Chapter 628 The trailer continues to be well received
"Can we make it in time?" Lu Fang asked.
Chen Mubai has returned from Qing City, Sichuan Province. The first thing he did when he returned to the company was to ask Lu Fang to prepare the promotional materials for the movie "Crazy Stone", which he will release during the summer vacation.
Since we chose to release it at this time, with big enemies around us, we must not fall behind in publicity, otherwise it will be like throwing a pebble into a lake without making a splash.
In this biggest schedule, it is natural to be fully prepared to meet the enemy, so as not to let the movie lose at the starting line.
Although Chen Mubai is confident in the quality and reputation of the movie, if the early publicity is not done well, many people may not know that such a movie is released, or even Chen Mubai's work!
Summer is a big time, with major movies emerging one after another, making it dazzling.
There are imported blockbusters from abroad, as well as works by well-known domestic directors and actors, and everyone will work hard to promote them. If you don't keep up with the rhythm of publicity, you will definitely be left far behind.
When audiences choose movies, in addition to specific stars and movie types, they often also look at the popularity of online discussions or the publicity in theaters to choose movies.
And these all require money to promote. The money to promote a movie is not less than the production price. After all, only when you promote it can more people know about it and others can see your movie.
"No problem, I will edit very quickly. The finished film is already in my mind." Chen Mubai pointed at his head and smiled.
"It's OK if you say there's no problem." Lu Fang believed in Chen Mubai's ability.
"Then when are you going to release it?"
Chen Mubai thought for a while and said: "August 1st."
"August 7 this year is Chinese Valentine's Day, and it will be released exactly one week before Valentine's Day. We can take advantage of the festive atmosphere to get a boost of attendance."
The box office performance of a movie in the first two weeks is very important, and it is also the time that determines the basic success or failure of the movie.
Generally speaking, the first week's box office is the highest. Unless the movie is not well-publicized and the quality is particularly high, only after a week of word-of-mouth fermentation can the movie's box office reach its peak again in the second week.
After all, everyone likes to watch a newly released movie as soon as possible. It is a little less interesting in the second week. It is not ruled out that you can only watch it in the second week due to time issues. This is a minority. There may be new movies in the second week.
's movie is released.
If it is released a week before Chinese Valentine's Day and the movie's reputation has come out, Chen Mubai believes that even if the box office in the second week is not as good as the first week, with the blessing of the festival, the box office will not be much different.
On Valentine's Day, many couples will definitely go to the cinema, and although there are many types of movies they choose to watch, comedy is the most popular.
Everyone wants to happily watch a movie with their loved one, and then happily proceed with the rest of the movie. You welcome me along the way, and I will teach you everything I have to offer.
On Chinese Valentine's Day, it may be the second highest box office after the premiere of "Crazy Stone"!
"That means there are still two months to prepare, which is enough time." Lu Fang nodded.
It's mid-May now and June will soon come, so there's plenty of time.
In fact, this release time is really good, or you can choose to premiere it on Chinese Valentine's Day.
With their current influence, as long as they negotiate with the cinema, there will be absolutely no problem.
However, if it is released on that day, it is estimated that there will not be too many movies scheduled. After all, that day is also a must-see for many movies. The movie schedule is relatively scattered and it is impossible to win the show.
After all, theaters still have to focus on making money. Those foreign blockbusters will be more popular than domestic movies, and their film scheduling rate will also be higher.
At this point, Chen Mubai cannot influence their decision now.
Last summer, the foreign blockbuster "Monster Underground" grossed 200 million at the box office at its premiere, becoming the highest-grossing movie in the summer. After the movie was released, it took in a total of 2.3 billion at the box office in China!
No domestic film can compete with it. Even the collaboration between big star Li Jie and great director Xu An only took in a box office of 1.2 billion, a difference of 1.1 billion!
The current domestic scene is like this. Foreign special effects blockbusters are still very popular. After all, the investment is large, the special effects are realistic, the visual effects are shocking, and the story telling ability is good, so it is natural for the movie to do well at the box office.
Foreign countries have a very mature operating system for commercial films, and most of these commercial films can make money. This is why they are keen on special effects blockbusters.
In business, it is impossible for theater chains to increase their movie schedules just because of Chen Mubai. It is all about profit. The higher the box office of a movie, the more dividends the theater chain will receive, and everyone will choose to promote a movie that is a hit.
Now that "Crazy Stone" has chosen a release date, Lu Fang needs to communicate with the theaters and inform them in advance so that they can arrange the film at that time.
No matter how many movies there are in that schedule, Chen Mubai's movie schedule is definitely not low. After all, as the most popular celebrity director in China, he still has the ability to make money.
Even if it is not as good as foreign blockbusters, it can still win over many people in China.
By informing the other party in advance, you need the other party to cooperate with the promotion and give you an advantage in scheduling the film.
"Your trailer needs to be made as soon as possible. Let's promote it this morning." Lu Fang said: "This year, there are two foreign blockbusters that will be released in the summer. There has been news for a long time. There are also two very popular domestic works.
, it’s a lot of pressure.”
Lu Fang definitely believes in Chen Mubai's ability. He doesn't think "Crazy Stone" will fail, because judging from the response from the crew, the quality of this drama is very high and everyone's mentality is very optimistic.
"Well, I'll make a trailer and put up the time when the time comes." Chen Mubai nodded.
...
The trailer was made very quickly, but because it was a comedy, we still needed to consider the general plot and comedy effect of the plot, so it took a few days to make the trailer.
The content of the trailer basically outlines what happened in the story, and also puts in a few funny plot points to attract everyone's attention.
Only when everyone is attracted and amused after seeing the contents of the trailer will they be willing to go into the cinema to watch it.
If the trailer is poorly made and netizens feel bored after watching it, who will buy tickets and go to the cinema to watch it? Isn’t this asking for trouble?
Therefore, after the completion of the film shooting, every step is very important, including the content of the trailer, the promotion of the film, the current selection, etc., which are all major events and are closely related to the final result of the film.
Even for literary and artistic films, I want to make more money, not just to win awards at film festivals.
Mubai Entertainment and Chen Mubai’s personal WeChat accounts both released the news.
[The trailer of "Crazy Stone" is here to save you from your troubles and make you happy this summer vacation!]
Subsequently, Qian Duoduo and other leading actors began to forward the news, and Tao Yaoyao also forwarded the news during a break in the concert.
She has one last concert, which will be added later. The last concert will end in Shashi, Nanjing Province. She is now preparing for the last concert in Shashi.
"Yao Yao, I will go to Shashi tomorrow. After your concert is over, I will accompany you around." Chen Mubai and Tao Yaoyao were on a video call, talking to each other.
Tao Yaoyao was rehearsing, wearing simple clothes.
The upper body is wearing a branded sweatshirt, the lower body is wearing casual trousers, and the hair is tied up in a high ponytail, swaying, very cute, youthful and beautiful.
During this period, Chen Mubai was filming, and Tao Yaoyao was promoting Solomon's movie and doing concerts. Both of them were busy and didn't have time to meet.
The last time they met was at a concert in Shanghai. They missed each other very much, but due to work reasons, they could only make video calls to relieve their missing.
"Don't you need to do post-production?" Tao Yaoyao's eyes lit up when she heard Chen Mubai's words, and she was very happy, but when she thought about the movie, she turned around and asked.
"The trailer has been made, don't rush the rest, there's enough time." Chen Mubai said.
"I haven't seen you for a long time. I just wanted to check out your class."
"Really!" After receiving the affirmative reply, Tao Yaoyao's face showed a bright smile, as bright as a flower.
"I watched the trailer of the movie, it was very funny!" Tao Yaoyao said happily.
She forwarded Chen Mubai's WeChat message and naturally took the time to take a look at the content of the trailer.
"Let's watch the premiere together then!" Tao Yaoyao said with a sweet smile.
"Okay." He will definitely be at the premiere.
"How are your preparations?" Chen Mubai asked.
"Very smooth!" Tao Yaoyao replied.
The last concert was different from the previous ones. Tao Yaoyao invited students from the variety show "China's New Singing" that she participated in at the time to accompany her and sing on the stage.
At the beginning, she promised the students on the team that as long as they could win the championship in the end, she would give them a chance to express themselves.
Living up to expectations, they finally won the championship as a team, and Tao Yaoyao also became the championship mentor!
So, in the last concert, Tao Yaoyao took the students on stage together.
A concert is different from a variety show, and the atmosphere at the scene is also different. When rehearsing, the students were excited but also nervous, fearing that they would be embarrassed if they did not perform well, which would affect Tao Yaoyao's concert.
They also had people attend the previous concerts, which were really good, so there was a lot of pressure.
However, Tao Yaoyao was very relieved and did not put any pressure on them, but just asked them to stay calm.
"You can continue rehearsing. I won't disturb you anymore. See you tomorrow."
"See you tomorrow."
...
Online.
After Mubai Entertainment's WeChat message was sent out, many netizens quickly saw it and watched the trailer.
This movie is quite popular!
Thanks to Chen Mubai’s words, the box office is guaranteed to be 1 billion!
This made the movie's name quickly become popular and its popularity exploded.
If other people say it, forget it, netizens will just treat it as a rant, a pretense, and just to promote the movie.
But when Chen Mubai said it, it was different. All the awesomeness he had boasted about came true!
"Pfft, haha!"
"I recommend you to watch the trailer of "Crazy Stone", it's really funny!"
"I watched it, I watched it, it was really interesting. I will definitely contribute a movie ticket when the time comes!"
"No wonder Chen Mubai said he needs to speak in dialect. It's really funny. It's ridiculous, high-tech, and driverless!"
There are also netizens who are making fun of the scene. There is a scene in the trailer, showing the emotion after the four-eyed car was hit.