In the afternoon of that day, the attendance rate of "The Master of Hypnosis" was much higher than that in the morning.
The overall box office of the movie is high because many families need to visit relatives on the morning of the first day of the Lunar New Year. When they go to pay New Year greetings in the morning, the number of people watching the movie is not particularly large.
But in the afternoon, the number of people swelled.
After all, after New Year greetings in the morning, dinner at noon, and entertainment activities in the afternoon.
Everyone gets together in twos and threes, either playing cards or going out to have fun. However, during the Spring Festival, many entertainment industries are closed and there are few places to sing, so everyone will still choose to watch movies as an entertainment activity.
Someone paid attention to the news on the Internet in the morning and began to choose the type of movie.
There are about ten movies in the Spring Festival, and the choice you make here is one of ten!
Not everyone has time to watch several movies, so when they choose one to watch, they will look at the quality and online reputation. After all, these are things linked to the excitement of the movie.
Everyone found that they were similar. Except for "The Master of Hypnosis" which had a huge reputation, the rest were not much different.
However, "The Master of Hypnotism" is a suspense movie, which makes it difficult for many people to choose. There are still many people who do not want to watch this type of movie in China.
Some people choose to watch "The Hypnotist" because of the public opinion on the Internet. In addition to its good quality, it also refutes rumors that this movie has no ghosts and is just a brain-burning movie. It is the kind of movie that requires energy and brain cells to understand.
Another group of people still choose to watch other movies. This is what Chen Mubai said is related to the type of movie. They still don't choose to watch. This is also an audience that is difficult to win over.
Perhaps after the New Year, they may go into the cinema and choose to watch "The Master of Hypnotism".
Compared with the morning attendance of other movies, the afternoon attendance of "The Master of Hypnosis" was significantly higher. It seems that Chen Mubai's strategy of relying on quality and word-of-mouth has begun to bear fruit.
However, there is still some gap between this box office and other movies.
"The first day's box office results are out." Lu Fang contacted Chen Mubai as soon as he got the box office.
"86.9 million!"
The results are a bit poor. In fact, the box office is much lower than the results of the previous two movies. Both of them were over 100 million, and even the pre-sales of "Buried Alive" exceeded 100 million!
"Buried Alive" is also a suspense-type movie. Its performance surpassed "The Hypnotist" in all aspects, and that movie was also Chen Mubai's first work.
To be honest, in terms of impact and audience expectations, "The Master of Hypnosis" has a higher impact than "Buried Alive". After all, Chen Mubai is now a well-known director and no longer a fledgling newcomer, so the attention he receives is naturally different.
.
The results of the original works were far higher than the current ones, so they were actually considered failures.
However, that movie received a lot of attention because of the award. The bonus from the awards and Chen Mubai's fame contributed a lot to the movie's box office to a certain extent.
The quality of both movies is not bad, but the reason for the difference in performance is mainly due to the difference in schedule.
"Buried Alive" was scheduled to be released in September. At that time, there were no strong competitors. In addition to a series of reasons such as winning awards, "Buried Alive" was the first choice for many people to watch the movie.
But "The Hypnotist" is different. There are many opponents, and they are all powerful opponents. There are well-known directors and first-line actors, and there are many superstars gathered together. The situation is different.
Moreover, although this Spring Festival period is the biggest festival, it is also the period with the largest box office.
However, due to the joyful atmosphere during the New Year, people are still reluctant to watch suspense and thriller movies.
Therefore, this Spring Festival schedule has no bonus for "Hypnosis Master", but it has become a failure!
This is why the outside world estimates that Chen Mubai's new movie will be released after the year. No one thought that Chen Mubai would directly enter the Spring Festival movie!
The type of movie is incompatible with the festival atmosphere, and this result can be considered as an indirect explanation of this truth.
"not bad."
Lu Fang said nothing, and Chen Mubai smiled.
"Is there no gap in your heart?" Lu Fang couldn't help but ask.
He originally thought that according to Chen Mubai's idea, this result must be much worse than expected.
Chen Mubai might feel a little sad when he found out the result, but he was ready to comfort Chen Mubai.
Unexpectedly, Chen Mubai's mood did not seem to be affected, but instead he felt very relaxed.
I thought that according to the strategy, the results of this movie should be better, but I didn't expect that it was still unsatisfactory. Chen Mubai's strategy was not successful.
However, there are still opportunities in the future. After all, the film cycle is so long. This is only the first day, so it is too early to say anything.
"If you're mentally prepared, it won't make much difference." Chen Mubai replied.
"I already know that the type of movie will affect the box office. It's only the first day, so there's no rush."
"This can be regarded as an attempt of mine. It may fail or it may succeed. This can only be decided by the market. All I can do is make good works. As long as the data is not too bad, I can accept it."
Lu Fang's heart calmed down and he chuckled: "It's great if you think so. I was worried that you would feel sad that your grades were too poor."
"I've already thought of words to comfort you. I didn't expect that I wouldn't need to say anything anymore. It took me so long to prepare."
As he said this, he laughed first, and Chen Mubai also laughed.
"I'm not that fragile yet. The current evaluation and reputation are good. The rest depends on whether it can continue to ferment." Chen Mubai said.
"I've watched this movie, and everyone in the cinema praised it. It's indeed very good." Lu Fang praised.
"I didn't expect you, Brother Lu, to go to the cinema in person to see the audience's reaction!" Chen Mubai was slightly surprised.
"Haha, there's nothing surprising about this, right?" Lu Fang smiled.
He wanted to see how everyone really felt about watching this movie during the Spring Festival, so he went to the cinema himself to see everyone's reaction. This would be the most real feeling.
But it's not bad. Basically, everyone praises it a lot and gives it mostly good reviews.
As he thought, so did the public opinion on the Internet. Although "The Master of Hypnosis" did not have a high box office, its quality and reputation far surpassed other movies. It can be considered a successful work.
It’s not bad to get the name even if you don’t get the money, it’s much better than being left empty-handed.
"The public opinion on the Internet is quite favorable. There are many people discussing the movie, but the hidden content you released at the end has been well received. The ending is much better than what everyone thought at the beginning." Lu Fang said.
Chen Mubai said: "There will be many people who can guess the first ending, but the second ending is different. There should be only a few people who can see through it."
"Especially when all the evidence points to Xu Ruining being the patient, this reversal is just right. Everyone has seen this ending and will take it for granted. Even if some people think that Ren Xiaoyan may be the patient, but later Professor Fang and others
His appearance will also clear up these doubts."
"They will only think that Xu Ruining is sick, but no one will think that Xu Ruining planned the whole thing. Some may even think that Xu Ruining is pretending to be ill, but no one will guess that Xu Ruining used hypnosis to make himself forget his memory. This setting
In the past, everyone thought they would be even more surprised after seeing the ending, so naturally more people praised it."
Chen Mubai's meaning is very simple. In fact, some people may have guessed the ending. Even more advanced people may have guessed that Xu Ruining may have planned the whole thing, but no one would have guessed that Xu Ruining would hypnotize himself and make himself forget the whole thing.
Plan it out.
After all, forgetting a memory means truly forgetting it. If it is not treated, the memory will not be recovered.
But Xu Ruining still did it and succeeded. This is unexpected and the most amazing thing!
"Many people don't know the hidden ending and leave without seeing the end." Lu Fang said with a smile: "Generally when people watch a movie, they think it's over when the subtitles come out. It's rare that anyone shows hidden content at the end."
, you should tell everyone."
"Yes, I'll go talk now." Chen Mubai replied.
The discussion of hidden content is very popular, and a large part of people have not seen it. Even new viewers will still not know if they don’t have time to go online or follow the topic of "The Hypnotist".
Talking about this now can be regarded as adding some heat to the movie. After all, Chen Mubai is a well-known star, and his words still have a great influence.
After saying that, Chen Mubai logged into WeChat and started editing content.
"First of all, I wish you all a Happy New Year!"
"I am celebrating the New Year with you all with "The Master of Hypnosis". Many viewers have already watched it. There is indeed no ghost in it. It is just a suspenseful and brain-burning film. It is not scary or thrilling. Now that I have clarified that no one will hit me.
Well, after all, many viewers have seen it, and it can be regarded as vindicating my name."
"Also, at the end of the movie, many people think it is the ending, but in fact there are easter eggs at the end, which is what you call hidden content. It is actually a continuation of the main film. It is considered to be two endings. It depends on which one you like."
"The reason why I put it in the easter egg part is because I'm worried that some viewers won't like this ending and may think it's too dark and cold, so I'll treat it as two endings based on personal preference, so that no one will think of giving it to me.
Give me some blades..."
"Speaking of movies, I actually know that this movie is not popular during the Spring Festival, but I don't care. What I care about is the quality of the movie and your feedback. As long as you think the quality is good and the movie is exciting, that's fine. As for the box office,
I believe that high-quality movies will not be bad at the box office, thank you for your support."
Chen Mubai's WeChat message quickly attracted a large number of netizens.
“It turns out that the hidden content is called an Easter egg!”
"It's very appropriate for the occasion. The hidden ending is indeed a bit like an Easter egg, giving people a surprise."
"I really like the hidden ending anyway. I think it directly turns an excellent movie into a great movie, and the final twist makes the quality of the movie go up a notch!"
"Holy crap, it turns out there is a hidden content in the movie, so you have to watch it until the end, right?"
"I understand, when watching "The Master of Hypnosis", don't rush to leave, there is more content later!"
None of the works here have any Easter egg content. They are basically played directly. Chen Mubai is the first to treat this kind of subsequent content as an Easter egg and define it as an Easter egg.
Before, everyone was talking about hidden content or follow-up content, until Chen Mubai publicly said that it was an easter egg, which gave everyone a clear definition of this part of the content.
It is foreseeable that this effect is very good, some directors will definitely use this technique in the future, and the influence and significance of Easter eggs will become greater and greater!