A black Audi stopped at the entrance of the headquarters office building of Adidas Industrial Park. The doors on both sides of the back seat were opened, and two middle-aged Germans in suits and ties got out, but they seemed to be in a hurry.
An assistant had already greeted them at the door. After shaking hands with the two, he said, "The president is waiting for you in the conference room."
The two of them were a little surprised and did not dare to stay at all. They immediately followed the assistant into the office building.
Employees in the office building all know them two, powerful tycoons in the Asia-Pacific region.
The person who is half a step ahead is the current president of the Asia-Pacific region, who gave himself a Chinese name called DuBerry, but no one paid attention to his original name.
He is a big boss within the Adidas company. He joined Adidas in 1988, starting from the product director and climbing all the way up. Later, he served as the general manager of Japan in Japan. He worked there for 13 years. During these 13 years, Adidas has made great achievements in the company.
Japan has grown by leaps and bounds.
It was precisely because he did so well in Japan that in 2004, he was officially promoted to president of the Asia-Pacific region.
Half a step behind him is the vice president of the Asia-Pacific region and the general manager of South Korea. His Chinese name is Bai Wenkang. He joined Adidas in the late 1990s and his performance was very outstanding. Especially during his stay in South Korea in 2002, he achieved amazing results.
.
But it is a pity that he is a little behind Duberry in terms of qualifications, so he now has to be a little less than half as good.
However, Adidas executives all know that it only takes a matter of minutes for Bo Wenkang to become a regular employee.
The two people came all night from Asia this time, and they were so busy that everyone at the headquarters was very surprised. They thought to themselves that it might have something to do with the World Cup in Germany. After all, this is the headquarters of Adidas, and the headquarters would like to take this opportunity to spread the brand around the world.
To carry out one, the Asia-Pacific region is the top priority.
But only the two of them know it in their own minds, and it probably has little to do with the World Cup.
They are currently very busy with promotional activities for the World Cup. If it is really for the World Cup, there is no need to call them back. Something big must have happened.
When they followed the assistant to the high-level conference room, as soon as they entered the door and saw the people present, they were even more sure of their suspicions.
Adidas President Herbert Hainer, Vice President and General Manager of Football Division Marcus Bowman, Deputy General Manager of Football Division Ernesto Brook...
These boss-level figures from the Adidas department, who are rarely seen on weekdays, are now sitting in the conference room.
And it was obvious that a long discussion had taken place before they walked in the door.
But what are we discussing?
Is there anything that deserves so much attention from Adidas’ top leadership?
Full of doubts, the two found a place to sit down at the end.
…
"I called you back this time because I want to hear your opinion on something." President Hainer said first.
"According to the accurate information we have received, our competitor Nike is negotiating with Su Dong to renew the contract. This is likely to be a long-term, heavy-weight and sky-high contract."
Others in the conference room were not surprised. They had obviously known about it for a long time. Only Duberry and Bai Wenkang were a little surprised.
This is absolutely confidential!
Needless to say, Adidas's intention in calling them back to the headquarters was obvious. Su Dong was Asian.
The Asia-Pacific region is the market that Adidas attaches most importance to, especially China, which is no less important than the U.S. market.
"We all know that Su Dong has been cooperating with Nike since his debut, and Nike also attaches great importance to Su Dong. In recent years, relying on Su Dong's momentum, Nike has developed very rapidly in the Asia-Pacific region, but now the two sides
There were some differences in the negotiations, which gave us an opportunity." Herbert Hainer analyzed.
After finishing speaking, Hainer looked at Marcus Bowman.
As the head of the football department, Marcus Bowman attaches great importance to Su Dong because there are currently some players under Adidas who are in short supply, especially at the superstar level.
"The superstars we have on hand are quite scarce now. The only ones that can be counted are Beckham and Zidane. Zidane has decided to retire after this season, but Nike has grabbed a number of outstanding star resources in recent years.
, such as the popular fried chicken Su Dong and Ronaldinho, both have world-class influence, and Su Dong’s influence in the Asia-Pacific is unparalleled."
When Marcus Bowman said this, he glanced at everyone present and said, "I think we should intervene in this negotiation and try to get Sudong to our side, even though we need to pay a huge price for this.
But I think it’s worth it.”
"How was the discussion between Su Dong and Nike?" Brooke asked with concern.
"According to the news, Su Dong's agent Mendes proposed that Su Dong's sponsorship fee cannot be lower than Tiger Woods. Nike is hesitant because they are planning to sign a new contract with Tiger Woods and the sponsorship fee will be very high.
It’s amazing, and Tiger Woods’ status in golf is pretty high, so…”
Marcus Bowman didn't finish his words, but everyone knew what he meant.
Nike is evaluating whether it is worth signing this contract with Su Dong.
"Judging from the current market survey results in Europe and North America, Su Dong's popularity can be said to be the number one in football, and it is far ahead. Other superstars including Beckham and Ronaldinho cannot compete with him for the time being.
, His only weakness now is the World Cup, but his greatest advantage also lies here."
Su Dong was unable to participate in the World Cup because he is Chinese, but precisely because he is Chinese and backed by a huge market of 1.4 billion people, no brand in the world can underestimate him.
"What do you two think?" Herbert Hainer asked the two people sitting at the end.
DuBerry and Bai Wenkang looked at each other, and DuBerry was the first to answer.
"Su Dong's influence in the Asia-Pacific region is amazing, especially in East Asia. Needless to say, China, South Korea and Japan both have super influence. No other superstar can match it. Signing him will help our market promotion."
It will have a very big effect, and I believe Nike itself knows this very well. As for how much it is worth, it’s hard to say, it depends on how much we attach importance to the Asia-Pacific market.”
This chapter is not over yet, please click on the next page to continue reading! Bo Wenkang nodded and took over, "Yes, if we regard the Asia-Pacific market as a key area for the company's development in the next few years, we must capture Sudong no matter what.
, because in the Asia-Pacific region, Soviet Union and East China are irreplaceable."
The first and second leaders in the Asia-Pacific region expressed their opinions like this, and everyone else suddenly understood the influence of Su Dongpo in Asia.
Herbert Hainer pondered for a moment, then looked at Marcus Bowman and others, and found that everyone was waiting for him to make this decision, and he suddenly understood.
The Asia-Pacific region is a strategic location for Adidas in the next few years, and it must be captured no matter what. In this case, there is no reason for Su Dong to let it go in vain, especially since he has been so prosperous in recent times. He just played in the game against Real Madrid.
The performance of a five-dollar score was an instant hit.
"Then make two preparations. On the one hand, our football department keeps in touch with Su Dong's agent, saying that we are very interested in Su Dong. If Su Dong is willing to switch to Adidas, we are willing to come forward and help them resolve the contract with Nike.
And even if they finally choose Nike, we will continue to cooperate with them."
What Su Dong signed with Nike was just a shoe sponsorship, but the cooperation could have many aspects, such as casual clothing, Su Dong's brand, etc. The key depends on how it is negotiated.
"In addition, we also need to make another preparation, that is, if Su Dong really renews his contract with Nike, how will we respond?"
Herbert Hainer's question made everyone present frown.
Adidas is in urgent need of stars. Zidane will retire after the World Cup. Who will take over in the future?
Unlike the star matrix created by Nike, Adidas has been too slow to follow up in this regard.
"I suggest that Real Madrid take action." Brook suggested.
Adidas has carried out such cooperation many times. Every time Real Madrid acquires a superstar, there will inevitably be sponsors such as Adidas behind it.
Now, Sudong's boots are signed to Nike and he plays for Barcelona sponsored by Nike, which makes Adidas very passive.
"This is unrealistic. Su Dong will not go to Real Madrid unless he wants to become the second Figo. And if you look at the current situation of Real Madrid, how could Su Dong go?"
"Then AC Milan, where there are stars such as Kaká and Pirlo, Serie A's mini-World Cup should still be attractive to Sudong."
"With Su Dong's current worth, AC Milan will not pay this price, and they have Shevchenko and Inzaghi, so there is not much need to sign Su Dong. As for Juventus and Inter Milan..."
These two Serie A giants are Nike's sponsoring partners.
This is also the dilemma Adidas is currently facing. Not only in La Liga and Serie A, but also in the Premier League, their situation is even more embarrassing.
Among the top four in the Premier League this season, Nike owns Manchester United and Arsenal, Liverpool owns Reebok, Chelsea owns Umbro, and Adidas is not even involved. This makes the sports giants feel very distressed.
Because of this, Adidas is now desperately trying to steal Liverpool and Chelsea. After this season, both teams will wear Adidas jerseys.
But after all, we just started working together, so we couldn’t discuss many things in depth.
Sponsors pay their cooperating clubs to poach superstars. This kind of thing is not uncommon in football. Real Madrid is the most slippery in this regard. For example, when Florentino signed Figo, in fact, Real Madrid itself did not
Without spending much money, major sponsors later helped Real Madrid pay Figo's transfer fee and annual salary.
Because of this battle, the whole world clearly realized how important the image rights of football stars are.
It can be said that this completely subverted the rules of European professional football.
Now, Adidas, the world's two major sports giants, has found out that even if it wants to find a team to cooperate with to poach Su Dong, it can't find one. This is such a shame!
"Do you think that if Bayern Munich comes forward, will Su Dong come?" Herbert Hainer asked.
Everyone suddenly remembered that Heiner was also the vice chairman of Bayern Munich and had a close relationship with Bayern's Big Three.
