"Yes, Xingcheng has become a joke in the industry." Lu Fang smiled.
Starway Entertainment asked Shen Meng to hold a concert to see how popular she is.
It was originally quite good, but because Chen Mubai disrupted the situation, the scale and impact of Shen Meng's concert were much smaller, and it became a contrast between the two, causing Shen Meng's own reputation to plummet!
This time, not only did Starway not make any money, but Shen Meng's impression score in front of the public dropped a lot, all because of Chen Mubai's interference.
"Let's not talk about them anymore, how is the progress of the previously acquired theaters?" Chen Mubai asked.
The acquisition of theaters was carried out privately and has been going on for more than a year. The original purpose was to prevent others from blocking resources in the theater chain and integrate the theater chain resources themselves.
Lu Fang operated this matter secretly in order to prevent it from being discovered by interested parties, so as to join the competition and increase the acquisition price.
After some people know that Mubai Entertainment is doing this, they may deliberately compete maliciously. They are only responsible for raising the price but not necessarily buying it.
“It went very smoothly.”
When talking about this matter, Lu Fang showed an excited look: "We will start with the acquisition of theater chains in small cities. Those theater chains have been losing money all year round, so it was easy to negotiate."
In many small counties and other places, if there are no blockbuster movies, they will generally not make money and break even.
These theater chains are all invested by individuals. If someone is willing to acquire them, those theater chains with negative prices are basically easy to acquire. For those theater chains that are slightly profitable, Lu Fang adopts a premium to acquire them, and the other party also agrees.
After Lu Fang acquired the cinema chain, he did not disband the original arrangement, but allowed them to continue operating. However, the boss changed. The boss of the cinema chain continued to be responsible for the operation of the cinema chain. He became a high-level wage earner and could make stable money. , naturally happy.
Many people who invest in theaters do so either out of their love for movies or their optimism in the industry, or they are just pure investments.
The initial investment in a theater is still huge. If the operation is not very good, the money will basically not be recovered. It also has to maintain equipment and staff salaries. Finding someone to take over is a problem. Once someone takes over, there will be no one to throw it out immediately. few.
There are only a few people like Lu Fang who are willing to acquire and keep the original management. Whether it is for money or feelings, they are still very willing.
It’s not that Lu Fang doesn’t manage it, but it’s that this matter is being integrated in private now, and it’s not convenient to carry out big actions. We can only maintain it for now. When the acquisition is almost completed, we can directly integrate it, and make bigger moves to avoid being discovered. It doesn't matter anymore, after all, it's done.
"Now we have begun to contact private theaters in second- and third-tier cities, but the prices are a bit higher. Some people see our obvious intention to acquire them and raise the price."
Chen Mubai heard this and said calmly: "Let's first discuss the cinema chains that can be acquired. A slight premium is acceptable. I estimate that at this level, someone should know that someone is secretly acquiring other cinema chains. I just don't know who is doing it. Once let, If they find out it's us, the resistance will be even greater."
Mubai Entertainment is developing very rapidly now, and good works are emerging one after another. Movies, TV shows, and online dramas are all huge hits.
Once the other companies know that Mubai Entertainment secretly wants to enter the theater chain, I am afraid that the three major partners will also make some small moves to prevent them from succeeding.
At that time, if you want to acquire theater chains, it won't be a matter of premium. It will probably be a sky-high price, and there will be people vying for it!
Now, no one touches those theater chains because the asking price is too high and the premium is serious. They are waiting for investors in those theaters to be unable to hold on before taking action. Many people are waiting secretly.
Once they find out that someone is making a forcible acquisition, they will be alert and will join the fight!
"No problem!" Lu Fang nodded.
"This movie will be released during the summer vacation. Let's compete with those blockbusters again!" Chen Mubai said.
"The Spring Festival stalls are already competitive, so what are we afraid of? We are not afraid of challenges," said Lu Fang.
The Spring Festival period is one of the most competitive periods. Movies are released during the Spring Festival period, so there is nothing to be afraid of in other periods.
Moreover, the box office performance of "The Hypnotist" was not bad, and was even better than expected. It ranked third in the same period. No matter how you look at it, it is a successful movie.
To a certain extent, this gives everyone at Mubai Entertainment a lot of confidence. They are not afraid of challenges at all.
"I'm going to edit the movie. When the time comes, I'll cut a trailer first for you to promote."
Chen Mubai said: "When the time comes, you can contact Mr. Luo and the others directly about this matter, and we will work together to promote it. I will not participate. I will continue to do the rest of the work. Time is tight."
"OK."
It's May now, and the summer vacation starts in July, which means that the movie will be released in early July. That's when the competition is the most intense throughout the summer, and it's the best time to release movies.
The movie's release time runs throughout the summer vacation, and these are the days chosen by powerful blockbusters.
This time, Mubai Entertainment will officially enter the summer season and start to join the competition!
"Infernal Affairs" is a film co-produced with many film companies in Hong Kong. Naturally, we need to work with each other to promote it, and the effect will be greater. This has a huge advantage for the early publicity of the film.
Moreover, there are many well-known Hong Kong actors participating in this movie, and they can cooperate with the movie to promote it on various occasions to further expand its influence.
...
After Chen Mubai arranged the work, he was ready to start editing.
But before that, he had one more thing to finish.
That was the episode about "Infernal Affairs". The songs in the original version matched the scenes of the movie very well, so Chen Mubai planned to make the songs together.
"Yaoyao, are you in the Magic City?" Chen Mubai asked.
"Yes!" Tao Yaoyao responded with a delicate smile.
"It hasn't been long since I returned to the devil. I've been out making announcements for the past few days."
Tao Yaoyao reported her recent schedule in a charming manner. She didn't play many roles in the movie. She finished filming early and returned to work in the mainland.
She just likes to talk about these trivial things with Chen Mubai, which makes her feel that someone cares about her, and she enjoys this feeling of being a lover.
"I wrote a song for the movie. Let me sing this song for you." Chen Mubai said.
"Okay, okay!" Tao Yaoyao's eyes lit up and she laughed loudly and sweetly.
"Then I'll pass it on to you, and you can go to the company to record it. I'll use that song as an interlude when I finish it later, so you can release it first."
"Do you have time now?" Tao Yaoyao asked.
"Yes, I have."
"Then I'll go find you. I haven't seen you for a long time. I miss you~" Tao Yaoyao hummed softly, with deep nostalgia in his words.
"Come on, I happen to be busy with the post-production of the movie, so I'll spend more time with you while I still have time." Chen Mubai smiled softly.
After hanging up the phone, Tao Yaoyao came to Mubai Entertainment not long after.
Chen Mubai gave the song to Tao Yaoyao, and she put it away, and then it was time for the two of them to be affectionate.
Chen Mubai stayed with Tao Yaoyao for two days. He went shopping with her, played with her, ate with her, went to the movies together, and dressed up as a couple. After spending these two wonderful days, Tao Yaoyao had to continue her travels due to work.
.
There is no rush to release the song. Once the lyrics and music are in place, the recording will be completed soon and can be released at any time.
The post-production of the movie will take about a month, and there is plenty of time, so Tao Yaoyao did not record the songs immediately.
...
After half a month of busy work, the plot of the movie has basically been cut out, and it is now a more refined version.
Chen Mubai selected some of the scenes to make a trailer, telling the basic context of the story. The end of the story is the rooftop scene where Liang Wei points a gun at Chen Mubai. The expressions and eyes of the two people can be seen.
See.
Seen from a distance, there are only two of them on the rooftop of Nuo Da. The strong wind is blowing their clothes, which is very artistic.
This trailer is accompanied by an interlude, but it is not the song for Tao Yaoyao, but "Infernal Affairs", the song of the same name as the movie!
The video of a few minutes shows the general plot and relationship between the two, and finally there is a scene of the confrontation.
"Brother Lu, the trailer is finished." Chen Mubai called Lu Fang as soon as it was completed.
The time has come to June, the movie is ready to be released in July, and they still have a month of promotion time.
Although there is not enough time, there are many companies and actors involved in the joint promotion this time, so the battle is quite large.
Lu Fang had communicated with Luo Fan and others before, and had a certain degree of planning for publicity methods. He was just waiting for the trailer of the movie to be released before he officially started to promote it, striving to get the highest popularity, and to be in theaters.
In terms of obtaining the maximum film arrangement!
Judging from the investment, production lineup and cast of this movie, this is a well-deserved big production!
The only thing is that the subject matter is the Hong Kong-style police and gangster movies that everyone is tired of watching, so maybe the audience may not like it.
But once it takes the lead in terms of public opinion and popularity, and if the topic is very high, it will be widely loved by the public, which will have certain advantages in improving the movie's scheduling in theaters.
"Leave the rest to me, and you can continue to complete the subsequent production." Lu Fang nodded.
Due to time constraints, Chen Mubai only edited the trailer and condensed version of the movie first. This is not the final version, and we have to see if it can be edited again.
Moreover, the music is a Cantonese film, and the original soundtrack and dubbing of the film require actors to dub it later, which takes time to complete.
Chen Mubai still has a huge workload, and it can only be said that he has only completed half of the work so far.
After Lu Fang got the trailer, he quickly contacted Luo Fan and others, and then started the official promotion.
""Infernal Affairs" is officially scheduled for summer, and the trailer is coming soon!"
Companies such as Mubai Entertainment and Times Media launched overwhelming publicity.
All the actors who participated in the film cooperated and forwarded the news, and this movie suddenly appeared and officially entered the discussion scope of everyone.