This signing price is extremely friendly to Chen Mubai, a newcomer. WeChat only gave this price because of its strong optimism. No one can guarantee the quality of his subsequent songs.
The most important point is whether Chen Mubai can become a big hit is another matter. If Chen Mubai fails to break through the blockade of Starway, his influence may not be great, and WeChat will also spend a lot of money on his early promotion and packaging.
If it fails, it will all be in vain, so it is a huge gamble.
"It's like this. I know the price you gave me is already very high, but I think the quality of my songs far exceeds your estimate. I would like to sign a one-year contract. How about you having priority to renew the contract in the future?"
Luo He understood. Chen Mubai still thought that the price given was too low. He thought about it, this is okay. If Chen Mubai failed, his value would be greatly reduced, and they would not need to spend a lot of money to buy the licensing fee.
A year is enough to determine success or failure, not to mention that he may only be popular for a few months.
He had thought about signing a one-year contract before, but if he really said it, he was afraid that Chen Mubai would refuse, which would make them appear insincere. Now that Chen Mubai has said it himself, it is none of their business.
"The annual licensing fee is 600,000." Luo He said.
Chen Mubai: "1.5 million."
Luo He: "Impossible, the asking price is too high. You have to know that we have invested a lot of resources in you, and we have already given you a lot of benefits."
Chen Mubai: "We are also cooperating. You chose me because you believe in my ability. If you succeed, your plan will take a big step forward. It will be at least a few years faster than the normal step-by-step development.
This cannot be done with money, and you have exclusive access to the traffic on the network, and the subsequent benefits will be huge."
Chen Mubai told the truth. WeChat did not seek cooperation with him for charity. Everyone gets what they need, so naturally they have to fight for more benefits for themselves. Luo He also knew it well. Now the two sides are going to talk about a
All prices are acceptable.
Luo He: "Then your asking price is too high. There has never been such a high licensing fee for a newcomer in the industry. It is already comparable to the prices of some second-tier singers."
Chen Mubai: "Then let's sign a betting agreement. If my song can't bring you 50 million listeners, you will give me 600,000. If it reaches 1.5 million, how about you give me 1.5 million?"
Luo He thought about it. Last night's performance Chen Mubai received 40 million votes from viewers. The condition he gave this time was 50 million listeners, which was 10 million more than yesterday's viewers. Obviously he was very confident in himself.
But Luo He is not optimistic. Even if 40 million viewers vote, it does not mean that they will go to Weiyin to listen to music for Chen Mubai. The viewers are scattered on various platforms. It is difficult to say that they will go to a certain music platform to listen to music specifically for one person.
, people’s habit is to use familiar things, and the same is true for music.
In other words, a large part of the 40 million viewers who voted yesterday would not go to Weiyin specifically to listen to music for Chen Mubai. This is a big factor. Just because they were temporarily moved by the song does not mean that they will leave the familiar place for him.
platform.
In particular, the copyright awareness here is very strong. Many songs require members of the platform to listen. Leaving the original platform means that the money you paid is gone. You have to continue to sign up for membership in another place. Unless you are a die-hard fan, this will not happen.
Do.
Luo He quickly thought about it. Chen Mubai dug this pit himself. He felt that Chen Mubai would lose, so for 600,000 yuan, he could cooperate with him and authorize the use of his songs for one year, making a sure profit.
Not a loss.
Even if Chen Mubai fails, it will not have a big impact on WeChat. Chen Mubai is still topical and can bring some traffic to WeChat.
"I promise, are you free to sign the contract now?" Luo He agreed.
"Okay, I'll come to your company right away." Chen Mubai said with a smile.
He told the driver to turn around and go to WeChat Company. WeChat Company is a subsidiary of Weiyu. Its headquarters is in Shanghai. A series of products including WeChat, Weiyin, Weishi and so on are owned by this company. Their company is
A company focusing on social media and entertainment.
When Chen Mubai heard that Luo He agreed to his request, a smile appeared on his lips. Luo He still underestimated the impact of the impact of the Internet era and the traditional era, especially on copyrighted music.
Now that China's cultural industry is developing vigorously, copyright awareness will become more and more important, especially for song, film and television copyrights. In the next few years, music copyright fees will become higher and higher. This is the impact of the improvement of the industry.
This was the case with Jay Chou's songs in the previous life. His song copyright fees increased year by year. Previously, his copyright was exclusively represented by Tencent. NetEase Music's sublicense fee for purchasing Jay Chou's songs from Tencent increased from 8.7 million at the beginning (in 2015 and 2016).
By the next year, 18 million will be expected!
This is not the most exaggerated thing. In the next year (2018), Tencent spent 570 million yuan to buy it out!
NetEase Music no longer has the copyright to Jay Chou's songs, which has led to the loss of Jay Chou's fans. As a result, Q Music has gained huge traffic, and even its stock price has increased by US$600 million!
Although Jay Chou has many songs, and his king-like popularity brings with him a huge fan base, his music did not have so much money before. It has become like this precisely because copyright has gradually been standardized, and everyone pays more attention to film and television.
Regarding song copyright, major platforms are fighting hard for copyright, because obtaining the copyright means that their own platform has received some traffic. If you want to listen to songs or watch film and television works, you can only go to this platform.
This shows the importance of copyright. The copyright here is very complete, but because the cultural industry is now in a period of rapid development, the boundaries of many things are blurred. The only advantage is that there is no piracy, but there are still many other marginal things.
It was WeChat's move that allowed him to get on the Internet and hasten the arrival of the self-media era. He is confident that he can break through Starway's blockade. Once successful, he and WeChat will gain huge profits, and the development of the Internet era will be valued.
, people will pay more attention to the importance of the Internet, no less than traditional media!
Chen Mubai went downstairs to the Micro Entertainment Company, found a nearby law firm, and then went in to choose a lawyer responsible for business negotiations. He had to ensure that there would be no problems with the contract, and he did not want to be manipulated in the contract.
Be careful to make the ship of ten thousand years.
Chen Mubai took the lawyer upstairs and arrived at WeChat's conference room. Luo He had already led people from the Ministry of Commerce to sit on the chairs and wait for a long time.
"Hello, Mr. Luo." Chen Mubai stepped forward to shake hands and greeted.
"Hello, Mr. Chen, let's sit down and talk in detail?" Luo He motioned to Chen Mubai and his lawyer to sit down and discuss the details of the contract.
Because we had discussed it in detail on the phone before, there were no major changes in the contract. The printed regulations were all agreed upon before. After Chen Mubai’s lawyer checked that there were no problems, the two parties signed the contract.
"It's a pleasure to cooperate." Luo He and Chen Mubai shook hands friendlyly again after signing the contract.
Chen Mubai walked out of the Weiyu building in a good mood. The cooperation with Weixun was something he had not expected.
After paying the lawyer's fees, he received the 300,000 deposit from WeChat. The subsequent money will depend on whether Chen Mubai can complete their bet in one year. If he completes it, he will receive the balance of 1.2 million. If he fails, he will receive only
300000.
Chen Mubai looked at the sky in the distance. The golden sun was shining on the high-rise buildings. The sunlight shining on the glass was refracted into dazzling rays, as if the city was covered with a golden battle coat. The sun was shining brightly and the breeze was blowing on his face.
, willows flutter.
He walked on the road with his back straight, his steps sharp and confident, and a smile on his face. His eyes were bright, as if he saw success through the brilliance. The self-media era is coming!