants have entered six continents, including Africa, Asia, Oceania, Europe, South America and North America, except Antarctica.
However, the functions of each continent are different. North America and South America are mainly agricultural production and processing.
Take the Brazilian crushing industry as an example. According to later industry data, the four major grain merchants ABCD have set up factories in Brazil to expand their capacity, and their crushing capacity has accounted for 54% of Brazil’s total crushing capacity.
Although they had already begun to expand their presence in Brazil at this time, they were not as large as later generations. It was precisely this situation that gave Chu Huan the opportunity to enter Brazil's agriculture.
But even so, these four grain merchants still have the most advanced technology and equipment in the global agricultural field!
If Chu Huan wants to make a difference in this industry, then based on Chu Huan's size, he will definitely be subject to the joint backlog of these four major grain merchants.
"So, if we want to enter this industry smoothly, the best way is to attack the opponent quickly and catch the opponent off guard?"
Chu Huan asked Lin Yi.
Ji Yi nodded, but at the same time he also had his own worries, saying: "This is indeed a way, but such behavior will definitely make us spend more than we originally planned. In addition, even if we get these in Brazil
The land will also face the consequences of being suppressed by the four major grain merchants in terms of agricultural equipment!"
This is not the era of information globalization, and news does not spread that fast. If Chu Huan can get the land he wants in a short period of time and become a large farmer in Brazil, he will have to wait until the four major grain merchants have reacted.
By the time, this acquisition had been completed.
Then this also brings about another problem, that is, if you want to complete this matter in a short time, you will inevitably lack the time to negotiate with the Brazilian national level and those private farmers, and the consequences will naturally follow.
The purchase price will definitely be higher!
This is only a preliminary problem. As Lin Yi said, now the entire agricultural industry chain is almost in the hands of the four major grain merchants, and their equipment is naturally also in the hands. Even if they are not their subsidiaries, they still have deep ties with them.
cooperative group.
"Don't worry about funding. Now is the best time to acquire these lands. If you wait any longer, problems may arise."
Chu Huan didn't care much about the extra money spent.
From a long-term perspective, the extra funds now are used to obtain more benefits in the future.
You must know that Brazil and South Korea are somewhat similar now. Both countries are currently under military governments.
One advantage of being headed by a military government is that their government is still quite tough. After João Figueiredo stepped down and José Sarne, the successor to the Brazilian president, came to power, Brazil had completely become a follower of North America.
At that time, it would be basically impossible for Chu Huan to seize more Brazilian farms from the four major grain merchants.
"As for the problem with the equipment?"
Chu Huan tapped on the table, thinking about the problems he was facing.
"I will contact Fiat Industrial Company in Italy and Kubota Company in Japan. The equipment problems should be solved by then!"
Chu Huan has a very strong influence in Italy and Japan. More importantly, although these two countries are also following the pace of North America, Chu Huan is not an ordinary person. Although the four major grain merchants will definitely be
It will bring a lot of trouble to Chu Huan.
But Chu Huan believes that with his influence in North America, he should be able to limit this trouble to the commercial category. As long as this matter does not go beyond the commercial category, Chu Huan is not afraid of the pressure brought by the four major grain merchants.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! At worst, everyone will fight for capital when the time comes!
At this time, Chu Huan holds more than 100 billion US dollars in cash. Chu Huan is not afraid of any capital!
Seeing that Chu Huan had already decided on this matter, Lin Yi was smart enough not to say anything else, but immediately said: "I understand, then I will deploy this matter now?"
Chu Huan nodded and said: "Okay, in the early stage we must capture at least 200,000 hectares of usable area in Brazil, do you understand?"
Lin Yi nodded and said: "No problem, chairman, don't worry, we have been in contact here since you ordered it years ago. Since there is no problem with the price now, I promise to get it within two weeks."
, if it doesn’t succeed, you can directly remove me from my position!”
Chu Huan smiled and said: "Now let's talk about the problem of the iron mine!"
Lin Yi replied: "Many iron ore mines in Brazil are basically under the control of Vale. There are also some scattered mines for sale, but their geographical divisions are somewhat scattered, and the ore reserves are also difficult to
Compared with those minerals that are in the hands of various mining companies.
The company has discussed here, and the better way is to acquire some small and medium-sized mining companies in Brazil first. The most important thing is to ensure that the minerals owned by these mining companies are closely connected. Only in this way can we be able to
Merging them and managing them together can also save us money!”
After hearing this, Chu Huan nodded, but he also had his own opinions and said: "Not only the small and medium-sized mining companies, but also the mines for sale, whatever can be bought, will be bought, without considering them.
After purchasing the mines, they can be sealed and not developed. In the future, these mines will most likely become bargaining chips for us to negotiate with other companies.
In addition, our own detection is indispensable. Although a lot of iron ore has been discovered in Brazil, there will definitely still be some that have not been discovered. If we can find large enough mineral resources, then our
You have an extra trump card in your hand!”
Vale is a Brazilian state-owned enterprise and it is impossible to acquire it. In addition, most of Brazil's large mining companies also cooperate with Japanese and North American capital, such as Mitsui Gaochang who came to Brazil with Chu Huan.
Mitsui & Co. has been involved in Brazil's iron ore field since the 1960s.
Lin Yi nodded and said: "I understand, I will pass on your request to the chairman!"
Chu Huan nodded slightly and said: "At this stage, whether it is agriculture or iron mining in Brazil, we must ensure speed, otherwise in the future, more capital will enter, which will bring us more troubles. No need to
I’m worried about the money spent during this period. The money spent now will be earned back in the future!”
Agriculture and mining are both new fields for Chu Huan. Even though Chu Huan has already started investing in Australia at this time, Chu Huan is still considered a newcomer in the iron ore field.
Since he is a newcomer, he must have the consciousness of a newcomer. If Chu Huan does not have so much funds, he will choose a gradual and less risky approach.
But things are different now. What Chu Huan has most is cash. Coupled with Chu Huan's global influence at this time, it can be said that Chu Huan is entering these two industries in an almost barbaric way.
However, this is also Chu Huan's last chance. Although there are still problems with North America and the Soviet Union, looking at the business environment of the entire world, the 1980s can be said to be the most barbaric and disorderly era of the global business environment.
After the end of the 1980s, the development of various inherent fields around the world has actually entered a relatively stable period. The industry giants in various industries have already assumed a monopoly posture. If you enter again at that time, the difficulty will be at least several times that of now.
above.
Ma Jizu said: "Chairman, both the mineral resources and agriculture industries involve many security issues, especially in Brazil. I think we should enhance the security level of our group in Brazil!"
Brazil has never been the City of God. It would be more appropriate to call it the country of Satan. Take the place where Chu Huan lives as an example. To the west is the slum area of Rio, where gunshots can be heard every day!
Chu Huan asked: "What do you think?"
Ma Jizu said: "I think we can set up a security company here. It is unrealistic to transfer our people from Xiangjiang. We can only use the power here!"
Chu Huan nodded and said: "No problem, I'll leave this matter to you!"
Ma Jizu said: "Okay, then we can merge with our security companies in Europe and North America!"
Jiaku's business is so big that security issues have already been put on the agenda. As early as a few years ago, it had established its own security companies in North America and Europe.
There was even a time when Lin Feng and Chu Huan suggested that the local personnel recruited by the security company be sent to Africa to train for a few years before returning to work!
Chu Huan felt that this idea could be put on the agenda at this time!