Caitlin closed the webpage, looked at Trilis and asked calmly.
The video just played on the website is the trailer of "Iron Man"!
As Chen Mubai's opponents, they naturally want to know everything about their opponents. This movie, which is said to be comparable to Hollywood's special effects, will definitely require their attention.
"The special effects are indeed very good, not inferior to ours." Trillis began to express his opinion.
"However, special effects are only one aspect. On the other hand, it depends on the quality of the work. It does not mean that the special effects are good, but the quality of the movie is high. We still produce several special effects blockbusters every year that fail, which is normal."
"Besides, this is the first time such a special effects blockbuster has appeared in China. It is understandable that people in their country are a little excited. Just like when our first special effects blockbuster was released, it caused quite a stir."
"Perhaps this movie will do well at the box office in China. This is because local sentiments add to the movie, but it does not mean that the box office will be high internationally. After all, everyone is used to our movies and those magnificent special effects scenes.
Watching a lot, movie fans are no longer satisfied with movies with just special effects. They need to pursue deeper things. The rhythm and narrative of the movie are very important. If it is not done well, no one will pay for it."
Cui List paused for a moment, and then said: "I think that although Chen Mubai has made good movies before, this is his first time making a science fiction movie. Maybe his focus is more on special effects, which will weaken the plot. This is a lot.
A common problem among directors who make science fiction movies is that they think the plot can serve the special effects, but this is not true. The audience has become accustomed to exquisite special effects, and instead demands the plot."
"The rhythm of a movie is very important. Many sci-fi blockbusters have suffered serious losses because the director did not grasp the audience's psychology well and did not find what the audience wanted to see. It has a body but no soul. From the trailer of "Iron Man", I can only watch
You can’t see anything else until the special effects.”
"Our movies are popular all over the world, and even the global box office rankings are basically our works. This is the accumulation of a hundred years of history. We have divided the rhythm of the movie to the extreme, accurate to the rhythm of a few minutes of narrative or the climax of the plot.
, this is the law we have explored in many years of experience, and we have achieved our current status. I don’t think Chen Mubai can do better than us."
Cuillis explained his views from a professional perspective.
Caitlin listened to his analysis point by point, her expression unchanged, but her eyes were solemn, obviously listening carefully, and sometimes her head moved slightly, feeling that what Trilis said was reasonable.
"It makes sense, but to have such a big influence is enough to show Chen Mubai's international status. He has indeed made a breakthrough." Caitlin sighed.
Without paying attention, a powerful opponent has appeared and risen under their noses. At first, they didn't take it seriously, thinking that Chen Mubai, like many stars who came to Hollywood in the United States, would slowly start from supporting roles and be attracted by the film and television here.
Conquered by the work.
Every year, many stars from all over the world dream of coming to Hollywood, hoping to take their careers to a higher level and star in blockbusters to enhance their international status and influence.
But very few succeed, and most of them fail. After all, Hollywood is the place where stars all over the world aspire. It is very difficult to succeed!
Until Chen Mubai's rise, they suddenly discovered that they could no longer suppress his growth, so that his influence gradually grew. He not only made a breakthrough in music, but also became a giant in film and television.
Many established giants joining forces to deal with him can only reduce his influence but cannot eliminate his fame.
"Are we still going to snipe him?" Caitlin didn't know whether to continue sniping Chen Mubai, as the first two attempts failed.
The only successful one cost them heavy losses and caused the company's stock price to drop.
Trilis nodded and said: "Of course we have to snipe, but this time we don't have to do it like before."
"We will also release a work on the day when "Iron Man" is released. In terms of film schedule, it is definitely better than his work and can have a big impact on him."
No matter whether the box office of the movie will be higher than that of "Iron Man", competition in the same schedule will inevitably divert some box office. It is better than giving up the schedule and letting "Iron Man" dominate.
"Our company has no movies that meet the requirements for release in the near future." Caitlin frowned.
After all, with Chen Mubai's current appeal, it is difficult for ordinary movies to have an impact on him. Only works of a similar level are qualified to snipe.
"You can contact MGM. They have recently completed the production of a blockbuster film, but the release date has not yet been determined. If you ask them to snipe it, they will have enough time," Cuillis said.
It won't be released until one month. Although the time is a bit rushed, it is still enough to promote the work.
"They may not agree." Caitlin sighed.
The previous cooperation between several parties had already caused losses to MGM. If they were to snipe again this time, it would also have an impact on them.
After all, this is not a unilateral influence. If two blockbusters meet in the same schedule, they will have an impact on each other, just more or less.
Moreover, Chen Mubai's reputation is at its peak now. If the movie is released, the popularity will be so high that he will not be a weak opponent, but will be a bit troublesome.
The risk is not small, and MGM will not agree easily. After all, they are not 100% sure that they can kill Chen Mubai, and they might even get involved themselves.
Cuilis said with a smile: "Now Oscar will appear. Those people hate Chen Mubai more than us. This time is an excellent opportunity. If Chen Mubai fails, public opinion will be reversed and the situation will be reversed."
, Oscar has been exhausted mentally and physically during this period, and they will not miss this opportunity. As long as they promise MGM benefits, I think this matter is still possible to succeed."
"That's right." Caitlin's pretty face showed a smile: "I will go and promote this matter."
...
China Film Group.
"Mo Cheng, use all resources to promote "Iron Man". We must maximize the promotion of this movie!" Sun Ping looked at Fang Mo Cheng and said.
Fang Mocheng was a little shocked. Is this going to use all channels and all resources to promote "Iron Man"?
"Then our movie..." Fang Mocheng said hesitantly.
"Mainly "Iron Man"."
When Fang Mocheng got the affirmative answer, his mind became concentrated.
This means that Huaying’s own works have to be pushed to the back. Although "Iron Man" has nothing to do with them, it is closer than their own son. Even their own works cannot have such good resources and use all their strength to promote this.
How hot is it!?
Moreover, the movie will be released in one month, which means that the theaters will start promoting it one month in advance. Not only will the "Iron Man" trailer be shown while the audience is waiting in the theater, but all aspects of the poster will appear in advance!
In the past, this was a treatment only available to movies that were about to be released, and it wouldn’t be this grand!
"Iron Man" will be released on the first day of the Lunar New Year. Among them, China Film Group also has one film during this period, and it also indirectly participates in two films...
In other words, the three movies in this schedule are related to China Film Group, while China Film Group has to use the greatest resources to promote "Iron Man", and the resources for the other three movies are much less.
"Are you thinking why I would do this?" Sun Ping saw through Fang Mocheng's hesitant face and said what he was thinking.
"I don't understand." Fang Mocheng did not deny it, but said: "The popularity of "Iron Man" will be very high. We don't need to spend so much money on promotion. We just need to do it normally, mainly for our own three movies."
It will be released at the same time, so the publicity resources are already quite tight..."
And the most important point, he didn’t say it out loud, is that Huaying needs to pay publicity and distribution fees for publicity. “Iron Man” has nothing to do with them, nor is it handed over to them for distribution. It is distributed by Mubai Entertainment itself. If Huaying helps “Iron Man”
For the promotion of "Iron Man", this money comes from my own pocket!
Sun Ping said calmly: "'Iron Man' is of great significance to our country."
"I know this, it's the first science fiction work." Fang Mocheng said: "You should indeed support it, but I don't think it is necessary to spend too much money. After all, Chen Mubai himself is extremely popular and will not let the movie have a small impact.
We just need a little help."
Sun Ping shook his head and said: "You don't understand. First of all, the movie "Iron Man" is our country's first science fiction movie. This is an important milestone. Whether we admit it or not, we cannot deny that Chen Mubai has taken a major step, and it is also ours."
It’s a movie that no one has the courage to step out of.”
"Secondly, the billions invested in this movie were all paid for by Chen Mubai himself, and the risks were all borne by him. He has made too many contributions to this industry, and we must give him something in return. This is our attitude. We
Although he wants to make money, the other half will always belong to the country, and the glory of the country must be the main priority. Chen Mubai has done something we cannot do, and we should fully support him."
"He has won a lot of honors for us before. He is our future and our face. This movie may not necessarily have a good response abroad, but at home we must try our best to maximize its impact and let people
As more investors and companies see the domestic support for this type of works, everyone should also support works of these themes, and it can't always be the same."
Only then did Fang Mocheng understand why Sun Ping would sacrifice the company's interests to build momentum for "Iron Man".
To put it simply, it is to repay what Chen Mubai has done. On a deeper level, Chen Mubai has a great influence now, not only at home, but also abroad.
Therefore, this movie has received great attention, and Sun Ping hopes to further enhance Chen Mubai's international influence.
...
After China Film Group launched its efforts, the publicity for "Iron Man" instantly reached the highest level ever!
Countless media reports are covering this movie, which greatly reduces the living space of other movies.
Lu Fang was shocked. He had not expected this situation to occur.
"What's going on here?"
Lu Fang was very surprised. He had used publicity channels, but he didn't have such great ability!
Even if Chen Mubai is very famous and many self-media will follow suit to gain popularity, he still won’t be able to achieve the grand occasion he is now.
"The superiors took action." Chen Mubai said.
Many official media are praising the trailer of "Iron Man". The only one who can have this impact is the government.
"The fate of the official media is easy to understand. Even if it has an impact, it is not that big."
Lu Fang was still puzzled. He didn't know that Huaying had taken action, but he had already sent someone to inquire about the reason for this matter.
Soon, he got the answer.
"Huaying took action?"
Lu Fang became even more confused: "He and we are rivals. There is competition in the same schedule. He does not promote his own movies, but promotes them for us?"
Chen Mubai didn't know the reason why the other party did this, but it was obviously beneficial to them, which was a good thing.
"Just ask." Chen Mubai said.
Lu Fang nodded and said, "I'll go find Fang Mocheng and ask."
Fang Mocheng has always had a good relationship with them, and he is also a senior executive of China Film Group, so he should know the reason.
As for Sun Ping, he is the president of Huaying. In addition to the nature of Huaying, he is a government official. If there is no major matter, he will generally not be approached.
"Asked about the situation."
Soon, Lu Fang came back and looked at Chen Mubai.
"what reason?"
Lu Fang then told Chen Mubai what he heard from Fang Mocheng.
"So this is ah."
Chen Mubai suddenly realized: "So, the country supports us so much. If we can't do it again, wouldn't we be sorry for the country's cultivation?"
"Suddenly I felt that the burden on me was much heavier."
"let's work hard together."
"There are already variety shows arranged for me in China. According to this promotion intensity, there should be no problem. I want to improve my influence abroad. I will ask Bruce Lee to arrange two shows for me."
"Iron Man" is destined to premiere in China and North America at the same time. It will really help the movie to promote it on a program in the United States.
...
"Why do you think billions were invested in this movie? In addition to the cost of special effects, there is actually another point, and that is the production time. Generally speaking, the special effects take a year to complete. I accelerated the progress, so it was completed in more than half a year.
It’s made of money!”
"Your handsome-looking armor cost nearly a million to build. Everything must be done as well as possible, so that's why it costs money."
"This movie was shot entirely with 3D cameras. It is not made into a 3D movie for broadcast after the shooting. The cost difference is too big..."
On a certain gold medal variety show, Chen Mubai told the host what happened behind the scenes of "Iron Man".
Many domestic film studios obviously make 2D movies, but in order to make more money, they post-produce the movies into 3D for release and sell the movie tickets more expensively. However, the 3D effect is very poor. After all, it is forcibly produced in post-production.
Many people will feel dizzy or even vomit after watching it.
If you shoot in 3D from the beginning, the effect will be much better, but the cost will also be much higher. Foreign blockbusters will not save money on this. This is how many domestic film studios operate.
Therefore, Chen Mubai also talked about this issue here.
"This movie is your biggest investment so far. Will there be more investment in the future?" the host asked curiously.
Chen Mubai answered seriously: "Yes, the investment will only get bigger and bigger, or in other words, the investment in this series of movies will be about the same. My first choice is to insist on making good movies. As for how much money I will spend, it is not in my consideration."
"
"What do you think of the title [Oriental Hollywood]?"
"It's a compliment, but my goal is not to become an Oriental Hollywood. I hope to be able to break out of my own cultural characteristics. My original intention has never changed."
...
Originally, "Iron Man" was promoted by the entire Internet, which already made the movie very popular.
Chen Mubai appeared on several programs to promote the movie, which instantly caused the ratings of that episode to skyrocket, becoming the highest in history!
The program team was all laughing. They didn't expect that the movie would suddenly become so popular, and that this program would also become a hit.
On the show, Chen Mubai talked a lot about the production of the movie. Not only did the host admire him, but the netizens watching were also excited.
The popularity of "Iron Man" has reached an unprecedented level in China, and this hot phenomenon has also been reported by some foreign media, which has also made many foreigners curious about why this movie has received so much attention.
"I said, how can you invest so much..."
"Stop saying anything, Chen Mubai is awesome!"
"I was also suddenly surprised that the whole Internet was full of news about "Iron Man" and it suddenly became so popular. After watching this program, I felt that he should be made popular."
"Yes, there are not many people who put so much effort into making movies."
"Damn, that armor costs up to one million, that's awesome!"
"I can't wait to watch "Iron Man"~"
"Iron Man" became so popular that it once made other movies miserable.
Two film producers couldn't bear the pressure and simply withdrew from the competition for the Spring Festival release.
"It's too difficult, I want to quit." Another creative member of the crew also lamented.
"If it weren't for the different types of movies and comedies being popular during this period, I would definitely advise you to withdraw." Another person said helplessly.
"too strong!"
"Yes, not only does it have super high traffic, but also the name of this science fiction movie and the promotion from above, the impact is really terrifying." The director was envious and admired at the same time.
Being able to achieve Chen Mubai's level is truly aspirational.
"But having said that, no one can match his courage."
"That's right. If I were him, I wouldn't dare to make such a big gamble."
"So, you can't become Chen Mubai, and we can only be beaten by him and run away..."
"Ha ha......"
The two looked at each other and then smiled bitterly.
Judging from this situation, there is no suspense about ranking first in the Spring Festival stalls.
No matter in terms of film investment, production team, publicity, influence, etc., it cannot compare to "Iron Man". How can we beat it?
For movies of this time, everyone is vying for the second spot, and no one is vying for the top spot.
It is impossible for any movie to counterattack and surpass "Iron Man". According to the current popularity, some media have given the first-day box office as over 300 million!
The previous highest record was a box office of 300 million on the first day, but this time the lowest figure given by the media was a box office of 300 million, and some even speculated that it would exceed 400 million!
...
"MGM's "Speed" is officially scheduled to be released in North America on February 10th, which is the first day of the Lunar New Year!"
"Is this coming for us?" Lu Fang found Chen Mubai and informed him of the news.
Chen Mubai analyzed: "It's definitely for us. If they want to release it, they will definitely warm it up in advance. They won't be in such a tight schedule. Moreover, the time they announced was several days away from us, which shows that they started
They were not prepared to compete with us at the same time, otherwise they could have announced this matter two days earlier."
"This shows that they must have been persuaded by others, so they decided to compete with us. They must be Oscar's interest groups."
The release date of "Iron Man" was revealed in the trailer. At that time, MGM's "Speed" had no preparations for its release. It took several days before the release date was suddenly decided. The timing was a bit too abrupt.
If we follow the normal timeline, its release date should be delayed a bit, leaving enough time for publicity.
After all, this movie stars Statham, the world-famous action star, and it will definitely be released in theaters in various countries. It needs promotion not only in North America, but also abroad.
The timing of this release is too unexpected and definitely not normal.
Lu Fang was very confused: "Logically speaking, this should be true, but are they so sure that they can suppress us?"
"You must know that "Iron Man" is also very popular around the world, and after you won the Palme d'Or, this is your first movie. With this investment scale, you will not lose to the other party. The risk is too high."
It’s too big.”
"That can only mean that the other party's offer is something they can't refuse. In this matter, the other party just wants to attack us. Regardless of success or failure, the impact is definitely there. That movie is also a relatively high-profile work.
, Statham also has strong personal appeal. He is a famous tough guy and one of the few martial arts stars who can handle action movies. Perhaps this is what they rely on."
Chen Mubai didn't know the reason why the other party did this, but calculating the process based on the results also explained something.
"Then we are not in great danger. I didn't expect that Cheng Yaojin would show up halfway..."
Lu Fang spoke in a serious tone. He still hopes that "Iron Man" can expand its influence. If it encounters a strong opponent, it will be affected to some extent.
Generally, there are very few foreign movies released during the Spring Festival in China, because it takes about two months for foreign blockbusters to enter the Chinese market again.
The main reason is that during the Spring Festival, China does not introduce foreign movies. During this holiday, everyone's demand for watching movies is very high. Many people may watch movies several times during this period. If they watch too much, they will not go back in the near future.
Go to the cinema.
Even if foreign films are able to land in Chinese theaters one month after the Spring Festival, they will generally avoid this time point because it is not conducive to the box office of the film.
Therefore, generally large-scale movies will not be released at this time, because if it is released in North America, it will be released in other places immediately. Otherwise, if the time delay is too long, the online resources will be exposed, and some people will be there.
After watching a movie online, they will not go into the cinema again, which will have a huge impact on the movie box office, and the film studio will arrange for the movie to be released as soon as possible.
If "Speed" is released at this time, its release time in China will be advanced, that is, one month after the Spring Festival at the latest, which will be a weak period for movie fans, which is equivalent to indirectly giving up the Chinese film market!
No matter how strong Statham's appeal is, only a small number of fans will pay for it. If it were normal, it would definitely be much better.
"There's no need to be so pessimistic."
Chen Mubai closed his eyes and pondered for a while, then opened his eyes and said: "They are actually nervous too. If they really thought we were easy to deal with, they would not have delayed announcing the matter for a few days, but would have announced it long ago. This shows that they
You don’t have to be fearless, you should consider the gains and losses.”
"Furthermore, the popularity of the movie "Iron Man" is very high. It is better than "Speed" in terms of publicity. After all, my previous events with the Oscars and the Palme d'Or have added a lot of popularity to me. This movie is still
China’s first science fiction blockbuster is also the film with the largest investment in China and even Asia, so it will only be more popular than them!”
""Speed" and ours are two different types of movies. Although Statham is an international superstar, this kind of crime movie cannot be taken by a martial arts star at the box office. There are too many such movies. If there is no innovation, it will only be
It makes the audience feel that it is a pity to abandon it if it is tasteless, and I used the banner of [superhero], which is a brand new concept. From the audience's point of view, our work is naturally more attractive."
"So, even if the collision at the same time has an impact on us, the impact is actually not that big. The audience of science fiction movies does not overlap with this kind of criminal kung fu movies. But in other aspects, I beat them completely. Even the investment is higher than the other party. I should be more worried.
It's them!"
"This time, we have the upper hand and have the right time, place and people. They will definitely lose!"
At the end of the speech, Chen Mubai's voice was loud and confident.
Chen Mubai's words made Lu Fang's eyes light up.
"That's the truth!"
Lu Fang said excitedly: "I want to start from this aspect and increase publicity in the United States. At the same time, we will compare the two movies in an all-round way so that the audience can see it more clearly. In this way, the advantage of public opinion will be in our favor."
The two movies have been confirmed to meet in the same schedule, so they are naturally rivals. There are also related topics on the Internet. Many people may choose to watch one of the movies. What everyone refers to is the type, quality, plot and other topics of the movie.
If Lu Fang lets people compare them one by one, and netizens find that "Speed" is a complete failure, then their choice will naturally shift to "Iron Man", unless they are really interested in movies like "Speed"