Fashion brand retail store——, was officially established in the Royal Building in Causeway Bay.
In the conference room, Lin Zuhui continued: "We are focusing on the first-line designer brands that are popular around the world, such as British Dr Martens leather shoes and Levi's 501 jeans. We specialize in the young people market and provide products for stars and disc jockeys (DJs).
) sponsors clothing. We want to create a brand that is favored by fashionable people, and thereby establish a fashion-leading image among young people."
"Dr Martens leather shoes?"
Guan Jiahui was confused. She had never heard of this brand. She had heard of Levi's 501 jeans. The Chinese translation is Levi's, which is very famous among jeans brands.
These two brands are a gap in Xiangjiang. As long as they catch them, they will survive.
Pan Dickson said with a smile: "Dr Martens leather shoes are Martin boots. They are sold very cheaply in the UK, probably only more than 100 per pair!"
Lin Zuhui said: "We want to sell four to five hundred pairs. Martin boots will definitely become a trend among young people and students in Hong Kong. Therefore, while we obtain their distribution rights, we can also sell their parallel imports and we are guaranteed to make a lot of money!"
Pan Disheng thought for a moment, looked at Lin Zuhui complicatedly, and said slowly: "Brother, didn't you say you were an outsider? Why do I feel like I'm here to take advantage of you!"
Lin Zuhui was stunned for a moment, and then looking at Pan Dickson's expression, he immediately knew that he was joking. It seemed that the two of them got along well.
Speaking of which, Lin Zuhui has a double-sided personality, one is the soul of a man in his forties, and the other is the soul of a young man, which is a bit complicated.
"Brother Pan is joking. We don't know anything about overseas procurement, brand selection, and licensing. We will need your guidance later."
Although the company can hire talents in this area, Pan Disheng is a shareholder, so it is obviously more suitable for him to personally contribute in this area; of course, Guan Jiahui also needs to gradually become familiar with this aspect of work.
Under Lin Zuhui's arrangement, Guan Jiahui will fly around the world from now on to choose brands, go to fashion shows, inspect European and American markets, etc.; at the same time, she is also the spokesperson of this clothing group, the embodiment of beauty, and the angel of fashion.
In short, Lin Zuhui likes to see beautiful women, and in this case, Guan Jiahui doesn't have to pester him every day.
"Okay, I feel like I'm useful again!" Dickson Pan continued to be funny.
Guan Jiahui looked happy. She had known that Lin Zuhui was a genius in business and was her biggest support. She didn't expect that Lin Zuhui performed so well!
Lin Zuhui continued: "Martin boots paired with Levi's new jeans will become a new fashion in Hong Kong. I want young people in Hong Kong to be proud to wear them!"
This kind of combination is definitely a fashion tool in this era. It is said that it was sold out in the previous life; and the combination of these two brands is really perfect and will not be out of date in future generations.
"I think this is a genius idea!" Dickson Pan couldn't help but praise.
Lam Cho-fai's strategy is very simple. First, design a signature combination, then run a big advertisement and ask celebrities to endorse it, and it will be a success in one fell swoop.
"Okay! Regarding other brand matters, we want to recruit good employees. Jiahui, you go to my magazine to contact us about recruitment... If Brother Pan has any good talents, he must introduce a few!"
Guan Jiahui nodded seriously. She was not afraid of failure now. After all, she had Lin Zuhui supporting her and Pan Dickson taking care of her. Even if she didn't do well, there were two people who would clean up the mess.
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Just like Lin Zuhui comforted her, being a boss does not require you to do everything yourself, but you must have some understanding.
The next work is to recruit staff, find stores, store decorations, and purchase overseas... It is expected that it will be officially opened in two to three months.
Because it is a large investment, we plan to open four stores this time, in Tsim Sha Tsui, Mong Kok, Causeway Bay, and Central.
After getting into Lin Zuhui's Rolls-Royce, Guan Jiahui's nose twitched slightly, and then she took a few deep breaths.
"It smells like a woman!"
Guan Jiahui seemed to have caught a cat stealing fish, with a sly look on her face.
Lin Zuhui said without blushing, "If you smell it carefully, is it the JOY perfume you are wearing?"
Sure enough, Guan Jiahui took a few more puffs, then smiled sweetly and said, "You've passed the test! It does smell like me!"
She didn't realize for a moment that Lin Zuhui might have given the woman JOY perfume, but she was fooled by Lin Zuhui.
"I put all my thoughts on my career, and finally found a good direction for you. Don't be like filming, spending three days fishing and two days drying nets!"
"You know how to look down on people!"
Guan Jiahui nestled in Lin Zuhui's arms. She really wanted to give her heart to Lin Zuhui recently, just because Lin Zuhui said that he would make her the queen of the fashion industry, which moved her so much.
"By the way, why should we give up so many shares to others? You know everything anyway!" When Guan Jiahui thought that 30% of the shares had been taken by others, she left Lin Zuhui's arms and looked at him with a heartbroken face.
"What do you know? Pan Dickson is a veteran in this industry. He can help you avoid detours! Are you familiar with the process of obtaining overseas authorization? Do you know about store decoration?"
Because Lin Zuhui is also an outsider, he had to bring in an expert.
And he doesn't have much energy to take care of it, so multiple helpers are always right.
"But... didn't you say that this clothing empire will be worth tens of billions in the future? Since it is so promising, then if we recruit talents in this industry, everything will be solved!"
"It's just a share purchase for him. It's not the whole of our fashion empire, it's just one of the retail brands. After you understand the operation of this industry, you can just set up your own clothing brand separately. In the future, you can set up a group holding. The following
There are a lot of clothing brands and subsidiaries, are you still worried about one sub-brand being given 30% of the shares?"
This chapter is not over yet, please click on the next page to continue reading! "It's so complicated. I have to learn it slowly. You have to be patient and don't yell at me every time!" Guan Jiahui refused.
Lin Zuhui lifted Guan Jiahui's chin, shook her beautiful face from side to side, and said, "If I don't yell at you, can you succeed?"
"Then yell softly! From now on, you can never yell at their mothers so fiercely in front of our children!"
"Ahem"
Lin Zuhui was choked immediately. This woman dared to say anything. He had not prepared to have children in recent years. After all, he was still only 21 years old.
Guan Jiahui looked at Lin Zuhui pitifully, which made Lin Zuhui a little surprised. This woman didn't have children in her previous life, so why did she care so much about it now?
Lin Zuhui even doubted whether Guan Jiahui could have children. Of course, he didn't care about this!
If you want to have children, there are plenty of people who are willing to have them!
However, as the founder of the family, Lin Zuhui was destined not to do this. In the future, he would have to let Wang Lingyin, the principal wife, give birth to his third son.
"Having children will affect your beauty, I can wait until you are 28 years old!" Lin Zuhui comforted.
He probably knew what Guan Jiahui was thinking. Even if he couldn't marry Lin Zuhui if he had a child, he would at least be taken more seriously.
"That's pretty much it. I know you care about this!" Guan Jiahui said proudly, her face full of confidence.
The reason why Lin Zuhui said this has another meaning. It would be more perfect if his eldest son was also his legitimate eldest son. Of course, it is not ruled out that his mind will always change. Maybe it would be good to have an illegitimate child someday.
...
Weiyi Real Estate.
Lin Zuhui was in the office, looking through the company's assets.
After nearly a month of selling off assets, Weiyi Real Estate has now paid off all its debts and left behind properties worth approximately RMB 60 million.
The total share capital of Weiyi Real Estate is 65 million shares, and the current price per share is 1.05 yuan. The market value has increased from more than 50 million to 68 million, an increase of about 30%.
Even if the company sells off its assets, it can still rise by 30%. This is not only because Lin Zuhui is increasing his holdings (currently holding 49% of the shares), but also because rumors of a "backdoor listing" have been leaked.
Of course, these are irrelevant!
Because, next is the time when the news is released, causing the market value of Weiyi Real Estate to skyrocket!
At that time, the strategy adopted by Jianing Group for its "backdoor listing" was to "fire simultaneously on three fronts with the accuracy of military operations." It can be described as a classic example of "backdoor listing". The so-called three fronts are:
The first front was the acquisition of Meihan, a listed real estate company that was unknown at the time but had good profits;
The second front is a more "spectacular" acquisition battle - the acquisition of Gammon House;
The third front, that is, the operations in the rapid expansion stage have created an efficient "engine", which is the manipulation of stock prices and launching various public opinion wars, such as the price manipulation of the Golden Gate Tower and Chen Songqing's backstage public opinion manipulation.
However, for Lin Zuhui’s Wanhui Publishing House’s ‘backdoor listing’, it doesn’t need to be so troublesome at all!
First, Lin Zuhui is extremely popular and does not need to make a big fuss in newspapers.
Second, the annual profit level of Wanhui Publishing House is around 40 million, which has a profound influence on the media industry in Hong Kong. This is a fact that is obvious to all.
Third, the success of New Era Real Estate has laid a solid foundation for the backdoor listing of Wanhui Publishing House. It is inevitable that investors will pursue Wanhui Publishing House after its listing.
After a while, three people came to the office. They were the "Big Three" of Wanhui Publishing House, the president Long Jingchang, the financial director Zhao Han, and the editor-in-chief Liang Guanhui.
As for the original management of Weiyi Real Estate, they were either dismissed or assigned to New Era Real Estate. The remaining ones are mainly talents responsible for property management and rent collection.
"You three must all know about the situation of Weiyi Real Estate, right?"
"understood!"
Lin Zuhui nodded and said: "Well, recently we have begun to formally prepare for the 'backdoor listing' of Wanhui Publishing House, and Great Wisdom Investment Company will serve as a consulting company. Our first step now is to announce to the market: Weiyi Real Estate
It will be the news of being 'backdoor listed' by Wanhui Publishing House to increase the stock price of Weiyi Real Estate. President Long and Manager Zhao will be responsible for this!"
He is a veteran of this operation, and these men only need to follow his orders!
According to Lin Zuhui's vision, Weiyi Real Estate should be able to rise to a market value of 200 million by the end of December; of course, there is a lot of water in it, mainly due to the pursuit of Lin Zuhui by stock investors.
A high market value means that the market value will be higher after capital injection, which will facilitate future rights issue fund-raising!
Long Jingchang said: "Boss, how does the publishing house stabilize the mood of the employees?"
Lin Zuhui nodded secretly. This Long Jingchang already knew Wanhui Publishing House quite well. The reason is very simple. Lin Zuhui originally promised that employees would enjoy 20% profit sharing, but he will break his promise next year. Obviously, he wants to stabilize everyone's emotions.
Especially those editors, they are all talents trained by the company. If they change jobs, it will be a devastating blow to the company.
"Manager Zhao, you will settle this year's dividend at the end of December and distribute 20% of the profits to employees unchanged. Before going public, Wanhui Publishing House will only keep basic working capital on its books."
"Okay, boss! I will start liquidating it in mid-December and will definitely distribute it before it goes public."
Lin Zuhui added: "You will release the news again. Before the listing, all employees' salaries will be increased by 30%, and they will still enjoy year-end bonuses in the future."
We must raise people with high salaries and cannot train talents for our competitors!
The lessons learned from past mistakes and past lives are vividly remembered!
Just like the 20 chief writers of the Yulang Group, it is said that each of them has an annual salary of nearly one million and drives a luxury car; precisely because Huang Yulang spent so much money, those chief writers brought huge profits to the Yulang Group.
This chapter is not over yet, please click on the next page to continue reading! Long Jingchang nodded and said: "In this way, everyone will definitely appreciate the boss's generosity and work for the company with peace of mind!"
.....
When the market heard that Wanhui Publishing House was going to be listed under the "shell" of Weiyi Real Estate, investors began to buy Weiyi Real Estate's shares one after another.
On the exchange, investors were enthusiastic.
“When you buy Weiyi Real Estate, you will make money!”
"Any idea?"
“Wanhui Publishing House is listed on the market through the ‘shell’ of Weiyi Real Estate!”
"That's not that exaggerated!"
"Let me tell you this! Do you know Lin Zuhui? The new real estate tycoon, the media tycoon...what, you don't know any of them? It's the guy who sells celebrity cards. Don't you often say that your son steals
Are you going to use the money to buy some celebrity cards?"
"You're talking about that boss who jumped on the street and defrauded our children of a lot of pocket money!"
"By the way, Wanhui Publishing House sells cards, so their boss Lin Zuhui is the one who sells cards!"
If Lin Zuhui came from somewhere, he would definitely give these two leeks a kick for daring to arrange themselves like this.
However, on that day, Weiyi Real Estate rose by more than 20%, which shows Lin Zuhui's appeal in the stock market.
At this time, Zheng Jinghan, Lin Zuhui's former opponent, had been beaten to a pulp.
Because of the dominance of "FHM" in this field, "Playboy"'s sales have been maintained at around 30,000 copies, and its advertising fees are not high at all. The main reason for the failure of "Playboy" is that it came from thousands of copies.
As for "Capital" (Forbes in the United States), which originally belonged to Zheng Jinghan, it has also been published by Wanhui Publishing House.
At present, Zheng Jinghan only sells "Playboy" in the tens of thousands, and the other two magazines have only a few thousand sales, so his company has no possibility of going public; because of the emergence of Lin Zuhui, Zheng Jinghan's growth has been limited.