Weiying started promoting it through major channels a few days ago, and the news has been popping up on WeChat hot searches. The news that "Diaosi Men 2" is about to premiere has swept across all major platforms.
Micro-entertainment has completed the ecological chain laid out in entertainment, so it can publicize news to the greatest extent in a short period of time. This is also an important sign of its rise in the self-media era.
More than half a year has passed. The influence of self-media has suppressed the influence of traditional media. More and more people are beginning to learn information online. Thanks to the rapid development of technology, the convenience of major software is much higher than that of traditional media.
Traditional paper promotion speed.
Chen Mubai's original cooperation with WeChat was a medium that allowed the general public and companies in the entertainment industry to see that the speed and effect of online information dissemination were far beyond what traditional media could compare to.
The reason why it is so successful is also related to the layout of Micro Entertainment for many years. Even without Chen Mubai, it will eventually evolve into this, but it will take longer, maybe one to two years, and Chen Mubai
Its role is to accelerate the advent of the Internet era, which is the direct cause of the current situation.
Nowadays, major entertainment companies are also deploying online media news and self-media news. These are markets with great potential, and major companies are exploring and trying to occupy a place.
"Brothers, I have been waiting for several months. "Diaosi Men 2" is finally going to be broadcast. My big eagle is already horny and thirsty!"
"I fell in love with Qian Duoduo and Lin Xue just because I watched this drama. They are so interesting, and Qian Duoduo's various tricks in it are so funny!"
"Every time I watch this show, I squirt when I drink water. Now my dog will come over and bite me when he sees me drinking water, so that I won't squirt all over his face again..."
"I've already seen the trailer. There will be many big-name stars making guest appearances in "Diaosi Men 2". Teacher Hu Kai, Chen Jiadong and other singers are all there~"
"Haha, I discovered that the reason Chen Mubai went to participate in "The God of Song" may be because he wanted to capture a group of singers to participate in the show~"
"Yes, I also saw two directors, Director Cheng and Chen Jianguo, who also participated in the filming of the second season. Chen Mubai is uniting all available forces. I am convinced!"
"The dishonest drama of serving food is coming again. I have seen that the scamming operation will be staged again among my colleagues, and some people actually imitated the behavior..."
The news of the premiere of "Dose Man 2" spread rapidly, and soon everyone knew about it. The viewers of this drama said that they had finally waited for it. People who had laughed before watching this drama also said they would watch it, and there were also people who hated it.
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"What kind of rubbish drama is this? If this kind of drama can be popular, we are all responsible!"
"Hey, Chen Mubai's songs are pretty good. Why do you want to make such a rubbish online drama? Qian Duoduo still stars in such a drama, it's really a bargain!"
"There are still people who learn to do brainless operations, which fully shows how low the IQ of the people watching this show is..."
"Since the rise of the Internet, the quality of online dramas has been criticized, but at least it still has a world view and plot. This drama has no flaws. It is funny just for the sake of being funny. It is really embarrassing."
"I don't know how to watch it. Does anyone really like to watch this kind of drama? I think it's all marketing done by trolls."
The reviews of this show are mixed, some like it and some hate it, but in this impetuous era, everyone can laugh and relax while watching this show. Comedy is also a good way to relieve stress.
Therefore, the overall evaluation of this drama is still good, and some of the clips use satirical techniques to be funny, and also have some warning meanings. There are more white-collar people watching this drama, because they are under great pressure and do not have enough entertainment activities.
Many, watching dramas is the most convenient and cheapest entertainment activity.
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"Mr. Ma, the ratings reached a new high and broke the record again!"
"Dose Man 2" is currently one of Weiying's most important projects, not only because of the high attention and popularity of the show itself, but also because it is produced by Mubai Entertainment and is inseparable from Chen Mubai, so everyone still attaches great importance to it.
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After all, the relationship between Weiyu and Chen Mubai has always been good, and the cooperation between the two has been very pleasant, so naturally there will be preferential treatment.
Weiying still provides the best resources. The homepage banner and traffic have been up for a few days.
Before the main film was aired, the trailer had been available for a few days. Many people left messages on the trailer looking forward to the main film. Without the main film, we could only meet in the trailer...
Ma Dong did not work overtime at the company today. Instead of waiting for the results of the last broadcast of "Diaosi Men", he asked people in the publicity department to work overtime, continue publicity and observe real-time data and report to him.
"Mr. Ma, this time the number of members has increased by 20%, and it is still rising. The number of registered accounts is also much higher than usual. Many newly registered accounts are just to watch this show and recharge their memberships.
is also like this!"
These data are all data one hour after the broadcast of "Diaosi Men 2". The traffic increase and user click data during this period can be clearly seen through the background. This drama has indeed brought a large amount of traffic.
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"Okay, increase our efforts and continue to promote it!" Ma Dong said excitedly.
"Sure enough, Chen Mubai did not disappoint me. The reputation of this drama is not inferior to its predecessor, and the influence of subsequent dramas will be even wider!"
Ma Dong is extremely lucky to have bought this drama. The benefits brought by this drama are far greater than the original value paid!
In terms of the traffic diversion effect of this product, as well as the traffic added to the platform, the new accounts registered and the membership recharge rate, the price paid is a drop in the bucket!
The traffic brought by this drama is huge, and since it is a season drama, there will always be subsequent revenue. This is the effect of a drama with high reputation and excellent production.
Otherwise, TV stations would not spend huge investments to produce movies and TV series.
What is most important now is, of course, people!
Various satellite TV stations and website platforms are competing for traffic. For the sake of ratings, hiring celebrities to appear on programs is a huge expense!
Compared with the previous season, the impact of this season of "Diaosi Men 2" is much greater, and the way of broadcasting has also changed.
This drama has a great reputation. It is no longer the fledgling show that it was in the beginning. It has a lot of popularity, attention and popularity, and it already has a group of fans.
Therefore, this season membership users can watch one more episode every week. Many people choose to recharge their membership to watch the latest episodes in order not to wait for a week.
After all, if you delay watching it for a week, it will be almost spoiled. Now that information is developed, people who don’t want to be spoiled will choose to watch it immediately.
The difference in viewing experience between spoilers and non-spoilers is quite big, otherwise there wouldn’t be so many people spending money for this kind of experience.
You can watch it without spending any money. You just have to watch one less episode and wait an extra week. It’s all up to you. It’s not compulsory to pay money to watch it.
Moreover, after becoming a member, you can also watch other movies and TV series on the platform, so it is not a waste of money.
For Weiying, as long as it can convert a member user to retain the platform, it is a good opportunity. Now all major platforms are competing for users, so the effect of "Diaosi Men" is still obvious.
After all, as long as you are a member user, there is still a high chance of logging in to the website again to watch other movies and TV series. This is traffic.
The premiere of "Diaosi Men 2", which has been promoted for several days, once again broke many records, including records for Weiying's platform and records for online dramas.
Due to the success of the first part, the overall reputation of this show is still relatively high. This time there are more people waiting to watch it. After all, some of them are already fans of the last season, so they will naturally watch it this season.
Coupled with personal publicity, everyone appreciates both refined and popular tastes, and their tastes are not too different. After all, humans are social animals, and everyone can socialize together. People who come to play have similar temperaments, and they all like to watch similar things. Damn it.
By spreading it from person to person, it has attracted many new fans.
There are many more stars participating in the second part than the first part. Each star also promotes the show. Fans of each star will come to watch it because of the promotion of idols. In addition, the popularity and reputation accumulated before the show, the second part
The launch of the new season once again detonated the data of online dramas.
This also makes major companies jealous. It's all money, and the cost of filming this drama is not high, but the income obtained is much higher than that of many high-investment film and television dramas.
After the success of the first episode of "Diaosi Men", many companies followed suit and produced dramas of similar types, but few were outstanding, and more were burdened with notoriety...
It is normal for those dramas to be criticized. First of all, the actors who starred in it are not as good as "Diaosi Men". In addition, the script is relatively rough. The crew is an online drama crew, the filming is not careless, and there are traces of imitation. Naturally, the audience will not buy it.
Although "Diaosi Men" is a web drama, the production still takes a lot of effort. There are quite a few celebrities appearing in it. Although it is just a friendly appearance, it is really here after all!
Those dramas all copied the gourd, but failed to capture the core part. After watching it, you will compare it with "Dose Man" and find that the gap is huge, so you will naturally criticize it.
If you can't copy it well, how many things can you take?
But those web drama crews are also aggrieved. They only have so much money, what else can they do?
The company gives them money to eat grass and requires them to milk a lot of milk. How can they do this...
However, due to the success of "Diaosi Men", the online drama has received some attention, and the overall financial investment has been much higher than before, which can be regarded as a benefit for the online drama.
The premiere of "Diaosi Men 2" was a great success, which also gave Qian Duoduo and others who were currently filming confidence. The confidence of the two assistant directors also increased greatly, which represented the success of their first directing and filming.
"Huh, I finally lived up to the trust of Mr. Chen, Mr. Lu and others!"
Chen Yunteng and Ji Yuxuan had been waiting for the data from the premiere. When they learned the data, they finally felt relieved.
"Yes, Mr. Chen gave us the opportunity. This is the opportunity I have always expected. Their expectations were not wasted."
Ji Yuxuan lamented that he had basically left this industry, but Mubai Entertainment found him, gave him great autonomy, and even filmed key dramas. This kind of trust really made him happy.
People are moved.
A soldier dies for a confidant. If you treat me as a soldier of the country, I will repay you as a soldier of the country!
This is also the reason why the two of them were unwilling to move away after being offered a very high price by Starway.
This kind of trust has nothing to do with money, and they also have dreams, which can be realized at Starway Entertainment!
It was also Chen Mubai who gave them the opportunity to realize their dreams, so naturally they would not leave.