Chapter 823 Simultaneous release in domestic and foreign markets
-The producers of "I'm Not the God of Medicine" were very excited, which showed the potential of the movie. The publicity staff worked harder, and the stars were all smiling when they went to the screening.
There are not many movies to be screened, and most of the movies are released normally. Except for the producers who are extremely confident in the movie, they will use this method to spread the word of mouth first, otherwise they will die miserably. This has not happened before.
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If the movie had been released normally, the box office would have been better, but the producers were so confident that the movie's reputation at screenings was so bad. The movie's reputation was not good, and the movie theaters even offered fewer films to schedule, and the movie ultimately suffered a heavy loss.
"I'm Not the God of Medicine" was screened, and its reputation exploded. This resulted in the film still breaking many box office records even though it was screened!
The response to the screenings of several consecutive shows has been very good. "I'm Not the God of Medicine" is on the hot search basically every day, and there is overwhelming news to promote it.
There's no way around it. As the most watched movie in this summer vacation, it has a lot of traffic, good quality, and good reputation, so naturally a lot of people are interested in it.
At the same time, new big-investment movies are all released in August. Now there are no new movies released at the end of July, and there are no other movies to promote or promote. It is unrealistic to rely on trailers to promote the movie. "I am not the God of Medicine" makes the movie
The quality is on display and they can only brag about this movie.
Seeing this situation, there was also a discussion within Mubai Entertainment.
Should the movie be released in advance based on the current popularity and reputation? This is a hot spot for movie viewing. If it is released in advance, it will definitely allow many impatient audiences to go to the theater to watch the movie, which will have a great impact on the box office of the movie.
help.
Another option is to maintain the original planned release of the movie, but add additional venues and screenings!
However, in this way, there is no way to ensure that the main creative staff will go to the scene to interact with fans at every screening ceremony. After all, there are only so many main creative staff of the movie, and they are not very versatile.
"I suggest that the movie be released in advance and take advantage of the current popularity to spread word-of-mouth and trigger an audience to watch the movie. Once more viewers watch the movie, a huge force of spontaneous publicity can be formed, which can make the movie more popular for a longer period of time.
"
Screening ceremonies have been held many times, and the reputation every time has been very good, so everyone is not worried about word-of-mouth problems after the movie is released. According to this prediction, good reputation and quality will attract more people to the theater.
Supporting this movie will definitely lead to a wider movie-watching craze.
Li Feng said: "It is indeed possible. There are currently no new movies released. We can get more movies by releasing them in advance. According to the original plan, there will be another movie released in a few days. The starring cast of "The Knight" is strong, which will definitely be good for us."
It has an impact on the film schedule and box office, and is a competitor that cannot be underestimated."
"There will be a foreign blockbuster released in ten days, and our movie will only be released for half a month at that time. These two powerful rivals will have a big impact on our box office. If it is released in advance, it can increase the movie's sales."
The box office is higher, minimizing their impact."
"Yes, that makes sense."
Lu Fang pondered for a moment, and then glanced at everyone: "If it is not released in advance, and then accumulates word-of-mouth based on the current popularity, the movie will have higher expectations, and there will be a feeling of hungry marketing, and the box office data of the movie's premiere may be
If it is higher, the box office may not be bad."
"You must know that the things that people are most curious about and pay attention to are things that are difficult to obtain at the moment. The more they want to watch a movie but can't, it will increase the popularity and topic of the movie invisibly, making the popularity last longer. Once the movie is released
After they watch it, their enthusiasm will subside, and the same goes for the topic and popularity."
"As for competitors, if the other party's reputation and quality are not particularly high, it will basically not have any impact. The styles of the two movies are also different. On the contrary, if their quality is not good, they will set off us and allow more people to choose
Our movie.”
Don’t be afraid of competition, just be afraid of comparison. Two movies of the same period are rivals. As long as the quality of one is obviously higher than the other, there will be a huge gap among the audience. The news will also compare the two movies. Naturally, everyone
You won’t choose the bad one to watch, but you will choose the good one.
With the current reputation and quality of "I'm Not the God of Medicine", I'm afraid there are few movies that can match it. Recently, more people have rated it on Douya Rating, and the movie's rating is 9.4 points!
This super high score can be said to be the first echelon of domestic film quality at present, and few works can compare with it!
The last movie to receive such a high rating was "Infernal Affairs". However, as the number of moviegoers increased, more people rated it, and the rating eventually dropped a bit, stopping at 9.2, but it is still a rare film.
Good movie.
Therefore, "I'm Not the God of Medicine" is really not afraid of competition. On the contrary, opponents are afraid of it because it is basically difficult to surpass it in terms of quality.
What Lu Fang said makes sense, so in this case, it is difficult to make a choice.
"What do you think?" Lu Fang looked at Chen Mubai: "What do you think?"
Chen Mubai said: "Actually, both methods are possible, but you place too much emphasis on the domestic box office. Don't forget what our current plan is."
Chen Mubai's words shocked everyone.
Yes, the box office debate that everyone focuses on has always been the domestic box office. Currently, Mubai Entertainment wants to go global, so it should pay attention to the foreign box office and response.
"So, do you think it will be released in advance and then be released in foreign theaters as soon as possible?"
Lu Fang said: "That's okay. As you said, the largest group in this movie is the poor and the sick. This is the largest group in any country in the world. There are also many American characters and clips in this movie.
It can arouse their identification. The description of the slums is a true portrayal of American capitalists and poor people."
"Yes, it should be released in advance." Everyone agreed.
Chen Mubai shook his head: "No, we should not release it in advance, but release it as usual."
"Why? Shouldn't it be released in advance so that it can be released in the United States as soon as possible? Taking advantage of the summer vacation, there is also a holiday there, which is also the best time." Some people were puzzled.
Seeing many puzzled looks, Chen Mubai explained: "It takes time for the film's reputation to ferment. The current popularity is very high, but it has not reached the extreme yet. You can wait for some more time."
"With the current situation, more people are needed to ignite the popularity. The domestic popularity has reached its peak, and this popularity may spread abroad. I will arrange for relevant foreign media to report on the movie and warm up the promotion of the movie.
.”
"As for the need for more viewers, you can choose to expand the number of screenings so that more people can see the movie. On the one hand, it can maintain the mystery and make the viewers who have not seen it more curious. On the other hand, we can continue to promote the movie.
It’s very popular, and this is the best time to promote it abroad. “Saw” is currently in theaters, and its current reputation and box office are very good. I believe they will be interested in “I’m Not the God of Medicine.”
"Saw" has been released in the United States. Although the initial film schedule was not particularly high, the audience's response and evaluation were very good. Based on this, many theaters began to increase the film's film schedule in accordance with the requirements of fans.
"I'm Not the God of Medicine" and "Saw" have one thing in common, that is, they are both works by Chen Mubai, and Chen Mubai has successively produced several works with excellent reputation and quality. Foreign audiences will naturally be curious about this movie.
In particular, this movie has a high reputation and high reputation in China, which can be said to be another guarantee to attract their curiosity.
"Also, "Saw" is still in theaters. If time goes by, the impact of this movie will be greater. By then, "I'm Not a Medicine God" as a successor will definitely attract the attention of some foreign movie fans, especially in China.
If the popularity remains high, foreign media will also report on the film's domestic situation, which will make it easier to harvest foreign box office."
When foreign media see the popularity and public opinion of "I'm Not the God of Medicine" in China, they will inevitably cover it sideways to enhance the impact of the film. The words of those netizens will be carried as well as the comments of film critics.
Chen Mubai's words made everyone's eyes brighten, and their thoughts were instantly opened. With the best of both worlds solution, Chen Mubai set his sights on the international market and wanted to further open up the foreign film market.
This is the second film with American actors, so we can start with this aspect and make it acceptable to foreign audiences.
There is a big difference in look and feel between a movie without actors from one's own country and a movie with actors from one's own country. Because of this element, some people will watch this movie.
Just like foreign blockbusters coming to the Chinese market, many blockbusters will add some Chinese actors to use this gimmick to attract Chinese audiences to watch. It has a certain effect in terms of logic. When people choose movies, they see movies from other countries.
If you have your own actors, you might go watch it.
"Then let's do it immediately and strive to expand our influence as early as possible!" Lu Fang said.
"Actually, I want to give it a try. "I'm Not the God of Medicine" was released simultaneously at home and abroad. These days, the topic of the movie is fermenting overseas." Chen Mubai looked at everyone with calm eyes.
"this......"
Everyone was a little shocked.
In the past, Chinese movies were not released simultaneously. They were all released in foreign theaters after being played for a long time. If Chen Mubai does this, he will be the first Chinese to release a movie simultaneously in China and abroad!
For example, if it is released at the same time, it is usually a very popular blockbuster, because there are many fans, and they will pay for it.
Many Hollywood movies will not choose to be released simultaneously in multiple markets. They will first release the movie in the local market for a certain period of time, and then let the movie's box office and reputation ferment before releasing it in other markets.
Except for those top IPs, such as the "Monster" series, they are released simultaneously all over the world. Because there are many fans, the audience is willing to pay for them.
Chen Mubai obviously hasn't had such a big influence yet, but he himself is not unknown. In the past few years, he has accumulated some popularity and fans in the United States. Coupled with the popularity of "Saw" and "The Walking Dead", he is actually not famous.
Not quite unknown.
Everyone was thinking about the feasibility, and Lu Fang was the first to say: "I think we can try it."
""Chainsaw" is still in theaters, and there is still half a month left. During this period, "I'm Not the God of Medicine" will be screened more often, and its popularity will become higher and higher, and its impact will increase. When "Chainsaw"
After "Psycho" was released, "I'm Not the God of Medicine" took over, so there was enough time, and there was enough time for the popularity to ferment abroad."
"Mubai himself is also well-known in the United States, and many people like his works. Netizens there have seen that "I'm Not the God of Medicine" has a very high evaluation, and there is a high probability that they will take a look."
"Although the lead actor is not American, "Prison Break" and "The Walking Dead" were equally successful, so there is no big problem in this regard."