Chapter 118 [The war between genuine and pirated copies]
November Yinshi.
Lin Zuhui was sitting in the office of Wanhui Publishing House. After a while, financial manager Zhao Han walked into the office.
"boss"
"Well, sit down!"
Zhao Han wears a pair of gold-rimmed glasses. He looks in his thirties and is polite. He took office just over a month ago. He is in charge of the finance of Wanhui Publishing House. It was Lin Zuhui who specially "backdoored the listing" of Wanhui Publishing House.
And financial talents hired with high salaries.
"Have you finished the financial calculation I asked you to do?"
"It has been calculated! If Wanhui Publishing House is 'backdoor listed' in early January next year, boss, you can now withdraw 12 million yuan, and it will not affect the company's normal operations. The company's net profit in November and December will be
Ensure bonuses for all employees and the development of the company.”
Amazing!
Including this sum of 12 million yuan, he has already withdrawn 18 million yuan from Wanhui Publishing House, which means that he made 18 million yuan from the publishing house this year.
What Cash Cow said is absolutely correct. Currently, Wanhui Publishing House has three magazines in total: "FHM" has a sales volume of 85,000, "GOOD" has a sales volume of 70,000, and "Capital" has a sales volume of 35,000. These three magazines can now provide the publisher with a monthly sales of
It will bring a net profit of nearly 3 million yuan, and the annual profit next year will be 40 million yuan.
Yulang Group has been established for so many years, but its annual profit is only nearly 50 million, of which publications account for 60%, printing accounts for 30%, and advertising accounts for 10%.
The reason why Lin Zuhui compares Yuklang Group and Wanhui Publishing House is because both companies will be listed around next year, and Lin Zuhui regards Yuklang Group as his rival; he wants to seize the News Building of Sing Tao Group (
Hu Xian wants to invest money to buy overseas insurance), publish daily newspapers and print every day, and he wants to be a media tycoon in Hong Kong.
These industries should have belonged to the Yulang Group, but Lin Zuhui took them over without hesitation.
Lin Zuhui said to the chief financial officer Zhao Han: "Okay, I will withdraw the 12 million in cash. If the company has financial problems, report to me in time!"
"Yeah, I know!"
After Zhao Han left, Lin Zuhui began to count the cash in his hand, and found that it was 40 million!
DreamWorks contributed 18 million, Wanhui Publishing House contributed 12 million, plus the remaining 10 million on hand.
There are many personal debts, Wang Qilin's 30 million, the bank's 10 million, and the bank's pledged stocks 100 million arrears (foreign exchange investment), totaling 140 million.
Of course, Lin Zuhui is not worried at all, because HSBC Bank still has two investments in USD/JPY. Among them, the investment of 50 million with 10 times leverage has a current market value of 130 million. In a week or two, he will cash out for
Repaying all personal debts should, not surprisingly, be enough.
The 100 million funds pledged by two stocks were almost 160 million earned by investing in foreign exchange, but only 10 million was left;
It is conceivable that without this investment, Lin Zuhui's development would be greatly restricted.
First of all, he could not pay for the third rights issue of New Era Real Estate (65 million), so he had to either cancel the plan or dilute his own shares.
Secondly, Wang Qilin's debt of 30 million yuan cannot be repaid this year, which will inevitably lead to some embarrassment.
In the end, the money to buy the shell can only be spent on the money from DreamWorks and Wanhui Publishing House.
In any case, because of the profit from investing in foreign exchange, Lin Zuhui has smoothed the inherent gap between himself and people like Liu, Luo Xurui, and Huang Yulang.
After all, compared with these people, they all had a lot of savings before acquiring a listed company, so they were able to develop the company quickly.
"Use 40 million to buy a prosperous shop and a luxury house. Opening a clothing chain chain should also require 8 million as a starting capital, so leave some pocket money!"
"Perfect, that's how it's arranged!"
In fact, Lin Zuhui also made an investment in the foreign exchange department of HSBC, which was 11 million yuan invested at the beginning of the year, with a leverage of 50 times to short USD/JPY. The current market value of this fund has reached 140 million yuan.
But Lin Zuhui has no intention of using it because he knows that in the first half of next year, the USD/JPY will be as low as 170 points, and his investment will return 300 million yuan.
This amount of funds is my personal investment funds. Next year, I will use it to invest in blue chip stocks (five times leverage) and Hang Seng Index futures contracts (20% margin system), and make a lot of money!
Two listed companies, personal investment, go hand in hand!
He believes that his development speed is no slower than that of Da Liu in his previous life.
Long Jingchang came to Lin Zuhui's office and reported: "Boss, our GOOD cards have been severely pirated recently, and our sales can only maintain around 2.6 million cards per month."
Lin Zuhui is indeed dissatisfied with this sales volume. The previous record for YES cards was 5 million.
But in business, there are all kinds of troubles. Lin Zuhui expected that his GOOD card would be copied, but it was so serious that he still got serious.
Lin Zuhui gently rubbed his temples and thought about countermeasures!
This kind of copycat is the most difficult to deal with, because copycats are already serious in Xiangjiang, and industries such as garments, toys, and electronic products have become the hardest hit areas.
If Wanhui Publishing House had to deal with it through the law, it would be time-consuming and labor-intensive, and the effect would not be very satisfactory.
"We have obtained the genuine authorization from these celebrities, and we pay nearly 300,000 in portrait rights royalties to dozens of celebrities every month!"
Although there are not many stars per star on average, the success of this thing is the steady flow. Just like Leslie Cheung once met him and talked about it. He has a monthly card income of nearly 20,000, and he is very satisfied with this income.
"Well, I went to investigate and found that none of those counterfeit cards have been authorized by the celebrities! But if we appeal, the results will not be ideal!"
Lin Zuhui nodded and said: "That's it! You go and sign an exclusive authorization letter with those celebrities, and we will print the words 'Produced by GOOD, Genuinely Authorized' on the back. By then, those who really like celebrity cards will definitely
After all, buying genuine copies is not expensive. But for those who buy pirated copies, we add fuel to the flames and guide campus public opinion, saying that they are slandering their favorite celebrities, and we give it to them like a shame."
This chapter is not over yet, please click on the next page to continue reading! This is like a fake product that broke into the genuine exchange meeting and was completely embarrassing!
And once the words "Produced by GOOD" are printed, copycat merchants will not dare to print them directly. After all, GOOD is a brand, so if it is a copycat, it can be easily solved by law.
Long Jingchang's eyes lit up and he quickly said: "The boss's trick is brilliant. Young people who can collect cards are undoubtedly fans of celebrities. If they hold pirated cards, I'm afraid they will throw them away. The boss's trick is clear.
The line between pirated and genuine products is really high!”
Who doesn’t know how to flatter someone?
If you think this kind of person can only flatter you, then you have no idea that other people are also very capable.
Long Jingchang suggested: "Boss, I have a little suggestion based on your idea!"
"Tell me about it!"
Long Jingchang said confidently: "We can expand the size of the celebrity group and select those handsome and beautiful potential starlets. This is a long-term investment. As long as we sign a card authorization contract with them, those copycats will want to find authorization in the future.
, there is no other way!”
Lin Zuhui nodded and said: "It's feasible! Anyway, we only pay a 10 cent licensing fee for each picture based on the sales volume, so we won't lose money!"
As if remembering something, Lin Zuhui said: "I remember there was a magazine "Youth" on the market. Did they copy us badly?"
A trace of anger flashed across Long Jingchang's face and he said: "Yes, this "Youth" magazine used to be tepid and has been in the doldrums for several years. Now by copying our ideas and selling cards, their boss has made a lot of money.
!”
"Then let's use it as a model and prepare to sue "Youth". After all, we can't say nothing!"
"Okay, I'll get ready!"
...
"GOOD" magazine signed "exclusive authorizations" for card portrait rights with more than 30 celebrities at lightning speed. The speed is staggering!
The reason is very simple. The resources of Wanhui Publishing House are very important to them. "FHM" and "GOOD" magazines are like compasses in the entertainment industry, and only famous stars or companies with potential can be listed.
What's more, the GOOD card is the only star card that brings them income. Other counterfeit cards on the market have never brought them income, and they don't even say hello.
Next, the GOOD cards that are now on the market all have the words 'Produced by GOOD, Genuinely Authorized' on the back, which is very eye-catching. Because the reverse side usually contains lyrics or messages from celebrities, etc., 'Produced by GOOD, Genuinely Authorized' not only does not affect the experience, but actually
It adds to the weight of this little card.
A certain middle school.
"Abao, I bought my brother's flash card, I'm jealous!"
The student named Abao took a look at his friend's card and immediately laughed at him: "Haha, this is a fake of yours. You still said that your brother is your idol and you actually bought a fake card. If my brother knew about this,
, I will look down on you very much!"
"Fake? Abao, what are you talking about?"
I saw Abao proudly taking out a card pack from his bag, and then carefully pulling out a Leslie Cheung GOOD card.
"Look, this card produced by GOOD magazine is exclusively authorized with my brother's consent. On the reverse side there are the words 'genuinely authorized' and 'produced by GOOD'. Didn't you read GOOD magazine? GOOD magazine teamed up with nearly a hundred celebrities to sign
We have entered into an exclusive card portrait licensing agreement to ensure the interests of our idols. Because of the cards produced by other companies, these celebrities do not receive income. Only "GOOD" magazine has always paid the celebrities' portrait licensing fees."
Abao's classmate asked innocently: "What does that have to do with it?"
Abao sneered: "Now we card friends have an unwritten rule, that is, we only collect genuine cards, and it is a shame to collect counterfeit cards, because we really like our idols! Even if we have already collected cards before, we
I also plan to collect them again.”
"Ah! I will also buy genuine products in the future, Abao, don't tell others, I can't afford to embarrass this person!"
"If you know you've made a mistake, correct it. There's no greater good than that!"
.....
"Youth" magazine.
Lu Zhangji is the owner and editor-in-chief of "Youth" magazine. He recently made an unexpected fortune. It turns out that although "Youth" magazine has been established for more than three years, it has always been tepid.
Since the establishment of "GOOD" magazine, "Youth" magazine has also begun to follow suit, focusing on the group of middle school students and writing campus gossip news. Unexpectedly, the effect was unexpectedly good. Originally, the monthly sales volume was only a few thousand copies. Now,
The number of copies has stabilized at more than 10,000, making it a best-selling magazine.
Of course, it is still far from being comparable to the dominant magazine "GOOD" in this field, but Lu Zhangji is confident that the profits of "Youth" will continue to increase. Sure enough, "GOOD" magazine will soon issue GOOD cards, and "Youth" magazine will
After following up for a while, Lu Zhangji fell into ecstasy.
The monthly sales of cards issued by "Youth" magazine are as high as 600,000, and the net profit is as high as 250,000 (40% profit without licensing fees), which is comparable to the monthly profit of a best-selling magazine.