Due to the 2010 World Cup in South Africa, the schedules of various leagues in the new season have been compressed.
The Bundesliga is no exception.
As early as late June, the Bundesliga announced the schedule for the new season.
The first round started on August 7, and the last round ended on May 8, 2010.
As a result of the compressed schedule, the Bundesliga's winter break this season is the shortest in recent years, only one month.
Of course, this sounds a bit too Versailles, because the winter break of the four major leagues is basically not as long as the Bundesliga, and the Premier League does not even have a winter break.
Bayern's official schedule was also released early. This summer Bayern will not travel to Asia or North America, but will focus on staying in Europe, especially Germany.
This is of course not because Bayern wants to recharge their batteries, but because Bayern's sponsor Deutsche Telekom organized a warm-up match for the Deutsche Telekom Cup. The protagonist of this event is Bayern, so Bayern needs to stay in Europe for training, and it is difficult to return.
Organize overseas training camps.
After two consecutive years of overseas training, Bayern has gained a lot. This summer, they are focusing on the German domestic and European markets.
As a bargaining chip, Deutsche Telekom's sponsorship of Bayern is even higher.
In 2002, after Bayern ended their 13-year partnership with Opel, they announced that they had signed a contract with Deutsche Telekom. The sponsorship fee for Opel was increased from the original 15 million euros per year to 20 million euros.
However, due to Bayern's poor performance in those years, resulting in a subsequent contract renewal, the sponsorship fee was still 20 million euros and did not increase.
Until 2007, with the joining of Su Dong, Deutsche Telekom negotiated an additional sponsorship fee of 5 million euros for Bayern every year on the original basis. This is what many media and fans said.
, the origin of the statement that German sponsors signed Su Dong for Bayern.
The joining of Su Dong has greatly improved Bayern's competitiveness, and its results are also quite brilliant. In the past two seasons, it has defended the Triple Crown, sweeping the entire Europa League. At the same time, it has also expanded aggressively around the world, attracting many sponsors.
The interest, especially the presence of a superstar like Su Dong, is even more attractive.
According to the current contract, Bayern receives an annual sponsorship fee of 25 million euros from Deutsche Telekom, which is already second to none in European football.
You must know that the sponsorship contract signed by Real Madrid from the betting company Biwin is 69 million euros over three years, which is 23 million euros per year, while Manchester United's chest jersey advertising sponsorship is only 20 million euros.
Bayern's sponsorship contract has already made it the champion among many European giants.
However, after successfully defending the Triple Crown, Bayern officially started negotiations with Deutsche Telekom, which included the Deutsche Telekom Cup hosted by Deutsche Telekom, requiring Bayern to participate every year. For this reason, the two parties finally negotiated an agreement that would allow the entire world of football
The world was once again shocked by the sky-high contract price.
120 million euros in three years, which is 40 million euros per year!
At the press conference when the two parties formally signed the contract, Deutsche Telekom's sports marketing director excitedly said that Bayern is Deutsche Telekom's leading partner in the world and enjoys a high reputation in Germany, Europe and even the world.
Bayern giant Hoeness also smiled from ear to ear, saying that this cooperation is of great significance. The two parties will expand their cooperation in the future, hoping to provide fans with more and richer products and services.
According to media analysis, the reason why Deutsche Telekom values Bayern so much is because it confirms Bayern's dominance in Germany and even European football in the next few years, especially the superstars headed by Su Dong, who have unrivaled influence in Germany.
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After signing a blockbuster contract like Deutsche Telekom, Bayern officials are quite satisfied.
Subsequently, at the club's annual press conference, Bayern chairman Rummenigge stated in a high-profile manner that the team was negotiating contract extensions with players, and many stars including Franck Ribery and Robben would successively renew their contracts.
"We have already offered Ribery and Robben a contract with an annual salary of eight million euros!"
In order to cope with the annual salary increase of Franck Ribery and Robben, Bayern will change the salary structure of the entire team and will give a large-scale salary increase to the players in the team to thank the players for their outstanding performance in the past two years.
Rummenigge said that Ribery will not leave Bayern and the team will not make any big moves this summer.
This is also in line with outside speculation that Bayern's focus this summer is on contract renewal rather than signings.
Of course, this is not because Bayern has no money, on the contrary, Bayern is extremely rich.
Not long ago, UEFA announced last season's UEFA Champions League TV broadcast split bill. After winning the championship, Bayern topped the list of major European teams with an income of nearly 50 million euros, surpassing second-placed Manchester United.
That's nearly 20 million euros more.
Such a huge gap comes from the Bundesliga teams. Only Bayern had the last laugh, sharing most of the income from the German bonus pool. Coupled with the championship bonus, Bayern is the only team in the Champions League income.
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On a commercial level, Bayern has gained a lot in the Champions League, which made Bayern's turnover hit a historic high last season, reaching 400 million euros, far exceeding the club's expectations during the signing.
Financial director Hopfner said excitedly when releasing the financial report that Bayern is leaping forward one step at a time every year. The team has now become the team with the highest operating income among the world's football clubs. This is why the team has enough
The confidence greatly increases the salary structure of the club's players.
Because Bayern's income has reached a new level.
Hopfner analyzed that the club's only debt currently comes from the Allianz Arena, but this loan is nothing to the club, especially after selling the naming rights of the stadium, it can generate stable income every year.
The club currently has more than 100 million euros in cash flow on hand, which is second to none in world football.
This chapter is not over yet, please click on the next page to continue reading! Not to mention teams like Real Madrid and Barcelona that basically don’t have much cash, even Manchester United is extremely poor now, and the Glazer family is eager to get more money from Manchester United.
Squeeze out some oil and water to pay off debts.
But what is the concept of Bayern, which has a cash flow of over 100 million euros?
Hoeness had previously boasted that Bayern had the potential to sign superstars like Cristiano Ronaldo and Messi, but Bayern was unwilling to do so because Bayern had Su Dong.
This remark also brought him a lot of controversy, as he was thought to be too exaggerated.
But as soon as Bayern's financial report came out, the media around the world changed their minds.
Who says it's not?
With a cash flow of more than 100 million euros and no debt pressure, it is definitely more than enough for such a team to sign Cristiano Ronaldo and Messi.
The German newspaper Bild specially invited Deloitte experts to analyze Bayern's financial income, and concluded that signing Su Dong was the wisest and most correct decision in Bayern's history.
"In the past three years, the benefits Sudong has brought to Bayern are not only the number of championships won on the football field, but also off the field, in business, and in terms of global influence. These have all been converted into Bayern's operating income.
."
"Achieve a step-by-step growth every year. Looking at the world of football, only Bayern can do it, and it did it after Su Dong joined. We cannot conclude that Su Dong alone contributed to Bayern's growth, but Su Dong definitely did it.
A key driver of Bayern's explosive growth."
Deloitte also revealed that in addition to Bayern, the financial income of other Bundesliga teams has also increased significantly in the past few years. The teams have more opportunities to compete overseas, and their overseas influence and income have also increased.
Finally, it is reflected in the fact that the purchasing power of Bundesliga teams has obviously increased this summer, and many teams have even begun to steal players from the Premier League, which was impossible in the past.
Finally, Deloitte believes that Bayern is the leader of German football and the Bundesliga, and Su Dong is the sharp point above Bayern's head. It was Su Dong who led Bayern to attack the city and charge forward, so that Bayern can lead the Bundesliga to ride the wind and waves.
"Maybe it's a bit controversial to say this, but we have reason to believe that Su Dong's joining has greatly promoted the development of the Bundesliga and German football. Maybe many years later, we will find that this is the most important event in the history of Bayern and even German football.
A signing!”
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In addition to financial revenue, the Bundesliga football market is also becoming more and more popular.
According to a report by the German Press Agency, the season ticket sales of the Bundesliga in the new season have reached a historic high. Bayern tops the Bundesliga with 50,000 season ticket sales, while the original perennial season ticket champion Dortmund is due to its performance in recent years.
Not good, sales dropped a lot, ranking second.
In addition, Bayern's jersey sales exceeded one million in the past season, which is an incredible achievement in European football. According to sponsor data, most of the jerseys are No. 9, which is Su Dong.
jersey.
In addition to Bayern, the season ticket sales of other Bundesliga teams have also increased, and all tickets for Bayern's away games have been sold out. This has been the norm in the past two years and is not news.
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In addition, all Bundesliga teams have sold jersey advertisements on their chests, and even Bochum sold them for 2.5 million euros, which is second to none in European football.
Deutsche Presse-Agentur News Agency believes that with the joining of Su Dong, Bayern has begun to promote the superstar banner. The influence of the Bundesliga is growing, and its attraction to sponsors has also continued to increase, which is reflected in the chest jersey advertisements and sponsorships.
With the global economic recession and other major leagues experiencing problems one after another, the Bundesliga's headwind growth has undoubtedly become a special landscape for the four major European leagues. You must know that even the German economy is expected to decline by 6%.
It can be said that it is not easy for the Bundesliga to still achieve such amazing growth under such a general environment.
Behind all this, Bayern's strategy and Su Dong's influence all contributed.
The Bundesliga published an article, expressing high expectations for the new season of the Bundesliga, and also looking forward to more and more Bundesliga teams performing in European competitions.
"We and all German fans sincerely hope that Su Dong can continue to stay in the Bundesliga until his retirement!"
