Chapter 684 The single-day box office champion of the counterattack!
"I'm going to tell Mr. Luo and the others about the box office results," Lu Fang said.
"good."
"The reputation of our movie is currently very good, and the rating on the Douya website is also very high. We will continue to increase the intensity of publicity, starting from word of mouth. Mr. Luo and the others will cooperate with us in promoting it, and we will definitely increase the box office. Try to do it during the day
It’s time to let the movie’s reputation ferment, so as to add a little more strength to the box office competition with “Monsters 2” and narrow the gap.”
Lu Fang is already prepared for long-term challenges.
No matter from any aspect, "Infernal Affairs" is not as good as "Monsters 2", but in terms of reputation and quality, this is the only point where it can surpass the other party.
Therefore, we must maximize our strengths and avoid weaknesses, give full play to our advantages, use this advantage to expand public opinion, and then take advantage.
In the promotion of a movie, the quality of the movie is a very important part of the movie.
Many people see a movie released with poor reputation and poor quality. Even if they originally wanted to watch the movie, due to these public opinions, they will hesitate and then give up.
But if the movie has good reputation and quality, then there is a high probability that you will choose to watch it.
Even some people who have no intention of watching a movie will have the mentality to watch it when they see a very good movie while browsing the news.
The showdown between "Infernal Affairs" and "Monsters 2" has attracted a lot of attention, and everyone is very concerned about the outcome.
The next day.
The box office results of the premiere are out, and "Monsters 2" surpassed "Infernal Affairs" by nearly 15 million at the box office!
Sure enough, when the media disclosed this information, it caused widespread discussion.
"As expected, we still lost."
"Chen Mubai is still stubborn. Although several of his movies have done well at the box office, they are still too immature compared to international blockbusters like "Monster 2." This is understandable."
"Anyway, I still admire Chen Mubai's courage."
"Chinese movies just can't do international blockbusters!"
"Don't comfort Chen Mubai. He's just inflated, or he's just trying to get into trouble. What's the level of the production company and team of "Monsters 2"? What's his level? How much does he weigh?"
Amid the negative public opinion, "Infernal Affairs" was not as popular as "Monsters 2", and its failure also made many people feel uncomfortable.
Is it true that Chinese movies cannot compete with foreign blockbusters? Is it the right choice to avoid such blockbusters in the future?
The box office results on the first day are out, "Infernal Affairs" 194 million, and "Monster 2" 303 million!
In addition to the 15 million difference in box office results for the premiere, the first day's results were also 110 million yuan worse!
According to the past situation, the gap will become wider and wider!
Because the movie is released on Friday, and the weekend will follow, these two days are also a blowout period for the movie box office!
In fact, the box office performance of "Infernal Affairs" alone is not bad, and it even broke the best first-day box office record for a Chen Mubai movie. The previous record was 170 million, and now it is 20 million higher!
Just comparing it with the box office of "Monsters 2", the gap is too big, which makes others ignore this problem.
However, compared to the overwhelming news about "Monsters 2", there is also a lot of news about "Infernal Affairs".
The general meaning of the news is relatively uniform. They basically say that the quality of the movie is very high, and only talk about the box office performance without comparing it with "Monsters 2".
Looking at it this way, "Infernal Affairs" does seem a bit awesome, right?
First of all, the performance of "Infernal Affairs" is definitely very good among domestic films. Secondly, the film's ratings can also be ranked at the forefront, not only in the forefront of Chinese film history, but also in the forefront of world film history!
This is the strategy of Lu Fang and Luo Fan. They only talk about the reputation and quality of the movie, and use this only advantage to expand publicity and let everyone know how good "Infernal Affairs" is!
Just saying that a movie is of high quality may not make people feel it, because there is no clear contrast, and the movie's box office is not as good as "Monsters 2", which makes people think that it is a tough talk.
However, when comparing the high rating of "Infernal Affairs" with other classic movies, even world classic film and television works, the quality is revealed, and everyone can intuitively see the excellence of the movie.
"Damn it, "Infernal Affairs" has such a high rating? Is it on par with the world's classic film and television works?"
"It's fake, you're so stupid?"
"This rating is almost No. 1 in the world. Is it so high?"
Currently, the highest movie rating on the Douya website is 9.7, which is a classic foreign movie "Reincarnation".
This movie tells about the development process of society, the role humans play in it, and the darkness of human nature. Development from ancient times to the present is a cycle.
The rating of "Infernal Affairs" is already comparable to the best movies, which really surprised everyone.
Everyone knows the authority of Douya website ratings. You may not necessarily like to watch the high-scoring works above. After all, there are many literary films that depict the darkness of social order and the struggle of human nature.
Watching this kind of movie too much will make people mentally depressed, so it has a high rating, but you may not necessarily like it, but the quality cannot be said, it is just a matter of personal preference.
However, the low-scoring movies above are definitely garbage, and they are movies that you don’t need to watch.
Therefore, when watching a movie, some people will use the Douya website as a reference. If you have a low score, you don’t have to look at it. If you have a high score, it depends on the situation. Although the middle-level parts have mixed reviews, they definitely have their excellence.
"Is it a brush, or is there an error in the background data?"
"I don't believe it has such a high rating. Did Chen Mubai ask the navy to deliberately exaggerate the publicity?"
"It should all be scored by fans, it doesn't count. When more people rate it, the scores will drop."
It's normal for a movie to have an inflated initial score. It's all scored by fans. If there are too many people who rate it, the score will definitely drop.
There are hundreds of thousands of people who have rated a movie like "Reincarnation", so it goes without saying that the value of such scores goes without saying.
Can the score given by 100 people have the same value as the score given by 10,000 people?
The more people are sampled, the more real and rational the data will be, and it will be able to represent the views of the majority of people.
After all, movies are aimed at the general public, not some specific groups.
There are always some people who like any work and some who don't like it, but what most people like is definitely a good work, there is no doubt about it.
Lu Fang's strategy was very successful, and the high ratings of "Infernal Affairs" really sparked discussion.
Gradually, the original news comparing the box office performance of "Infernal Affairs" and "Monsters 2" has become less and less, and they are all discussing the authenticity of the score of "Infernal Affairs".
After all, for science fiction movies like "Monster 2", several similar blockbusters appear in foreign countries every year, and the box office of the movie is not low.
However, it is very rare for a movie like "Infernal Affairs" to be as highly rated as "Reincarnation".
It is even said that in the past two years, no movie has scored more than 9 points!
A movie that can reach 9 points is definitely second to none!
Now, "Infernal Affairs" has appeared, and the box office is not low, which has attracted the attention of many netizens.
Some people doubt it, and some people support it.
"What's fake? Wouldn't you know it if you checked it on Douya? There is an error in the background data. If there is an error, won't Douya close the movie rating channel?"
"The movie is indeed very good-looking. The actors' acting skills and plot are excellent. In my mind, it is definitely a classic work, and it can also be said to be the glory of Hong Kong movies!"
"I think this movie is expected to restart the peak of Hong Kong films. It can be predicted that in the next few years, similar movies will definitely be very popular!"
"Can't wait for the second part to be released, highly recommended to watch, Chen Mubai Dog Thief, made me cry!"
Many netizens saw the support of some people and were shaken in their hearts.
"Maybe I should take a look?"
...
In the following days, the box office sales of the two movies grew rapidly.
"Monsters 2" had a box office of 303 million on the first day, 287 million on the second day, and 250 million on the third day...
The box office in the first week was 1.4 billion. If this trend continues, it will be easy to get 3 billion in box office!
"Monsters 2" also topped the single-day box office for a week.
The runner-up was "Infernal Affairs".
The box office on the first day was 194 million, the second day was 188 million, the third day, 211 million...
The box office grossed 900 million in the first week, and the box office even showed reverse growth on the first Sunday!
After a week of hard work, the box office gap between the two movies has reached 500 million, which is getting wider and wider.
In fact, it's normal. After all, the schedule of the two movies is quite different. "Monsters 2" has exceeded the box office by so much, so it should be natural.
However, the box office trend of "Infernal Affairs" has been very stable, with little fluctuation. Unlike "Monsters 2", which had a rapid growth in the past few days, it has slumped a lot since then. Compared with the box office of the previous few days, it has dropped a lot.
At this time, the movie score of "Infernal Affairs" also dropped, reaching 9.5 points. Although it is not as outstanding as it was at the beginning, this score is still outstanding!
There are more and more discussions about movies.
Unlike special effects blockbusters like "Monster", the plot is relatively simple. At the beginning, people discussed topics such as great special effects and powerful monsters. But as time went by, no one discussed it anymore. It was fresh.
The energy has passed.
"Infernal Affairs" relies on the plot to advance. Many of the hidden contents and characters' personalities and actions are topics that netizens are keen to discuss.
Everyone had hints and guesses about the details of the plot, discussed the plot together, and expressed different opinions.
This kind of discussion about the plot is the most lasting. After all, it can be found in the movie. It is precisely because it is not stated clearly that everyone feels that there are several possibilities. Everyone thinks differently and wants to be convinced.
The other party will naturally cause discussion.
The more people participate in the discussion, and no one can be convinced, naturally the popularity will not go down.
However, as more and more people watch "Infernal Affairs", the excellence of "Infernal Affairs" is indeed recognized by more and more people, and Chen Mubai's talent is once again praised by everyone.
The second weekend is coming soon, and it will be a time when movie box office growth will be relatively rapid.
The first two weeks are the most important time for a movie's box office performance.
New movies are released in the first week. People want to see something new and choose to watch it.
In the second week, it has been released for a week. Topics and news about the movie have come out. Everyone will see these news and choose whether to go to the movie or which movie to watch based on their own interests.
On the eighth day, the single-day box office of "Infernal Affairs" overtook "Monsters 2" and became the box office champion of the day!
"Monsters 2" lost the single-day box office championship to "Infernal Affairs" for one consecutive week!