Cuillis was also very powerless and sighed: "I didn't expect that MGM would be defeated in an instant and did a wave of publicity for "Iron Man". The main reason is that I didn't expect that "Iron Man" was so good..."
..”
"Don't say this is a Chinese film, I believe it is produced by Hollywood. I never thought that China could produce such a blockbuster. This movie not only allows us to see the potential of Chinese film and television, but also has a huge audience.
Group, in our future works, we should consider more to please the Chinese audience in order to increase the box office."
The box office performance of "Iron Man" not only amazed the audience, but also silenced many industry insiders.
The people at MGM suffered the most. I thought the gap was not big. Even if it was not as good as the other film, it would only be slightly inferior. After all, it stars Statham, the international superstar, and his appeal is not bad in all aspects.
It can also be seen from the box office on the first day that it does have a certain influence, but I didn't expect "Iron Man" to be too ruthless!
After the premiere, the data took off in all aspects. "Speed", which was used as a comparison, became the first to be killed by the sword. If it is among the same brothers, it doesn't matter. After all, it is good for "Speed" to take advantage of this popularity.
It can also increase impact and box office.
But the key point is that "Iron Man" is too cool and meets everyone's expectations, while "Speed" is too old-fashioned and disappoints the audience. In this comparison, the gap is clear, so the first batch of viewers
After the review came out, "Speed" immediately went away.
One day's box office is not as good as one day. This work, which invested nearly 100 million U.S. dollars, has only earned 90 million U.S. dollars at the box office. It is basically difficult to recover the cost.
Caitlin sighed deeply: "It's not that Mi Gao is too weak, it's that her opponent is too strong."
"Everyone has always had a poor impression of China's film and television works, and they don't think they can produce any excellent works, even for special effects. The special effects of film and television works there have always been rubbish, so our special effects films are very popular in China.
Popular."
"It is because of this inherent impression that the quality of "Iron Man" amazed people all over the world, letting us know that China can also produce movies with such realistic special effects. It is because everyone has a poor impression of China and low expectations.
, so "Iron Man" has become a kind of contrast, which makes us feel that it is particularly excellent. In contrast, the audience is used to Hollywood blockbusters and has higher expectations, so if it is slightly worse, this shortcoming will be magnified.
Coupled with the marketing behind it, it has created the current situation."
"Yes, we overestimated ourselves and underestimated our opponents." Trillis breathed a sigh of relief and agreed with Caitlin's statement.
This is the difference between a top student and a bad student. Hollywood is a top student, a world-recognized film and television dream place, and the best place in the world, while China is a bad student.
The Xueba test usually scores 90 points or above. This time I scored 89 points, which means I did not do well in the test, because everyone’s requirements will be higher. Huaxia has always scored 60 points, and suddenly I scored 90 points. Naturally, people will be surprised.
, was pleasantly surprised.
This is a question of expectations. Huaxia is one of those that surprises people. "Speed" is not that bad, just mediocre, but it encountered an explosive opponent, so the feedback from the box office is very intuitive.
"You are right about one thing. We really need to pay attention to the Chinese audience. At least this time we have seen the horror of this market. In the future, everyone will pay attention to the Chinese market." Caitlin said lightly.
Cuillis said: "'Iron Man' is so popular, and the concept of superheroes he mentioned has become very popular, and a hero series will be launched in the future. Many companies are preparing to shoot related types of movies. This subject will be very popular in a short time. We
Do you want to follow suit?"
Caitlin said: "It's not necessary. Following the trend will only make money in the end. This is the behavior of small companies. If you really want to do it, you must have a good plan to make a similar series of movies and develop it into an IP, similar to "Monster"
, maybe this will be a trend in the future.”
Cuilis continued: "Mubai Entertainment has announced that it is recruiting directors and actors globally. His subsequent superhero works will be selected globally, and the same goes for directors. I actually want to get involved, but..."
Trillis is very jealous of the results of "Iron Man". According to this progress, the box office of "Monsters 2" may not be as good as this movie!
"Monsters 2" is a standard Hollywood blockbuster and belongs to a very popular series of movies.
When Mubai Entertainment issued this statement, the industry was shocked!
Countless actors and companies are ready to take action. Everyone wants to get this resource, and actors are the most active. After all, the success of "Iron Man" has confirmed the potential of the superhero IP.
As for the director, just as Chen Mubai had guessed, he was caught in two situations.
The big director is unwilling to hand over the initiative, but the small director wants to, but is afraid that Mubai Entertainment will not like it.
Some companies are trying their best to do the director's ideological work, hoping to take over this IP, so that they can increase the company's influence and make money by cooperating with Chen Mubai.
AMC is very embarrassed. It wants to take resources, but because of its position, it can’t be too shameless...
After all, they were the ones targeting Mubai Entertainment more, and the Oscar incident directly aroused the conflict to the maximum, making it difficult for both parties to reconcile.
Trillis wants to intervene, but he must first resolve the relationship between them and Mubai Entertainment, so he hopes Caitlin can make peace. If they can convince the other party, they can join this camp to make money.
"You want me to contact you?" Caitlin glanced at Trilis and saw through his true thoughts.
"Uh..." Trilis did not hide his intention.
"Do you think it will be useful if I come forward?"
"I think we can give it a try. As far as I know, many companies are secretly contacting Mubai Entertainment and want to win this resource. Shopping malls are like battlefields. There are no eternal enemies, only eternal interests. We can use them as interests.
Award exchange, try to eliminate the bad blood between Mubai Entertainment and Oscar as much as possible, and use this as a bridge of communication to achieve cooperation."
Cuillis narrowed his eyes and said: "Although Oscar has lost face this time, if he makes peace with Chen Mubai now, this will be the best result. It will be a good thing for both parties. For Chen Mubai, Oscar is also a good thing."
The world's top award, if you can eliminate the barriers, you may be able to win this award, and everyone will look forward to the statuette."
He thought very well and analyzed the incident from the perspective of both parties, and indeed it was most beneficial to make peace.
This is true for both Chen Mubai and Oscar. Even if Oscar hates Chen Mubai again, the matter is over. If we can make peace this time, we can indeed save a lot of the impact, and the benefits outweigh the disadvantages!
"It's not that easy..." Caitlin sighed.
"Let's not talk about the difficulty of completing this thing, but let's talk about actors and directors. This is not an easy task. Everything depends on their works, including film and television promotions, image endorsements of peripheral gifts, and sales...
..”
"I can only say that top actors will definitely not accept it. Those who will accept it are second- and third-tier actors, and their appeal is not that strong. The success of "Iron Man" does not mean that subsequent works will be successful, but now everyone has seen this
The performance of the movie is quite impulsive, and it will be much better if you calm down."
"No ambitious director wants to make a wedding dress for others. Once the editing rights are lost, if the quality of the finished work is good, everyone will think that the IP itself is good. If it is not good, the director will take the blame. After all, it is him
There will be no profit from the movie he makes, and it may get a bad reputation. The key is yet to be explained, the entire crew belongs to him."
"You know, Chen Mubai himself is a very appealing and influential director and actor. He has the reputation of a top star, so this movie can achieve this result. If it had been someone else, the director would have been someone else, and it would have been like this."
Impact?"
"Otherwise, why do you think the matter has not come to a conclusion until now? Because everyone has seen clearly that those who are truly capable do not like Chen Mubai's pie, and those who want to eat the pie may not be Chen Mubai."
Trilis thought about it, it was indeed true.
To become the protagonist of Chen Mubai's hero series of movies, they must focus on the promotion of their works. If there is a conflict between the actor's work and the promotion schedule of the hero's work, the hero movie must also focus on it.
This is actually quite restrictive for actors. They have to be on call at any time, such as reshooting scenes, and need to stand up for surrounding toys, including image endorsements...
Being on call at any time is not a favorite thing for any celebrity, and it greatly limits freedom.
Because, you may be filming, and Mubai Entertainment calls you to work, so you have to drop everything and run. This is indeed a bit too overbearing.
But if you want to get resources, you must do these things.
In addition to the high box office of the movie itself, "Iron Man" also sold crazy toys and models around it, including eyes, schoolbags...
Within a few days of the movie’s release, $100 million in “Iron Man” merchandise was sold worldwide!
It can be seen from this that once the superhero universe is formed, the profits from this peripheral will be huge!
This is also where a lot of capital is covetous. The reason why top actors are vacillating is that although they are bound, the peripheral products sell well, which also has a great positive effect on improving their influence and even increasing their commercial value. This is a
Great temptation!
After all, heroes are bound to characters, and with the Avengers mentioned at the end of "Iron Man", peripheral products for these heroes will inevitably be sold together. With the influence of "Iron Man", other heroes will also be sold.
To increase influence, as long as the hero peripherals sell well, it will naturally increase the number of actors who play the hero's role.
Therefore, after accepting Chen Mubai’s olive branch, not only is the potential of the IP of the movie itself high, but the movie has a high probability of getting a good box office, off-site factors are also very important, and the influence of these surroundings cannot be underestimated.
"Then let's just wait and see and do nothing?" Trilis was a little unwilling. He didn't want to miss this top IP.
"You can listen around and see if you can include actors or directors. It mainly depends on whether you can invest."
Caitlin stretched out a palm on the table, stretched out a slender finger, tapped the table lightly, and made a crisp "ta-da" sound:
"How could Chen Mubai be so kind as to share a work that can be turned into a top-notch IP with everyone? He must have a deep-seated reason, and this reason is more important than the huge profits he gained from producing the series of works himself!"
"He is so anxious, coupled with the rapid expansion of the company and the shooting plans of multiple movies, based on the budget of "Iron Man", I am afraid that Mubai Entertainment will not be able to eat such a big plate, so it will introduce foreign investment."
"First of all, risks can be eliminated. After all, not every heroic work can be loved by the audience, but the investment remains unchanged. The investment in this kind of science fiction movie is so large. If a few movies suffer losses, it will also be a heavy blow to Mubai Entertainment.
.”
"So finding someone else to bear the risk is the best choice. Especially the success of "Iron Man" has given capital a wonderful pie. Everyone has to pay for it, and Chen Mubai also has the editing rights, so he can avoid his own risks to the greatest extent.
Very good for them.”
"Secondly, once the movie is successful, it will have a great impact on Mubai Entertainment. Using the influence surrounding the movie and cultural output, this company will instantly become a top company in the world, and it will also enhance the international status of Chinese film and television works."
"Mubai Entertainment has risen very quickly and lacks foundation, so it is still not enough in terms of influence. The gap can be seen from the theater chain. If this movie is ours, the data will be higher. Once they and
The cooperation with established capital can perfectly make up for this shortcoming."
"I think this is his intention. He can complete the work in the shortest time to increase its impact, and it can also solve the problem of shortage of funds and manpower."
Filming one film after another is definitely not a one-time production. This is a matter of time span.
The first is the question of the audience's taste. Maybe people like this type of work at this stage, but it will be different in the next stage. The longer the time is delayed, the less conducive to the popularity and influence of the work.
The other is fan stickiness. One movie released a year is different from two or three movies a year. Fast updates can ensure the enthusiasm of fans. Fans will also keep chasing updates, allowing fans to discuss the plot and enhance stickiness. Newer movies
Time is too slow, but it will make many movie fans forget...
Just like "Iron Man" has just been released, the suspense left in the Easter egg has made countless fans look forward to it. Everyone is urging Chen Mubai to complete the second part as soon as possible. They all want to see the formation of the Avengers and other super heroes.
hero.
This is a movie that has just been released, and fans have already begun to press for it. Once it is shelved for too long, can we still expect everyone to have such high enthusiasm?
It's definitely impossible, and some fans will definitely be lost. This is inevitable.
Caitlin's vision is indeed vicious. She is worthy of being the CEO of a giant film and television company, and she can guess Chen Mubai's thoughts very well.
However, what she guessed wrong was Chen Mubai's trust in the work.
The reason he wants to shoot quickly is not because he lacks money, but because he wants to quickly build a superhero universe and fight against Hollywood.
In the previous life, it took Marvel ten years to complete this layout. Chen Mubai hopes that it can be done faster, five years or even faster~
After all, those who know the answers will naturally avoid many detours and increase the speed, which is not impossible.
The biggest fear when making a movie is not having money, but this is exactly what Chen Mubai lacks the most, and then there is the issue of the quality of the movie. As long as the editing rights are in his hands, he does not worry about the quality and general direction of the movie going against him.
After listening to Caitlin's analysis, Trillis realized that there were many mysteries in it. He also thought about it a lot, but he was not as thorough as Caitlin's analysis!
Compared with being able to directly invest in works and cooperate with Chen Mubai, it is far easier to achieve cooperation than the other two things, and there are many fewer risks.
After all, well-known actors and directors have their own arrogance, and the company cannot completely ask them to do what they do. At this level, they all have a certain degree of autonomy, and the company has to discuss things with them.
"Then I'll try to contact Bruce Lee and see if I can convince him to let him communicate with Chen Mubai on our behalf." Trilis thought for a while.
He is not stupid, he knows that there are conflicts between the two parties, and Chen Mubai is not a particularly easy person to talk to. If they approach Chen Mubai directly, the chance of successful negotiation is definitely low, but if Bruce Lee comes forward, the success rate will be higher. After all,
They are acquaintances, and since Bruce is an American, they can communicate better.
"Yes, if we can reach a cooperation, we will try our best to meet the needs of the other party." Caitlin nodded, she also valued the potential of this IP.
Although the two sides were rivals before, and there were quite a lot of troubles in the past, and there seemed to be no chance of reconciliation, this is how the confrontation between capitals is. In the end, everyone is doing it for interests and resources. If there are greater interests at stake,
At present, it is natural to make peace for the sake of interests.
Chen Mubai needs channel influence, manpower, funds, and AMC has it all. He is a very good partner. As long as the other party wants to make money, he can naturally give up the direct gap.
"Faster." Caitlin added: "What we can think of, others can think of, so the chips are placed directly on the table, otherwise it will be uncomfortable to sit on the ground and raise the price."
The alliance targeting Chen Mubai includes several established giants. Caitlin doesn't think the other party will miss this opportunity, and maybe they have already tried to contact them behind the scenes.
They are also brought together because of their interests. If Mubai Entertainment is driven out of the United States, they will naturally be able to divide more resources. Now they can also fall apart for the sake of superhero IP.
...
"Wow, I didn't expect "Iron Man" to be so exciting!"
"This is the first time I have seen such an outstanding movie from China. Their special effects are not inferior to Hollywood. I am so surprised!"
"Superheroes, I like this concept. When I was a child, I also dreamed of being a hero who saves the world. Chen Mubai is [creating dreams] for people like us!"
"It's so good. I want to watch more Chinese movies. In the past, I always thought that Chinese film and television works were very backward. This is a cognitive problem on my part. I must have missed a lot of excellent works~"
"Mubai Entertainment is openly recruiting characters suitable for superheroes from all over the world. "Spider-Man", "Thor" and "The Incredible Hulk" are all the superheroes planned by Mubai Entertainment. Looking forward to it~"
"It turns out that not only Hollywood can produce such wonderful blockbusters, China can also do it. It's amazing~"
Internationally, many netizens speak very highly of "Iron Man". Also because this movie is a Chinese film, the influence of China's film and television industry has increased a lot in people's minds.
In the past, everyone thought that China Film and Television was poor, but now that they have seen "Iron Man", many people have apologized, thinking that their vision is narrow.
Seeing these remarks, the Chinese government was very happy.
They have been supporting Chen Mubai and are looking forward to this day. Now the influence is spreading, and the storm will become bigger and bigger.
"Try to give Chen Mubai as much support as possible. Doesn't his movies require the cooperation of the military? We will do our best to meet all his needs."
"In terms of publicity, giving some support will open the door to science fiction after all. It represents our appearance and allows everyone to see the support for this type of work, and then guides the industry to create more such works, whether it is imagination or special effects.
, will promote the development of film and television culture, which is much better than always making those romantic works."
"If you want to increase your influence, you must export culture. I think the concept of superheroes is okay. From the impact of "Monsters" in our country, we can see that this kind of soft cultural invasion is still very big. I hope superheroes can also achieve this.
Influence."
China issued an order, and Chen Mubai's work was basically given the green light.
During the filming of "Iron Man", military sites and some weapons were used, including the fighter jet.
Since the work of this superhero series is to defend the earth, coupled with the background of "Avengers", it will inevitably have a certain intersection with the country's national defense, so naturally it must be fully supported.
On the one hand, it can show the strength of national defense in the movie and enhance the audience's understanding of China's military strength. On the other hand, it can enhance China's cultural influence and status in the world.
As early as a few years ago, the government was investing in Chen Mubai's future, and now it's time to reap the fruits.
...
Chen Mubai still doesn’t know that the government has given him the green light again because of “Iron Man” and is vigorously supporting his work in order to enhance the reputation of his work and Mubai Entertainment, thereby promoting and spreading Chinese culture!
In any case, this is China's own work after all, and it is proud of it.
This year, he was very happy.
The movie was a hit, and during this period of time, he freed up time to enjoy the life of a couple with Tao Yaoyao every day. Like ordinary couples, they could be together every day without having to be separated in different places, and they would not have no time to get together because of work.
Likewise, his superhero universe has taken a successful step, and his goal of spreading Chinese culture is slowly advancing.
Although the previous movies had some impact on promoting China, in the end the impact was a bit small.
Now that "Iron Man" is popular all over the world, it has made everyone re-examine their stereotypes about China and changed their views.
Half a month later, the box office of "Iron Man" in China has reached 4.3 billion!
The guaranteed box office that Chen Mubai originally estimated has been reached, and the figures are still rising. Although the craze for movie watching has dropped a lot, the daily box office cannot be underestimated. Breaking the 5 billion mark is not a problem!
Once the box office of this movie exceeds 5 billion, then this movie will become the number one in the Chinese movie box office rankings, and it will also be Chen Mubai's highest box office movie!
However, Chen Mubai didn't pay attention to these anymore, and he didn't have time to pay attention to this.
The half-month vacation is extremely rare for Chen Mubai and Tao Yaoyao. After they fully enjoyed this wonderful time, the preparations for "Titanic" have been completed.
The two are about to officially shoot the movie!
Mubai Entertainment issued an announcement that the project of "Titanic" has been officially approved!