"Love movies are the same wherever you watch them. Even if Chen Mubaihua invests a lot, it still can't change the essence of the movie."
Caitlin sneered: "No matter what the reason was, the fact that he was able to do such a risky thing shows that he was too arrogant and tried to change the market and the audience's choices. His failure is natural in my opinion."
.”
"Especially in order to move closer to special effects movies, he actually chose to shoot this movie in 3D. The ticket price is higher than that of 2D movies. However, if this kind of love movie can have any special effects shots, the audience will be willing to pay for a movie that has nothing to do with it.
Do you want to pay for a 3D love movie with special effects?"
Although Chen Mubai, their opponent, has always been successful, and Caitlin has never underestimated Chen Mubai's strength, but this time, Chen Mubai's ambition is a failure in her opinion. His vision and investment are very poor, and it is definitely a failure.
.
This can be seen from the box office.
North American audiences didn't buy it.
There is indeed nothing wrong with Caitlin's comments on "Titanic" based on big data.
Generally speaking, movies are evaluated based on quality, box office, and reputation. The quality and reputation of literary and artistic films are very good, but box office is not the only one that is not good. And what their entertainment company values most is box office, especially when investing in blockbusters.
No matter how high my reputation is, it is useless. After all, one loss may be hundreds of millions of dollars. This loss is indeed too huge. It is really useless to praise it or not.
How many movies that were well-received but not popular have all stopped subsequent development. In the final analysis, they have brought no profits. No matter how high the reputation is, they can't curb the losses caused by the box office.
"However, his original intention was to hit the Berlin Film Festival. If he could win an award, it wouldn't be considered a failure. He just invested 200 million US dollars in a love movie. I don't know if Chen Mubai is ambitious or too arrogant.
....”
Caitlin was a little sad, she loved and hated Chen Mubai.
What I love is his talent. There are few people in the world who can match his ability to attract money. Directors who can reach his level are all world-renowned directors. When they shoot film and television works, they cooperate with the company.
They all have equal status and have a certain right to speak. Even investors cannot ignore their opinions. This is the status impact brought by ability!
What I hate is also his talent, because they are rivals and it is difficult to reconcile.
Having this kind of teammate is a very good thing, but if it is an enemy, it is an unfortunate thing.
After Trillis finished listening to Caitlin's words, he twitched the corners of his lips and continued to say what he had just unfinished.
"Although "Titanic" had a poor response in the North American market, it received a very good response in the Chinese market. The box office in a single day exceeded US$100 million, and the box office in a single week exceeded US$400 million!"
This achievement is still a very popular movie even in North America, let alone in China!
Caitlin was silent for a moment, and then said: "It's not that I can't understand it. After all, China is Chen Mubai's territory. Coupled with his current achievements and fame, it is normal for the people of China to support him. In the past, there were also local movies in China that got 4.
It has a box office of US$500 million, but its international box office is just mediocre."
"However, this movie has achieved such a high box office in the first week. It really surprised me. It seems that Chen Mubai's investment should be paid back. I think this is the best result."
No matter what the subsequent results of "Titanic" are, with its current box office, plus the distribution of ticket sales in North America and Europe, this movie will not make money, but it will definitely not lose money. After all, this movie is still popular.
If it is released, it will still get a lot of box office in the future.
Judging from China's terrifying box office, the investment in this movie will definitely be able to recover.
China is worthy of being the largest ticket warehouse outside of North America and the second largest in the world. In recent years, China's movie box office has been rising steadily, which makes many foreign countries pay more and more attention to this ticket warehouse. It is not unreasonable.
It is simply astonishing that a love movie can achieve such a high box office!
Trillis agrees with this, but he does not think that "Titanic" can make back its money, but that the movie can make money.
Caitlin marveled: "Chen Mubai made the right bet again this time? Even if the world's film market does not pay for his works, China's box office is enough for him to get his money back. No wonder he has repeatedly invested in big productions, just to rely on
Will China’s box office make its money back?”
"It seems that his publicity strategy is right. The publicity strategy that binds the sentiments of the country's people can indeed maintain the popularity of his works, and fans are willing to pay for his works. His international reputation over the years has greatly contributed to his success.
His works were reciprocated, and he received widespread support in his confrontation with Oscar, and he also defined himself as a [weak] position to win sympathy."
"In this case, it incited people's emotions, which made his works more popular and exploded at the box office."
"But it's too early to tell now. There is a lot of money to spend on production and promotion. This movie has great momentum in China because everyone is on holiday during the Spring Festival. According to this performance trend, there should be a lot of people who have watched it. Follow-up movies
It will definitely be difficult for the box office to grow, and it is estimated that it will not rise even a little. The early outbreak will completely eliminate the box office potential of the work."
Caitlin analyzed what happened to Chen Mubai in the past few years. She never denied Chen Mubai's talent and talent, but this also requires certain opportunities and marketing methods. Not every genius' work can be loved by everyone and at the same time.
Can get such high heat.
At least judging from the rise of several talented directors, they are similar to Chen Mubai, but they are far behind in terms of influence. The impact of this kind of marketing method on himself and his works is also immeasurable.
Caitlin believes that Chen Mubai has such a strong appeal in China because, in addition to his own talent, a large part of external factors comes from successful marketing methods.
She also knew that China's original promotional slogan for "Iron Man" was indeed a very successful marketing plan.
Starting from the first science fiction work of national justice as a gimmick, and then using the slogan of super high production scale and Chinese special effects, the rise of science fiction blockbusters will make the Chinese people proud and increase the sense of national responsibility to enhance the impact of the work, so that everyone will actively support the film
, which gave the movie a blowout at the box office!
With the success of "Iron Man", "Titanic" has such explosive results. It can be said that it is achieved by sitting on the shoulders of "Iron Man".
At least this is the result in China. Although it is a bit unexpected, it is reasonable.
"I think leaving aside the box office issue, I want to ask you one thing, have you seen this movie?" Trillis actually disagreed with Caitlin's box office estimate for "Titanic".
"No." Caitlin said in shock: "What's wrong? I don't have time to watch this movie, but I am paying attention to the response of this movie in theaters."
"Do you know the reputation and quality of this movie, as well as its ratings on film and television works websites?"
Caitlin still shook her head and said: "I don't know the details, but I have heard about it, and it seems to be highly rated?"
"But this kind of evaluation is nothing. Only the box office is real. When a movie is first released, there will be a professional review team to increase the popularity of the work and attract the audience to go to the theater to watch the movie. Unless the movie is of high quality
Too bad, otherwise this bragging voice will last for a while."
"Titanic" is currently in theaters, and it is normal for the work to have good reviews and reputation. This is a method used by film and television companies to increase the popularity of the work.
In this way, there will always be viewers who like the movie, and there will also be viewers who hate it, and then the two sides can start arguments. This kind of noise is also the key to maintaining the popularity of the movie.
What a work fears most is not that it will be controversial, but that it will not attract people to discuss it. In this way, there will be no attention and enthusiasm at all, which is naturally not conducive to the fermentation of the movie's topic and the box office.
After Caitlin finished speaking, she noticed that Trilis had a solemn look on her face, and she suddenly had a bad feeling: "Do you think highly of this movie?"
Cuillis nodded and said: "I watched this movie. Although there were not many people in the theater at the time, everyone watched it very seriously, and the quality of the movie is really very high. It was not reviewed by a professional team.
Many passers-by recommended it spontaneously.”
The professional team reviews and the audience spontaneously praises the work. Trillis can tell that he is in this industry. Can he not see the traces of the team?
He wishes the film had a review team, so he wouldn't be so irritated.
"How can a love movie be so surprising?" Caitlin found it hard to imagine.
Cuilis sighed: "It's not just about love, this movie tells a lot of things. According to Chen Mubai, I think this movie may indeed win the Golden Bear Award. Although it doesn't directly show politics, it still causes everything."
The roots are all products of politics, and this is the type of work favored by the Berlin Film Festival."
"So, I think that even if this movie loses money at the box office and doesn't win awards, it still can't cover up the brilliance of this work. It can have a profound impact with its reputation and quality. This is a work that can leave a name in film history, even
It is so famous in film history, I don’t think there will be any love movies in the past few decades that can surpass the height of this movie.”
Caitlin looked at Trilis seriously and said, "Is it really that good?"
Trilis nodded firmly: "Yes."
He didn't say a word. It's not impossible for this movie to succeed at the box office and win awards, but it's very possible!
This shows that Chen Mubai's "bold words" have come true again, and the shady story of the last Oscars will forever become an indelible stain that cannot be erased.
As long as dirt is mentioned, someone will talk about "The Pursuit of Happiness" and "Titanic". Oscar's original choice will make it a joke for the rest of his life!
Originally, the credibility of the Oscars has dropped a lot since the last commotion. Once Chen Mubai wins the Golden Bear Award at the Berlin Film Festival, the credibility will drop again, even more fiercely than last time...
"In other words, Chen Mubai is already invincible..." Caitlin murmured.
Trilis is also in some pain. The opponent he has been facing is so powerful, and falling in front of it several times would make anyone feel a little desperate.
"It's a pity that we didn't win the cooperation with Mubai Entertainment last time..."
At this moment, Trilis felt infinite regret.
The take-off of Mubai Entertainment is unstoppable, it just depends on how far it can reach.
Some media have been jokingly saying that Mubai Entertainment will become the Hollywood of the East, which caused quite a bit of controversy at the time.
The success of "Titanic" this time will probably confirm this news and become a rival.
The world's film and television companies are about to have another behemoth, and it is the only film and television production company from the East!
...
The outbreak of "Titanic" shocked everyone, even the Chinese people were amazed by this dazzling achievement.
On the Internet, the topic of the movie is still very hot, and many viewers go to the theater to watch the movie every day.
However, compared to the first week, the attendance rate has indeed dropped a lot, which is normal. After all, some people have still watched the film. Moreover, because of the strong momentum of the film, the theater chain has specially added additional films for this film. This
The film's scheduling rate was once as high as 61%!
This is the box office schedule for the Spring Festival, and other movies can only share the remaining 39%, including many works by A-list stars.
No one's appeal can compare with Chen Mubai's. Nowadays, many film producers are no longer stubborn and think that being able to rely on the cast to counter Chen Mubai's influence is simply courting death...
"I really didn't expect this movie to be so popular!"
"yes."
"But it's really good to watch. It's different from what I imagined a romantic movie to be."
Lu Fang and others sat together, sighing among themselves.
If the success of "Iron Man" was within their expectations, "Titanic" really shocked them.
After all, no one would have thought that a money-loving movie would be so popular with the audience...
Compared with science fiction movies like "Iron Man", the special effects are really enjoyable to watch, and the audience likes it. The high box office is understandable, but it is really unimaginable for a movie that loves money.
If someone had told them about the film's achievements before "Titanic" was released, they would have never believed it. When the facts were revealed to everyone, everyone could only be shocked.
"If I were a woman, I would also fall in love with Mu Bai." Li Feng joked.
Chen Mubai smiled and said, "It's a good thing you're not a woman, otherwise you'd be doomed to be alone all your life."
"Haha!" Lu Fang and others laughed heartily.
"Honestly, according to the current trend, what is the approximate box office of this movie?" Qian Duoduo asked curiously.
What they discussed only refers to China's box office, excluding overseas markets.
"We got 2 billion in the first week. No matter what, it should be 4 billion. I still think love movies are a bit unreal..."
Li Feng gave a relatively conservative figure. He felt that it was not easy for this movie to have such a high box office, but it was still a bit difficult to surpass the 5 billion of "Iron Man".
The two are completely different types of works, and the current market mainstream is that science fiction movies are more popular. Although "Titanic" has a high box office in the past, it will be more difficult to increase the box office in the future. Every 100 million is a difficulty, let alone
Talk about 1 billion!
Qian Duoduo stretched out a palm: "I dare not say that it will surpass the performance of "Iron Man", but it will barely touch the ceiling of 5 billion, which should be about the same."
"I think so too." The figures given by Shang Ran and others are roughly the same.
"What do Mubai think?" Everyone looked at Chen Mubai.
"First is not a problem."
Everyone was surprised: "The Chinese movie box office ranks first, which means the box office exceeds 5.5 billion!?"
Chen Mubai's eyes were extremely bright and he looked high-spirited. The corners of his mouth curved: "I mean the number one in the world's film history."
The air suddenly became quiet, and everyone was shocked by Chen Mubai's words.
This is so confident!
He no longer paid attention to being the number one in China, but his eyes were actually heading towards the number one in the world!
You know, "Iron Man"'s original global box office of 1.2 billion US dollars ranked eighth in the world's movie box office rankings. If you want to become the first, you have to get 2 billion US dollars, which is not easy.
Tao Yaoyao was the first to break the silence. She raised her white palms, clenched them into fists and cheered: "I believe you!"
Lu Fang said hesitantly: "But the response of this movie in North America is not good..."
As the largest box office in the North American market, if you want to achieve good results, it must be inseparable from the box office explosion there. With the results of "Titanic", it is a bit far behind.
Even if the Southeast Asian market and the European market may be able to bring some box office to the movie in the later period, it will be difficult for it to become the number one in the world.
The cultures of European and American audiences are relatively close, and their aesthetics are similar, so there is not much difference in the taste of film and television works. If North American audiences don't particularly like "Titanic", I'm afraid this movie may not be popular in Europe.
It is a good thing to have confidence, but Lu Fang was afraid that Chen Mubai had set his goal too high and would be disappointed if he did not complete it.
It would be okay if the difference in grades is not much, but I am afraid that the gap is too different from expected, which will affect my mood.
"Don't worry, this is just the beginning." Chen Mubai said with a smile.
Everything needs an opportunity to break out. The current performance of "Titanic" in North America is not good. It does not mean that the quality of the movie is not good, but maybe they think that a Chinese person's concept of love is different from theirs, and the love works produced must be different.
There are differences, so I don’t want to look at them.
But the film was shot against the background of the early 20th century, and it restored the social era at that time. In fact, it was the cultural atmosphere of Europe and the United States. They would not notice the obstacles at all.
The first week has passed, and the topic and popularity of the movie are almost the same. The high reputation and ratings will definitely attract the attention of netizens, which will make them curious and go to the theater.
"I believe this movie will break out in North America. I have already contacted Bruce Lee. He will do his best to promote this movie and start this war!"
Li Feng said puzzledly: "We are just starting to invest more in publicity in North America now. Shouldn't we do this before it is released?"
Chen Mubai explained: "There is a problem of cultural differences here. The cultures of China and North America are different, and the same is true for the view of love. People there may not like our view of love, so I chose to watch one week after the movie is released.
Let people who have watched it leave their comments, and there will be enough time for the film's reputation to ferment. When I promote it again, these reputations and comments will be the best [weapon]."
""Titanic" has a score of 9.6 on the Rotten Tomatoes website and has a huge reputation, so those who are curious will definitely be attracted by the quality as long as they search for information about the movie. After all, the people who rate it are themselves.
people."
So it turned out that everyone now understood what Chen Mubai had done.
Afterwards, everyone skipped this topic and started discussing other works.
Next, Mubai Entertainment needs to launch a lot of works. Shang Ran, Tao Yaoyao and others have sequels to produce, and Qian Duoduo's "Captain of China" has started filming.
This does not include several superhero works that Mubai Entertainment has collaborated with Solomon.
...
Five months later.
A piece of news shocked the whole world.
The global box office of "Titanic" exceeded 2 billion US dollars, becoming the first place in the global movie box office rankings!