After returning to China, they rested for two days to adjust to the time difference, and then the two of them officially got back to work.
The first thing Chen Mubai did when he returned to the company was to check the progress of the animation.
"how is the progress?"
"It went very smoothly, two-thirds of it has been completed."
It is now the end of March, and there are still more than three months before the summer vacation. All work can definitely be completed before the summer vacation, and it will not hinder the release of the movie.
"Is the trailer ready?" Chen Mubai asked.
"It's almost done. There are several models. I'm still considering them and waiting for you to make a decision." Fu Chunlai said with a smile.
"Can."
Fu Chunlai took out several trailers for Chen Mubai to watch.
"They are all pretty good, let's choose this one."
After watching it, Chen Mubai praised the quality of the production, and then selected the one he felt was most suitable among several trailers.
The special effects are very good. This special effect alone can make everyone see the sincerity, and the suspense of the plot is also retained, making people want to watch it.
After working for more than half a year, the huge financial investment was worth it. The progress and quality of the animated film met his expected standards.
"Then we will focus on this trailer and use it for publicity?" Fu Chunlai said excitedly.
"Yes, the company will go all out to promote it." Chen Mubai said: "I will discuss with Mr. Lu and let him use this movie as the main promotion."
"Okay! If you have any questions, come to me again. I can speed up the progress and try to complete the task as early as possible!"
Fu Chunlai is very happy. He believes that the release of this animated movie will definitely change some Chinese people's views on Chinese comics!
The concept of this animation is profound, and it is really not for children. The core contained in it is for adults.
Children may laugh after watching it. They can see the special effects and the punchline, while adults can see the story and ideas behind the plot.
Fu Chunlai believes that as long as this animation is broadcast, it will definitely bring some influence and changes to national comics!
Chen Mubai came to Lu Fang's office and told him about animation movies.
"Brother Lu, we can start promoting it. The trailer has been completed. I believe this movie will get everyone's support!"
Lu Fang said: "I have paid attention to the progress before. They were hesitant in several trailers, and then when they said that you were about to return to China, we decided to let you make the decision? After all, you are the creator of this animation? More
Learn the story.”
Lu Fang smiled and said: "More than three months are enough for us to promote, and the rest will be released slowly."
Is the trailer publicity the first round of publicity? There will be posters later, and information such as the characters’ images will be slowly revealed? It is used to enhance netizens’ expectations.
When this anime is officially launched for promotion, it will definitely attract a lot of attention? If someone likes it, they will pay attention to this anime and the story behind it? Those promotions are used to maintain the bond between netizens or fans.
"I didn't expect that? You went to the special effects department as soon as you came back. Why don't you rest for two more days?"
"There are a lot of things to do. I want to speed up the process of internationalization." Chen Mubai replied.
"Just take advantage of this popularity to expand the influence of your work? Accelerate the pace of going international."
"I still have several ideas? They all need time to prepare. Time is tight."
Lu Fang didn't expect Chen Mubai to have so many ideas. It was too tiring.
Sometimes it is easy to make mistakes if you are too radical, which is not necessarily a good thing.
So he advised: "Things are coming one by one. What if they all pile up? It will cause chaos. We just need to work steadily now? The company is developing too fast, and the demand for personnel can't keep up?"
You need to stop and slow down."
"Should we gain a firm foothold first and advance to the Seventh? What we are facing now is not only the problem of works? There is also the competition for resources? Everyone does not want to see the emergence of the Eighth."
Lu Fang's tone was a bit solemn. Most of the current top resources are in the hands of the top eight companies. The rapid growth of Mubai Entertainment has indeed aroused everyone's vigilance. Especially if it wants to become the eighth top company, it will inevitably
The impact of other companies will also create competition for resources, which is an undesirable result.
Even if they don't express anything on the surface, privately the competition for various resources will become more and more intense, and in order to curb Mubai Entertainment's momentum, they may join forces to deal with Mubai Entertainment.
There is no way, Mubai Entertainment’s potential is too strong!
The speed of its development, the quality of its works, and the impact brought by Chen Mubai far exceeded their expectations. No one expected that it was just an ordinary entertainment company a few years ago and now it has become a behemoth.
And its influence in film and television is growing. Many viewers have remembered this company and believe that the works it produces are guaranteed. It has already established a golden brand.
"No, don't care about what they think. We don't need the false reputation of the Eighth Congress. My purpose from the beginning was different from theirs." Chen Mubai suddenly said.
"?" Lu Fang looked at Chen Mubai doubtfully.
If Mubai Entertainment continues to expand its influence, it will inevitably conflict with the Big Seven on some resources. Huaying is a state-owned company and has no impact on it, but the other six are different. There will be more or less business competition.
.
Even Jiaxing Economics, which specializes in artist management companies, has conflicts of interest with Mubai Entertainment.
Mubai Entertainment also has many artists (trainees), especially Mubai Entertainment's ability to promote people. In just a few years, it has already promoted several stars. Even Xia Fan and others have begun to receive offers from other film and television crews.
The invitation to play roles shows how strong Mubai Entertainment’s ability to create stars is.
Mubai Entertainment’s strong star-making ability relies on the high-quality works of Mubai Entertainment. If you make a TV series or a popular movie, you can attract any artist!
It can be said that the newcomers from Mubai Entertainment are the newcomers with the greatest chance of becoming popular...
Nowadays, fresh graduates and many people in the film and television industry hope to join Mubai Entertainment, which explains some truth.
Even some second-tier stars hope to join Mubai Entertainment and want to use their works to hit the top tier, let alone those newcomers who dream of becoming stars?
It is precisely because of this that Lu Fang said this. He has faced many things recently. He knows that the war has begun, so he hopes that Chen Mubai will stop his progress and fight slowly and not be too radical.
Otherwise, it will be easy to be restricted by the six majors. Once multiple projects are running, once the benefits are not good or fail, the pressure will be great. At that time, the shortcomings of too fast development will be exposed.
Although it looks very beautiful now, it is only this beautiful surface that hides the flaws, and it may be catastrophic at any time.
Seeing Lu Fang's confusion, Chen Mubai explained: "What I want is to go international. Unlike what they think, I don't need to develop domestically all the time. I want to increase my influence abroad. In essence, there are only partial benefits."
conflict."
If Mubai Entertainment's works can really go global, then this piece of cake will indeed belong only to Mubai Entertainment, because other companies have basically no influence abroad.
The Big Six focus on China's local resources, while Chen Mubai looks at the international world. The routes of the two sides are indeed different, so the measures are also different. Domestic resources only partially overlap, so the impact is indeed not big, and they may not even compete with them.
Because, compared to the entire international market, China's market is not that attractive.
"How can we go international if we don't gain a foothold domestically first?" Lu Fang asked.
What Chen Mubai said is correct, but the foundation for going international must be domestic stability. Even if the international move fails, there will be a way out.
"I plan to set up a video website to target international audiences and put all our works on it for them to watch," Chen Mubai said.
"But our works are limited, and early traffic drainage is a problem..." Lu Fang pointed out several problems.
After all, they are just a film and television company, not a technology company, so this aspect is really tricky.
The establishment and operation of a website is not that easy. It cannot be successful just by relying on a few good works. It is also difficult to make an impact internationally!
"The copyrights of the remaining works can be purchased. Let's go talk to Weiying, and we can even have in-depth cooperation with Weiying!"
Micro-Entertainment is a pan-entertainment company. They are involved in many areas, not only in film and television culture, but also in the fields of news, takeaways, and short videos. They have wide coverage and very powerful publicity resources.
Mubai Entertainment's promotional channels are only in film and television. Compared with Micro Entertainment, it is far behind and not on the same level at all.
To put it simply, if Mubai Entertainment wants to promote its work, it can only promote it in the film and television field, while micro-entertainment can promote it across fields, which has a huge impact.
"Will the other party agree...?" Lu Fang hesitated.
Although it is said that it is facing the international market, if Weiying shares the film and television copyrights with them, their website can also be viewed in China. By then, domestic netizens will be more selective, which will divert some of Weiying's traffic and users to the other party.
Will you agree?
"Let's give it a try. Our cooperation has always been very pleasant. Maybe it can be done. If we directly clarify our plans and purposes with the other party, it should be no problem." Chen Mubai was very optimistic.
"It is difficult to change a user's habits. Once he is used to a certain software, he will keep using it unless he encounters special circumstances. For example, if this software does not have what he wants to see, but other software does, he will choose another one."
"If Weiying cooperates with us, not many people will change their habits. Relatively speaking, the impact on Weiying will be limited. We will also spend money to purchase their film and television rights. They may not disagree. After all, our main goal is
foreign market."
"They have no way to divert traffic, but I do. "Buried Alive" and "Infernal Affairs" are quite famous internationally, and coupled with the recent commotion I have made, there will be some fluctuations."
Lu Fang listened to Chen Mubai's analysis and nodded in agreement.
"Building a website that is open to the international community is only the first step. The second step is to create works that can attract their attention."
"In addition to our own works, we will also include other Chinese works for them to watch. I think they have little access to Chinese culture. As long as they are attracted to us, there is a chance of transformation."
It was indeed a feasible solution, so Lu Fang asked: "Then what are you going to do?"
"The existing works are not enough. They may not be interested in other works. The most difficult thing is how to attract foreign audiences. This is the most difficult thing."
Promotion and publicity can all be done, as long as you pay a certain price, but conversion is the most difficult.
Successful conversion means that someone likes and is interested in your stuff, and getting people to pay attention and like it is the most difficult step.
"I need to photograph what they are interested in and do it in their way."
Chen Mubai said with a smile: "My next work will be a TV series. According to the format of American TV series, one episode will be broadcast every week and it will be broadcast in the form of a season."
"May I......?"
Lu Fang expressed doubts that American dramas rely on the content they are interested in rather than the way they are broadcast...