Chapter Five Hundred and Twenty Nine: Hua Cinema Line
"It's June 9th now. If we want to avoid the summer holiday, we don't have much time."
When it came down to business, Lu Fang put away his playful expression and started serious analysis.
"What do you think, should you avoid the summer season?" Lu Fang looked at Chen Mubai and asked.
He didn't know what Chen Mubai was thinking. Based on his past experience, it was definitely more advantageous to avoid the summer season.
But every time Chen Mubai's choices were unexpected, the key was that they all succeeded, which had to make him value listening to Chen Mubai's opinions.
"Avoid it and survive in the middle of a blockbuster film. The impact will be too great." Chen Mubai nodded.
"Um."
Lu Fang was relieved as Chen Mubai didn't do anything shocking this time.
Chen Mubai is very rational. He doesn't think he can defeat those big producers. After all, he is a newcomer in the film and television industry. He has no foundation at all. He can't have such a big impact just by relying on the support of fans.
Moreover, there is a limit to the box office ceiling for several summer blockbusters. There are more people competing for it, and the total box office will not change. But with more movies, the box office will inevitably decrease.
Although he knew that the quality of the movie was not bad and that it would earn some box office through word-of-mouth later on, this quality and word-of-mouth were nothing compared to a real blockbuster.
If they really share the same stage, I'm afraid movie fans will choose those big productions instead of "Buried Alive".
This is not alarmist, but a normal phenomenon in the market.
At least in the eyes of ordinary movie fans, watching a star-studded movie has a very high priority.
Just like when many people choose between domestic and foreign films, they usually choose to watch foreign blockbusters. At least the special effects and popcorn plot look great and are worth the price of admission.
As for domestic movies, many of them are trying to sell dogs over others, and there are many pitfalls. Perhaps the most exciting scenes are cut into the trailer, and then the whole movie is filled with water and the content of the trailer is elongated.
Only some well-known actors and directors can make better movies, which can at least give movie fans confidence.
These differences are not the most important. If it were in the same schedule as the big production, his movie would not be scheduled, and the box office would inevitably be very low.
The top priority of a movie must be the schedule, which is linked to many aspects. For the premiere, it basically includes the intensity of publicity, the popularity of the topic on the Internet, and the film's production lineup and cast.
Therefore, "Buried Alive" is a complete failure compared to real big-budget productions, and it would only be interesting if it could be scheduled for filming.
Even after a movie is released, the movie's attendance rate, quality and topicality will be taken into consideration when scheduling the movie. There will often be small-scale, well-made movies that counterattack, and then the movie schedule will be strengthened, causing the movie's box office to explode and become a dark horse.
"Buried Alive" fits this angle, but when it premiered, people basically chose blockbusters instead of watching "Buried Alive."
The result is that the attendance rate of "Buried Alive" will not be high. Even if the quality is improved, it will be useless and it will not necessarily increase the film schedule.
Movie theaters do not prioritize movies because of their high quality. The most important thing is attendance and controversial topics.
Because controversy will inevitably attract a large number of viewers, a high attendance rate also means that the audience likes to watch it, which means a high box office.
Therefore, even if a movie is of poor quality but can make money, its film schedule will still be high.
This is also why many producers are willing to find popular celebrities to star in movies. With the topic and controversy, plus the support of fans, making money is relatively stable.
"To avoid the summer release, should we postpone the release or release it earlier?" Lu Fang asked: "If it is released early, we will start promoting it now."
Chen Mubai: "If we don't postpone it, since it's still a bit popular now, we can promote it ourselves, and the effect will be much stronger than postponing the release."
This is after consideration. If the movie is delayed until after the summer vacation, it will be too long and the topic and popularity about the movie will be completely gone.
Moreover, when school starts at that time, the box office that the student group can contribute is much less. If it is released in advance, college entrance examination students and college students will have already gone on vacation in advance, and the consumption power of this group of people is considerable.
A large part of Chen Mubai's fan base consists of these people. They like Chen Mubai's works very much, whether they are songs or TV series.
If we start the promotion now, although the time is a little tight, because "Let's Get Married" is a hit, its popularity can radiate to "Buried Alive", making up for the lack of publicity.
Nowadays, there is a lot of talk on the Internet about "Let's Get Married" and "Buried Alive", which shows that the popularity of the former is conducive to the spread of the latter.
Mubai Entertainment has just started working on film and television promotion channels, and the results will definitely not be particularly good. Now that there is other heat to help spread it, it makes up for the shortcomings.
"Then let's start promoting it now and make preparations." Lu Fang decided.
"Let's Get Married" has just been released, and it still needs to continue to promote and increase the popularity of this drama.
The promotion of "Buried Alive" has been put on the agenda. The operations department needs to carry out relevant publicity for the film, and Chen Mubai himself must also cooperate with the promotion of the film.
"Well, Brother Feng is responsible for this matter. The two of us will go to theaters, discuss the release time with them in advance, and then strive for a good film schedule." Chen Mubai said.
There will be several movies in the theater at the same time, and they will also have a list of upcoming movies. Discussing the premiere date with them in advance can maximize the profits of the movie.
For example, if a movie has a high film schedule, if it is released at the same time, it will definitely be affected by the film schedule, so it is best to stagger its release date or the outbreak period a few days before the release. In this way, your movie can have a greater impact.
Good film arrangement can also avoid being affected by it.
"No problem, I'll explain it right away."
After Lu Fang agreed, he immediately left the office to explain the matter.
…
Lu Fang arrived at the company early in the morning, and after explaining the matter, he came out with Chen Mubai, and the two headed towards several major theater chains.
Mubai Entertainment received new tasks, and everyone became busy.
With two important works brought together, one can imagine how busy it is.
"Let's go to Huaying first. They are the largest theater chain." Chen Mubai said.
The two decided on the destination of their first stop and drove to the Hua Cinema Line.
Huaying Media is a state-owned enterprise and the largest film and television production group in China. It is a large-scale company that integrates promotion, film and television production, film and television investment, film import and export, theater management, etc.
Huaying is also the strongest film and television media company among the seven, and it is also the first among the seven, ranking first!
Huaying Cinema is a theater chain owned by Huaying Media and is the largest theater chain in China.
Basically, movie producers talk directly to the managers of the theaters, and do not talk to the CEO of the parent company. The business within the group is also managed separately, and the CEO is responsible for overall planning, and will not interfere with such trivial matters.
If every movie released on Huaying had to contact the boss of Huaying Group, wouldn’t the boss be exhausted?
Of course, there are exceptions, and that is direct dialogue between big bosses.
For example, if the CEO of the Seventh Group went to negotiate with the CEO of China Film Group for a movie, the other party would be able to handle such a small matter. If it had been anyone else, it would be impossible!
Although Chen Mubai is a very popular star, he is not qualified in front of capital. He is just a small person and does not have the capital to negotiate with the boss of China Film.
"Hello, I would like to meet your Mr. Fang. I have made an appointment before."
After Chen Mubai and Lu Fang arrived at the Hua Cinema Line, he found the front desk.
The person in charge of the Hua Cinema Line is called Fang Mocheng. Although he is called the cinema manager, there is no problem in calling him Mr. Fang.
After all, he has full control over the theater chain, and the Chinese theater chain itself is not small. It is run independently and has the same level as a general manager.
"Okay, please wait a moment, I will ask for you." The girl at the front desk replied with a very good attitude.
She is a very young girl, very beautiful, and speaks in a sweet voice.
She recognized Chen Mubai, and although she was a little surprised, she was not too surprised.
Chen Mubai is one of the hottest celebrities recently, and she was very happy to meet him.
But she works at Huaying Film and Television, and she doesn't see celebrities often, so naturally she won't be as rude as ordinary girls when they see celebrities.
As the largest theater chain in China, Huayin Cinema Line also has a very large theater chain. Many movie premieres, opening ceremonies or movie conferences are held here. On weekdays, there are many stars and the stars are bright.
They are considered people who have been educated for a long time, and their curiosity about celebrities is not that high.
But Chen Mubai is still different. He is a powerful star and a singer. He has never appeared in a film or television drama, so it is quite strange to see him. In addition, he has good looks and is popular among girls.
"Okay, please come in, Mr. Fang is already waiting inside." After the receptionist received confirmation, she led Chen Mubai and Lu Fang into the conference room.
"Hello, Mr. Fang!"
As soon as Chen Mubai and Lu Fang entered the door, they saw Fang Mocheng and greeted him warmly.
"Hello, Mr. Chen, hello Mr. Lu!" Fang Mocheng stood up to greet him and responded cordially.
After sitting down, the front desk brought two cups of tea to Chen Mubai and Lu Fang.
"I'm here today to talk to you about something, about the release of the movie "Buried Alive" produced by our company." Chen Mubai said.
"I know this movie is very popular on the Internet these days, and I'm looking forward to it myself." Fang Mocheng said with a smile.
"I think it's almost noon. Let's have a meal together, chat while we eat, and ask Mr. Fang for a compliment," Lu Fang said.
This is their first time dealing with movies and theaters, and they have no foundation at all. Now they are developing from scratch. They came here specifically to make connections with resources and prepare for entering the film and television industry in the future.
Come and establish a good relationship with Fang Mocheng today, so you won’t have to do this in the future. The more we cooperate, the more familiar we will become, and the relationship will become more familiar.
"Okay, let's chat while eating." Fang Mocheng readily agreed.
The three of them found a hotel and ate in a private room.
"President Fang, can you please arrange more for our films?"
After drinking for three rounds, Chen Mubai asked.