In the living room of the apartment, Su Dong looked at Jorge Mendez opposite with some surprise.
At this moment, the Portuguese agent was smiling and seemed to be in a good mood.
On the coffee table between the two of them, there were several business cards and letters of intent for cooperation. They were from different companies and brands, but they all had only one purpose, which was to sign a contract and cooperate with Su Dong.
To put it simply, it is sponsorship.
This is not a new term. Su Dong has heard more than once about NBA star sponsorship activities in the United States, as well as David Beckham’s money-drawing situation in the Premier League. Even every team’s jersey sponsorship accounts for the majority of their income, including Lisbon.
sports.
Currently, Sporting Lisbon's jersey sponsor is the American sports brand Reebok.
Among the business cards in front of Su Dong, one of them belonged to the president of Reebok Europe.
But in addition to Reebok, Adidas and Puma from Germany, Umbro from the UK, and Nike, also from the United States, are all very interested in Sudong, and this is only in the sports field, there are also other industry brands, such as beverages,
Credit card, etc.
"You know, Reebok are sponsors of Sporting Lisbon and they're excited to see you playing in their boots and they've been keeping a close eye on your performance and now they feel the time is right to take it a step further.
cooperate."
Jorge Mendez introduced the current situation to Su Dong, his heart full of surprises.
He himself had never thought that Su Dong had such amazing commercial value.
Even if he hadn't sat down and talked with executives from brands such as Reebok, Nike and Adidas, he wouldn't have discovered this, so that he had always seriously underestimated Su Dong's value.
"Whether it's Reebok, Nike or Adidas, they are all very optimistic about you. They believe that football has a fan market of hundreds of millions in China, especially after China entered the World Cup finals, the whole country rejoiced, and Adidas has been
They are all important partners of Chinese football."
"There is also Asia. Judging from the current situation, you are the best performer among Chinese overseas players, and you are also the best prospect among Asian overseas players. Any sports brand that is optimistic about Asia, especially the huge market of China, will
They value you very much, so they are very sincere."
Su Dong nodded, understanding the situation, but he still didn't know what choice he should make.
He really knows nothing about commercial sponsorship.
"It's like this. I got a rough idea through our partners in the United States. Nike is currently negotiating a contract with NBA rookie James. It is expected to be around 90 million US dollars in seven years. Of course, for now, the Chinese market is not as good as
The U.S. market has great potential."
"It has been revealed that Reebok is in contact with the Chinese NBA star Yao Juji. The sponsorship fee is likely to reach 10 million US dollars per year, which shows that Reebok attaches great importance to and is optimistic about the Chinese market."
Su Dong is naturally no stranger to Yao Juli.
"For now, I don't think I can be compared with Yao Giant. He is a national idol and the top pick in the NBA draft."
"No, no, no, Su, you are wrong." Mendes shook his head and reminded: "You have to know that for now, your results are indeed not as good as Yao Juli, but you have to know that football's market position and influence
The strength is much higher than that of basketball, because football is the largest sport in the world."
"Of course, I don't mean that we can ask for the same sponsorship fee as Yao Juju. You are still young. Next, we will enter the four major leagues. I don't think we need to sign a long-term contract that can easily last six or seven years."
."
"you mean……"
"In three years, we can negotiate sponsorship fees. If you want a long-term contract of six or seven years, yes, we will ask for higher sponsorship fees because we have to consider what your development prospects can be during this period of time.
degree."
Su Dong is only eighteen years old now. Six or seven years later, he will only be twenty-five years old at most.
But as Mendes said, long-term contracts have the advantages of long-term contracts, but short-term contracts also have the advantages of short-term contracts.
"In addition, we also take into account the other party's brand advantages. For brands like Nike and Adidas, which are very influential globally, we can make some concessions in terms of sponsorship fees because we can use their platform
and influence, including ourselves, thereby improving business value.”
"We should ask for higher sponsorship fees for relatively weaker brands such as Reebok and Umbro, because they are indeed inferior to Nike and Adidas in terms of packaging players."
When Mendes said this, Su Dong understood a little bit.
"Then how much do you think is appropriate?" Su Dong asked with concern.
He had never thought about sponsorship fees before and had no idea how much he should ask for.
"One and a half million euros to two million euros." Mendes smiled.
Su Dong was a little surprised. Not only him, but Ronnie who was sitting nearby and eavesdropping was also very surprised.
Mendes was very satisfied with the reaction of the two boys, "I said, every year!"
"Every year?" Ronnie immediately lost his voice, "Is it okay? So high?"
Su Dong also had some doubts.
His current monthly salary is only 10,000 euros, and only 120,000 euros per year. Plus other bonuses, the full salary is between 150,000 and 200,000 euros. Now a sneaker sponsorship contract costs 150,000 euros.
Ten thousand to two million euros?
This is equivalent to ten times his annual salary.
"I'm confident we can talk it over," Mendes said confidently.
Seeing his expression, Su Dong also knew that he must have conducted detailed research and investigation.
"Jorge, I find you are too partial." Ronnie muttered sourly from the side.
"Eccentric?" Mendes was a little stunned, "How do you say it?"
"Look, the contract you gave Sura was easily 1.5 million euros, but what about me? Reebok only gives me that much every year, and it's almost nothing." Ronnie felt very uncomfortable and wanted to cry.
This chapter is not over, please click on the next page to continue reading! There is no harm without comparison, he is so miserable!
After hearing this, Mendes shook his head and smiled bitterly.
"Ronnie, you need to know, what is the total population of Portugal?"
"Ten million."
"What about China?"
"Uh..." Ronnie didn't know and could only look at Su Dong for help.
"1.4 billion."
"Ten...fourteen billion?" Ronnie jumped up again.
What is that concept?
"Now do you understand? A huge market worth 1.4 billion or a Portuguese market worth 10 million, which one do you think is bigger? Moreover, there are many Portuguese stars, the biggest ones being Figo and Rui Costa.
, but what about China? The player with the best development and the greatest potential now is Su Dong."
When Mendes said this, Su Dong himself felt a little embarrassed.
It’s not really that he is incompetent, but that the motherland is too strong and the market is too big.
Ronnie winked his lips playfully and looked at Su Dong sadly, "Su, anyway, I'm hugging your thick thigh tightly. From now on, you have to cover me and I'll hang out with you."
After saying that, he really wanted Xiaoniao to come over to him, but Su Dong pushed him away with a smile.
It has to be said that the news brought by Mendes really surprised Su Dong.
Before this, he had never imagined that he had such amazing commercial value.
That’s it now, what about in the future?
"Ronnie, you don't need to belittle yourself. Although the Portuguese market is small, as long as you continue to work hard and become famous in the four major leagues, the commercial value will naturally follow."
"Really?" Ronnie seemed to see the light.
Everyone knows that since he was a child, his first purpose in playing football was to win, and then to make money.
So far, he has not seen the opportunity to realize his family's wishes because he does not make enough money.
"Actually, the UEFA Cup is a very good platform. As far as I know, there are already many teams from the four major leagues paying attention to you and Quaresma. I believe that as long as you continue to work hard, within two years, we will win the championship."
You will definitely be able to land in the four major leagues."
Mendes' words made both Su Dong and Ronnie feel a surge of blood.
The four major leagues are the stage that all professional players aspire to be on.
"Next, I plan to talk to Aurelio again."
Su Dong and Ronnie looked at each other and became concerned.
"How to say?"
"As far as I know, Boloni will never give up Nikolai under any circumstances, but with Su Dong's current performance, he can completely replace Nikolai. However, his point of view is not completely unreasonable. You are only eighteen years old."
, a two-front battle is too intense for you, which is not a good thing."
Nuno Cruz also mentioned this to Su Dong, that is, fighting too tiredly can easily cause muscle overstrain, which may leave hidden dangers, which is not a good thing for his future development.
Many players who became famous as teenagers participated in too many games when they were young and their muscles were overstrained. As a result, they were often injured and suffered from injuries as adults.
Whether it is eighteen-year-old Su Dong or seventeen-year-old Ronnie, they must pay attention to this issue.
"In this case, I'm thinking, why not just focus on the UEFA Cup and try to play more UEFA Cups. As for this season's Portuguese Super League, to be honest, I personally think Mourinho's Porto is stronger than Sporting Lisbon.
."
Su Dong understood what Mendes meant.
The advantage of playing in the UEFA Cup is very obvious, that is, more teams from the four major leagues can see them.
The European war is the stage that most tests the players' strength. It also tests the players' ability to face different styles and teams in different leagues. This has more reference value than the Portuguese Super League.
If you want to land in the four major leagues, then the European competition is the best platform.
"Will Aurelio agree?" Ronnie asked with concern.
If he could choose, he would also like to go to the four major leagues instead of staying in the Portuguese Super League.
Even mid-range teams in the four major leagues have more prospects than the Portuguese Super League.
"Don't worry, on this point, Sporting Lisbon's interests are consistent with ours. They are eager to sell a Hugo Viana every year. Do you think he will agree?" Mendes smiled enigmatically.
Speaking of Ugo Viana, Su Dong was secretly alert.
Rui Costa II, who shined in the Portuguese Super League last season, has now lost himself in Newcastle.
Except for playing against West Ham United in the first round of the Premier League, he basically came on as a substitute in garbage time in the rest of the games this season.
Ugo Viana was very distressed and depressed when he called Su Dong several times.
Sometimes, landing in a rich and powerful team too early is not necessarily a good thing.
