The number of fans of the two has soared, both exceeding 15 million. This is a figure that has never been seen before. It is really terrifying!
From this point of view, the layout of WeChat is very successful, the influence of the Internet is growing, and more and more people are using it.
Since the broadcast of this program, Chen Mubai and Tao Yaoyao have become extremely famous. Many sponsors have even asked the two to co-endorse products because of the terrifying traffic behind them.
Chen Mubai and Tao Yaoyao did not accept endorsements because their traffic has not yet reached its peak at this time. This is just a current peak. Chen Mubai believed that they would have higher ratings, so Chen Mubai persuaded Tao Yaoyao to wait for a while.
We'll see when the time comes.
The next two episodes of the program were indeed as expected by Chen Mubai. The ratings of the program remained high. Even the ratings of the program were 3.7 when it first aired, which is not bad. All this is due to the influence of the previous episode. More people have seen this.
I love the "new couple" and like them, so when their program is broadcast, many people watch it.
Chen Mubai and Tao Yaoyao also chose one of the endorsements, which they both found very meaningful, the endorsement of the Yaoguang Diamond brand.
They are a couple in the show, so it is not surprising at all to endorse diamonds together, and diamonds symbolize love, which is also the love object of many couples. Everyone likes diamonds.
Chen Mubai had some considerations in accepting this endorsement. First of all, this product is not fake. The brand has been in the market for a long time and has great influence. It is also a product that many couples agree with, and it will not deceive fans.
The most important thing is that the money it offered was so much that Chen Mubai couldn't refuse!
Brilliant light comes from the dazzling light of diamonds. Diamonds will emit dazzling light through the refraction of light, dazzling the heart and soul.
This colorful light is in line with the definition of love, bright, beautiful and desirable.
Yaoguang Diamond is also one of the sponsors of the program "We Are in Love". After all, the love variety show is consistent with the brand's positioning, and the viewers of this program are also potential users of the brand.
Originally, such old brands rarely used new celebrity endorsements, and generally relied on the brand's reputation and quality to attract users.
But this time, Yaoguang chose Chen Mubai and Tao Yaoyao as spokespersons for the first time, which can be regarded as a change.
Both of them are celebrities who have exploded in fame and reputation recently. Coupled with the rise of the Internet in recent years, more and more young people have begun to pay attention to online information, but the couple Chen Mubai and Tao Yaoyao are very popular on the Internet.
Celebrities have a great influence on the promotion of brands like Yaoguang.
Nowadays, young people like romance the most. Aren’t diamonds the symbol of romance?
More and more young people use diamonds to express their love, and they also buy diamond rings when they get married, so the brand's positioning and marketing should also be developed towards younger people.
When Yaoguang's new advertisement appeared, it caused quite a stir. No one expected that Yaoguang would choose two newcomers as spokespersons!
"How beautiful!"
"This diamond looks like a goddess descending to earth on Tao Yaoyao, so beautiful!"
"I didn't expect that brilliant diamonds are so beautiful. In my mind, they have always been an old-fashioned image..."
"I want to buy brilliant diamonds. This one on Tao Yaoyao looks great!"
After Yaoguang's promotional video was released, Chen Mubai's handsomeness and Tao Yaoyao's beauty deeply surprised the public, and they were randomly praised and envied.
Everyone wants such a handsome (beautiful) male (female) friend!
The couple, who looks like a couple of gods, wears dazzling diamond jewelry, which greatly increases the charm of the jewelry.
There are many romance variety shows, and there are several famous celebrity couples among them. No one would have thought that Yaoguang, a well-known brand, would choose an unknown newcomer. Although they are somewhat famous now, fame does not mean influence. Being famous does not mean that they are influential.
Great influence.
Generally speaking, it is best to choose established and well-known celebrities because their fans are very fixed and their purchasing power is not bad. New celebrities are more popular, but their fans are more mobile and their influence is not as good as that of established celebrities in various aspects.
Therefore, Yaoguang's choice really surprised everyone, and many people felt that Yaoguang made a bad move.
However, in the next month, Yaoguang's sales increased significantly, which was obviously inseparable from the endorsements of Chen Mubai and Tao Yaoyao. Their influence was unexpected and attracted many people's attention.
The couple Chen Mubai and Tao Yaoyao are very popular among young people. Everyone likes their love, so the sales of Yaoguang they endorse are very high, and their love affair has a profound impact on the public.
The program team had an episode in which a couple went on a trip, and the two of them brought Yao Guang diamonds. The program in that episode was full of sweet warmth, and Yao Guang's promotional video also had the theme of travel.
Under the double publicity, it has great influence. Many young people choose Yaoguang brand when getting married or giving gifts. It is inseparable from their beautiful love. Everyone also likes their love to be like the two of them.
Chen Mubai and Tao Yaoyao endorsed diamonds, which symbolize love, and they showed off their affection in various ways on the show. Their relationship on the show became smoother and more natural, just like a real couple, and they enjoyed it.
In the previous episode of the program at the amusement park, the last thing that happened between the two was beautiful and embarrassing. There seemed to be a gap between the two, and it was covered up by a song in the end.
When they met again, they both made a tacit agreement not to mention that incident, as if it had never happened. The embarrassment in the past was completely buried, and the relationship between them became better and better.
But they only met on the show. Although the two communicated in private through WeChat and text messages, they had never met in person. It seemed that all the good things were left behind in the show.
The two of them have some restraint in their hearts, and they have a tacit agreement not to meet in private, either because they are busy or... to avoid suspicion.
In the hearts of the two of them, the early stage of each program recording is their happiest moment, because they will be able to meet each other soon. Meeting once a week is what they look forward to, and they are looking forward to it.
Because of this, they attach great importance to the time they spend together on the show. Chen Mubai is also gradually changing, and his attitude towards Tao Yaoyao is much closer, without the defensive line he set up in his heart when he first came to the show.
Occasionally, I would tease Tao Yaoyao, and then be "bullied" by her. I would not always bully her blindly. The two of them regard filming the show as a kind of enjoyment rather than work. Their attitudes are different, and their moods are also different.
The effect of shooting will naturally be better.
Chen Mubai's development during this period has been very good, far exceeding his expectations when he first joined the show. He also did not expect that the couple combination with Tao Yaoyao would have such a big impact.
Originally, he thought that with his sense of variety, he could ensure that he would have many scenes. If he was funny and humorous in the show, he would always be popular and there would be no situation where no one would discuss it.
Tao Yaoyao's appearance was an accident, but the result was so good that they became the most popular couple on the Internet. Their influence and popularity were also very high, and even many mid-range spokespersons came to them.